资本助力科技创新：华兴资本徐锟将出席2026全球化新品牌AI竞争力大会

This article is a preview for the 2026 Global New Brands AI Competitiveness Conference, with key takeaways summarized below:

1. Basic Conference Information: This event is the 10th Global Cross-Border E-Commerce Summit, themed "Get a Head Start on Tech Aesthetics". Hosted by Yibang Power, it will be held in Hangzhou on July 23. As an annual flagship event setting the trend for cross-border and global brand expansion, it covers multiple categories including consumer goods and industrial products. It gathers platform executives, service provider representatives, top-tier investors and other stakeholders, and will offer insights into the new landscape of global cross-category outbound expansion.

2. Key Speakers and Institutional Background: Kun Xu, Business Partner of Huaxing Capital, will attend as the special host and deliver professional analysis from a capital perspective. Xu has deep expertise in cutting-edge technology tracks such as large models and AI applications in recent years, and has led multiple industry-first benchmark projects. Founded in 2005, Huaxing Capital is a full-license financial institution serving the innovation economy. As of the end of 2025, its total assets under management reach 28.4 billion yuan, and the transaction volume of its investment banking business has surged 147% year-over-year.

This article outlines the latest industry trends for global new brand competition, offering actionable takeaways for brand strategy and development, as follows:

1. Industry Trend Insights: As the annual trend-setting event for global cross-border brand expansion, this summit centers on AI competitiveness. Participating brands can get first-hand updates on the latest changes in the global, omni-channel, cross-category outbound expansion landscape, grasp the consumer trends of AI-enabled branding, and adjust their product R&D direction accordingly.

2. Resource Matching and Learning: The summit gathers resources from top-tier capital, major platforms and full-value-chain service providers. Brands can connect for capital cooperation and channel development opportunities, learn from case studies of cross-category outbound brands, and gain insights into user behavior characteristics across different markets.

3. Capital Perspective Analysis: A partner from a leading investment institution will interpret the development direction of cutting-edge technology tracks from a capital perspective, helping brands grasp the investment and layout opportunities in the AI space, optimize their brand marketing and pricing strategies, and improve their core competitiveness.

This article reveals the latest industry opportunities in cross-border outbound expansion, offering guidance for sellers to identify growth directions, with key takeaways summarized below:

1. Opportunity Outlook: As the top annual event in the cross-border industry, this summit gathers decision-makers from B2C and B2B platforms, full-value-chain service providers covering independent sites, logistics, marketing and after-sales, and renowned top-tier capital including Sequoia China and Huaxing Capital. Participating sellers can connect for channel resources and capital support, and capitalize on new growth opportunities driven by AI-enabled outbound expansion.

2. Capability Improvement Insights: The summit shares case studies of multi-category brand outbound expansion, and provides capital-side analysis of the latest changes in the AI technology track. Sellers can identify shifting consumer demand trends, learn success stories from industry leaders, and explore cutting-edge business models.

3. Risk Warning: The core of industry competition has shifted to AI competitiveness. Only sellers that build AI capabilities ahead of time can gain an edge in upcoming competition. The summit helps sellers catch the latest industry trends and avoid falling behind amid industry transformation.

The industry conference introduced in this article offers multiple insights for factories looking to transform and expand their business, with key takeaways below:

1. Business Expansion Opportunities: Covering multiple categories including consumer goods and industrial products, the summit gathers resources from brands, platforms and top-tier capital. Participating factories can connect for outbound orders and OEM/ODM cooperation, secure capital support for digital transformation, and expand their global business footprint.

2. Insights for Production Design and Transformation: The summit focuses on AI competitiveness, and capital players have already deeply deployed cutting-edge technology tracks including large models and AI applications, indicating that market demand for intelligent products is growing rapidly. Factories can adjust their production and design strategies to align with this trend, and accelerate their own digital and e-commerce transformation.

3. Benchmarking and Learning: The summit features case studies of multiple AI benchmark projects and experience sharing from outbound brands. Factories can reference transformation paths from leading companies, adjust their transformation strategies based on their own conditions, and better adapt to the needs of global outbound markets.

This article reveals the latest industry developments in AI-enabled global brand expansion, offering references for service providers to adjust their business direction, with key takeaways below:

1. Industry Development Trends: The core competitiveness of global cross-border branding has shifted to AI, and top-tier capital has prioritized layout in cutting-edge technology tracks including large models, embodied intelligence and AI applications. Demand for AI-related services will continue to grow, so service providers should build out related business lines ahead of time.

2. Core Client Pain Points: Brands, sellers and factories across the entire industrial chain all demand improved AI competitiveness and access to global resources and capital. Service providers can develop targeted solutions around these core pain points.

3. Business Expansion Opportunities: The summit gathers all types of clients across the industrial chain. Service providers can connect with potential clients at the event, gain first-hand understanding of their latest needs to optimize their own service solutions, and exchange insights with benchmark companies and capital players to grasp the latest technology development direction.

This article presents the latest development trends of the cross-border industry, offering references for platforms to adjust their operation direction, with key takeaways below:

1. Emerging Industry Demand Sorting: Demand for AI enablement and global layout from brands and sellers is growing rapidly. Platforms need to adjust their service systems to improve merchants' AI competitiveness and support global brand building, to adapt to merchants' new needs.

2. Business Expansion Opportunities: The summit brings together brands and sellers from across the industry, as well as decision-makers from major platforms for exchange. Platforms can leverage the event to connect with high-quality brand and seller resources, carry out merchant recruitment, and exchange the latest operation and management experience.

3. Trend Alignment and Risk Mitigation: The industry has shifted toward AI-enabled new brand globalization, and capital is also focusing on this track. Platforms must keep up with the trend and build AI-related service capabilities for merchants ahead of time, to avoid being eliminated amid industry transformation, and can also connect with capital to gain development momentum.

This article presents new industry developments in the field of global cross-border brand expansion, providing new materials for relevant research, with key takeaways below:

1. New Industrial Trends: The core competition in cross-border e-commerce has shifted to AI competitiveness of global new brands, and capital has deeply engaged in cutting-edge technology tracks. Leading financial institution Huaxing Capital has already built a service stronghold in large models, embodied intelligence, AI applications and other fields, invested in and incubated multiple industry-first benchmark projects, and formed a mature path for capital to drive technological innovation.

2. New Characteristics of Industrial Development: Traditional cross-border e-commerce summits have upgraded into AI competitiveness-focused industry events and become annual trend-setting events that cover participants across all categories and the entire industrial chain. With deep integration of capital, industry and service sectors, a new industrial landscape of technology-enabled brand outbound expansion has emerged.

3. Insights for Research Directions: Researchers can further study the role of capital participation in driving the development of AI-powered global new brands, as well as the business models and development paths of AI-enabled cross-border e-commerce industrial upgrading, and summarize the experience of capital services for the innovation economy.