从战略定位到品牌全球化：知战战略咨询何之冠将出席2026全球化新品牌AI竞争力大会

This article shares key information about the upcoming Global New Brand AI Competitiveness Conference and core insights on brand strategy, as follows:

1. Core conference details: The 10th Global Cross-Border E-Commerce Summit, which hosts this conference, will be held in Hangzhou on July 23. Organized by Yibang Power, the event carries the theme "Get a Head Start on Tech Aesthetics" and is recognized as an annual industry benchmark for cross-border and global brand sectors. Attendees include leading representatives from multiple fields and prominent investors.

2. Speaker and insights: He Zhiguan, founding partner of Zhizhan Strategy Consulting, will host the conference and deliver professional analysis from a strategic positioning perspective. He has extensive hands-on experience in strategic positioning and has developed a systematic, proven positioning methodology.

3. Value for attendees: The conference features global branding case studies across multiple categories, helping general audiences understand the latest landscape of full-category, global cross-channel expansion and master the core logic of brand development.

This article provides multi-dimensional actionable insights for brands pursuing global expansion and positioning in the AI sector, as follows:

1. Core insights on brand strategy: Strategy expert He Zhiguan notes that corporate strategy must be rooted in deep insights into customers' underlying needs. Clear brand positioning is the top priority in strategy development, as it directly determines a company's business opportunities, and a company's core mission is to deliver valuable products and services to customers.

2. Referenceable success case: Domestic strategic positioning firm Zhizhan served global AI glasses unicorn Rokid. Drawing on positioning theory, the firm mapped the industry landscape from two dimensions: competition orientation and mental cognition, ultimately helping the brand claim the top position in the global display-enabled AI glasses market. This case offers high reference value for brand positioning and global competition.

3. Industry networking opportunities: The conference gathers full-category global expansion cases, leading platforms and capital service provider resources. Brands can leverage the event to connect with resources, and grasp the latest consumer trends and changes in user demand.

This article offers valuable opportunities and experience for cross-border sellers pursuing brand growth, as follows:

1. Growth opportunity hint: Today, global branding combined with AI competitiveness is the core growth direction for cross-border expansion. Global leading brands have already emerged in the AI-enabled consumer goods space, and the new track still holds significant growth room. Sellers can enter the space early to capture opportunities.

2. Learnable brand growth insights: Strategic positioning is the core prerequisite for breaking through in brand growth. Correct positioning helps brands stand out from competition. Leading positioning consulting firms have already verified the effectiveness of positioning methods for empowering new AI brands, so sellers can adopt the "positioning first" approach when building their brands.

3. Channel for resources and information: As an annual benchmark event for the cross-border industry, the conference gathers platform decision-makers, service providers, capital and multi-category brand cases. Sellers can access the latest industry information, connect with high-quality resources, and learn about cutting-edge business models and cooperation opportunities by attending.

This article provides actionable insights for factories looking to transform into branded businesses and expand globally, as follows:

1. Business opportunity hint: The combination of AI and hardware consumer goods is a new blue-ocean market. A Chinese brand has already claimed the top global position in display-enabled AI glasses, proving the market space is large enough. Factories with production and technical capabilities can布局 the relevant categories early to capture growth opportunities.

2. Insights for brand transformation: For factories transforming into branded businesses, the first step is to establish a clear strategic positioning. Factories must identify their positioning direction based on users' underlying needs and the industry competitive landscape to stand out in the market and achieve brand growth.

3. Reference for digital and global transformation: Global branding is a key direction for factories' transformation and upgrading. The conference gathers multi-category global expansion experience, leading platform resources and capital support. Factories can learn the latest rules of cross-border expansion, connect with high-quality resources, and gain insights to advance their digitalization and e-commerce brand transformation through attending.

This article shares industry development insights for service providers in brand consulting and cross-border-related sectors, as follows:

1. Industry development trend: Global branding and AI empowerment for new brands are the core development directions of the industry. Companies are increasingly recognizing the role of strategic positioning in driving brand growth, so demand for positioning consulting continues to rise. In particular, demand for positioning services in the high-tech AI track has already emerged clearly.

2. Core client pain points: Most Chinese brands expanding overseas and new AI brands lack clear strategic positioning, and need professional support to map the competitive landscape, capture user mindshare, and achieve breakthrough brand growth.

3. Referenceable solution framework: A new generation of domestic positioning consulting firm Zhizhan has developed a mature service model. Based on positioning theory, the firm serves clients through the two dimensions of competition orientation and mental cognition, and has already helped an AI unicorn brand claim the top global position. This model can serve as a reference for peer service providers. Meanwhile, the conference is a high-quality platform for service providers to connect with clients and track industry trends.

This article provides industry reference for platform operators engaged in cross-border expansion and global branding business, as follows:

1. Market demand direction: Currently, a large number of brands and factories are布局 global expansion and the new AI track, creating strong demand for the full-stack cross-border services platforms provide. Platforms can capitalize on this trend to carry out targeted investment recruitment and布局 in these tracks to expand their business scale.

2. Industry development direction: The combination of global branding and AI competitiveness is the core development direction for future cross-border brands. Platforms need to adjust their operating strategies in line with this trend, prioritize supporting new brands with clear positioning and AI competitiveness, and consolidate their industry position.

3. Industry value: The conference gathers high-quality full-category brands, leading capital and full-link service provider resources. Platforms can connect with high-quality merchants through the event, understand the latest needs of brand owners, optimize their operating and management solutions, mitigate directional risks in industry development, and grasp the latest industry trends.

This article provides new industry insights for researchers studying cross-border e-commerce, global branding and the strategy consulting industry, as follows:

1. New industry trends: Global branding has now entered a new phase defined by competition in AI competitiveness, and the domestic strategic consulting industry is also seeing new development. China has produced a new generation of local strategic positioning consulting firms focused on the high-tech sector, breaking the previous pattern where positioning consulting mostly focused on traditional consumer industries.

2. New business model for research: Local strategic consulting firms have developed a service model that combines positioning theory with local high-tech brands expanding globally. Rooted in positioning theory, the model serves clients through the two dimensions of competition orientation and mental cognition, and has already helped a Chinese AI brand become a global leader, verifying the model's feasibility. It is worthy of in-depth research.

3. New changes in industrial ecology: The cross-border e-commerce sector has developed an annual benchmark industry event that gathers full-link industrial resources and serves as an important platform to promote global brand development. It also holds high research value for studies on the evolution of industrial ecology.