京东超市成人尿裤品类10月上线“品质严选”用心守护成人护理

Summary: In October, JD Super launched a "Quality Select" label for adult diapers. Ordinary consumers can look for this label when purchasing adult diapers.

1. Check whether the product detail page displays the "Quality Select" label, which indicates that the product has passed stricter testing by JD Quality Lab, based on two national standards.

2. Pay close attention to key parameters explicitly listed on the page, such as 0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, and pH value. These are hard indicators of product performance.

3. When choosing, also consider the elderly's comfort, breathability, absorbency, and different usage scenarios, as demand for adult diapers has shifted from "usable" to "good to use."

Summary 1: Consumer trends and pain points

1. Driven by aging, adult diapers are moving from a niche category to daily consumer goods. Consumers now demand better comfort, breathability, absorbency, and scenario adaptability, shifting from "just usable" to "truly good to use."

2. The industry currently suffers from mislabeled parameters and inferior products passing off as quality goods. Consumers cannot distinguish quality from packaging or specs alone, and brands face the challenge of rebuilding trust.

Summary 2: Brand marketing and product R&D

1. In October, JD Super, together with its quality lab, launched quality testing for the Double Ninth Festival. Qualified adult diapers can earn the "Quality Select" label, which brands can use to strengthen quality endorsement and boost consumer trust.

2. Testing covers virgin wood pulp, formaldehyde content, fluorescent agents, and permeability. Brands should align product development accordingly, creating selling points such as 0 formaldehyde, 0 fluorescent agents, high saturated absorption capacity, low rewet, and pH-friendly.

3. On the channel side, JD Super has gates such as qualification review and full inspection upon warehousing; unqualified products cannot be warehoused or listed. Brands entering e-commerce channels must first meet the platform's quality standards.

Summary 1: Market and opportunity

1. The adult diaper market is expanding rapidly, with a growing population in need of special care. The category is moving from the fringe to everyday consumption, making it a growth market worth attention.

2. Consumer demand is upgrading from "usable" to "good to use," with comfort, breathability, absorbency, and scenario adaptability becoming new focal points. Sellers can select products and market around these needs.

Summary 2: Risks and responses

1. The industry faces problems such as mislabeled parameters and inferior products passed off as quality goods. Consumers cannot judge quality from packaging, so selling problem products can easily trigger a trust crisis and platform penalties.

2. The "Quality Select" initiative launched by JD Super in October imposes stricter testing on adult diapers; only products meeting the standard can be labeled. Sellers must ensure their supply passes testing, or they may be stopped at warehousing or listing.

3. It is recommended to prioritize cooperation with brands or products that have earned "Quality Select," and to promote metrics such as 0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, and pH value as selling points to gain platform traffic and consumer trust.

Summary 1: Production and quality control requirements

1. Adult diapers must simultaneously comply with the mandatory hygiene standard GB 15979-2024 and the performance standard GB/T 28004.2-2021. Factories should organize production strictly according to national standards to ensure hygiene safety and permeability performance.

2. JD Quality Lab tests core dimensions including virgin wood pulp, formaldehyde content, fluorescent agents, and permeability. Factories must control quality from raw materials to finished products, achieving 0 formaldehyde and 0 fluorescent agents, and optimizing saturated absorption capacity, absorption multiplier, rewet amount, and pH value.

Summary 2: Business opportunities and partnership implications

1. Adult care demand is upgrading from "usable" to "good to use." Factories can design products around comfort, breathability, absorbency, and scenario adaptability to develop differentiated offerings.

2. E-commerce platforms screen products through full inspection at warehousing and random checks. Factories with strong quality can more easily enter channels like JD and earn the "Quality Select" label, providing a clear direction for factories to improve quality management and e-commerce collaboration.

Summary 1: Industry trends and client pain points

1. The adult diaper industry is expanding rapidly with aging, and demand is upgrading from "usable" to "good to use." Consumers place higher demands on comfort, breathability, absorbency, and scenario adaptability.

2. The industry's pain points lie in mislabeled parameters and inferior products passing for quality. Consumers find it difficult to tell quality apart, so brands and channels need credible testing and endorsement services.

Summary 2: Solutions and capability opportunities

1. JD Super's Quality Lab, as the first comprehensive quality testing laboratory built by an e-commerce platform in China, has testing capabilities across 19 major categories. It applies stricter testing based on two national standards to adult diapers, providing a benchmark for quality control in the industry.

2. Testing covers virgin wood pulp, formaldehyde, fluorescent agents, permeability, and more. Key parameters such as 0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, and pH value are disclosed on product pages to help consumers understand products.

3. Service providers can focus on quality testing, certification, standards consulting, and transparent display services to help clients solve trust and quality upgrade challenges.

Summary 1: Platform's latest initiatives

1. In October, JD Super, together with its Quality Lab, launched "Quality Select" for adult diapers, setting stricter testing standards based on two national standards. Products that meet the standards are labeled with the "Quality Select" mark.

2. JD Quality Lab is the first comprehensive quality testing laboratory built by an e-commerce platform in China, with testing capabilities in 19 major categories, endorsing product quality.

Summary 2: Operations management and risk avoidance

1. The platform has multiple gates including qualification review, full inspection at warehousing, and random checks. Unqualified products cannot be warehoused or listed, using strict quality control to reduce risks of mislabeling and passing off inferior goods.

2. Product detail pages display key parameters (0 formaldehyde, 0 fluorescent agents, saturated absorption capacity, absorption multiplier, rewet amount, pH value), making it easier for consumers to choose and pushing merchants to operate in a standardized manner.

3. For platform merchant recruitment, the "Quality Select" label can attract quality brands, drive high-quality development of the adult care category, and enhance trust among special-care consumers.

Summary 1: New industry dynamics and emerging issues

1. Adult diapers are moving from a niche category to broader everyday consumption, with demand upgrading from "usable" to "good to use," reflecting the trend toward more refined care consumption against the backdrop of aging.

2. Rapid market expansion is accompanied by problems such as mislabeled parameters and inferior products passing for quality. Information asymmetry for consumers is prominent, and the industry needs stricter standards to respond to consumer expectations.

Summary 2: Policy, regulation, and business model implications

1. JD Super has added stricter testing on dimensions such as virgin wood pulp, formaldehyde, fluorescent agents, and permeability on top of the mandatory hygiene standard GB 15979-2024 and the dedicated performance standard GB/T 28004.2-2021, forming a platform-level quality standard and providing a practical case for industry norm upgrading.

2. An e-commerce platform building its own comprehensive quality testing laboratory, labeling compliant products with the "Quality Select" mark, and disclosing key parameters is an innovation in platform governance and business models centered on quality trust. It helps rebuild consumer trust and promote healthy industry development.