海纳风华·启新澜！2026赢商网大会暨赢商网百强榜研究成果发布 12月·上海启幕

Core message: The 2026 Winshang Conference and the Winshang Top 100 research findings release will be held in Shanghai on December 18.

1. Time, venue and theme: The event opens in Shanghai on December 18 under the theme Embracing the Flourishing Tide, Opening a New Wave, focusing on refined operations, operating quality and efficiency, and long-term value amid deepening existing-market competition.

2. On-site content: Four annual research findings will be released—Top 100 Retail Commercial Real Estate Enterprises by Comprehensive Strength, Top 100 Most Popular Shopping Centers, Top 100 Leading Brands, and Top 100 Emerging Brands—alongside leadership speeches and high-level dialogues.

3. Participation opportunities: The conference will serve as China’s annual launch venue for the commercial sector, with a large annual retail commercial real estate exhibition, a Top 100-themed space, and a leasing expansion exchange exhibition. Two breakout sessions will be held: the Win-Win Partners Conference and an HR Salon.

4. Extended content: The Myriad Splendors annual program includes Letters from China’s Commercial Sector, Season 3 of the Search for 100 Outstanding Operations Teams, an annual in-depth research report on China’s commercial sector, and the annual Golden Tripod Excellence Cases observation.

5. Contact: Business and media cooperation hotline: 020-37128283.

Brand-relevant takeaways center on three lines: trend judgment, brand voice, and channel expansion.

1. Trend judgment: Incremental growth dividends are fading and existing-market competition is deepening. Consumer demand and commercial scenarios continue to change, shifting the focus to refined operations and long-term value. Legacy projects are regaining vitality through renewal; new brands are opening up markets through exploration; and new consumer experiences keep emerging.

2. Brand marketing and voice: The conference will serve as China’s annual launch venue for the commercial sector, offering display and exchange opportunities for brand launches, new store formats, strategic announcements, research findings, and city promotion. Leadership speeches and high-level dialogues will address brand evolution, scenario innovation, and future growth.

3. Channel building: The Win-Win Partners Conference will center on a national agent network. Leveraging a resource base covering 360+ cities, 50,000+ brands, 40,000+ commercial real estate projects, and 10,000+ agents, it will join leading commercial management companies and brands through brand roadshows, mentor reviews, and resource matching to help brands precisely match regional market opportunities.

4. Industry benchmarks: The Top 100 Leading Brands and Top 100 Emerging Brands will be released as references for brand positioning and competitive landscape. The Golden Tripod Excellence Cases will provide practical samples.

From the seller perspective, the article mainly offers market direction, risk, and cooperation opportunities.

1. Risks and challenges: Incremental growth dividends are fading and existing-market competition is deepening. Consumer demand and commercial scenarios continue to change, making traffic-growth-dependent approaches unsustainable. Operations need to shift toward refined management, operating quality and efficiency, and long-term value.

2. Opportunity signals: The conference will feature China’s annual launch venue for the commercial sector and a large annual retail commercial real estate exhibition, including a Top 100-themed space and a leasing expansion exchange exhibition. Quality projects, expanding brands, and industry service resources can meet in one place, allowing business opportunities to move from initial contact to deeper exchange.

3. Cooperation approach: The Win-Win Partners Conference will work with leading commercial management companies and brands and bring together outstanding agent mentors with deep regional market experience. It will expand cooperation through brand roadshows, mentor reviews, and resource matching. The resource base covers 360+ cities, 50,000+ brands, 40,000+ commercial real estate projects, and 10,000+ agents.

4. Learning points: Season 3 of the Search for 100 Outstanding Operations Teams will draw on real operating results and team practices. The annual in-depth research will examine operating logic, and the Golden Tripod Excellence Cases will offer practical examples to learn from.

The article does not directly address the production side, but signals useful to factories can be drawn from changes in demand and scenarios.

1. Demand direction: Consumer demand and commercial scenarios continue to change, and new consumer experiences keep emerging. The fit between products and scenarios is becoming a key competitive factor, so factories should watch experience-oriented and scenario-based product demand.

2. Business opportunities: New brands are opening up markets through exploration, and the Top 100 Emerging Brands will be released. The growth of emerging brands implies new supply and cooperation opportunities. The conference’s launch venue will showcase brand launches and new store formats, which can serve as references for product development and design.

3. Resource matching: The conference will also plan a large annual retail commercial real estate exhibition, with a Top 100-themed space and a leasing expansion exchange exhibition, bringing quality projects, expanding brands, and industry service resources together in one place. Factories can use industry service resources to find entry points for cooperation.

4. Digitalization implications: The article mentions using data, assessments, and observation to map commercial strength. The annual in-depth research is based on Winshang big data, nationwide commercial sites, and typical cases, suggesting that production and operations also need data to judge markets and trends.

Service providers can focus on industry trends, client pain points, and service scenarios they can leverage.

1. Industry trends: Incremental growth dividends are fading and existing-market competition is deepening. The focus is shifting to refined operations, operating quality and efficiency, and long-term value. Legacy projects are regaining vitality through renewal, new brands are opening up markets through exploration, and new consumer experiences keep emerging.

2. Client pain points: Projects need renewal and efficiency gains; brands need precise matching with regional markets; companies need organizational efficiency and talent competitiveness to support long-term development; and operators need judgment that can cut through change.

3. Solutions and tools: With more than a decade of industry data accumulation and continuous research, Winshang will release four Top 100 lists, using data, assessments, and observation to map China’s commercial strength. The annual in-depth research, based on Winshang big data and typical cases, will examine the operating logic behind the buzz.

4. Matching scenarios: The HR Salon will focus on commercial talent strategy, organizational efficiency, and talent development. The Win-Win Partners Conference will offer brand roadshows, mentor reviews, and resource matching. The Golden Tripod Excellence Cases and the Outstanding Operations Teams selection will provide practical samples and exposure opportunities.

Using Winshang as a sample, the article shows how platforms are operating and approaching leasing and operations during the existing-market period.

1. Direction judgment: Incremental growth dividends are fading and existing-market competition is deepening. Platforms need to move from information publishing to serving operating quality and efficiency and long-term value, helping projects improve efficiency, brands evolve, and scenarios innovate.

2. Latest platform moves: Four annual research findings will be released—Top 100 Retail Commercial Real Estate Enterprises by Comprehensive Strength, Top 100 Most Popular Shopping Centers, Top 100 Leading Brands, and Top 100 Emerging Brands—using data, assessments, and observation to establish evaluation benchmarks. The Myriad Splendors annual program includes Letters from China’s Commercial Sector, Season 3 of the Search for 100 Outstanding Operations Teams, and annual in-depth research.

3. Leasing and resource integration: The platform will create China’s annual launch venue for the commercial sector and a large annual retail commercial real estate exhibition, with a Top 100-themed space and a leasing expansion exchange exhibition. It will conduct matching based on resources covering 360+ cities, 50,000+ brands, 40,000+ commercial real estate projects, and 10,000+ agents.

4. Operations management: Two breakout sessions—the Win-Win Partners Conference and an HR Salon—will address channel expansion and talent development, respectively. The Golden Tripod Excellence Cases will recognize practitioners, forming a closed loop of content and evaluation.

Researchers can obtain three types of material: industry trends, research topics, and methods and cases.

1. New industry trends: Incremental growth dividends are fading and existing-market competition is deepening. The focus is shifting to refined operations, operating quality and efficiency, and long-term value. Legacy project renewal, new brands opening up markets, and emerging consumer experiences form the main line of annual observation.

2. Research topics: The main forum will feature leadership speeches and in-depth dialogues on efficiency improvement in existing assets, brand evolution, scenario innovation, and future growth, forming a trackable list of questions.

3. Research methods: The Winshang Top 100 lists are based on more than a decade of industry data accumulation and continuous research, using data, assessments, and observation to map commercial strength. They will release four Top 100 lists: enterprises by comprehensive strength, most popular shopping centers, leading brands, and emerging brands.

4. Cases and outputs: Season 3 of the Search for 100 Outstanding Operations Teams will draw on real operating results and team practices. The annual in-depth research is based on Winshang big data, nationwide commercial sites, and typical cases. Letters from China’s Commercial Sector plans to invite 100 business operators to record their judgments and expectations.

5. Policy dimension: The article does not address policies or regulations; it only reflects how industry evaluation, case research, and content programming can guide practice.