长虹电视携手“追光者联盟” 以品质定义AI TV新高度

作者：龚作仁文章来源：Laborer

2026-03-17 11:41

作者：龚作仁文章来源：Laborer

2026-03-17 11:41

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文章重点介绍了长虹电视的新品发布和联盟成立，带来电视体验的创新突破和实用干货。

新品亮点：

1. 长虹金标T70S：行业首款光色场同控RGB MiniLED电视，采用先进技术提升画质和性能。

2. 追光Q70S：行业首款RGB氛围光AI TV，提供智能化沉浸式体验。

技术创新：

1. 屏幕：与京东方合作开发“黑钻无界屏Ultra”，实现四边无边框设计，黑场表现力提升5倍。

2. 芯片：虹图V8 AI画质芯片解决三色光干扰问题；联发科MTK 9655芯片提升整机存储和运行能力50%。

3. 工艺：采用攀钢国家级洁净钢背板，结合航天级钝化镀层和4000吨一体压铸，增强刚度、阻燃、防潮、耐腐蚀性能。

智能内容：

1. 长虹云帆3.0大模型优化响应速度和语义理解，覆盖孩子启蒙、长辈陪伴、家庭智控等多元场景。

2. 接入腾讯海量高品质影音和教育资源，拓宽家庭娱乐边界。

合作模式：

1. 成立“追光者联盟”，整合京东方、京东、联发科、瑞昱、科大讯飞、阿里云、腾讯等伙伴资源，推动全链路体验创新。

2. 未来持续探索更好产品，满足用户高品质需求。

文章聚焦于产品研发创新、消费趋势变化和品牌合作策略，为品牌商提供市场洞察和实用案例。

产品研发：

1. 长虹电视与京东方、瑞昱等深度合作开发新技术，如光色场同控RGB MiniLED和氛围光AI TV，解决行业难题如三色光干扰。

2. 代表产品金标T70S和追光Q70S整合屏幕、芯片、工艺优势，形成差异化竞争力。

消费趋势：

1. 电视行业告别硬件参数竞争，转向画质、设计、智能、内容一体化体验新赛道。

2. 消费者持续需求高品质、沉浸式、智能化场景，如家庭娱乐和教育启蒙。

品牌营销：

1. 发起“追光者联盟”，联合京东方、腾讯等核心伙伴，以开放协同生态提升品牌影响力。

2. 案例：通过联盟整合资源，推动技术创新落地为用户可感知体验，增强市场竞争力。

用户行为：

1. 用户对智能交互和内容生态需求增长，如大模型覆盖多场景，内容资源无缝接入。

2. 代表企业长虹、京东方、腾讯等合作模式，展示品牌如何响应消费趋势。

文章解读了市场机会、合作方式和潜在增长点，为卖家提供事件应对策略和可学习点。

增长市场：

1. 电视行业进入新赛道，消费需求向一体化体验转变，带来智能场景如家庭智控、启蒙教育的新机会。

2. 代表产品金标T70S和追光Q70S满足高品质、沉浸式需求，潜在销售增长点明确。

合作方式：

1. “追光者联盟”模式整合京东方、腾讯等伙伴，提供资源支持如技术协同和内容接入，卖家可借鉴加入类似合作。

2. 机会提示：新品发布带来销售契机，内容生态如影音教育资源可提升用户粘性。

事件应对：

1. 正面影响：联盟推动全链路创新，降低硬件内卷风险，提升产品竞争力。

2. 可学习点：通过深度协同如长虹与瑞昱定制芯片，卖家可优化供应链管理，应对市场变化。

商业模式：

1. 最新模式为开放协同生态，如联盟整合屏幕、芯片、AI算法资源，卖家可探索多边合作。

2. 代表企业案例：京东等平台参与，提供招商和运营启示。

文章揭示了产品生产需求、商业机会和数字化启示，为工厂提供制造优化方向。

生产设计需求：

1. 采用攀钢国家级洁净钢背板，配合航天级钝化镀层和4000吨一体压铸工艺，提升刚度、阻燃、防潮、耐腐蚀性能。

2. 代表产品金标T70S展示材料与工艺结合，满足高质量制造标准。

商业机会：

1. 参与“追光者联盟”合作，提供部件如屏幕或芯片，获取技术整合机会。

2. 案例：京东方供应“黑钻无界屏Ultra”，工厂可瞄准类似供应链角色。

数字化启示：

1. 推进电商和AI整合，如长虹云帆3.0大模型优化智能交互，工厂可借鉴提升生产智能化。

2. 启示：通过联盟协同，工厂可加速数字化转型，应对行业向体验创新转型。

代表企业：长虹、京东方等合作模式，展示如何通过生态合力降低风险，抓住新机遇。

文章分析了行业发展趋势、新技术和解决方案，为服务商提供客户痛点洞察和服务方向。

行业趋势：

1. 电视产业从硬件竞争转向全链路体验创新，强调画质、智能、内容一体化。

2. 代表联盟“追光者联盟”推动产业链深度协同，服务商可关注生态合作需求。

新技术：

1. RGB MiniLED显示技术、虹图V8 AI画质芯片、长虹云帆3.0大模型等创新，提升性能和交互能力。

2. 联发科MTK 9655芯片实现存储和运行提升50%，服务商可整合类似技术。

客户痛点：

1. 解决三色光相互干扰等行业难题，优化用户体验如画质和响应速度。

2. 痛点：消费者对沉浸式、智能化场景需求未满足，需综合解决方案。

解决方案：

1. 联盟模式提供一站式服务，如整合京东方屏幕、讯飞AI、腾讯内容，服务商可借鉴开发综合方案。

2. 案例：通过协同创新攻克痛点，服务商可针对家庭娱乐、教育等场景设计服务。

文章探讨了平台需求、合作方式和运营管理，为平台商提供招商和风向规避策略。

平台需求：

1. 商业对平台的需求包括内容生态接入，如影音、教育资源，腾讯合作提供海量高品质内容。

2. 问题：需整合技术资源如AI算法，提升用户体验。

平台做法：

1. 最新做法如“追光者联盟”，京东等平台参与招商，吸引伙伴加入协同生态。

2. 运营管理：通过联盟推动全链路创新，优化平台价值如内容无缝接入和智能交互。

招商机会：

1. 平台可借鉴联盟模式，吸引更多服务商或品牌商合作，提供资源支持。

2. 代表案例：长虹与腾讯内容合作，平台商可扩展类似生态伙伴。

风向规避：

1. 风险提示：硬件内卷转向体验创新，平台需规避单一技术依赖风险。

2. 机会：通过协同管理，如整合芯片和AI，平台可提升用户粘性和市场适应性。

文章揭示了产业新动向、商业模式和政策启示，为研究者提供创新分析和问题探讨。

产业新动向：

1. 电视行业从硬件内卷迈入画质、设计、智能、内容一体化体验新赛道，代表趋势转向全链路创新。

2. 新问题：如何实现深度协同解决技术难题如光干扰，需产业链整合。

商业模式：

1. 开放协同生态模式“追光者联盟”，整合京东方、联发科等伙伴，推动技术创新落地用户价值。

2. 代表企业长虹案例，展示合作如何提升产品力，启示商业模式演变。

政策法规启示：

1. 虽无直接政策，但联盟模式启示产业合作法规，需促进创新协同规避垄断风险。

2. 启示：鼓励产业链开放，支持数字化和电商整合，以响应消费需求变化。

研究点：产业从单点突破到协同创新，研究者可探讨影响因素如技术整合效率和用户感知提升。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

The article highlights Changhong's new TV launches and the formation of an alliance, focusing on innovative breakthroughs and practical insights for enhancing the TV viewing experience.

Key Product Highlights:

1. Changhong Gold Label T70S: The industry's first RGB MiniLED TV with simultaneous light and color field control, utilizing advanced technology to improve picture quality and performance.

2. Chasing Light Q70S: The industry's first RGB ambient light AI TV, offering an intelligent and immersive experience.

Technological Innovations:

1. Display: Developed in partnership with BOE, the "Black Diamond Borderless Screen Ultra" features a four-sided bezel-free design and improves black level performance by 5 times.

2. Chipset: The Hongtu V8 AI image quality chip resolves three-color light interference issues, while the MediaTek MTK 9655 chip boosts overall storage and processing performance by 50%.

3. Manufacturing: Uses Pangang's national-grade clean steel backplate combined with aerospace-level passivation coating and 4,000-ton integrated die-casting, enhancing rigidity, flame resistance, moisture resistance, and corrosion resistance.

Smart Features:

1. The Changhong Yunfan 3.0 large language model enhances response speed and semantic understanding, covering diverse scenarios such as children's education, elderly companionship, and smart home control.

2. Integration with Tencent's vast library of high-quality video, audio, and educational resources expands the boundaries of home entertainment.

Collaboration Model:

1. Establishment of the "Chasing Light Alliance," bringing together partners like BOE, JD.com, MediaTek, Realtek, iFlytek, Alibaba Cloud, and Tencent to drive innovation across the entire value chain.

2. Future efforts will focus on developing better products to meet users' high-quality demands.

The article focuses on product R&D innovation, shifting consumer trends, and brand collaboration strategies, offering market insights and practical case studies for brands.

Product Development:

1. Changhong's deep collaborations with BOE and Realtek have led to breakthroughs like RGB MiniLED with simultaneous light/color control and ambient light AI TV, addressing industry challenges such as three-color light interference.

2. Flagship products like the Gold Label T70S and Chasing Light Q70S integrate display, chipset, and manufacturing advantages to create differentiated competitiveness.

Consumer Trends:

1. The TV industry is shifting from hardware spec competition to integrated experiences emphasizing picture quality, design, intelligence, and content.

2. Consumers increasingly demand high-quality, immersive, and smart scenarios such as home entertainment and educational support.

Brand Marketing:

1. The "Chasing Light Alliance" initiative partners with core players like BOE and Tencent, using an open collaborative ecosystem to enhance brand influence.

2. Case Study: The alliance integrates resources to translate technological innovations into tangible user experiences, strengthening market competitiveness.

User Behavior:

1. Growing demand for smart interaction and content ecosystems, such as LLM-enabled multi-scenario coverage and seamless content integration.

2. Collaborative models between Changhong, BOE, and Tencent demonstrate how brands can respond to evolving consumer preferences.

The article interprets market opportunities, collaboration models, and potential growth areas, providing sellers with strategies and actionable insights.

Growth Markets:

1. The TV industry's shift toward integrated experiences creates new opportunities in smart scenarios like home control and educational support.

2. Products like the Gold Label T70S and Chasing Light Q70S cater to high-quality, immersive demands, offering clear sales growth potential.

Collaboration Models:

1. The "Chasing Light Alliance" integrates partners like BOE and Tencent, providing resources such as technical synergy and content access—a model sellers can adopt.

2. Opportunity: New product launches create sales momentum, while content ecosystems (e.g., video/education) enhance user retention.

Market Response:

1. Positive Impact: The alliance drives full-chain innovation, reducing hardware commoditization risks and boosting product competitiveness.

2. Learning Point: Deep collaborations, like Changhong-Realtek custom chips, offer lessons in optimizing supply chain management amid market shifts.

Business Models:

1. The open collaborative ecosystem model (e.g., integrating displays, chips, AI algorithms) enables multi-party cooperation for sellers.

2. Case Study: JD.com's platform participation offers insights into merchant recruitment and operations.

The article reveals production requirements, business opportunities, and digitalization insights, offering factories guidance for manufacturing optimization.

Production & Design Needs:

1. Use of Pangang's national-grade clean steel backplate with aerospace-level passivation coating and 4,000-ton integrated die-casting to enhance rigidity, flame resistance, moisture resistance, and corrosion resistance.

2. The Gold Label T70S exemplifies how material and process integration meets high manufacturing standards.

Business Opportunities:

1. Participate in alliances like "Chasing Light" to supply components (e.g., displays, chips) and gain technology integration opportunities.

2. Case Study: BOE's supply of "Black Diamond Borderless Screen Ultra" illustrates potential supply chain roles for factories.

Digitalization Insights:

1. Advance e-commerce and AI integration (e.g., Changhong's Yunfan 3.0 LLM for smart interaction) to boost production intelligence.

2. Insight: Alliance collaboration can accelerate digital transformation as the industry shifts toward experience-driven innovation.

Exemplary Models: Partnerships like Changhong-BOE demonstrate how ecosystem collaboration mitigates risks and captures new opportunities.

The article analyzes industry trends, new technologies, and solutions, offering service providers insights into client pain points and service directions.

Industry Trends:

1. TV industry shifting from hardware competition to full-chain experience innovation, emphasizing integrated picture quality, intelligence, and content.

2. Alliances like "Chasing Light" drive deep industry collaboration—a key area for service providers to monitor.

New Technologies:

1. Innovations like RGB MiniLED, Hongtu V8 AI image quality chip, and Changhong Yunfan 3.0 LLM enhance performance and interaction capabilities.

2. MediaTek MTK 9655 chip boosts storage/processing by 50%—a technology service providers can integrate.

Client Pain Points:

1. Addressing industry challenges like three-color light interference to optimize user experience (e.g., picture quality, response speed).

2. Pain Point: Unmet demand for immersive, smart scenarios requires comprehensive solutions.

Solutions:

1. Alliance models offer one-stop services (e.g., integrating BOE displays, iFlytek AI, Tencent content)—a template for developing integrated solutions.

2. Case Study: Collaborative innovation addresses pain points; service providers can design offerings for home entertainment, education, etc.

The article explores platform needs, collaboration models, and operational strategies, offering marketplace operators insights into merchant recruitment and risk mitigation.

Platform Demands:

1. Need for content ecosystem integration (e.g., video, education resources), as seen in Tencent's partnership providing high-quality content.

2. Challenge: Integrating technical resources like AI algorithms to enhance user experience.

Platform Strategies:

1. Models like the "Chasing Light Alliance" involve platforms like JD.com in merchant recruitment to build collaborative ecosystems.

2. Operations: Alliances drive full-chain innovation, optimizing platform value through seamless content access and smart interaction.

Recruitment Opportunities:

1. Platforms can adopt alliance models to attract service providers/brands by offering resource support.

2. Case Study: Changhong-Tencent content partnership showcases expandable ecosystem collaborations.

Risk Mitigation:

1. Risk: Shift from hardware commoditization to experience innovation requires avoiding over-reliance on single technologies.

2. Opportunity: Collaborative management (e.g., integrating chips/AI) boosts user retention and market adaptability.

The article reveals industry shifts, business models, and policy implications, offering researchers avenues for innovation analysis and issue exploration.

Industry Trends:

1. TV sector transitioning from hardware commoditization to integrated experiences (picture quality, design, intelligence, content), signaling a move toward full-chain innovation.

2. Research Question: How can deep collaboration solve technical challenges (e.g., light interference) through industrial chain integration?

Business Models:

1. Open collaborative ecosystem model ("Chasing Light Alliance") integrates partners like BOE/MediaTek to translate innovation into user value.

2. Case Study: Changhong's partnerships demonstrate how collaboration enhances product competitiveness, reflecting business model evolution.

Policy Implications:

1. While no direct policy references, alliance models highlight needs for industrial cooperation regulations that foster innovation while avoiding monopolistic risks.

2. Implication: Encourage open industrial chains and support digital/e-commerce integration to respond to changing consumer demands.

Research Directions: Shift from isolated breakthroughs to collaborative innovation; factors like technology integration efficiency and user perception enhancement warrant study.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

本周，2026年中国家电及消费电子博览会上，长虹电视以“极境追光”为主题举办春季新品发布会，重磅推出行业首款光色场同控RGB MiniLED电视——长虹金标T70S，以及行业首款RGB氛围光AI TV——追光Q70S两大新品。会上，长虹电视联合京东方、京东、联发科、瑞昱、科大讯飞、阿里云、腾讯等产业链核心伙伴，正式发起成立“追光者联盟”，以开放协同的生态合力，推动电视产业从硬件内卷走向全链路体验创新，引发业界高度关注。

当前，电视行业已告别单一硬件参数竞争，迈入画质、设计、智能、内容一体化体验的全新赛道。面对消费者对高品质、沉浸式、智能化场景的持续需求，长虹电视牵头组建“追光者联盟”，整合顶尖屏幕、核心芯片、AI算法与生态内容资源，推动产业链从单点突破走向深度协同，让技术创新真正落地为用户可感知的体验升级。

行业首款光色场同控RGB MiniLED电视长虹金标T70S，是联盟成员在显示与算力层面深度协同的结果。京东方与长虹电视共同开发了“黑钻无界屏Ultra”，实现四边无边框设计，黑场表现力提升5 倍；同时，长虹电视与瑞昱深度定制推出虹图V8 AI画质芯片，支撑RGB AI光色场精控算法运行，攻克三色光相互干扰的行业难题；联发科的MTK 9655芯片则使电视整机存储与运行能力均提升了50%。从屏幕到芯片，长虹电视与联盟成员的技术整合，构成了这台“新一代旗舰电视”的核心竞争力。

在品质工艺层面，新品采用与复兴号高铁同源的攀钢国家级洁净钢背板，配合航天级钝化镀层与4000吨一体压铸工艺，让背板在刚度、阻燃、防潮、耐腐蚀等性能上形成差异化优势。

而在智能交互与内容维度，讯飞、腾讯等联盟伙伴的角色同样关键。此次与联盟伙伴的协同创新，让长虹云帆3.0大模型的响应速度与语义理解能力实现显著提升，可覆盖孩子启蒙、长辈陪伴、家庭智控等多元场景需求。同时携手腾讯等内容生态伙伴，无缝接入海量高品质影音、教育资源，进一步拓宽家庭娱乐边界。

通过长虹金标T70S与追光Q70S的发布，外界已然看到协同创新所带来的产品力跃升。未来，随着更多品质追求者的加入，长虹电视携手“追光者联盟”，将持续探索更好产品的可能。以科技之光，抵达触手可及的温暖，把更好的产品带给每一位热爱生活的用户。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

长虹电视在2026年AWE上发布了哪些新品？

长虹电视发布了行业首款光色场同控RGB MiniLED电视金标T70S和行业首款RGB氛围光AI TV追光Q70S两款新品。

什么是追光者联盟？

追光者联盟是长虹电视联合京东方、京东、联发科、瑞昱、科大讯飞、阿里云、腾讯等产业链伙伴成立的协同创新组织，旨在推动电视产业全链路体验升级。

长虹金标T70S电视采用了哪些核心技术？

金标T70S采用京东方黑钻无界屏Ultra、瑞昱虹图V8 AI画质芯片和联发科MTK 9655芯片，存储与运行能力提升50%，并应用攀钢洁净钢背板工艺。

标签:: 业界

大模型时代之后 AI正在寻找真实场景

对于人们感知最强的场景，莫过于智能家居与实体制造——这正是AI落地的最佳土壤。在2026年AWE（中国家电及消费电子博览会）展会上，也因此成为检验中国企业“AI向实”成果的最佳舞台。

未来零售

2026-03-17 09:20:04