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Key Takeaways

1. Walmart has expanded its global advertising partner network to more than 300 partners, including 12 newly added partners in China, covering areas such as ad agencies, AI technology, creative marketing, data analytics, and full-funnel managed services.

2. The new partners aim to help cross-border sellers improve campaign efficiency, reduce operating costs, and achieve omnichannel growth.

Practical Playbook

1. Sellers facing difficulty starting from scratch, struggling to break through growth bottlenecks, or looking to optimize costs can seek help from advertising experts within Walmart’s partner network.

2. They can leverage Mie Mo Technology’s one-click global store setup, best-selling product selection, keyword optimization, and AI-driven ad placement, or Saihe Technology’s one-stop management system covering 75+ global platforms.

3. Captain BI enables managing ad campaigns, bids, and budgets from a single dashboard; Xuanniao ERP offers customized automated ad adjustment; before onboarding, sellers can use Walmart’s partner directory to verify third-party services and pricing.

Brand Marketing & Growth

1. F5 is a Shanghai-based brand communications agency that has won awards such as the Cannes Lions. It has helped brands like Midea and XREAL achieve strong marketing results, making it suited for Chinese brands entering the global market.

2. Hooray Commerce focuses on full-funnel consulting and operations for brands’ global retail growth, covering market research, platform operations, multi-platform traffic generation, and digital marketing to drive refined growth.

Channel Development & Managed Operations

1. Mingliangxing Technology has a 340+ international operations team and has helped 2,000+ brands expand globally, offering platform managed operations and overseas marketing services.

2. Hofan provides end-to-end support for brands through precise product selection, AI-powered advertising, intelligent inventory management, and integrates influencer resources to connect online and offline scenarios.

3. Brands can access these service providers through Walmart’s advertising partner directory, but should note that they are independent third parties with no official endorsement, and their services and pricing may change.

Market Opportunity & How to Engage

1. Walmart Advertising has grown its global partner ecosystem to 300+, adding 12 new partners in China across areas such as ad agencies and AI technology, giving sellers access to a broader range of advertising tools and services.

2. Sellers can directly connect through Walmart’s advertising partner directory; partners are independent third parties and are not officially endorsed by Walmart.

Service Providers Worth Learning From

1. Mie Mo Technology offers one-click global store setup, hot product selection, keyword optimization, and intelligent ad delivery; Hainai Interactive has served 500+ enterprises and managed $300M+ in ad spend, providing strategy planning and campaign optimization.

2. Captain BI deeply integrates with Walmart’s advertising system, enabling ads, bids, and budgets to be managed from one dashboard; Yeahmobi uses programmatic advertising to improve ad ROI.

3. Xuanniao ERP specializes in customized automated ad adjustments, offering keyword recommendations, budget optimization, and competitor monitoring.

Risk Notes

1. Partner services and pricing may change at any time; always confirm with current information. Being listed in the directory does not mean an official endorsement, so sellers should evaluate independently.

Business Opportunities & Services for Factories

1. Dongguan Xiaochuang was founded by a team with over a decade of cross-border experience and has served more than 2,000 factories. It aims to be the preferred strategic partner for Chinese factories with a focus on dedicated service and professional delivery.

2. Mingliangxing Technology provides professional platform managed operations and has helped 2,000+ brands go global. Factories can use its 340+ international operations team to strengthen overseas capabilities.

Digital & E-commerce Insights

1. Saihe Technology offers a systematic solution covering the full lifecycle of cross-border e-commerce, supporting 75+ platforms globally. It combines AI and BI to automate operations from product selection and listing to customer service and finance, enabling one-stop management for factories.

2. Hofan combines AI-driven marketing data analytics with scalable influencer resources, connecting online and offline scenarios and supporting precise product selection and intelligent inventory management for end-to-end supply chain support.

3. Factories should note that partners are independent third parties; verify services and pricing before onboarding.

Industry Trends

1. Walmart’s advertising partner ecosystem is expanding rapidly, with global partners now exceeding 300 and 12 new additions in China, reflecting continued investment in the third-party service ecosystem.

2. New partners cover ad agencies, AI technology, creative marketing, data analytics, and full-funnel managed operations, indicating increasingly specialized and refined service divisions.

New Technologies & Solutions

1. Many partners apply AI to enhance ad delivery, product selection, and operations. Examples include Mie Mo Technology’s AI-driven product selection and advertising, Saihe Technology’s combination of AI and BI, and Hofan’s AI marketing data analytics.

2. Yeahmobi focuses on programmatic advertising and has built its own ad management platform to provide end-to-end strategy, delivery, and optimization solutions.

Client Pain Points

1. Clients seek advertising experts when they struggle to start from zero, need deep expertise to break through growth bottlenecks, or want a more flexible and cost-effective alternative to a full-time team.

2. Service providers can offer refined agency services, automated ad adjustments, and one-stop management to help clients improve campaign efficiency and ROI.

Latest Platform Moves

1. Walmart Advertising continues to expand its partner ecosystem. Global partners now exceed 300, with 12 new partners added in China across diverse areas including ad agencies and AI technology.

2. The launch of a partner directory helps merchants connect with independent service providers, meeting cross-border enterprises’ diverse needs for advertising tools and services.

Operations & Merchant Recruitment Reference

1. The platform clearly identifies when merchants need help: starting from scratch, accelerating toward targets, and optimizing costs. This provides useful guidance for service provider recruitment and demand matching.

2. The platform uses a disclaimer to define its relationship with partners: they are independent third parties with no affiliation, and inclusion in the directory does not imply official endorsement, reducing the platform’s liability.

Risk Mitigation

1. Partners’ services and pricing may change at any time, and the platform does not provide related guarantees. This is a clear way to manage ecosystem boundaries.

2. Platforms can learn from this model of aggregating third-party services through a directory while emphasizing independence to achieve risk isolation.

Industry Developments

1. Walmart Advertising’s global partner count has rapidly grown to 300+, with 12 new partners in China, indicating that the cross-border advertising service ecosystem is becoming increasingly platform-based and diversified.

2. New partner types include ad agencies, AI technology, creative marketing, data analytics, and full-funnel managed operations, reflecting the continued segmentation of cross-border service chains.

Business Model Research

1. The platform builds a partner directory that brings independent third-party service providers into the ecosystem without offering endorsement and with clear non-affiliation, forming a light-asset, low-risk external cooperation model.

2. Service providers are driven by both data and technology, as seen in Yeahmobi’s programmatic advertising and Saihe Technology’s combination of AI and BI, becoming key support for cross-border e-commerce growth.

New Questions & Implications

1. There is still a lack of standardized measures for service quality, price transparency, and accountability. How the platform selects and manages ecosystem members deserves ongoing observation.

2. The widespread use of AI tools and programmatic advertising also raises new research topics such as data security, advertising compliance, and performance measurement.