电商早报：快手反诈AI日均调用84万次；速卖通发布618中国品牌出海成交榜单

This roundup features 9 latest updates on e-commerce and technology covering platform governance, corporate changes, consumer services, new product launches and more. Key takeaways are as follows:

1. Fraud prevention: Kuaishou has published an anti-fraud governance report. Its AI large model for fraud detection is called 840,000 times per day on average, and independently identifies over 97,000 high-risk accounts weekly. It has boosted fraud recall by 80%, helping users avoid scams more effectively. Users are also advised to pay attention to platform risk alerts to improve their own fraud awareness.

2. Pet travel service: China Railway Express has expanded the coverage of its "Love Pet Trip" pet shipping service, adding 32 new cities. The service is now available at 163 high-speed railway stations across 32 cities, covering 364 EMU trains, making it a viable option for users traveling with pets.

3. New humanoid robot launch: UBTECH has launched the U1 series, its full-size highly biomimetic humanoid robot. Different models are priced between 119,800 yuan and 990,000 yuan, available for those interested in bionic robotics to learn more.

This roundup includes key actionable insights for brand strategy and growth. Core takeaways are as follows:

1. Cross-border opportunities: AliExpress released its first 618 sales ranking for Chinese brands going global, covering 10 top-selling categories. Multiple Chinese brands delivered strong overseas sales performance, indicating that Chinese brands still have significant room for growth in global markets. Categories including mobile phones, home appliances, and sportswear currently see particularly strong overseas demand, so brands in these segments should prioritize cross-border expansion.

2. New marketing channel: Shopee and Meta have jointly launched an affiliate marketing program on Instagram, open to 8 overseas markets. The program allows brands to partner with creators for product promotion with performance-based commission, opening up a new channel for brands to acquire overseas traffic.

3. Domestic growth: Taobao Flash Sale has launched the "Liaoyan Deep Cultivation Program 2.0," offering brands and service providers policy support and AI-powered tools. Brands can join the program to leverage official AI tools to improve operational efficiency and drive predictable growth.

This roundup compiles policy updates, growth opportunities and actionable insights for e-commerce sellers. Core takeaways are as follows:

1. Domestic growth opportunity: Taobao Flash Sale's "Liaoyan Deep Cultivation Program 2.0" supports sellers and service providers with a three-pronged approach combining policy incentives, organizational development and AI technology. It also launched Flash Purchase Assistant, an AI operational tool integrated with functions including business diagnosis, anomaly detection and intelligent graphic design. Domestic sellers can join the program to access platform support, cut operational costs and achieve predictable growth.

2. Cross-border expansion opportunity: AliExpress's 618 global sales ranking shows Chinese brands in 10 categories including mobile phones, automotive and motorcycle parts, consumer electronics, and sports & outdoor have delivered strong global performance. Sellers in these categories should prioritize cross-border expansion. In addition, the Shopee-Meta Instagram affiliate program allows sellers to acquire overseas traffic through creator partnerships.

3. Policy direction: Eight Chinese government departments have released a policy document to promote the integration of artificial intelligence and the Industrial Internet, and support the development of industrial large models. Sellers should watch for opportunities to leverage AI to empower production and operations, and adjust their business strategies to align with policy priorities.

This roundup includes key insights for factories on digital transformation and business expansion. Core takeaways are as follows:

1. Digital transformation opportunity: The Ministry of Industry and Information Technology (MIIT) and seven other government departments have jointly issued an implementation guideline to advance high-quality development of the Industrial Internet. The guideline explicitly calls for deepening the integration of AI and the Industrial Internet, supporting training for large industrial models, accelerating the adoption of industrial agents, and improving intelligence across all production links. Factories can leverage this policy window to accelerate digital and intelligent upgrades, and boost production efficiency.

2. Cross-border business opportunity: AliExpress's 618 sales ranking for Chinese global brands shows strong overseas demand across multiple categories including mobile phones, automotive and motorcycle parts, home appliances, and sports & outdoor. Factories in matching categories can expand sales channels via cross-border e-commerce platforms, and explore building their own brands to capture higher profit margins.

3. E-commerce operational insight: Taobao Flash Sale has built a four-layer intelligent operational system spanning from the platform to merchants, where AI tools handle the bulk of operational work. Factories building their own direct-to-consumer e-commerce business can adopt this model to lower entry barriers with AI tools.

This roundup includes key insights for service providers to track industry trends and expand business. Core takeaways are as follows:

1. Industry growth trend: The e-commerce industry is accelerating its shift toward intelligent operations. AI has become a core tool for service providers to improve service capacity and cut operational costs. Meanwhile, new business models including cross-border e-commerce expansion and content affiliate marketing are emerging rapidly. Service providers should prioritize布局 these new business segments to capture industry growth dividends.

2. Official support and tools: Taobao Flash Sale's "Liaoyan Deep Cultivation Program 2.0" offers service providers systematic three-pronged support combining policy incentives, organizational development and AI technology. It also launched Flash Purchase Assistant, a one-stop AI operational tool that meets multiple needs including merchant business diagnosis and store graphic design. Service providers can access the program to leverage official resources to improve their own service capacity and better serve merchant clients.

3. New business opportunity: Shopee and Meta have jointly launched an Instagram affiliate marketing program covering multiple overseas markets. Service providers can partner with the program to offer influencer marketing services to cross-border brands, expand their business scope and unlock new growth.

This roundup compiles the latest operational practices from major platforms and current industry demand trends, offering insights for platform operators to optimize operations and mitigate risks. Core takeaways are as follows:

1. Compliance risk mitigation: Kuaishou has integrated a large AI model into its anti-fraud governance. The model processes 840,000 requests per day on average, independently identifies over 97,000 high-risk accounts per week, and boosted fraud risk recall by 80% month-over-month, dramatically improving the efficiency of platform risk governance. Other platforms can adopt this AI-powered approach to strengthen risk identification capabilities and reduce compliance risks.

2. Merchant acquisition and operations reference: Taobao Flash Sale's "Liaoyan Deep Cultivation Program 2.0" drives growth for merchants and service providers through a combination of policy support and AI-powered tools, helping build a healthy ecosystem. This model has proven effective in attracting merchant onboarding and boosting retention, making it a valuable reference for all types of platforms.

3. Business expansion direction: AliExpress built brand awareness by releasing a ranking of top global brands, while Shopee and Meta expanded their business reach through a cross-partnership affiliate marketing program. These examples show that open ecosystems and cross-industry collaboration are key paths for platform business expansion. Platforms can integrate resources from multiple stakeholders to innovate partnership models and gain market share.

This roundup covers the latest industry developments across e-commerce, technology and the Industrial Internet, offering new cases and data with high reference value for industry research. Core content is as follows:

1. New industry trends and business models: AI is now being deployed across multiple sectors including anti-fraud governance, e-commerce operations and industrial production. This roundup features the latest real-world cases such as Kuaishou's anti-fraud AI large model and Taobao Flash Sale's AI operational tools. In cross-border e-commerce, the Shopee-Meta Instagram affiliate marketing program represents a new business model, providing a fresh research sample for industry studies.

2. Latest policy direction: MIIT and seven other government departments released the *Implementation Guideline on Promoting High-Quality Development of the Industrial Internet*, which clarifies the development direction of deepening the integrated application of AI and the Industrial Internet and accelerating the adoption of industrial agents. This provides the latest reference for industrial policy research.

3. Empirical research materials: This roundup discloses first-hand data and typical corporate cases including the operational data of Kuaishou's anti-fraud AI system and the sales performance of Chinese global brands on AliExpress. These materials can be used as empirical evidence for industry research to support relevant research conclusions.