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集聚跨境人才|“三创赛”跨境电商实战赛道综合赛举行

作者:亿邦动力 文章来源:亿邦动力

2022-07-18 11:20

作者:亿邦动力 文章来源:亿邦动力

2022-07-18 11:20

邦小白快读

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本文核心是第十二届全国大学生三创赛首次增设的跨境电商实战赛道综合赛落幕,汇总了赛事核心信息和可参考的实操方向。

1. 赛事基本情况:本次赛事历时8个月,从全国31个省市9872支参赛队伍中选拔出40强进入决赛,最终评出8支特等奖队伍,其中浙江高校占据6席,获奖团队可获得速卖通、阿里国际站等各大平台的专项扶持。

2. 优秀参赛案例可参考:四名00后女生通过直播向海外推广原创印花T恤,累计获得13万次点赞,加购收藏超2000件;杭州师范大学团队结合地方汽配产业带优势,创新合作模式,预计年销售额达10万美元。

3. 创业机会:杭州和桐庐都发布了支持大学生跨境电商创业就业的利好政策,赛后有本地跨境企业对接人才和项目,给想要进入跨境电商领域的普通人提供了清晰的发展路径。

本次赛事反映出当前跨境电商品牌出海的新趋势,给各类品牌商带来多方面的参考信息。

1. 消费端新趋势:新一代创业者更懂海外用户偏好,擅长用直播等内容渠道触达用户,原创设计搭配内容运营的模式已经验证能获得海外用户的认可,00后女生原创T恤的高互动数据就是典型案例,说明差异化原创是品牌出海的新方向。

2. 创新商业模式可参考:已经有参赛团队尝试结合国内产业带优势,打造DTC品牌,采用和工厂成本共担、利益共享的协同模式,避开传统分销的弊端,预计实现不错销售额,这种模式值得想要出海的品牌借鉴。

3. 人才储备机会:目前国内已经形成成熟的跨境电商复合型人才孵化体系,品牌商可以依托政校企合作渠道,吸纳年轻优质人才,还可以对接优秀大学生创业项目,拓展新品牌线。

本次赛事释放了跨境电商领域的多项政策利好和市场机会,能给各类跨境卖家提供参考。

1. 政策与平台扶持:杭州综试区、桐庐都出台了支持大学生跨境电商创业就业的专项政策,政校企联动给创业项目提供配套资源,eBay、速卖通、阿里国际站、店匠等主流平台都给参赛项目提供专项扶持,新卖家可以依托这些资源降低起步门槛。

2. 细分市场机会:当下跨境电商对原创设计、DTC品牌的接受度越来越高,国内有成熟的优质供应链支撑,搭配直播运营就能快速获得海外用户关注,四个00后女生原创T恤的案例验证了这个路径的可行性。

3. 可复制经营模式:杭州师范大学团队结合地方产业带,摈弃传统高成本分销模式,和工厂采用成本共担利益共享的合作模式,适合中小卖家切入细分品类,降低起步风险,适合中小卖家学习借鉴。

本次赛事反映出跨境电商端对工厂的新需求,也给工厂转型和拓展业务带来新的商业机会。

1. 产品需求变化:前端跨境卖家越来越偏向推出原创设计产品,参赛的大学生团队原创印花T恤获得海外大量关注,说明具备柔性生产、原创设计开发能力的工厂更受市场欢迎,工厂需要适配这类小单快反的原创订单需求。

2. 新型合作机会:已经有跨境创业团队提出和工厂采用成本共担、利益共享的协同模式,共同打造DTC品牌,代替传统的分销模式,工厂可以通过这种模式绑定前端运营团队,分享品牌溢价,比单纯接代工订单获得更高利润。

3. 转型启示:当前有大量年轻创业者进入跨境电商领域,工厂可以主动对接这类创业项目,依托年轻人的运营能力,把国内优质产能推向海外市场,同时可以借势推进自身的数字化转型,适配跨境电商的运营需求。

本次赛事透露出跨境电商行业的发展趋势和客户需求,能给各类跨境服务商指明业务方向。

1. 行业发展趋势:跨境电商行业人才缺口大,政校企联动培养人才已经成为行业共识,杭州综试区已经形成成熟的人才孵化模式,后续围绕跨境电商人才培养、创业孵化的相关服务需求会持续增长,服务商可以布局这块业务。

2. 核心客户痛点:大量新进入行业的年轻创业者,需要平台入驻、运营培训、建站、供应链对接等配套服务,目前各大平台已经针对创业项目推出扶持,服务商可以针对性推出配套服务满足需求。

3. 新业务机会:越来越多创业者做原创品牌、DTC模式、跨境直播运营,对独立站搭建、红人孵化、跨境直播供应链等服务的需求快速增长,服务商可以针对年轻创业者推出打包解决方案,拓展新的客户群体。

本次跨境电商实战赛的举办,给各大跨境平台的发展带来很多启发,明确了后续的运营方向。

1. 商家端需求:大量年轻创业者、大学生创业项目进入跨境电商领域,这类群体需要平台提供专项创业扶持,本次赛事给获奖项目提供扶持获得良好反响,平台可以推出更多针对中小创业者、大学生创业的专项扶持计划,挖掘潜在优质商家。

2. 招商与品牌推广可参考新做法:本次赛事联合高校开展实战选拔,既筛选了优质项目和人才,也完成了精准招商,还提升了平台在高校端的知名度,这种产教融合的招商模式值得各大平台参考。

3. 风险规避方向:当前跨境电商越来越偏向品牌化、原创化运营,平台需要引导商家走品牌路线,扶持原创DTC品牌,规避同质化低价竞争的风险,同时可以依托产教融合提前培养适配平台需求的运营人才,保障商家的人才供给。

本次首届三创赛跨境电商实战赛的举办,反映出我国跨境电商产业的多个新动向,具有较高的研究价值。

1. 产业生态新动向:我国跨境电商已经形成政校企三方联动的人才培养生态,杭州综试区作为先行区,探索出从高校培养、赛事选拔到企业对接的完整人才培育链条,有效解决行业人才缺口问题,这是产业生态逐步完善的重要标志。

2. 商业模式创新:新一代创业者已经开始探索结合国内产业带优势的DTC品牌出海新模式,摈弃传统分销模式,采用和工厂成本共担利益共享的协同模式,是对原有跨境电商商业模式的创新,值得深入研究。

3. 研究方向启示:本次赛事首次把跨境电商纳入全国大学生A类赛事,说明国家层面已经重视跨境电商新业态的人才培养,后续产业会注入大量新生力量,研究者可以跟进研究产教融合对跨境电商发展的推动作用,以及新一代创业者带来的行业结构变化。

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This article covers the conclusion of the first-ever cross-border e-commerce practical track added to the 12th National College Student "Three Innovation" Competition, summarizing core event information and actionable development references for newcomers.

1. Event basics: The 8-month competition selected 40 finalist teams from 9,872 entries across 31 Chinese provinces and municipalities. Eight teams won the top grand prize, 6 of which are from Zhejiang province-based universities. Winning teams receive exclusive support from major platforms including AliExpress and Alibaba International.

2. Notable standout projects to reference: A team of four Gen Z women promoted their original printed T-shirts to global audiences via live streaming, earning 130,000 likes and over 2,000 add-to-cart and saves. A team from Hangzhou Normal University leveraged local automotive parts industrial cluster advantages with an innovative cooperation model, projecting $100,000 in annual sales.

3. Entrepreneurial opportunities: Both Hangzhou and Tonglu have released favorable policies to support college students in cross-border e-commerce entrepreneurship and employment. Post-event matchmaking events connect local cross-border enterprises with talent and projects, offering a clear development path for ordinary people looking to enter the cross-border e-commerce space.

This competition highlights emerging trends in cross-border brand globalization, offering key insights for all types of brand owners.

1. New consumer trends: The new generation of entrepreneurs has a sharper understanding of overseas user preferences and excels at reaching audiences through content channels such as live streaming. The model of original design paired with content operation has been proven to resonate with global consumers. The high engagement performance of the Gen Z women’s original T-shirt project demonstrates that differentiated original design is a promising new direction for brands going global.

2. An innovative business model to reference: One competing team has already tested a DTC brand building approach that leverages China’s industrial cluster advantages, adopting a cost- and profit-sharing collaboration model with factories that avoids the downsides of traditional distribution, with projected solid sales. This model is well worth reference for brands planning global expansion.

3. Talent development opportunities: China has now developed a mature incubation system for composite cross-border e-commerce talent. Brands can recruit high-quality young talent through government-university-enterprise cooperation channels, and partner with outstanding college student startup projects to expand new brand lines.

This competition signals multiple policy tailwinds and market opportunities in cross-border e-commerce, offering valuable insights for cross-border sellers of all sizes.

1. Policy and platform support: Both Hangzhou Comprehensive Pilot Zone and Tonglu have launched dedicated policies to support college student cross-border e-commerce entrepreneurship and employment, with government-university-enterprise collaboration providing supporting resources for startups. Major mainstream platforms including eBay, AliExpress, Alibaba International and Shoplazza offered exclusive support to competing projects. New sellers can leverage these resources to lower their entry barriers.

2. Niche market opportunities: Cross-border e-commerce is increasingly accepting original design and DTC brands. Backed by China’s mature high-quality supply chain, sellers can quickly gain overseas user traction with live streaming operations, a path validated by the Gen Z women’s original T-shirt project.

3. A replicable operating model: The Hangzhou Normal University team leveraged local industrial clusters, abandoned the traditional high-cost distribution model, and adopted a cost- and profit-sharing cooperation model with factories. This approach is well-suited for small and medium-sized sellers entering niche categories, reduces startup risk, and is well worth learning from.

This competition reflects shifting demand from the cross-border e-commerce side for factories, and brings new business opportunities for factories pursuing transformation and business expansion.

1. Changing product demand: Front-end cross-border sellers are increasingly focused on launching original designed products. The strong overseas traction of the college team’s original printed T-shirts shows that factories with flexible production and original design development capabilities have a major competitive advantage. Factories need to adapt to the demand for small-batch, fast-turnaround original orders.

2. New cooperation opportunities: Cross-border startup teams have proposed a new collaborative model of cost- and profit-sharing with factories to build DTC brands together, replacing the traditional distribution model. Through this model, factories can partner with front-end operation teams to share brand premiums, earning higher margins than pure OEM/ODM orders.

3. Transformation insights: A large wave of young entrepreneurs is now entering the cross-border e-commerce sector. Factories can proactively partner with these startup projects, leveraging young entrepreneurs’ operational capabilities to bring China’s high-quality manufacturing capacity to global markets, while advancing their own digital transformation to meet cross-border e-commerce operational requirements.

This competition reveals cross-border e-commerce industry development trends and evolving customer demand, pointing out clear business directions for cross-border service providers of all types.

1. Industry development trends: The cross-border e-commerce industry faces a large talent gap, and government-university-enterprise collaborative talent cultivation has become industry consensus. Hangzhou Comprehensive Pilot Zone has already developed a mature talent incubation model, and demand for services related to cross-border e-commerce talent development and startup incubation will continue to grow. Service providers can prioritize布局 this business segment.

2. Core customer pain points: A large number of new young entrants to the industry need supporting services including platform onboarding, operation training, site building, and supply chain matching. With major platforms already rolling out support for startup projects, service providers can develop targeted supporting services to meet this unmet demand.

3. New business opportunities: As more and more entrepreneurs build original brands and adopt DTC and cross-border live streaming operation models, demand for services including independent site building, influencer incubation, and cross-border live streaming supply chain is growing rapidly. Service providers can develop bundled solutions for young entrepreneurs to expand their customer base.

The hosting of this cross-border e-commerce practical competition offers many key insights for cross-border platforms, clarifying their future operational directions.

1. Merchant-side demand: A large number of young entrepreneurs and college student startup projects are entering the cross-border e-commerce space, and this group needs dedicated entrepreneurial support from platforms. The support provided to winning projects in this competition earned strong positive feedback, so platforms can launch more dedicated support programs for small and medium-sized entrepreneurs and college student startups to cultivate high-potential merchants.

2. A new approach for investment recruitment and brand promotion: This competition’s partnership with universities for practical selection not only screens high-quality projects and talent, but also completes精准 merchant recruitment and boosts platform brand awareness among university communities. This industry-education integration recruitment model is well worth reference for cross-border platforms.

3. Risk mitigation directions: Cross-border e-commerce is shifting increasingly toward brand-focused, original operation. Platforms should guide merchants to adopt a brand-focused strategy, support original DTC brands to mitigate the risk of homogenized low-price competition, and leverage industry-education integration to cultivate operation talent that matches platform needs in advance, to guarantee talent supply for platform merchants.

The first cross-border e-commerce practical track of the National "Three Innovation" Competition reflects multiple new developments in China’s cross-border e-commerce industry, with high research value.

1. New developments in industrial ecosystem: China has already formed a government-university-enterprise collaborative talent cultivation ecosystem for cross-border e-commerce. As a national pilot zone, Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone has developed a complete talent cultivation chain from university education, competition selection to enterprise matching, effectively solving the industry’s talent gap. This is a key marker of the gradual maturing of China’s cross-border e-commerce industrial ecosystem.

2. Business model innovation: The new generation of entrepreneurs has begun exploring a new DTC brand globalization model that leverages China’s industrial cluster advantages, abandoning the traditional distribution model to adopt cost- and profit-sharing collaboration with factories. This is an innovation to the existing cross-border e-commerce business model that deserves in-depth research.

3. Guidance for future research: The inclusion of cross-border e-commerce as an official category in a national Class A college student competition for the first time signals that national authorities have prioritized talent development for this new cross-border e-commerce format, and the industry will soon see a large influx of new talent. Researchers can follow up on research into the role of industry-education integration in driving cross-border e-commerce growth, as well as changes to industry structure brought by the new generation of entrepreneurs.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

四位扎着丸子头的“零零后”女生,在直播镜头前用流畅的英文向全世界的顾客展示着她们原创设计的印花T恤,累计收获超过13万次点赞,产品收藏加购数超过2000件。

她们有着新一代跨境青年敢想敢试的勇气,背后更有着浙江企业优质供应链的支撑和中国自己的跨境电商品牌出海的自信。

在今日刚刚落幕的第十二届全国大学生电子商务“创新,创意及创业”挑战赛跨境电商实战赛综合赛现场,来自金华职业技术学院的Proviider团队获得了速卖通直播平台赛的“全国特等奖”,同样获得“全国特等奖”的共有8支团队,其中浙江高校就占到6席。

第十二届全国大学生电子商务“创新,创意及创业”挑战赛跨境电商实战赛综合赛特等奖获奖高校

直播平台赛:

浙江工商大学

金华职业技术学院

国际站赛:

江苏海洋大学

义乌工商职业技术学院

eBay平台赛:

杭州师范大学钱江学院

宁波职业技术学院

独立站平台赛:

武汉大学

金华职业技术学院

历时8个月层层选拔,从全国31个省市高校的9872支团队中脱颖而出的40强选手,于7月16日至17日在位于杭州桐庐的浙江工商大学杭州商学院展开较量。

全国大学生电子商务“创新、创意及创业”挑战赛(简称三创赛)跨境电商实战赛由全国电子商务产教融合创新联盟、中国(杭州)跨境电子商务综合试验区建设领导小组办公室、杭州市公安局出入境管理局、全国大学生电子商务“创新、创意及创业”挑战赛竞赛组织委员会主办,中共桐庐县委组织部(人才办)、桐庐县商务局承办,浙江工商大学杭州商学院协办,杭州市人社局、桐庐县人民政府特别支持,作为电子商务领域的全国性最高级别大赛,全国大学生三创赛已累计举办十二届,今年是首次增设跨境电商实战赛。

理论赛阶段,来自浙江、广东、湖南、江苏、安徽等30个赛区的3466支队伍顺利晋级。

实践赛阶段分为两轮,经过第一轮平台实战角逐,来自武汉大学、西安交通大学、中南大学、对外经济贸易大学、上海财经大学、北京外国语大学等高校的500支团队进入实践赛的第二轮。在第二轮比拼中,来自武汉大学、北京外国语大学、浙江工商大学等高校的40支团队过五关斩六将进入最终综合赛。

经过三个阶段的激烈角逐,跨境电商实战赛角逐出8支特等奖团队、12支一等奖团队、20支二等奖团队。获奖团队将得到eBay、店匠、阿里巴巴国际站、速卖通等跨境电商平台的各项扶持。

三创赛跨境电商实战赛综合赛邀请来自西安交通大学、厦门大学等高校的教育部电商教指委委员代表,阿里巴巴国际站、阿里全球速卖通、eBay、店匠、弧米科技等企业高管,杭州市跨境电商优秀企业代表,40支进入综合赛的团队共300人参与。

开幕式上,杭州市自贸委专职副主任陈卫菁对远道而来的高校参赛团队和嘉宾表示欢迎。杭州跨境电商综试区成立七年多来,联合各大平台加快跨境电商人才培养,助力产教融合,拓展双创渠道。创新校企人才培养模式,全面推开跨境电商实践训练基地建设,加快培育复合型人才。期待以此次大赛为契机,进一步集聚跨境电商领域精英人才,携手共创跨境电商发展的美好明天。

中共桐庐县委常委、组织部长、人才办主任丁立燕对桐庐进行推介。她表示,桐庐作为富春山居图实景地,生态优美,交通便利,文化底蕴深厚,营商环境优良,今年以来桐庐围绕“优资兴业、聚人兴城、强产兴县”三大战略,发布了一系列政策支持人才创新创业,欢迎各位人才到桐庐扎根创业。

闭幕式上,三创赛竞组委主席、教育部电商教指委副主任委员、全国电子商务产教融合创新联盟理事长、西安交通大学教授李琪认为,“实战赛首次将大学生创新创业实践与跨境电商行业对人才的紧迫需求结合,符合国家发展新业态的需要和企业广纳贤才的迫切愿望。”

杭州市自贸委跨境电商综试处处长、一级调研员武长虹表示,“第一次将跨境电商比赛纳入全国大学生A类赛事,是杭州综试区打造全国人才高地,为企业选拔输送中高端人才的创新举措。多年来,杭州综试区已成为高质量跨境电商人才孵化地,通过创办全国首家跨境电商学院——中国(杭州)跨境电商学院、联合平台举办大学生和留学生创业大赛等,增强杭州跨境电商行业的新生力量。”

来自中国(杭州)跨境电商学院的阿里国际站直播平台赛道特等奖获得者、伊朗留学生波汉就深切体会到杭州的“跨境电商基因”:“在杭州接触到跨境电商,成为了我人生事业的起点。现在我和十几位外国留学生一起成立了直播红人孵化公司,将优质的中国产品介绍给全世界。”

评委点评环节,教育部电商教指委委员、宁波大学教授孙建红对参赛选手的表现印象深刻,“参赛选手层次多样,从双一流高校到职业技术学院,还包括退伍军人和国际学生,展现出了极强的专业素质和创新思维能力。”

杭州师范大学钱江学院“站着把钱赚”团队结合温台地区汽配产业带优势,摈弃行业原有的分销模式,创造性地与工厂采用成本共担利益共享的协同发展模式,预计今年将达到10万美元的销售额。队长陈毅说,“我们希望打造DTC品牌,助力家乡汽配产业带品牌出海!”

新一代中国跨境电商青年成长于互联网蓬勃发展的时代,他们正通过跨境电商渠道自如地进行个性主张的表达,向世界展现自己理解的中国产品价值和品牌观念,以主人翁的姿态主动地面向未来。

闭幕式上进行了杭州大学生创业就业政策和桐庐县大学生就业创业政策专场解读。阿里巴巴国际站校企合作总监姚远,eBay大中华区华东区总监周永军,店匠华东区总经理刘倩,弧米科技总经理邓亚辉分别代表四大比赛平台对比赛情况做了总结。闭幕式后,杭州优秀跨境电商企业代表与参赛团队成员进行交流洽谈,广纳跨境电商人才,寻求进一步项目合作。

以此次比赛举办为契机,杭州综试区将持续加深与全国高校在跨境电商人才培养、政校企联动、师资培养等领域的合作机会,结合杭州综试区优质的产业资源,为全国高校学生在未来就业、创业道路上,提供强有力的支持。

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FAQ回顾

什么是三创赛跨境电商实战赛?

三创赛跨境电商实战赛是第十二届全国大学生电子商务“创新、创意及创业”挑战赛首次增设的A类赛事,属于电子商务领域全国性最高级别赛事,由全国电子商务产教融合创新联盟等单位主办,参赛团队从全国近万支高校队伍中选拔,获奖团队可获主流跨境电商平台扶持。

参加三创赛跨境电商实战赛可获得哪些支持?

三创赛跨境电商实战赛获奖团队可获得eBay、店匠、阿里巴巴国际站、速卖通等主流跨境电商平台的各项扶持,参赛选手还可对接杭州优质跨境电商企业的招聘、项目合作机会,享受杭州及桐庐当地的大学生就业创业相关政策支持。

杭州跨境电商综试区在人才培养方面有哪些举措?

杭州跨境电商综试区联合各大平台加快跨境电商人才培养,创新校企人才培养模式,全面推开跨境电商实践训练基地建设,创办全国首家跨境电商学院,联合平台举办各类创业大赛,还通过举办高校赛事为企业选拔输送中高端跨境电商人才。

三创赛跨境电商实战赛的赛制是怎样的?

三创赛跨境电商实战赛历时8个月,分为理论赛、两轮实践赛、最终综合赛三个阶段,从全国31个省市高校的9872支团队中选拔出40强进入综合赛,最终角逐出8支特等奖、12支一等奖、20支二等奖团队。

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