杭州钱塘区跨境电商出口逆势增长25%，发展潜力加速释放

This article highlights the counter-cyclical growth of cross-border e-commerce exports from Hangzhou's Qiantang District, and shares two actionable success stories for brands going global.

1. Key data: From January to April this year, Qiantang District recorded a total of 5.154 billion yuan in cross-border e-commerce exports, up 25% year-on-year, and has already hit 55% of its full-year target. It ranked in the top "Highly Effective" tier in the 2022 comprehensive assessment of Hangzhou's Cross-Border E-Commerce Comprehensive Pilot Zone, demonstrating enormous growth potential.

2. Actionable insights: Homegrown cross-border brand Gaabor leverages China's supply chain and local operations, launches market-specific customized products, distributes via major cross-border platforms and operates overseas warehouses, builds its brand through social media marketing, and iterates products based on direct user feedback. Traditional foreign trade firm Velish has also achieved substantial sales growth after actively transitioning to cross-border e-commerce and launching its own brand on platforms. Both cases provide valuable references for cross-border ventures.

This article offers actionable success experience and industry trend insights for brands expanding overseas.

1. Key takeaways for brand building: Both homegrown cross-border brands and brands transitioning from traditional foreign trade need to adapt to target markets through localization. For example, Gaabor launched a limited-edition red air fryer for the Brazilian market to match local consumer preferences, and eventually captured the top spot in its product category across multiple Southeast Asian platforms.

2. Channel and marketing strategy: Brands should focus on major platforms including Shopee, Lazada, TikTok and Amazon as core sales channels, paired with consistent social media content operations. Gaabor, for example, has accumulated over 100 million total social media impressions and nearly 10 million followers, while also gaining direct access to user needs.

3. Product R&D direction: Leveraging China's mature supply chain to reach end consumers directly, iterating products rapidly based on user feedback, and investing in independent R&D and design to build an own brand can effectively boost competitiveness. With cross-border exports maintaining strong growth, there are abundant opportunities for brands to go global.

This article shares practical insights on market opportunities, operational experience and policy dividends for cross-border sellers.

1. Market opportunities: Cross-border e-commerce exports continue to register strong growth. Qiantang District recorded a 25% year-on-year export growth from January to April this year and has already exceeded half of its full-year target, indicating the overall track is on an upward trajectory. Southeast Asia, Brazil and the U.S. are high-potential target markets, while small home appliances and travel luggage are product categories with strong potential for creating blockbusters.

2. Lessons from successful players: Homegrown cross-border sellers can learn from Gaabor's model: combining China's supply chain advantages with localization capabilities, expanding across multiple platforms, building overseas warehouses, launching localized customized products, and building brands through social media traffic. Traditional foreign trade sellers can follow Velish's example of proactively transitioning, building an own brand and entering major cross-border platforms to achieve sales growth.

3. Policy dividends: As a leading cross-border e-commerce pilot zone, Qiantang District offers regulatory innovation and supporting services, making it an ideal location for sellers to establish their operations.

This article outlines transition directions and business opportunities for manufacturing factories looking to expand cross-border business.

1. Product design and manufacturing direction: Products for overseas markets need to align with the localized preferences of target markets. For example, the hit air fryer gained local market acceptance after launching a limited-edition red variant specifically for Brazil. Travel luggage brands also need to stick to independent R&D and design to build differentiated competitiveness and achieve higher profit margins.

2. Business opportunities: Cross-border e-commerce exports are currently growing against broader economic headwinds, and the overall sector still offers significant dividends. As a leading cross-border e-commerce pilot zone, Qiantang District has complete industrial supporting facilities and policy support. Factories can establish a presence in the district to expand cross-border sales channels and share in the growth dividend.

3. Insights for transition: Factories can achieve strong growth whether they partner with professional operators to build their own brand or proactively transition from traditional foreign trade to cross-border e-commerce. The key is to connect directly with end consumers, iterate products rapidly based on demand, and leverage supply chain advantages to build a brand.

This article outlines current cross-border e-commerce industry trends and different customer demands, providing a reference for service providers' development strategies.

1. Industry trends: Cross-border e-commerce exports are growing against broader headwinds. As China's leading cross-border e-commerce pilot zone, Qiantang District recorded 25% year-on-year export growth from January to April this year. A growing number of homegrown brands and traditional foreign trade enterprises are expanding cross-border business, driving sustained growth in demand for related services and creating large market potential.

2. Customer demands and pain points: Homegrown cross-border brands need support for localized operations, overseas warehouse layout, and social media brand building. Traditional foreign trade factories transitioning to cross-border e-commerce, meanwhile, require services for channel expansion and brand building.

3. Development directions: Service providers can partner with industrial parks like Qiantang District, participate in the construction of supporting infrastructure such as third-party cross-border service platforms and live-streaming export bases, provide one-stop services for enterprises, and share in the industry's growth dividend.

This article outlines platform demand in the cross-border e-commerce industry and cooperation opportunities with industrial parks, providing a reference for platform operators' development.

1. Market demand: Both homegrown cross-border brands and traditional foreign trade enterprises transitioning to cross-border rely on third-party cross-border platforms to expand into new markets. Established platforms including Shopee, Lazada and Amazon have already nurtured multiple successful brands, while TikTok, as an emerging platform, continues to unlock more value from its traffic and live-streaming commerce, with large room for growth.

2. Cooperation and development opportunities: Platform operators can partner with leading cross-border industrial parks like Qiantang District to participate in base construction. For example, Qiantang District is currently advancing the construction of a TikTok live-streaming export base and needs cooperation from platform players. Partnering with industrial parks also allows platforms to access a large pool of high-quality brand merchants and expand their merchant recruitment scale.

3. Operational optimization: Platforms can leverage the innovative customs supervision models offered by industrial parks to reduce compliance risks, improve delivery efficiency, better serve merchants, and gain higher recognition from brand sellers.

This article presents the latest developments in China's cross-border e-commerce export industry, supported by real-world cases and data, providing materials for industrial research.

1. New industry trends: Cross-border e-commerce exports maintain a counter-cyclical growth trajectory. As a core region of China's Cross-Border E-Commerce Comprehensive Pilot Zone, Hangzhou's Qiantang District recorded 25% year-on-year export growth from January to April this year, and has hit 55% of its full-year target, confirming the enormous growth potential of cross-border e-commerce exports. Two successful business models for brand globalization have emerged: operators integrating supply chains to build homegrown cross-border own brands, and traditional foreign trade factories proactively transitioning to build cross-border own brands. Both models have delivered high growth.

2. New insights for industrial park development: Qiantang District has explored innovative customs supervision models, built third-party service platforms, and partnered with platforms to construct live-streaming export bases, forming a complete industrial ecosystem. Its development path and experience offer high reference value for research on cross-border e-commerce industrial park construction and policy innovation.