首个登上央视新闻的男士护肤品牌是TA！

作者：龚作仁文章来源：Laborer

2026-11-13 19:22

作者：龚作仁文章来源：Laborer

2026-11-13 19:22

邦小白快读

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核心干货是避开男士护肤误区，建立先清洁再源头控油的简单路径。

1.文章指出，很多男性止步于简单清洁，常见误区是越洗越油，强力清洁会破坏皮肤屏障，让皮脂腺代偿性分泌更多油脂。

2.正确思路是第一步把脸洗干净，再针对出油、干燥紧绷从源头改善，控油不能只停留在清洁层面。

3.选品可关注海洋至尊三棱镜洗面奶，文章称其有洗脸半分钟、控油8小时实测效果，2.0版本添加噬油能量元™。

4.判断产品可看实验：泡沫越密、粒径越小起泡越绵密；油脂检测显示使用后脸上油脂显著减少。

可操作建议是别盲目追求更强清洁力，关注配方复配、质地和肤感，优先选择有成分说明和实验验证的男士控油产品。

核心干货是海洋至尊用科研与权威背书破解男士护肤同质化，形成品牌营销和渠道组合。

1.需求洞察：文章称中国男性最希望控油祛痘，但市场产品趋同、照搬女性逻辑，品牌先研究男性肌肤痛点再给方案。

2.技术背书：发布第四代男士控油技术AMPK OIL-LOCK，核心成分噬油能量元™，1%成分使AMPK基因相对表达提升率434%，并登上央视新闻、央视网和人民日报健康客户端。

3.产品矩阵：以控油为原点延展祛痘、修护、美白、紧致，覆盖面护、个护、造型与轻彩，明星单品三棱镜洗面奶带动市场表现。

4.人群沟通：欧豪、武大靖、高伟光、胡军分层代言，并以《海洋的答案》强化硬核、守护和家国情怀。

5.渠道：入驻大润发、永辉、永旺等KA，截至2026年11月线下铺设18000+网点，2027年继续扩大。

品牌商可学习其以可验证科研建立信任、用多品类和多层次内容扩大人群，并以全渠道承接线上认知。

核心干货是男士护肤消费需求向控油祛痘等精细功效升级，带来增长机会，也伴随同质化与信任风险。

1.市场机会：文章称男性最希望控油祛痘，海洋至尊今年1到10月在淘天TOP20品牌男士护肤品类中位居国货TOP1，并在京东、抖音排名靠前；男士控油祛痘香氛沐浴露、国货男士控油洗发水线上销量第一，说明个护细分可延展。

2.可学习点：先研究痛点再解决，避开越洗越油的强力清洁误区，用成分、实验和央媒报道降低教育成本；产品以三棱镜洗面奶等爆品带动矩阵。

3.合作与渠道：品牌已入驻大润发、永辉、永旺等KA，截至2026年11月铺设18000+网点，2027年扩大线下覆盖，卖家可关注线上线下联动机会。

4.风险提示：文章未给出扶持政策；需警惕产品趋同、用户留存弱、流量竞赛和功效宣传缺乏验证。

总体看，机会在于科研型国货和男士控油个护细分，但应重视功效证据与渠道承接。

核心干货是男士护肤产品设计要兼顾源头功效、配方肤感与可验证实验，生产端存在配方和功效验证合作机会。

1.设计需求：文章指出男性受雄激素影响皮脂腺活跃，控油不能只靠强力清洁，产品需从皮脂分泌源头机制入手，同时关注配方复配、质地和用户感官。

2.产品验证：央视镜头下展示洁面泡沫分布实验，泡沫越密、粒径越小起泡越绵密；油脂检测仪器显示使用前后油脂含量变化，使用后脸上油脂显著减少。

3.技术落地：第四代AMPK OIL-LOCK技术以噬油能量元™为核心，由嗜热栖热菌发酵产物、肌氨酸、10-羟基癸酸等复配，1%成分使AMPK基因相对表达提升率434%。

4.商业机会：品牌产品从控油延展至祛痘、修护、美白、紧致，并覆盖面护、个护、造型、轻彩；还与中科蓝智、微谱科技等共建实验室。

工厂可关注功效型配方、肤感优化、实验检测和联合研发，电商平台排名与线下18000+网点也提示生产供应需匹配全渠道。

核心干货是男士护肤正向科研化、功效验证化和全渠道化发展，客户痛点在教育成本、留存和产品趋同上。

1.行业趋势：文章显示男士护肤从基础清洁转向控油祛痘等精细需求，品牌竞争从流量竞赛转向对男性肌肤需求研究、技术路径和功效验证。

2.新技术：海洋至尊发布第四代男士控油技术AMPK OIL-LOCK，从细胞能量代谢枢纽切入，通过激活AMPK、优化能量代谢影响皮脂合成通路；核心成分噬油能量元™由嗜热栖热菌发酵产物、肌氨酸、10-羟基癸酸复配，1%成分使AMPK基因相对表达提升率434%。

3.客户痛点：男性护肤需求止步清洁、越洗越油、屏障受损、产品质地黏、市场方案照搬女性逻辑。

4.解决方案：以先研究再解决为研发底气，兼顾成分、配方复配、质地和感官，并通过泡沫分布、油脂检测等实验展示效果；同时与多家机构共建实验室。

服务商可围绕功效检测、配方开发、内容背书和全渠道运营提供方案。

核心干货是男士护肤品牌需要平台共创与功效背书，平台可关注科研型国货招商，同时规避流量竞赛和同质化风险。

1.平台需求与问题：文章称男士护肤赛道教育成本高、用户留存弱、产品趋同；品牌需要平台帮助降低教育成本、验证新品和承接消费。

2.平台最新做法：海洋至尊携手天猫美妆及天猫新品创新中心成立男士护理实验室；青眼情报显示今年1到10月淘天TOP20品牌男士护肤品类中海洋至尊国货TOP1，京东、抖音排名也靠前。

3.招商与运营：可关注以控油为原点、延展祛痘修护美白紧致并覆盖面护个护造型轻彩的品牌矩阵；其三棱镜洗面奶有洗脸半分钟控油8小时实测，便于平台内容运营。

4.风向规避：文章强调央媒报道来自科研和实验验证，而非流量造势；平台应避免唯流量、虚假功效和产品同质化，重视可观测可验证的证据。

线下KA与18000+网点也说明平台商可推动线上线下联动。

核心干货是男士护肤产业出现从清洁导向转向科研控油的新动向，技术代际、验证体系和商业组织是研究重点。

1.产业新动向：海洋至尊成为首个登上央视新闻的男士护肤品牌，并获人民日报健康客户端、央视网等关注；今年1到10月淘天TOP20品牌男士护肤品类国货TOP1，美业颜究院认证其为国货男士护理第一品牌。

2.技术演进：控油技术从第一代物理吸附、第二代抑制雄激素、第三代多靶点叠加，发展到第四代AMPK OIL-LOCK，从细胞能量代谢枢纽切入，激活AMPK并影响皮脂合成通路；噬油能量元™相关实验显示1%成分使AMPK基因相对表达提升率434%。

3.新问题：市场长期存在教育成本高、用户留存弱、产品趋同、照搬女性逻辑和越洗越油误区，男士护肤缺少科学标尺与清晰选品指引。

4.商业模式与启示：品牌以科研实验室网络、产品矩阵、分层代言和全渠道18000+网点推进；政策法规层面提示功效宣称需可观测、可验证，学术交流和权威媒体监督可成为建立信任的机制。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Key takeaway: avoid common men's skincare pitfalls and follow a simple path: cleanse first, then control oil at the source.

1. The article notes that many men stop at basic cleansing; a common mistake is that the more they wash, the oilier their skin becomes. Harsh cleansing can damage the skin barrier and prompt sebaceous glands to produce more sebum as compensation.

2. The right approach is to first cleanse the face thoroughly, then address oiliness and dry tightness at the source. Oil control should not stop at cleansing.

3. When choosing products, consider Haiyang Zhizun's Sanlengjing facial cleanser; the article says it has been tested to cleanse in 30 seconds and control oil for 8 hours, and version 2.0 adds Oil-Devouring Energy Element™.

4. To evaluate a product, look at the experiments: the denser the foam and the smaller the particle size, the richer the lather; sebum testing shows a significant reduction in facial oil after use.

Actionable advice: do not blindly pursue stronger cleansing power. Focus on formulation combinations, texture, and skin feel, and prioritize men's oil-control products with ingredient disclosure and experimental validation.

Key takeaway: Haiyang Zhizun uses scientific research and authoritative endorsements to break through homogenization in men's skincare and build a combination of brand marketing and channel execution.

1. Demand insight: The article says Chinese men most want oil control and acne treatment, but market products are converging and simply copying women's skincare logic. The brand studies men's specific skin pain points before offering solutions.

2. Technology endorsement: It launched fourth-generation men's oil-control technology AMPK OIL-LOCK, with Oil-Devouring Energy Element™ as the core ingredient. A 1% concentration increased relative AMPK gene expression by 434%. The launch was covered by CCTV News, CCTV.com, and the People's Daily Health Client.

3. Product matrix: Starting from oil control, the brand has expanded into acne treatment, repair, whitening, and firming, covering facial care, personal care, grooming, and light color cosmetics. The star product, Sanlengjing facial cleanser, is driving market performance.

4. Audience communication: It uses tiered endorsements from Ou Hao, Wu Dajing, Gao Weiguang, and Hu Jun, and reinforces a hardcore, protective, and patriotic image through 'The Ocean's Answer.'

5. Channels: It has entered key accounts such as RT-Mart, Yonghui, and AEON; as of November 2026, it had 18,000+ offline outlets and plans further expansion in 2027.

Brands can learn from its approach: build trust with verifiable science, expand audiences through multiple categories and layered content, and use omnichannel reach to convert online awareness.

Key takeaway: Consumer demand in men's skincare is upgrading toward targeted functions such as oil control and acne treatment, creating growth opportunities alongside homogenization and trust risks.

1. Market opportunity: The article says men most want oil control and acne treatment. From January to October this year, Haiyang Zhizun ranked No. 1 among domestic brands in Taotian's TOP20 men's skincare brands and also ranked high on JD.com and Douyin. Its men's oil-control anti-acne scented body wash and domestic men's oil-control shampoo ranked No. 1 in online sales, indicating room for extension into personal-care subcategories.

2. What to learn: Identify pain points before solving them, avoid the harsh-cleansing trap that makes skin oilier, and use ingredients, experiments, and central-media coverage to reduce consumer education costs. Hero products such as Sanlengjing facial cleanser can drive the broader matrix.

3. Partnerships and channels: The brand has entered key accounts including RT-Mart, Yonghui, and AEON; as of November 2026, it had built 18,000+ outlets and will expand offline coverage in 2027. Sellers can watch for online-offline integration opportunities.

4. Risk notes: The article does not provide support policies. Sellers should be alert to product convergence, weak user retention, traffic competition, and efficacy claims lacking validation.

Overall, the opportunity lies in research-driven domestic brands and men's oil-control personal-care subcategories, but efficacy evidence and channel execution should be prioritized.

Key takeaway: Men's skincare product design must balance source-level efficacy, formulation texture, and verifiable experiments, creating opportunities for formulation and efficacy-testing partnerships on the manufacturing side.

1. Design requirements: The article notes that men's sebaceous glands are more active due to androgens, so oil control cannot rely only on harsh cleansing. Products need to address the mechanisms of sebum production at the source while also considering formulation combinations, texture, and user sensory experience.

2. Product validation: Under CCTV cameras, the brand demonstrated a facial-cleanser foam distribution experiment: denser foam and smaller particle size produce a richer lather. Sebum-testing instruments showed changes in oil content before and after use, with facial oil significantly reduced after use.

3. Technology implementation: Fourth-generation AMPK OIL-LOCK technology is centered on Oil-Devouring Energy Element™, a blend of Thermus thermophilus fermented product, sarcosine, 10-hydroxydecanoic acid, and other ingredients. A 1% concentration increased relative AMPK gene expression by 434%.

4. Business opportunities: The brand's products extend from oil control to acne treatment, repair, whitening, and firming, and cover facial care, personal care, grooming, and light color cosmetics. It has also built joint laboratories with Zhongke Lanzhi, Weipu Technology, and other partners.

Factories can focus on functional formulations, skin-feel optimization, experimental testing, and joint R&D. E-commerce rankings and 18,000+ offline outlets also indicate that production and supply must match omnichannel demand.

Key takeaway: Men's skincare is moving toward research-driven development, efficacy validation, and omnichannel operations. Client pain points center on education costs, retention, and product homogenization.

1. Industry trend: The article shows that men's skincare is shifting from basic cleansing to targeted needs such as oil control and acne treatment. Brand competition is moving from traffic races toward research on male skin needs, technology paths, and efficacy validation.

2. New technology: Haiyang Zhizun launched fourth-generation men's oil-control technology AMPK OIL-LOCK, which targets the cellular energy metabolism hub and influences sebum synthesis pathways by activating AMPK and optimizing energy metabolism. The core ingredient, Oil-Devouring Energy Element™, combines Thermus thermophilus ferment, sarcosine, and 10-hydroxydecanoic acid; a 1% concentration increased relative AMPK gene expression by 434%.

3. Client pain points: Men's skincare needs often stop at cleansing; skin becomes oilier with washing; the barrier is damaged; product texture is sticky; and market solutions copy women's skincare logic.

4. Solutions: The brand's R&D approach is to research before solving, balancing ingredients, formulation combinations, texture, and sensory experience, and demonstrating results through foam distribution and sebum tests. It has also built joint laboratories with multiple institutions.

Service providers can offer solutions around efficacy testing, formulation development, content endorsement, and omnichannel operations.

Key takeaway: Men's skincare brands need platform co-creation and efficacy endorsement. Platforms can look to research-driven domestic brands for merchant recruitment while avoiding traffic races and homogenization risks.

1. Platform needs and problems: The article says the men's skincare track has high education costs, weak user retention, and product convergence. Brands need platforms to help reduce education costs, validate new products, and capture consumption.

2. Latest platform practice: Haiyang Zhizun partnered with Tmall Beauty and the Tmall New Product Innovation Center to establish a men's care laboratory. Qingyan Intelligence shows that from January to October this year, Haiyang Zhizun ranked No. 1 among domestic brands in Taotian's TOP20 men's skincare brands and also ranked high on JD.com and Douyin.

3. Merchant recruitment and operations: Platforms can watch brands with a matrix that starts from oil control and extends into acne treatment, repair, whitening, and firming while covering facial care, personal care, grooming, and light color cosmetics. Its Sanlengjing facial cleanser has been tested to cleanse in 30 seconds and control oil for 8 hours, making it suitable for platform content operations.

4. Avoiding market pitfalls: The article stresses that central-media coverage stems from scientific research and experimental validation, not traffic hype. Platforms should avoid traffic-only strategies, false efficacy claims, and product homogenization, and should value observable and verifiable evidence.

Offline key accounts and 18,000+ outlets also indicate that platforms can promote online-offline integration.

Key takeaway: The men's skincare industry is showing a new shift from cleansing-led approaches to research-driven oil control. Technology generations, validation systems, and business organization are key research focuses.

1. New industry development: Haiyang Zhizun became the first men's skincare brand to appear on CCTV News and also drew attention from the People's Daily Health Client and CCTV.com. From January to October this year, it ranked No. 1 among domestic brands in Taotian's TOP20 men's skincare brands, and Meiye Yanjiuyuan certified it as the No. 1 domestic men's care brand.

2. Technology evolution: Oil-control technology has evolved from first-generation physical adsorption, second-generation androgen inhibition, and third-generation multi-target stacking to fourth-generation AMPK OIL-LOCK, which targets the cellular energy metabolism hub, activates AMPK, and influences sebum synthesis pathways. Experiments related to Oil-Devouring Energy Element™ show that a 1% concentration increased relative AMPK gene expression by 434%.

3. New problems: The market has long faced high education costs, weak user retention, product convergence, copying of women's skincare logic, and the misconception that washing more makes skin oilier. Men's skincare lacks scientific benchmarks and clear product-selection guidance.

4. Business model and implications: The brand advances through a scientific laboratory network, product matrix, tiered endorsements, and 18,000+ omnichannel outlets. At the policy and regulatory level, efficacy claims must be observable and verifiable; academic exchange and authoritative media oversight can become mechanisms for building trust.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

长久以来，男士护肤赛道深陷教育成本高、用户留存弱、产品趋同的困局，不少品牌还先入为主地贴上“男性疏于护肤”的标签。多数男性的护肤需求止步于简单清洁，少数愿意精细化护肤的消费者，又苦于缺乏清晰的护肤指引，很难选到适配的产品。

海洋至尊的出现，重新定义了男士护肤的价值。它没有急于求成地教育市场，而是先把中国男人真正的护肤需求研究透。这份“先研究、再解决”的研发底气，让品牌继获得《人民日报》、央视网报道之后，再度收获央媒关注。

近日，带着“男士洗脸洗干净就够了吗？”“海洋至尊怎么做才能让控油更有依据？”“男士护肤到底该怎么选？”等一系列朴素问题，央视总台主持人杨帆走进海洋至尊控油护肤实验室一探究竟。海洋至尊也由此成为首个登上央视新闻的男士护肤品牌。

当不少品牌困在流量竞赛之中，海洋至尊为何却能多次火到央媒？

要回答“为什么偏偏是海洋至尊”，得先回归男士护肤的核心问题：中国男性的肌肤痛点，究竟难在何处？众所周知，出油、长痘、毛孔粗大是困扰大多数男性的护肤难题。青眼情报的消费者调研也显示，中国男性消费者使用护肤品最希望获得的功效是控油祛痘。

需求从不缺席，缺席的是对的产品。长久以来，市场对男性肌肤的认知局限在“油脂旺盛、需要强力清洁”的浅层认知里，大量男士护肤产品方案浮于表面、缺乏针对性，甚至直接照搬女性护肤逻辑。

这种错误认知，催生了普遍的男士护肤误区，最典型的就是“越洗越油”。这源于，很多男性的控油方式，停留在“洗掉表面浮油”，治标不治本。越勤洗、洗得越狠，皮肤屏障越脆弱，皮脂腺反而代偿性分泌更多油脂，陷入“越洗越油”的恶性循环。

与此同时，清洗完脸后若缺乏护肤习惯，或未找到合适产品，皮肤屏障还可能进一步受损。不难看出，男士护肤真正稀缺的从来不是更强的清洁力，而是一套读懂男性肌肤特质的科学体系。

探访中，面对杨帆提到的“清水洗脸洗不干净”、“选了护肤品又觉得质地太黏”等常见痛点，海洋至尊首席科学家刘博深入浅出地剖析问题根源，并给出科学护肤答案。刘博指出，“对于男士护肤来说，第一步永远是把脸先洗干净。其次，再根据男士脸部容易出油、干燥紧绷的皮肤问题，从源头来解决和改善它。”

据刘博介绍，男性受雄激素影响，皮脂腺更为活跃，控油不能只停留在清洁层面，还需向皮脂分泌的源头机制寻找答案。基于男性高频出油的痛点，海洋至尊发现了男士控油的“开关”，由此针对性研制出男士控油成分，从而帮助改善油脂分泌，以及温和调节皮肤水油平衡。

可以说，这套跳出“强力清洁”惯性、直击皮脂本源的研发思路，正是海洋至尊区别于市场上多数玩家的核心所在。

探访现场，杨帆进一步追问：有了创新成分，如何洗得更舒服？刘博表示，“除了关注成分之外，海洋至尊还关注配方复配和产品的质地，以及用户使用起来的感官感受。”

而这套兼顾功效与肤感的研发思路，在现场两组对照实验中得到直观验证。在央视新闻的镜头下，海洋至尊展示了产品的清洁力和控油效果。通过洁面泡沫分布实验可以看到，泡沫分布越密、粒径越小，表明这款洁面产品起泡也越绵密细腻。

另外，通过油脂检测仪器可以看到洁面产品使用前后皮肤油脂含量的变化，从油脂分布图上看，颜色越深，面积越大，代表油脂含量越丰富。通过实验可以看出，使用洁面产品后，脸上的油脂显著减少。

可以说，央视新闻这场现场探访，见证的不只是一个品牌的科研实力，更意味着海洋至尊把源头控油的方案置于公开镜头之下，以可观测、可验证的实验成果，为男士护肤建立起一套科学标尺。

事实上，这并非海洋至尊首次获得央媒关注。早在2025年9月，海洋至尊便在人民日报健康客户端、巢归研究院共同主办的男士护肤控油科技学术交流会上，发布了第四代男士控油技术AMPK OIL-LOCK。

相较第一代（物理吸附）、第二代（抑制雄激素）、第三代（多靶点叠加）的控油技术，海洋至尊第四代控油科技的创新突破在于，摒弃传统治标不治本的成分叠加，从核心细胞能量代谢枢纽切入，实现根源控油。

值得一提的是，今年3月，央视网《宝藏新国货》栏目还曾携手短道速滑奥运冠军、海洋至尊品牌挚友武大靖，走进海洋至尊实验室，见证了第四代控油科技的领先实力。

具体而言，海洋至尊第四代能量控油技术的核心思路，是将目光放在皮脂分泌背后的能量代谢机制上，通过激活AMPK、优化能量代谢，并影响皮脂合成相关通路，从而为男士控油开辟更深层的技术路径。

与该技术路线相匹配的，是海洋至尊的核心成分噬油能量元™。据海洋至尊品牌方介绍，该成分由嗜热栖热菌发酵产物、肌氨酸、10-羟基癸酸等成分复配而成，能够通过调节AMPK相关机制，帮助实现更精准的控油效果。相关实验数据显示，1%噬油能量元对于AMPK基因相对表达水平显著升高（p＜0.01），提升率434%。

也正是这样一条从机制到成分皆有数据支撑的技术路线，让海洋至尊在短时间内接连收获多家央媒平台的持续关注。

从人民日报健康客户端的学术交流会、央视网《宝藏新国货》栏目的深度溯源，再到本次央视新闻走进控油护肤实验室的权威见证，这背后显然不是流量造势，而是以AMPK OIL-LOCK第四代控油技术为核心的研发体系，让海洋至尊不断拿到权威官媒的认可。

这份底气，来自海洋至尊长期、持续的科研布局。据了解，海洋至尊已与中科蓝智共建「海洋生物科技联创实验室」，与微谱科技共建「功效研究联合实验室」，联合中国航母FLEET18打造「中国航母·皮肤应对特殊环境实验室」，并携手天猫美妆及天猫新品创新中心成立「男士护理实验室」，同时与德之馨共建「男士香氛护理创新实验室」。

这些实验室各有分工，从原料源头、功效验证到特殊场景与香氛体验逐层铺开，把品牌在男性肌肤领域的技术判断逐步转化为可验证的能力。这，无疑也是海洋至尊从根源控油解决男士护肤痛点的关键所在。

持续的科研投入，最终落地为面向中国男性的系统化产品布局。据悉，海洋至尊以“控油”为核心原点，逐步延展至祛痘、多效修护、美白、紧致等多维功效赛道。在此基础上，品牌进一步构建起覆盖面护、个护、造型与轻彩产品在内的四大系列，形成满足不同男士护肤需求的产品矩阵。

其中，品牌明星大单品三棱镜洗面奶凭借“洗脸半分钟，控油8小时”的实测效果，精准契合男士高效护肤需求。2026年迭代升级的2.0版本，特别添加自研成分噬油能量元™，从根源解决男性肌肤反复出油的难题，真正做到从源头实现控油。扎实的产品力，也转化为亮眼的市场表现。

青眼情报数据显示，今年1月到10月，在淘天平台TOP20品牌男士护肤品类中，海洋至尊位居国货TOP1。与此同时，在京东、抖音等主流电商平台中，海洋至尊也排名靠前。此外，海洋至尊近期还获得多项市场认证，进一步反映出其在男士护理赛道的头部地位。

据美业颜究院相关数据，海洋至尊被认证为“国货男士护理第一品牌”，并拿下“男士控油祛痘香氛沐浴露线上销量第一”“国货男士控油洗发水线上销量第一”等多项细分类目第一。这意味着，海洋至尊的优势已经不再局限于面部护理单一品类，而是逐步延展至沐浴、洗发等男士个护场景，形成了更完整的男士护理产品布局。

同样，海洋至尊在人群沟通层面，也形成了一套更具层次感的代言与内容共振策略。典型如，从代言人欧豪奠定硬朗基调，到挚友武大靖拓宽圈层，再到品牌大使高伟光、胡军，分别强化质感与国民信任感，实现多元人群精准沟通。

另外，在今年4月23日人民海军成立77周年之际，由深圳特区报、大连日报、青岛日报、福建日报携手海洋至尊联合出品的纪实访谈短片《海洋的答案》正式上线。通过该片，海洋至尊将品牌所强调的硬核、守护、力量感，与更具家国情怀和社会责任感的叙事关联起来，让产品之外的品牌精神有了更具公共意义的表达。

而从线上走到线下的渠道建设，也是海洋至尊补齐全链路消费场景的重要一环。据了解，海洋至尊目前已入驻大润发、永辉超市、永旺等KA渠道。截至2026年11月，海洋至尊已在线下铺设18000+网点，2027年还将稳步扩大线下覆盖规模，把线上积累的用户认知转化为更真实的线下触点。

对于海洋至尊而言，全渠道布局的意义，不只是拓宽品牌触达消费者的广度，更在于让科研驱动的品牌底色经受不同消费场景的检验。

不难发现，当不少品牌仍在流量竞赛中寻找增长机会时，海洋至尊选择把更多精力放在对男性肌肤需求的研究、技术路径的探索以及产品功效的验证上。

这背后，其实是男士护肤市场一个值得关注的变化：当消费者不再满足于基础清洁，当男性也开始认真审视自己的肌肤问题，市场竞争的重心便不应只是如何让消费者买单，更在于能否真正解决他们的护肤难题。

从这个意义上说，海洋至尊所做的，不只是为男士护肤提供更多产品选择，更是试图用科研和实证重新回答一个问题：男士护肤，究竟应该如何做得更专业。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

海洋至尊是什么品牌，在男士护肤市场处于什么位置？

海洋至尊是专注男士护肤的国货品牌，以控油为核心，并成为首个登上央视新闻的男士护肤品牌。青眼情报数据显示，2026年1—10月淘天平台TOP20男士护肤品牌中，海洋至尊位居国货TOP1；美业颜究院还认证其为“国货男士护理第一品牌”。

男士护肤为什么容易越洗越油，海洋至尊如何解决？

男性受雄激素影响，皮脂腺更活跃。若只靠强力清洁洗掉表面浮油，皮肤屏障容易受损，皮脂腺反而代偿性分泌更多油脂。海洋至尊从皮脂分泌源头机制切入，研发AMPK OIL-LOCK第四代控油技术与核心成分噬油能量元™，通过激活AMPK、优化能量代谢来帮助调节油脂分泌和水油平衡。

海洋至尊的AMPK OIL-LOCK第四代控油技术是什么？

AMPK OIL-LOCK是海洋至尊第四代男士控油技术，2025年9月发布于男士护肤控油科技学术交流会。它摒弃传统成分叠加，从细胞能量代谢枢纽切入，通过激活AMPK、优化能量代谢并影响皮脂合成通路实现根源控油。核心成分噬油能量元™由嗜热栖热菌发酵产物、肌氨酸、10-羟基癸酸等复配而成。

海洋至尊三棱镜洗面奶适合什么护肤需求？

三棱镜洗面奶是海洋至尊的明星大单品，主打“洗脸半分钟，控油8小时”的实测效果，适合追求高效清洁与控油的男性。2026年迭代升级的2.0版本添加自研成分噬油能量元™，从源头应对男性肌肤反复出油问题。

海洋至尊如何通过实验室合作支撑男士护肤研发？

海洋至尊已与中科蓝智共建海洋生物科技联创实验室，与微谱科技共建功效研究联合实验室，联合中国航母FLEET18打造中国航母·皮肤应对特殊环境实验室，携手天猫美妆及天猫新品创新中心成立男士护理实验室，并与德之馨共建男士香氛护理创新实验室，覆盖原料、功效验证、特殊场景和香氛体验。

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