谁会成为下一个百亿出海品牌：服贸基金任正浩将出席2026全球化新品牌AI竞争力大会

This article shares key takeaways from a leading cross-border e-commerce industry event, and top-tier investors’ core outlook on global-facing Chinese brands, summarized as follows:

1. The 10th Global Cross-Border E-Commerce Summit & 2026 Global New Brand AI Competitiveness Conference, organized by Yibang Power, will be held in Hangzhou on July 23 under the theme "Get a Head Start on Tech Aesthetics". As a flagship industry event for cross-border operations and brand globalization, it will cover multi-category brand cases and bring together representatives from platforms, service providers and leading investors across the sector.

2. Ren Zhenhao, Executive Director of the National Trade in Services Fund, will attend a roundtable discussion at the conference. He argues that globalization is essentially about optimizing global resource allocation: any link across the entire industrial chain can achieve global collaboration to reach the optimal balance of cost and efficiency. He notes that today’s investors prioritize compliance, category deepening and long-term brand equity, rather than simply focusing on GMV figures.

3. Backed by the Ministry of Finance and Ministry of Commerce, the National Trade in Services Fund is a state-level industrial guidance fund with a total scale of 30 billion yuan. Its core investment focus includes brand globalization, and it has already backed a number of leading cross-border industrial chain players including Zongteng Group and J&T Express, covering all links of the entire cross-border ecosystem.

This article summarizes key actionable insights for global-facing brands as follows:

1. Strategic direction reference: Industry veteran Ren Zhenhao points out that the core opportunity of brand globalization lies in reorganizing and optimizing global resources. Brands can achieve global collaboration at any link of the entire industrial chain to get the optimal outcome of cost and efficiency. He also notes that investors have shifted their focus to compliance, category deepening and long-term brand equity, rather than purely pursuing GMV, which signals brands should adjust their development strategy and prioritize long-term brand building.

2. Resource matching opportunities: This top-tier summit held in Hangzhou features cross-border cases for multiple categories of consumer and industrial goods, and has gathered core representatives from platforms, service providers and top capital across the sector. Brands can leverage the event to connect with industrial chain and capital resources, and learn from the global expansion experience of established brands.

3. Capital partnership opportunities: The National Trade in Services Fund focuses on investing in the brand globalization track, and adopts a dual investment model of fund-of-funds plus direct investment, having already built a full industrial chain investment ecosystem. Brands that align with its investment direction can connect with the fund to gain capital support.

This article summarizes key actionable insights for cross-border sellers as follows:

1. Industry trend and risk alert: Investment logic in the cross-border space has shifted from purely chasing GMV scale to prioritizing compliant operations, category deepening and long-term brand equity accumulation. This signals sellers should adjust their business direction in time, prioritize compliance development and long-term brand building, and avoid the operational risk of focusing only on scale rather than foundational capacity.

2. Industry opportunity matching: The annual flagship cross-border e-commerce summit will be held in Hangzhou on July 23, gathering full industrial chain resources including decision-makers from B2B and B2C platforms, leading service providers and renowned investors, and sharing cross-border expansion experience for multi-category brands. Sellers can attend to connect with resources and capture new opportunities for AI-powered new brand global expansion.

3. Capital partnership opportunities: The National Trade in Services Fund focuses layout on the brand globalization track, covering all links of the cross-border industrial chain including logistics, marketing and brand sellers, and supports industry development through a fund-of-funds plus direct investment model. Eligible sellers can connect with the fund to gain capital and resource support.

This article summarizes key actionable insights for factories planning to go global or transform as follows:

1. Transformation insight: Today’s globalization enables optimized resource allocation on a global scale, and factories can carry out global collaboration at any link from production, design to sales to optimize their own cost and efficiency, and improve market competitiveness. This provides new thinking for factories’ global expansion transformation.

2. Business and capital opportunities: Brand globalization is a core investment direction of the National Trade in Services Fund, which has built an investment ecosystem covering the entire cross-border industrial chain and invested in multiple leading industry players. Factories can connect to this investment ecosystem to gain capital and industrial chain resource support, and advance their digital and e-commerce transformation.

3. Learning opportunities: This cross-border summit held in Hangzhou covers cross-border expansion cases across consumer goods, industrial goods and other categories, and brings together participants from platforms, capital, service providers and brand owners across the sector. Factories can attend to learn global expansion and transformation experience from leading players, connect for partnership opportunities, and build their own global-facing brands.

This article summarizes key actionable insights for cross-border service providers as follows:

1. Industry development trend outlook: Brand globalization has entered a new development stage, with the core direction being the collaborative optimization of global resources. On the capital side, investment logic has shifted: investors now prioritize brand compliance and long-term brand equity accumulation, rather than purely pursuing GMV growth. This requires service providers to adjust their service direction to match the new demand for long-term brand development.

2. Customer pain point identification: The core demand of today’s global brands and sellers has shifted from scale expansion to compliance building and long-term category deepening. Service providers can adjust their service offerings around this market pain point, develop new business lines such as compliance services and brand operation services, to align with market demand.

3. Business expansion opportunities: This top-tier cross-border summit in Hangzhou gathers brand owners, sellers and capital players across the entire industrial chain. Service providers can attend to connect for customer resources. In addition, leading capital players including the National Trade in Services Fund have laid out full-industry-chain global expansion enterprises, and service providers can connect to these capital-backed investment ecosystems to expand their customer base.

This article summarizes key actionable insights for cross-border platforms as follows:

1. Reference for shifting market demand: The core development direction of today’s cross-border industry is AI-powered new brand globalization, and capital players now prioritize compliant brand operation and long-term brand equity accumulation. This requires platforms to adjust their operation and service direction to match the long-term development needs of brand merchants, add service modules related to compliance management and brand building, and help merchants accumulate long-term assets.

2. Merchant recruitment and operation opportunities: As the annual flagship industry event, this top-tier cross-border e-commerce summit gathers a large number of high-quality global brands, capital players and service provider resources. Platforms can attend to connect with high-quality merchants for recruitment, optimize their merchant mix, and exchange operation and management experience with industry peers to improve their own operational capabilities.

3. Grasping industry trends: The summit focuses on the integration of AI and brand globalization, and discusses growth opportunities for the next 10-billion-yuan global brand. Platforms can attend to grasp industry development trends, lay out related tracks in advance, avoid industry risks and capture new opportunities for AI-powered new brand globalization.

This article summarizes key actionable insights for cross-border industry researchers as follows:

1. New industrial development trends: Two clear new shifts have emerged in the cross-border industry. First, brand globalization has entered a new stage of global optimized resource allocation: any link in the entire industrial chain can achieve global collaboration to cut costs and improve efficiency, while AI integration with brand globalization is creating opportunities for the next generation of 10-billion-yuan global brands. Second, capital has adjusted its investment logic, shifting from pursuing GMV scale to prioritizing compliance, category deepening and long-term brand equity, which is a sign the industry is maturing.

2. New research direction on business models: State-level industrial guidance funds have entered the brand globalization space. The National Trade in Services Fund adopts a dual-driven model of fund-of-funds plus direct investment, and has built a full-industry-chain investment ecosystem that drives social capital into the cross-border sector. This government-guided fund model for driving industrial development has high research value.

3. Reference for future research directions: This top-tier summit focuses on AI competitiveness for global new brands, and gathers core participants from across the industry, reflecting the core current issues in the cross-border sector, and pointing researchers to the next key research directions.