智能体重塑品牌全球化路径：IDC韩国华将出席2026全球化新品牌AI竞争力大会

This article announces key details for the 2026 Global New Brand AI Competitiveness Conference, and shares the latest core data on China’s cross-border brand expansion and the domestic AI industry. Key takeaways are as follows:

1. **Conference Overview**: The event is the 10th Global Cross-Border E-Commerce Summit, hosted by Yibang Power. It will be held on July 23 in Hangzhou under the theme "Get a Head Start on Tech Aesthetics", and is widely regarded as an annual leading industry gathering for cross-border trade and global brand expansion. It will feature cross-sector outbound expansion case studies, representatives from leading enterprises across fields and prominent investors to discuss the new landscape of full-category, omnichannel global expansion. Guohua Han, Vice President of IDC China, will attend to share how intelligent agents are reshaping the global expansion path for Chinese brands.

2. **Latest Industry Data**: A 2025 IDC survey finds that over 40% of Chinese enterprises have already expanded overseas or are actively exploring outbound opportunities. In the first three quarters of 2025, China’s outward direct investment rose 3.6% year-on-year. It is projected that China’s total AI investment will reach $111.4 billion by 2029, with a five-year compound annual growth rate (CAGR) of 25.7%. Digital transformation and AI have become core growth engines for the market.

This article outlines the latest industry trends for Chinese brands expanding globally and AI adoption, as well as access to high-end industry networking resources, offering valuable insights for brands developing their global strategy. Key takeaways are as follows:

1. **Industry Trends**: Outbound expansion is now a mainstream industry trend, with more than 40% of enterprises already operating overseas or exploring opportunities. China’s outward direct investment saw steady growth in the first three quarters of 2025. Digital transformation and artificial intelligence are core drivers of outbound competitiveness, and China’s AI investment will maintain a 25.7% five-year CAGR. AI will be the core driver of future market growth, and brands can seize this AI opportunity to advance their global布局.

2. **Resource Networking**: The upcoming Hangzhou conference covers outbound expansion cases for brands across multiple categories including consumer goods and industrial goods. It gathers C-level executives from leading platforms, representatives from marketing and logistics service providers, prominent investors, and industry veterans who will share actionable insights on how AI reshapes global brand expansion. Brands can leverage the event to network, learn from peers, and unlock new cooperation opportunities to expand their global footprint.

This article shares the latest industry trends for cross-border sellers and outlines channels to access resources and capitalize on emerging opportunities. Key takeaways are as follows:

1. **Trends and Opportunities**: The outbound expansion track currently enjoys strong growth momentum, with more than 40% of enterprises already operating or exploring overseas business. China’s outward direct investment maintains steady growth, and digitalization and AI are core to outbound competitiveness. The AI-related market is expanding at a rapid pace, so sellers can build AI capabilities ahead of the curve to develop core outbound competitiveness and capitalize on the current outbound growth wave.

2. **Resources and Learning**: The 2026 Global New Brand AI Competitiveness Conference will be held in Hangzhou on July 23. It gathers decision-makers from B2B and B2C platforms, service providers in marketing, logistics and other fields, as well as leading investment institutions, and features successful outbound expansion cases across multiple product categories. Sellers can attend the conference to learn from mature industry experience, connect with platforms and capital resources, seize new opportunities for full-category, omnichannel global expansion, and get ahead on building AI-enabled outbound expansion paths.

This article provides trend guidance and business opportunity insights for manufacturing factories involved in outbound business. Key takeaways are as follows:

1. **Digital Transformation Insights**: Outbound brand expansion is now a major industry trend, with over 40% of enterprises already operating overseas or planning expansion. Digitalization and AI are core drivers of outbound competitiveness, and China’s AI investment is growing at a rapid pace. Advancing digital and AI upgrades aligns with broader market demand, and factories can leverage AI to optimize product design and manufacturing to better meet the needs of outbound brands.

2. **Business Opportunities**: The 2026 Global New Brand AI Competitiveness Conference covers multiple categories including consumer goods and industrial goods, and brings together brand owners, platforms, capital, service providers and other industry stakeholders. Factories can attend to connect with outbound brands for new order demand, expand outbound business channels, learn production and operation best practices from peers, capture growth opportunities for manufacturers amid the outbound brand wave, and explore new paths for e-commerce transformation.

This article shares the latest industry developments and customer demand trends for outbound-focused service providers, offering valuable insights for business planning. Key takeaways are as follows:

1. **Industry Development Trends**: Enterprise demand for outbound expansion is booming right now: over 40% of Chinese enterprises have expanded overseas or are exploring outbound opportunities, and China’s outward direct investment is growing steadily. Outbound enterprises have strong demand for digital and AI solutions, and China’s AI investment will maintain a 25.7% five-year CAGR, meaning AI-related services have broad room for growth.

2. **Business Strategy Guidance**: Outbound enterprises are now leveraging new technologies such as intelligent agents to reshape their global brand paths, so service providers can build tailored solutions to meet outbound enterprises’ needs for AI empowerment and digital transformation. In addition, the upcoming conference gathers all types of outbound-focused brands, platforms, capital and other industry players, so service providers can attend to connect with potential clients, expand industry cooperation, and capture business growth opportunities amid the outbound wave.

This article outlines the latest market demand for outbound-focused platform operators, and provides reference for industry exchanges and business expansion. Key takeaways are as follows:

1. **Market Demand**: There is currently strong demand for outbound brand expansion, with over 40% of enterprises already operating overseas or exploring opportunities, and enterprises have strong demand for AI-enabled global brand growth. Digitalization and AI are core sources of competitiveness for outbound enterprises, so platforms can optimize platform functions and supporting services around the AI and digital service needs of outbound merchants to better meet customer demand.

2. **Business Growth Opportunities**: The 2026 Global New Brand AI Competitiveness Conference covers outbound brands across consumer goods and industrial goods categories, and gathers decision-makers from leading platforms, brand owners and investment resources. Platforms can attend to conduct investment and recruitment matchmaking, discover potential new merchants, learn the latest operational best practices from peers, track the latest industry trends, mitigate potential risks, optimize internal operations, and capitalize on the growth wave of full-category, omnichannel outbound expansion.

This article provides the latest industry data and trends for researchers focused on global brand expansion and AI-enabled outbound growth, offering high research value. Key takeaways are as follows:

1. **Latest Industry Trends and Data**: The latest 2025 IDC survey shows that over 40% of Chinese enterprises have expanded overseas or are exploring outbound opportunities. China’s outward direct investment reached $128.9 billion in the first three quarters of 2025, up 3.6% year-on-year. It is projected that total AI investment in China will hit $111.4 billion by 2029, with a five-year CAGR of 25.7%, confirming the new industry trend that digitalization and AI are driving global brand expansion.

2. **Research Directions and Sample References**: Intelligent agents have emerged as a new engine reshaping the global expansion path for Chinese brands. The conference gathers cross-category outbound expansion case studies and practical insights from platforms, service providers, capital and other multi-sector stakeholders, providing rich research samples for researchers studying new business models and industry landscapes of AI-enabled global brand expansion, and pointing out new research directions in the outbound brand space.