对话品牌全球化新竞争力：峰瑞资本沈颖将出席2026全球化新品牌AI竞争力大会

This article discloses key details of the 2026 Global New Brand AI Competitiveness Conference and the latest trends in the cross-border e-commerce industry. The core takeaways are as follows:

1. Conference basics: Organized by Yibang Power, this event is the 10th Global Cross-Border E-Commerce Summit, to be held in Hangzhou on July 23 under the theme "Get a Head Start on Tech Aesthetics". It is an annual flagship and trend-setting event for the cross-border and global branding industry.

2. Guests and core topics: Shen Ying, Executive Director of FreeS Fund, has confirmed her attendance and will moderate a roundtable discussion focused on "How to build new categories, create new products, and develop AI competitiveness."

3. Latest industry trends: Leading Chinese investment firm FreeS Fund entered the cross-border go-global track as early as 2015, and has clearly identified going global and AI as the new growth drivers for Chinese consumer entrepreneurship, and the core direction for future industry growth.

This article shares industry insights, development directions and networking opportunities for brands pursuing global expansion, with core key takeaways below:

1. Industry trends and consumer direction: Leading investment firm FreeS Fund has explicitly stated that going global and AI are the new growth drivers for Chinese consumer entrepreneurship, representing the current high-growth market segments. Brands can tap into new growth opportunities by leaning into these two directions.

2. Reference for core development strategy: The core topics of this conference — building new categories, creating new products, and developing AI competitiveness — align perfectly with brands' needs for product R&D, core competitiveness building, and global brand upgrading, and can serve as a strategic reference for long-term布局.

This article provides cross-border sellers with insights on industry trends, growth opportunities and resource connections. Key takeaways are as follows:

1. Prioritized growth tracks: The industry broadly agrees that going global and AI are the new growth drivers for Chinese consumer entrepreneurship, representing high-growth, high-potential tracks. Sellers can prioritize adjusting their布局 to these directions to unlock new growth opportunities.

2. Core capability development priorities: This conference focuses on discussions around building new categories, developing new products, and establishing AI competitiveness — all core issues for sellers looking to break growth bottlenecks and build core competitive advantages. Sellers can gain practical insights and inspiration from the event.

3. Opportunities for resource connection and information access: To be held in Hangzhou on July 23, this conference gathers cross-sector go-global case studies, decision-makers from leading platforms, top-tier investment institutions, and end-to-end service providers. Sellers can attend to access the latest policy and trend updates, connect with collaboration partners, and secure investment support.

This article offers directional guidance and opportunity insights for factories looking to expand cross-border business and pursue digital upgrading. Core takeaways are as follows:

1. New business opportunity directions: Leading industry institutions have confirmed that going global and AI are the new growth drivers for China's consumer sector. Factories can open up new growth space by entering the go-global track, and upgrade production and operational capabilities with AI technology to boost their own competitiveness.

2. Guidance for production and design adjustment: The current industry's core demand is concentrated on developing new categories and building new products, indicating strong market demand for differentiated and innovative products. Factories can adjust their production and design strategies accordingly to match market demand and open up new sales channels.

3. Transformation and connection opportunities: This conference features go-global case studies across consumer and industrial goods categories, with participation from investment institutions, platforms and service providers. Factories can attend to connect with distribution channels and investment resources, learn from peers' experiences in digital and e-commerce transformation, and gain guidance for their own transformation direction.

This article shares industry trend and customer demand insights for cross-border go-global service providers. Core takeaways are as follows:

1. Industry development trends: Going global and AI have become the core growth drivers for Chinese consumer entrepreneurship, and the entire track is in a period of rapid growth. This will drive sustained growth in demand for marketing, logistics, technology, compliance and other related services required for brand globalization, bringing significant market expansion opportunities for service providers.

2. Core customer demands: The core pain points and needs of current go-global brands are concentrated in three areas: building new categories, developing new products, and establishing AI competitiveness. Service providers can develop targeted products and solutions around these three directions to accurately match customer needs and expand their market presence.

3. Industry networking opportunities: This conference brings together go-global brands, leading investment institutions, various platforms and peer service providers from different fields. Service providers can attend to connect with potential clients, learn the latest industry dynamics, and optimize their own service offerings.

This article provides insights on market demand and development directions for platforms with go-global布局. Core takeaways are as follows:

1. Changing market demand: The core demand from brands in the current go-global track is concentrated in three areas: building new categories, developing new products, and establishing AI competitiveness. Platforms can adjust their merchant service systems and recruitment strategies around these demands to attract more high-quality go-global brands and improve platform competitiveness.

2. Track growth opportunities: The industry has reached a broad consensus that going global and AI are the new growth drivers for China's consumer sector, with large overall growth space. Platforms can allocate more resources to the go-global track to unlock new business growth.

3. Industry exchange and resource connection opportunities: This conference gathers decision-makers from major B2C and B2B platforms, as well as brands, investment institutions and end-to-end service providers. Platforms can attend to exchange the latest operational and management insights, connect with high-quality brand merchant resources, grasp the latest industry development trends, and avoid potential development risks.

This article shares the latest industry dynamics for researchers focusing on brand globalization and cross-border e-commerce. Core takeaways are as follows:

1. Latest industry developments: Leading Chinese investment institutions entered the go-global track as early as 2015, and the industry now broadly agrees that going global and AI are the new growth drivers for Chinese consumer entrepreneurship, with the track entering a phase of steady mature growth. As a leading institution, FreeS Fund has already invested in multiple go-global projects across different niche segments including PatPat and Cider, forming an initial industrial布局.

2. New core research topics: Emerging key topics widely discussed in the industry include how to build new categories, create new products, and develop AI competitiveness for global brands. These are new issues that have emerged along with the development of global brand expansion, and carry high research value.

3. Access to first-hand information: Organized by Yibang Power, the Global New Brand AI Competitiveness Conference is an annual trend-setting event for the cross-border and global branding industry, gathering participants across the entire industrial chain and real industry cases. It is an important channel for researchers to obtain first-hand industry information.