杭州海关支持浙江跨境电商高质量发展10条措施发布

This article highlights Hangzhou Customs' release of 10 actionable measures tailored to support the high-quality development of cross-border e-commerce (CBEC) in Zhejiang, designed to align with the province’s current industry landscape and unique business characteristics. Key takeaways are as follows:

1. The measures cover the entire import and export supply chain of CBEC, with improvements across logistics channels, customs supervision, enterprise services, and digital upgrading. These changes will effectively lower operational costs for CBEC businesses and boost overall industry efficiency.

2. Multiple innovative pilot programs are being rolled out, including "inspect before shipment" for exports, a centralized national framework for import returns, and the new "bonded warehouse + live streaming" business model. These changes not only simplify business operations, but also deliver indirect benefits to consumers: lower logistics costs translate to more competitive product pricing, returns processes become smoother, and the overall shopping experience improves.

The 10 new measures released by Hangzhou Customs address multiple operational pain points and unlock new growth opportunities for CBEC brands based in Zhejiang. Key takeaways are as follows:

1. For brand channel development: Brands can benefit from paperless overseas warehouse filing, which allows a single filing to be recognized nationwide. This can be combined with the tax refund policy for entry into the comprehensive bonded area’s collection warehouse, enabling a "two-warehouse linked" export model. Brands also gain access to newly launched full cargo flights, China-Europe Railway Express services and other international logistics routes, making it easier to build a global sales and logistics network and expand into overseas markets.

2. For brand operations: Policies including the national centralized return framework and digitalized tax guarantee services lower brands’ operational costs for customs clearance and returns, helping brands set more competitive pricing. Brands also receive one-on-one AEO credit cultivation support; after obtaining AEO certification, they can access additional policy benefits. They can also launch the "bonded warehouse + live streaming" model and develop product bundling value-added services to enrich their marketing and product offerings.

Hangzhou Customs’ 10 new support measures deliver clear policy support and open new growth opportunities for CBEC sellers in Zhejiang. Key takeaways are as follows:

1. For policy benefits: Multiple customs facilitation measures have been implemented, including support for consolidated shipments combining CBEC and market procurement trade, the national centralized return framework, and nationwide recognition of tax guarantee filings across all customs districts. The reform of "three-document" management also simplifies declaration procedures. All of these changes directly reduce sellers’ operational costs, improve customs clearance efficiency, and cut unnecessary process delays.

2. For business opportunities: The policy opens multiple new international logistics channels to support sellers expanding into global markets, allowing sellers to access new emerging markets via the new routes. Sellers can also take advantage of one-on-one AEO credit cultivation from customs, gaining access to more customs facilitation benefits after obtaining high-level credit certification.

3. For compliance operations: Customs works with platforms to pre-intercept high-risk goods, so sellers can collaborate on compliance management to reduce compliance risk. Sellers can also leverage customs’ full-industry statistical data to identify industry trends and adjust their business strategies accordingly.

For Zhejiang-based factories with cross-border e-commerce operations, the new policy brings new business opportunities and clarifies the direction for digital transformation. Key takeaways are as follows:

1. For business opportunities: The policy optimizes CBEC customs clearance and logistics systems to lower overall costs for cross-border exports. This makes it easier for factories to conduct direct CBEC B2B exports and build direct overseas supply channels, cutting out intermediate distribution links to capture higher profit margins. Factories can also directly adopt the "two-warehouse linked" model to run export operations more conveniently.

2. For transformation and development: The policy comprehensively advances full-supply-chain digitalization for CBEC, including digital tax administration and upgraded digital customs clearance service systems. To fully access policy benefits, factories developing CBEC business need to accelerate their own digital transformation to adapt to the new supervision and declaration requirements.

3. For value-added upgrading: Factories can use bonded warehouses located in customs special supervision areas to provide value-added services such as product bundling for eligible goods. This extends product value to meet consumers’ demand for combined products, while eliminating the need for extra dedicated on-site space and lowering the cost of launching value-added businesses.

For cross-border e-commerce service providers, the new policy clarifies the development trend of Zhejiang’s CBEC industry, outlines core pain points for industry clients, and points out clear directions for business expansion. Key takeaways are as follows:

1. For industry development trends: Zhejiang’s CBEC industry is upgrading toward high-quality development and full-supply-chain digitalization. Key growth areas going forward include optimized overseas warehouse layout, cross-border return services, digital customs clearance supporting services, and supporting services for new bonded business models. Service providers can layout relevant business lines in advance to capture first-mover advantage.

2. For client demand: The core pain points of current CBEC enterprises focus on cumbersome customs clearance procedures, high return costs, insufficient global logistics access, and difficulties in AEO credit certification. Service providers can develop targeted service products around these pain points to meet enterprise demand.

3. For business expansion: Aligning with the policy direction set by customs, service providers can offer enterprises support including overseas warehouse filing agency, AEO credit cultivation and guidance, and information system adaptation and transformation, helping businesses access policy benefits. They can also provide supporting services for new business models such as "bonded + live streaming" to expand their own business scope.

For cross-border e-commerce platform operators, Hangzhou Customs’ new policy clarifies regulatory requirements and points out the direction for platform business development. Key takeaways are as follows:

1. For compliance and regulation: The policy requires collaborative governance between platforms and customs. Platforms need to support the improvement of joint prevention and control mechanisms by pre-intercepting high-risk goods to implement the "front-loaded risk control" requirement. Qualified collaborative platforms can enjoy differentiated supervision, including lower inspection rates and simplified inspection procedures, which improves customs clearance efficiency for platform sellers and strengthens the platform’s competitiveness.

2. For system development: The policy advances the optimization of "three-document" management for CBEC and implements the "one-stop data transmission" model. Platforms need to upgrade their information systems to adapt to the new information verification and data transmission requirements, which will improve seller declaration efficiency while meeting regulatory requirements.

3. For operations and merchant recruitment: The policy supports the development of new business models such as "CBEC + live streaming" and consolidated multi-model shipments. Platforms can carry out targeted recruitment around these new directions to attract high-quality sellers, and leverage customs’ full-industry statistical data to identify industry trends, adjust platform operation strategies, and mitigate compliance risk.

The 10 measures released by Hangzhou Customs to support Zhejiang’s CBEC development reflect the latest trends in China’s cross-border e-commerce industry and provide rich material for industrial research. Key takeaways are as follows:

1. For new industry trends: China’s domestic CBEC industry has transitioned from scale expansion to a stage of high-quality development upgrading. Regulators are advancing full-supply-chain customs facilitation and digital reform to address core industry pain points. The new models launched in this policy—including the "two-warehouse linked" export, national centralized return framework, "inspect before shipment" model, and "bonded + live streaming"—represent new regulatory approaches and industry development directions.

2. For policy research: This package of targeted support measures was developed by local customs based on research into Zhejiang’s unique CBEC industry characteristics. It provides a systematic solution to widespread industry pain points including difficult returns, cumbersome customs clearance, and high logistics costs, offering a reference model for other regions developing CBEC support policies and carrying high research value.

3. For business model research: The policy supports the integrated development of multiple business formats, including combined consolidated shipments of CBEC and market procurement trade, and the linkage between overseas warehouses and comprehensive bonded area collection warehouses. These policies have spawned multiple innovative integrated business models, creating opportunities to research their replicability and development prospects.