落实全市推进会重点任务指标，杭州市商务局举行全市跨境电商工作专题会

This article compiles key takeaways from a special cross-border e-commerce (CBEC) working conference held by the Hangzhou Municipal Bureau of Commerce on October 12, 2023. The core insights are as follows:

1. Core agenda of the conference: The meeting reviewed work progress of Hangzhou’s districts and counties on implementing outcomes from the earlier city-wide CBEC high-quality development promotion conference, released the 2023 CBEC performance assessment results for all districts and counties. Four districts—Yuhang, Xiaoshan, Qiantang, and Shangcheng—received the top "Outstanding Performance" rating. The conference also promoted the ICBE Hangzhou International Cross-Border E-Commerce Trade Expo, scheduled to be held at Hangzhou Grand Convention and Exhibition Center from November 28 to 30, 2024, and outlined key performance targets for the next phase.

2. Priorities for Hangzhou’s CBEC development going forward: The city outlined plans to strengthen policy support, cultivate and attract market entities, advance the integration of cross-border live streaming with CBEC platforms, accelerate the construction of specialized CBEC industrial parks, optimize talent development, address gaps in infrastructure, and build an optimal industry ecosystem.

For brands planning to enter or already operating cross-border business in Hangzhou, the key takeaways are as follows:

1. Policy and development opportunities: Hangzhou will continue to strengthen policy support for CBEC, accelerate pilot reforms and institutional innovation, and build the most favorable development ecosystem for CBEC. Brands can leverage local policy dividends to accelerate their global expansion.

2. Channel expansion and resource matching opportunities: The 2024 ICBE Cross-Border Expo will open new outbound channels for manufacturing-focused brands. It also launches an innovative cross-border talent matching fair, which can simultaneously meet brands’ multiple needs for product sourcing matching, resource connection, and talent recruitment, as well as facilitate connections with high-quality platforms and service providers.

3. Reference for industrial supporting connection: Multiple districts and counties in Hangzhou are developing specialized CBEC parks and exploring innovative models such as "cross-border + free trade + bonded warehousing". Brands can connect with parks in corresponding regions based on their own needs to access localized industrial supporting services.

For CBEC sellers, the key insights from this article are as follows:

1. Policy benefits: Hangzhou will strengthen policy support for CBEC going forward, and multiple districts and counties have clarified that they will release policy guidance and detailed implementation rules soon. Sellers can follow the latest policies from their local district/county to apply for relevant support.

2. Clear growth opportunities: Hangzhou is currently stepping up efforts to cultivate and attract CBEC market entities, and promoting the integrated development of "cross-border live streaming + leading platforms + CBEC". Multiple regions are developing professional CBEC parks—sellers can settle in these parks to access supporting services, and can also enter the cross-border live streaming track to tap new growth.

3. Resource connection channels: Some districts and counties have launched a corporate service mini-program called "Service One-Stop" to help sellers solve various challenges in global expansion. The 2024 ICBE Cross-Border Expo will provide services for product sourcing, service provider matching and talent recruitment, allowing sellers to connect with resources and address gaps such as talent shortage through the event.

For manufacturing factories planning to expand cross-border sales channels, the key takeaways are as follows:

1. Clear outbound expansion opportunities: Hangzhou is vigorously advancing high-quality CBEC development. The 2024 ICBE Cross-Border Expo specifically offers manufacturing factories opportunities to expand outbound channels. Factories can connect with CBEC platforms, sellers and service providers through this national-level exhibition, directly access overseas market demand, and broaden their global expansion paths.

2. Clear industrial supporting resources: Multiple districts and counties in Hangzhou are developing CBEC industrial parks based on their own advantages, exploring innovative models such as "cross-border + free trade + bonded warehousing", and continuously improving infrastructure supporting including logistics and bonded services. Factories can connect with industrial resources in corresponding regions to reduce comprehensive outbound expansion costs.

3. Insights for transformation: Factories can leverage Hangzhou’s policy push for CBEC development to accelerate access to cross-border channels, advance international transformation through new models such as cross-border live streaming, and also adjust product design and production based on overseas market demand to better adapt to CBEC market requirements.

For CBEC-related service providers, the key insights extracted from this article are as follows:

1. Clear industry development trends: Hangzhou’s CBEC industry as a whole is in a stage of high-quality development. Going forward, the city will further improve the industry ecosystem, advance the integrated development of cross-border live streaming, accelerate the construction of specialized industrial parks, and address gaps in talent and infrastructure, leading to continuous expansion of the overall industry market space.

2. Clear core customer demands: Cross-border enterprises currently generally face challenges of outbound operation difficulties, talent shortages, and customer acquisition needs. Enterprises in different regions also have diversified service demands, and some regions have already built integrated corporate service platforms to solve these pain points.

3. Clear business expansion opportunities: The 2024 ICBE Cross-Border Expo is a high-quality industry exchange and matching platform. Service providers can connect with CBEC enterprises and industrial parks across Hangzhou’s districts and counties through the exhibition to expand their customer base. Meanwhile, as Hangzhou is cultivating and attracting new CBEC market entities, service providers can develop targeted service products adapted for small and medium-sized CBEC enterprises and industrial parks to capture market growth.

For CBEC platform operators, the key takeaways from this article are as follows:

1. Clear market demand: Hangzhou is currently vigorously advancing high-quality CBEC development. All districts and counties are cultivating and attracting new CBEC enterprises, and promoting the integration of industrial internationalization and CBEC. A large number of local enterprises have demand for connecting with high-quality CBEC platforms, creating substantial market potential.

2. Sufficient cooperation and expansion opportunities: Hangzhou has明确ly outlined plans to promote the integrated development of "cross-border live streaming + leading platforms + CBEC". Platform operators can participate in local industry ecosystem building, connect with Hangzhou’s cross-border live streaming parks and manufacturing enterprises, and expand their merchant base.

3. Guidance for investment promotion and strategy alignment: The 2024 ICBE Cross-Border Expo is an important window for Hangzhou to connect with industry resources. Platform operators can connect with CBEC industrial parks and manufacturing enterprises across districts and counties through the exhibition for investment promotion and customer acquisition. They can also grasp the policy orientation of Hangzhou’s districts and counties to avoid strategic misalignment and layout businesses that align with local development priorities.

For CBEC industry researchers, this article reflects the latest developments in Hangzhou’s CBEC sector and offers the following research takeaways:

1. New practices in local CBEC governance: Hangzhou has established a district-county-level CBEC performance assessment mechanism to push all regions to implement development tasks, forming a tiered work framework of "Outstanding Performance", "Steady Progress", and "Needs Improvement". The use of special working conferences to advance key task implementation provides a governance sample for local CBEC development.

2. New trends in industrial development: Districts and counties in Hangzhou are exploring differentiated CBEC development paths based on their own location and industrial advantages—for example, Shangcheng builds benchmark industrial parks, Xiaoshan explores the "cross-border + free trade + bonded" model, and Binjiang develops cross-border live streaming parks—showcasing a clear differentiated layout pattern.

3. New directions in business model innovation: The ICBE Cross-Border Expo has pioneered a new CBEC exhibition model integrating "product sourcing + service matching + talent recruitment", which addresses the industry’s current pain point of large talent gaps and represents an innovative exploration for the exhibition industry. Meanwhile, Hangzhou is promoting the integration of cross-border live streaming and CBEC platforms, exploring a new ecosystem-focused business model for CBEC industrial development.