让硬核科技变身“可感知的美” 花西子携AI感官研究系统亮相第五届数贸会

Overall: This article provides general readers with a rundown of Florasis's tech-infused beauty highlights at the 5th Digital Trade Expo, from cutting-edge research equipment to product upgrades that are easy to understand.

1. Florasis unveiled the first multi-dimensional holographic AI sensory behavior research system in China's beauty industry. On-site visitors trying perfume could have their brainwaves, eye movements, and micro-expressions captured in real time, with a personalized report generated in seconds. The system also identifies which scents are most relaxing and pleasing, helping consumers better understand their true preferences.

2. In terms of new products, the Ganoderma lucidum setting powder resolved the challenge of incorporating essence into powder, addressing the difficulty of delivering hydration, skin adherence, and long wear in makeup-setting products. The West Lake collection perfume introduced four scent profiles—Lotus, Bamboo, Wander, and Rest—using a flower-extract fragrance process to balance subtlety with longevity.

3. The brand's global expansion also stood out: Florasis now covers more than 110 countries and regions through both online and offline channels. It also created an Eastern garden-style booth in the Silk Road E-commerce zone of the expo, letting visitors experience the fusion of Eastern aesthetics and digital technology firsthand.

Overall: Brand marketers can draw practical lessons from Florasis's approach to brand marketing, product R&D, user behavior observation, and channel development.

1. Brand marketing: Florasis turned its booth into an Eastern garden-style space, creating a dialogue between traditional culture and cutting-edge technology, using a tangible sensory experience to reinforce brand recognition. Its products also received the 2026 Hangzhou Signature Souvenir designation, adding cultural endorsement.

2. Product R&D: The company independently developed a multi-dimensional holographic AI sensory behavior research system that replaces conventional subjective surveys with real-time data on brainwaves, eye movements, and micro-expressions. This supports its Eastern beauty R&D system, extending flower-based beauty technology from color cosmetics to skincare and fragrance.

3. User behavior observation: The on-site demonstration showed how the AI system gauges users' relaxation and pleasure responses to different perfumes and generates a scent personality profile. Companies can use such insights to anticipate individual preferences and guide fragrance formulation and experience design.

4. Channel building: Leveraging Silk Road E-commerce, Florasis operates through both online and offline channels, selling to more than 110 countries and regions. This builds the international influence of C-beauty and offers a path for brand globalization: go global, go deeper, go premium.

Overall: Sellers can extract actionable takeaways from Florasis's Digital Trade Expo presence, including growth markets, shifting consumer needs, business models, and partnership opportunities.

1. Growth markets: The Digital Trade Expo attracted 2,008 exhibitors and serves as a national platform connecting quality domestic brands with global products. Florasis's use of Silk Road E-commerce has already put its products in more than 110 countries and regions, showing that overseas beauty markets still have room for growth.

2. Changing consumer demand: Consumers are no longer satisfied with basic functionality; they seek personalized experiences and emotional resonance. By presenting scent personality profiles and immediate feedback on real preferences through its AI sensory system, Florasis highlights the need for sellers to pay closer attention to deeper consumer preferences and experience-driven communication.

3. Lessons to learn: Florasis has built a closed loop covering user insight, product development, intelligent production, omnichannel fulfillment, and feedback iteration. Sellers can emulate its data-driven decision-making to become more responsive to market changes.

4. Opportunities and partnerships: This was Florasis's first appearance at a specialized digital trade expo, and its presence in the Silk Road E-commerce zone showcased new products and R&D achievements. This signals export opportunities for beauty products that combine technology and culture, and sellers should watch for product selection and matchmaking opportunities at events like the Digital Trade Expo.

Overall: Factories can extract product design requirements, manufacturing process directions, and digital transformation insights from Florasis's R&D and production chain.

1. Product design and production requirements: Beauty products are moving from simple formula upgrades to a dual driver of technology and culture. Florasis's Ganoderma lucidum setting powder solves the challenge of incorporating essence into powder, showing clear demand for high-performance setting products. Factories need to consider improving relevant processes such as emulsification and powder treatment.

2. Business opportunities: The Eastern beauty R&D system centers on floral ecosystem research, extending flower-based beauty technology to skincare and fragrance. This opens new development directions for upstream factories, including extraction of active floral ingredients and application of bio-mimetic technologies.

3. Digital and e-commerce implications: Florasis uses an AI sensory system to collect real user data, linking user insight, product development, intelligent production, omnichannel fulfillment, and iterative feedback. Factories should focus on connecting R&D data, production data, and consumer feedback to strengthen flexible manufacturing and precision development.

4. Quality benchmarks: The new products redefine the standard for autumn-winter setting makeup and for fragrances that balance subtlety with lasting power. This reminds factories to benchmark against higher-order experience indicators rather than only basic specifications.

Overall: Service providers can focus on the industry trends, emerging technologies, client pain points, and solution models highlighted by the Florasis case.

1. Industry trend: The beauty industry is undergoing digital and sensory upgrading. Florasis translates hard technology into perceptible beauty experiences, indicating that beauty brands need integrated technology solutions spanning both hardware and software.

2. Emerging technology: The multi-dimensional holographic AI sensory behavior research system uses medical- and neuroscience-grade multimodal real-time sensory decoding technology. It captures brainwaves, eye movements, and micro-expressions in real time, produces results within seconds, and converts them into personalized reports. This represents a new technological direction for beauty R&D and consumer experience.

3. Client pain point: Traditional surveys often fail to align subjective self-reports with genuine feelings, distorting product evaluation. Florasis's self-developed AI sensory system acts like a lie detector for product assessment, directly solving this industry-wide problem.

4. Solution: By leveraging AI and data to capture genuine experience and demand, Florasis built a closed loop from user insight and product development to intelligent production, omnichannel fulfillment, and feedback iteration. This connects goals, tasks, data, and outcomes to improve decision-making efficiency and collaboration. Service providers can offer data collection, analysis, and feedback management services around full-chain digitalization.

Overall: Platform operators can learn from Florasis's participation in the Digital Trade Expo about how exhibition platforms support brand globalization and how to steer operational direction.

1. Platform demand: Florasis described the Digital Trade Expo as a showcase for China's digital trade strength and a bridge between quality domestic brands and global products. This indicates that brands expanding internationally need high-level exhibition platforms that can centralize exposure and connect them with international resources.

2. Platform practices: As a global digital trade expo, the event covers cutting-edge digital technology tracks and includes a Silk Road E-commerce zone. Florasis's debut in that zone confirms that platforms can proactively set up themed areas to guide brand participation.

3. Operational direction: Florasis combined Eastern garden culture with AI technology experiences in its booth to attract visitors and encourage sharing. Platforms can guide exhibitors toward more interactive experience design, strengthening the expo's professionalism and buzz.

4. Commercial bridge role: The article emphasizes that the Digital Trade Expo keeps trade opportunities flowing and tightens partnership ties, suggesting that platform operators should make procurement matchmaking and cross-border trade collaboration their core operational goals.

Overall: Researchers can identify new trends in beauty industry digitalization, business model innovation, and internationalization pathways from the Florasis case.

1. New industry trend: China's beauty industry saw its first multi-dimensional holographic AI sensory behavior research system, introducing medical- and neuroscience-grade technology into product evaluation. This marks a shift in beauty R&D from subjective surveys to quantified user experience and provides a reference for applying brainwaves, eye movements, and micro-expressions in consumer research.

2. Business model innovation: Florasis has built an Eastern beauty R&D system centered on flower-based beauty technology, integrating color cosmetics, skincare, and fragrance. Its full-chain digital closed loop links user insight, R&D, production, fulfillment, and feedback, forming a brand model driven by both technology and culture.

3. Internationalization path: Through Silk Road E-commerce and parallel online and offline channels, Florasis covers more than 110 countries and regions, and articulates a path of going global, going deeper, and going premium. This illustrates how Chinese beauty brands are upgrading from product export to cultural export.

4. Platform implications: The Digital Trade Expo's Silk Road E-commerce zone provided Florasis with a channel for global expansion, demonstrating that platform-based trade infrastructure can significantly boost brand internationalization. This case can inform research on digital trade policy and industry collaboration.