打破认知边界，向“全球化品牌”进阶——走进亿邦动力马蹄社

This article introduces key information about MatiClub, a high-end practical community focused on brand globalization under Yibang Power. Its core takeaways are as follows:

1. Basic Overview: Founded in December 2016 as a brand under Yibang Power, MatiClub is led by founder and CEO Liu Chen, co-founder of Yibang Power. Unlike conventional courses or networking events, it positions itself as a co-creation organization for global brand decision-makers centered on authentic business reviews. As of 2026, it has over 100 active members, all of whom are founders and core decision-makers of global brands.

2. Core Features: MatiClub rejects PPT-based "success philosophy" and prioritizes truth-telling and authentic reviews. All closed-door sharing sessions require non-disclosure agreements to ensure content authenticity. Its core learning framework consists of three parts: visiting companies' actual work sites, listening to founders share real lessons from costly mistakes, and closed-door in-depth co-creation.

3. Core Services: Its offerings cover four main areas: closed-door study tours, CEO decision-making courses, resource matching, quality product selection, and founder dialogues. In 2026, it will hold multiple benchmark study tours focused on cutting-edge AI and product development.

This article compiles available resources and industry insights for brands looking to advance their global expansion, as follows:

1. Capability Building Support: Brands can join MatiClub's closed-door study tours to visit leading global enterprises including Anker Innovations and SHEIN, listen to founders share hard-won lessons drawn from real investments, and conduct in-depth co-creation with peer decision-makers to identify real problems in their own businesses. It also hosts annual decision-making courses with industry leaders such as Wei Zhe to address four core challenges: mindset building, value positioning, organizational development and growth.

2. Cost Reduction Through Resource Matching: MatiClub curates high-quality service providers that have served top brands including Anker Innovations and Ninebot, covering overseas warehouses, tax compliance, AI tools, after-sales service and more. This helps brands avoid unnecessary missteps and cut trial-and-error costs.

3. Brand Exposure Opportunities: Brands can participate in the free EBRUN Global Good Products Selection, co-judged by experts from Amazon, Google and other leading platforms, which gives quality products industry-wide exposure. Brands can also gain additional visibility through the founder dialogue program to support their global expansion.

For cross-border sellers expanding globally, this article provides key insights on growth opportunities and risk mitigation, as follows:

1. Trend Opportunities: The globalization of Chinese brands is a major macro trend, with AI technology and hardcore product development emerging as the core growth drivers in 2026. MatiClub hosts multiple themed study tours focused on these two areas, helping sellers seize new AI-powered cross-border opportunities and identify differentiated asymmetric growth paths.

2. Risk Mitigation: Cross-border sellers commonly encounter pitfalls in overseas warehouse selection, tax compliance, after-sales management and AI tool application. MatiClub has pre-vetted high-quality service providers proven by top brands, eliminating the need for sellers to test providers one by one and effectively reducing trial-and-error costs and operational risks.

3. Practical Value: The community allows founders building global brands to discuss transformation pressure and core decision-making challenges that cannot be raised with internal teams, get candid feedback from peers, and access practical insights unavailable through public channels. It is particularly suitable for cross-border sellers facing transformation bottlenecks to join.

For factories looking to transform from pure manufacturing to owning global brands, this article compiles key insights as follows:

1. Product Direction Reference: The global market currently sees strong demand for AI-native and innovatively hardcore products, with smart equipment and AI consumer products among the most popular segments. Factories can align their production and design with trends in AI technology and product development to build proprietary branded products with core competitiveness that match global market demand.

2. Transformation Support and Business Opportunities: MatiClub specifically serves decision-makers from factories transforming into global brands. Membership provides access to high-quality industry resources and transformation experience from leading brands, and the EBRUN Global Good Products Selection program helps quality products gain attention from the industry and global buyers, expanding brand awareness and sales channels.

3. Digital Transformation Insights: MatiClub hosts themed study tours on AI and Huawei-style management, helping factories learn digital transformation and organizational upgrade experience from leading brands, improve decision-making capabilities, and resolve direction-setting challenges during transformation.

For service providers serving global brands, this article shares insights on industry trends, client pain points and cooperation opportunities, as follows:

1. Industry Trends: A large number of Chinese manufacturers and regional brands are currently transforming into global brands, creating significant growth potential in the sector. Enterprises have strong demand for professional services across the board, from overseas warehouses and tax compliance to logistics, AI tools and marketing. They prioritize practical services proven by top brands over generic theoretical offerings.

2. Core Client Pain Points: Founders of globalizing brands commonly face high transformation pressure and cannot discuss core decision-making challenges with internal teams. They also struggle to find reliable, stable service resources for their overseas operations, leading to high trial-and-error costs, and have an urgent need for solutions matched to their actual needs.

3. Cooperation Opportunities: MatiClub is curating a selection of practical service providers with experience serving top brands. Selected providers gain access to hundreds of core decision-makers from global brands to acquire targeted customer resources, and can participate in closed-door discussions to stay updated on the latest demand from brand owners and continuously optimize their solutions.

For platform operators with global business, this article compiles insights on brand demands and operational references, as follows:

1. Core Demands from Brand Owners: Core decision-makers of globalizing brands are no longer satisfied with generic theoretical courses and superficial networking. They need practical real-world experience, reliable resource matching, and a private circle where they can communicate candidly with peers and discuss core decision-making challenges. Their demand for "authenticity" far outpaces that of traditional services.

2. Reference for High-End Circle Operations: MatiClub's operating model effectively addresses the core demands of high-end decision-makers by centering on authenticity. It uses NDAs to eliminate sharers' concerns, hosts activities inside actual corporate workplaces instead of just showroom visits, requires core decision-makers to share in person, and organizes in-depth co-creation after sharing. This model effectively increases user value and serves as a useful reference for platform businesses.

3. Investment and Cooperation Opportunities: MatiClub has scheduled multiple closed-door study tours in 2026 covering AI, product development, cross-border operations and other fields. Platforms can join as benchmark visit locations to connect with a large number of core decision-makers from brand owners, or become MatiClub's vetted service providers to reach target customers accurately and expand their business.

For researchers studying cross-border e-commerce and brand globalization, this article provides insights on new industry trends and innovative business models, as follows:

1. New Industry Trends: The globalization of Chinese brands has entered a new development stage, with more enterprises shifting from pure export trade to building proprietary global brands. During this transformation, cutting-edge AI adoption and hardcore product development have become the core growth drivers, and founders' cognitive upgrading and decision-making capabilities have become key factors for successful transformation.

2. Innovative Business Model: This article introduces an innovative community business model that serves decision-makers undergoing globalization transformation. Unlike traditional business school courses and generic networking communities, MatiClub positions itself as a co-creation organization for decision-makers, centered on the values of authenticity, sincerity, real insights, tangible results and sound business principles. It uses a confidentiality mechanism to guarantee content authenticity, and centers its services on real reviews and in-depth co-creation, effectively meeting the implicit needs of founders in transformation.

3. Research Direction Reference: The operating logic of this high-end practical community, the decision-making pain points of Chinese global brand founders during transformation, and the new growth paths for brand globalization in the AI era are all emerging topics worthy of in-depth study, and can provide new directions for industrial research.