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一句话搞定内外贸生意 “电商版龙虾”上线1688插件

作者:朱之丛 文章来源:天下网商

2026-06-26 10:06

作者:朱之丛 文章来源:天下网商

2026-06-26 10:06

邦小白快读

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这篇文章核心介绍了AI电商工具Accio Work最新上线的1688插件功能,以及它对做内外贸生意的改变,可获取的干货信息如下

1. 核心功能:Accio Work覆盖B2B生意从选品、找商、采购到经营的全链路,用户只用自然语言说出需求,AI就能自动跑通全流程,不需要在多个平台来回切换,一键安装即可使用。

2. 实际落地效果:已有不同规模商家验证效果,头部工厂商家厦门姚明织带用它搭建8个AI助手,完成订单整理、选品、多店铺运营等工作,大幅提升了经营效率;中小商家石家庄盈博智能靠它完成客户背调、输出接单方案,拿下欧洲大额订单,还能生成专业的店铺诊断和竞争方案。

3. 产品核心优势:和以往只解决单点问题的AI工具不同,它是能自动分工完成任务的AI团队,可实现一句话搞定内外贸生意,降低了生意经营的门槛。

对于布局内外贸业务的品牌商来说,本文带来的干货围绕AI工具对品牌经营各环节的助力,具体如下

1. 品牌渠道建设:Accio Work新上线的1688插件可调用1688 AI供应链,能把跨境电商积累的AI工作流复用在国内B2B领域,帮助品牌打通内外贸渠道,消融内外贸的边界,实现内外贸一盘棋统筹运营。

2. 产品研发与核心能力打造:品牌可以把订单整理、选品分析、产品上架、日常运营这类繁冗工作交给AI完成,释放人力与资金资源,将经营重心聚焦到产品研发、品牌建设、工厂运营等核心竞争力的打造上。

3. 营销与竞争支持:AI可以为品牌提供客户背调、沟通方案输出、店铺诊断、投流设置、竞争策略制定等支持,帮助品牌拿下大额订单,还能优化爆品和长尾产品运营,提升整体营销效果。

对于做内外贸生意的卖家来说,本文带来了新的工具机会与可借鉴的经营经验,干货内容如下

1. 新的增长机会:Accio Work上线1688插件后,打通了不同电商平台之间、内外贸业务之间的壁垒,不管是外贸转内销还是内贸转外贸的卖家,都能获得全链路AI支持,可实现用同一套班子操盘全渠道生意,拓展了增长空间。

2. 可借鉴的实践经验:头部大卖家可借鉴姚明织带的模式,搭建分环节分岗位的AI助手,自动完成订单录入、多店铺运营汇总,解放核心管理人员的精力;中小卖家可借鉴石家庄盈博智能的用法,用AI完成客户背调、竞争分析、产品制图,节省大量人力成本。

3. 工具利好:该工具支持自然语言下达指令,自动跑通全流程,哪怕是0经验的生意小白也能使用,拉平了不同规模卖家的经营能力差距,且工具能力高频更新,能持续适配卖家的新需求。

对于做B2B内外贸生意的工厂来说,本文带来了数字化转型的启示与新的商业机会,干货内容如下

1. 解决传统生产运营痛点:传统工厂面对多规格多花色的订单,往往需要耗费3-5天动用大量人工整理信息才能投产,效率低下,现在这类工作可以交给AI自动完成,原本需要一晚上的手工录入工作,AI可完成,员工次日直接验收即可,大幅提升生产准备环节的效率。

2. 新的商业机会:Accio Work打通了1688 AI供应链,能帮助工厂贯通内外贸业务,不管是原本做外贸想拓展国内B2B市场,还是做内贸想拓展海外业务,都能获得AI从获客到运营的全链路支持,帮助工厂拿下海外大额订单,拓展生意边界。

3. 数字化转型启示:工厂可以按照岗位环节搭建不同的AI助手,包揽多个电商平台的运营工作,把人力释放出来聚焦产品开发和生产运营,拉平和头部商家的经营能力差距,整体提升工厂的经营效能。

对于电商领域的服务商来说,本文明确了行业发展趋势、商家痛点与可行的技术方向,干货内容如下

1. 商家核心痛点:过往AI在电商领域的应用大多只解决单点问题,选品、投流、内容生产等能力彼此割裂,商家需要在多个平台页面之间来回切换,降本增效的作用有限,商家普遍需要能覆盖全经营链路的一体化AI服务。

2. 新技术发展方向:Accio Work推出的AI智能体团队模式是新的发展方向,支持用户用自然语言交互,不同智能体自动分工调取数据、跑通全流程,把分散的单点AI能力整合成了一体化的服务体系。

3. 客户适配方向:不同规模的商家都有一体化AI需求,头部大商家需要简化流程贯通内外贸,中小商家需要获客、营销、竞争分析支持,一站式AI工作台可以适配不同需求,未来扩展多平台插件、持续更新能力是核心的发展方向。

对于B2B电商平台商来说,本文反映了商家的新需求,也带来了平台运营与生态建设的启示,干货内容如下

1. 商家的核心需求:当前B2B商家已经不满足于平台提供的单点服务,越来越需要能贯通多平台、打通内外贸的一体化AI经营工具,希望AI能深度融入全经营链路,降低经营成本,提升经营效率。

2. 平台赋能的新做法:1688本次开放AI供应链给第三方AI服务商Accio Work,通过插件接入的形式为平台商家提供AI赋能,既满足了商家的全链路AI需求,也丰富了平台的服务生态,不需要平台自身从头开发全链路AI能力。

3. 风向规避与发展方向:AI赋能全链路经营是明确的行业大势,平台通过引入优质第三方AI服务商,可以提升平台商家的整体经营效能,吸引更多不同规模的商家入驻,还能满足商家贯通内外贸的需求,拓展平台自身的业务边界。

对于产业与电商领域的研究者来说,本文展现了AI赋能B2B电商的新动向与新的商业模式创新,干货内容如下

1. 产业发展新动向:AI在B2B电商领域的应用,已经从单一的提效工具向全链路经营的能力底座跃迁,打破了不同电商平台之间、内外贸业务之间的壁垒,传统选品靠经验、找厂靠人脉、运营靠团队的生意模式正在迎来AI驱动的革新。

2. 创新的商业模式:Accio Work走出了第三方AI服务商的新商业模式,通过对接各大开放平台的能力,以插件的形式逐步扩展自身服务边界,最终打造覆盖全链路的一站式AI电商工作台,定位从一开始就不是单一外贸工具,而是服务全类型B2B商家的通用经营工具。

3. 产业价值新启发:该模式拉平了不同规模商家的电商经营能力差距,让商家可以聚焦自身核心竞争力,推动整个B2B电商行业的效率升级,一句话经营内外贸成为现实,为产业数字化转型提供了新的可参考样本。

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This article introduces the newly launched 1688 plugin for Accio Work, an AI-powered e-commerce tool, and explores its impact on both domestic and cross-border B2B trade. Key takeaways are as follows:

1. Core features: Accio Work covers the entire B2B workflow from product sourcing, supplier discovery, procurement to daily operations. Users only need to describe their needs in natural language, and the AI will automatically complete the full process, eliminating the need to switch between multiple platforms. The tool is available with one-click installation.

2. Proven real-world results: It has been validated by merchants of all sizes. Leading manufacturer Xiamen YaoMing Ribbon has built 8 AI assistants on the platform to handle order sorting, product sourcing, multi-store management and other tasks, significantly boosting operational efficiency. For small-to-medium merchant Shijiazhuang Yingbo Intelligence, the tool helped complete client background checks and generate custom quotation proposals, helping the company secure a large European order. It also produces professional store diagnostics and competitive strategy plans.

3. Key competitive advantage: Unlike traditional AI tools that only solve isolated single-point problems, Accio Work operates as an AI team that automatically divides labor to complete tasks, enabling merchants to handle both domestic and cross-border trade with a single text prompt, significantly lowering the barrier to entry for B2B business.

For brands with both domestic and cross-border trade operations, this article breaks down how AI tools can streamline every link of brand operations, key insights below:

1. Omnichannel channel development: Accio Work’s newly launched 1688 plugin connects to 1688’s AI-powered supply chain, allowing brands to reuse proven AI workflows accumulated from cross-border e-commerce in the domestic B2B space. This helps brands unify domestic and cross-border channels, break down operational boundaries between the two, and enable integrated, end-to-end management of all business.

2. Product R&D and core capability building: Brands can offload repetitive, time-consuming tasks such as order sorting, product analysis, product listing and daily operations to AI, freeing up human and capital resources to refocus on core competitive strengths including product R&D, brand building and factory management.

3. Marketing and competitive support: AI supports brands with end-to-end assistance including client background checks, communication proposal drafting, store diagnostics, advertising optimization and competitive strategy development, helping brands win large orders. It also optimizes operations for both hit products and long-tail SKUs to improve overall marketing performance.

For domestic and cross-border B2B sellers, this article outlines a new tool opportunity and actionable operational insights, key takeaways below:

1. New growth opportunity: With the 1688 plugin, Accio Work breaks down silos between different e-commerce platforms and between domestic and cross-border trade. Whether you are a cross-border seller expanding into China or a domestic seller going global, you can get end-to-end AI support to run omnichannel business with the same in-house team, unlocking new growth potential.

2. Actionable best practices: Large top sellers can follow the example of YaoMing Ribbon to build role-specific AI assistants that automatically handle order entry and multi-store operation reporting, freeing up senior management’s time for high-value work. Small and medium sellers can adopt Shijiazhuang Yingbo Intelligence’s approach, using AI for client background checks, competitive analysis and product graphic design to cut significant labor costs.

3. Key benefits for sellers: The tool supports natural language commands and automatically completes end-to-end workflows, making it accessible even for total beginners. It levels the operational capability gap between sellers of different sizes, and receives regular feature updates to continuously adapt to sellers’ evolving needs.

For factories engaged in B2B domestic and cross-border trade, this article shares insights on digital transformation and new business opportunities, key takeaways below:

1. Solves pain points of traditional production and operations: Traditional factories handling orders with multiple specifications and variants typically require 3-5 days of extensive manual work to sort information before production can start. Today, this entire process can be completed automatically by AI: what used to take an entire night of manual data entry is done by AI overnight, allowing staff to simply review and approve the results the next morning, drastically boosting efficiency in the pre-production stage.

2. Unlocks new business opportunities: By connecting to 1688’s AI supply chain, Accio Work helps factories unify their domestic and cross-border operations. Whether you are an export-focused factory looking to enter the domestic B2B market, or a domestic manufacturer seeking to expand overseas, you can get end-to-end AI support from customer acquisition to operations, helping you win large overseas orders and expand your business boundary.

3. Insights for digital transformation: Factories can build task-specific AI assistants by role and workflow to handle omnichannel e-commerce operations across multiple platforms. This frees up human resources to focus on product development and production management, closes the capability gap with leading industry players, and boosts the factory’s overall operational efficiency.

For e-commerce service providers, this article clarifies industry trends, merchant pain points and actionable technology directions, key takeaways below:

1. Core merchant pain points: Most existing AI applications in e-commerce only solve isolated single-point problems, with capabilities for product sourcing, advertising, content creation and other functions siloed from each other. Merchants are forced to constantly switch between multiple platforms, limiting the actual cost and efficiency gains AI can deliver. Merchants widely demand integrated AI services that cover the entire operational workflow.

2. New direction for technological development: The AI agent team model introduced by Accio Work represents a promising new direction. It supports natural language interaction, with different AI agents automatically dividing labor to pull data and complete end-to-end workflows, integrating scattered single-point AI capabilities into a unified service system.

3. Customer adaptation strategy: Integrated AI solutions meet the needs of merchants of all sizes: large leading players need process simplification to unify domestic and cross-border operations, while small and medium merchants need support for customer acquisition, marketing and competitive analysis. A one-stop AI workstation can adapt to all these needs. Future development will center on expanding multi-platform plugin integrations and continuous capability updates.

For B2B e-commerce marketplace operators, this article outlines evolving merchant demands and provides insights for platform operations and ecosystem development, key takeaways below:

1. Core merchant demands: Today’s B2B merchants are no longer satisfied with isolated, single-point services provided by platforms. They increasingly demand integrated AI-powered operational tools that connect multiple platforms and unify domestic and cross-border trade, with AI deeply integrated into the entire operational workflow to cut operating costs and boost efficiency.

2. A new approach to platform empowerment: By opening up its AI supply chain to third-party AI service provider Accio Work and enabling plugin access to deliver AI capabilities for platform merchants, 1688 has created a new model that meets merchants’ demand for end-to-end AI while enriching the platform’s service ecosystem, without requiring the platform to build full-stack AI capabilities from scratch in-house.

3. Risk mitigation and future direction: AI-powered end-to-end operational empowerment is an unambiguous industry trend. By partnering with high-quality third-party AI service providers, platforms can boost the overall operational efficiency of their merchant base, attract more merchants of all sizes, meet merchant demand for unified domestic and cross-border operations, and expand the platform’s own business boundaries.

For researchers focused on industry and e-commerce, this article highlights new developments and business model innovation in AI-powered B2B e-commerce, key insights below:

1. New industry development trends: AI applications in B2B e-commerce have evolved from isolated efficiency tools to a foundational capability layer that powers end-to-end operations, breaking down silos between different platforms and between domestic and cross-border trade. The traditional B2B model that relies on experience for product sourcing, personal networks for supplier discovery, and in-house teams for operations is undergoing an AI-driven transformation.

2. Innovative business model: Accio Work has pioneered a new business model for third-party AI e-commerce service providers. It integrates capabilities from major open platforms, gradually expands its service footprint through plugin integrations, and ultimately builds a one-stop AI-powered workstation that covers the full B2B operational workflow. From its inception, it has positioned itself not as a single-function cross-border trade tool, but as a general operational tool serving all types of B2B merchants.

3. New insights for industrial value: This model levels the e-commerce operational capability gap between merchants of different sizes, allows merchants to refocus on their core competitive advantages, and drives overall efficiency upgrades across the B2B e-commerce industry. It has made managing domestic and cross-border trade with a single prompt a reality, providing a new replicable model for industrial digital transformation.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

几个月前,“电商版龙虾”Accio Work凭借自身一站式封装的外贸能力,在跨境电商圈引发了不小的震动。从那时起,不少商家就开始追问:国内的B2B业务什么时候能用上这种“新物种”?

如今,愿景终于成真:Accio Work上线了两款1688官方插件——1688采购助手、1688商家助手。商家一键安装后,即可调遣AI智能体执行各项指令。

目前,Accio Work覆盖了B2B生意从选品、找商、采购、分销、发品到经营的全链路环节。商家不再需要在多个平台间来回切换,只需用自然语言告诉Accio Work自己的意图,例如“帮我做一下店铺诊断”“找20款夏天的冰丝阔腿裤”,AI就会自动跑通任务流程。

第一批“吃螃蟹”的商家,对这两款插件给予了极高评价。

厦门姚明织带饰品有限公司负责人巴典,用Accio Work搭建了运营、美工、产品经理等8个AI分身,新上线的1688插件则在选品、上品、打爆品等环节带来全新助力。巴典表示:“AI提升的不仅是效率,更是效能。”

石家庄盈博智能科技有限公司总经理赵芳也,刚靠Accio Work拿下海外大额订单,发现1688插件上线后,立刻让AI生成店铺诊断和竞争方案。赵芳也直言,Accio Work给出的方案非常翔实和惊艳,是她有力的“技术顾问”和“营销总监”。

虽然最初在海外上线,但Accio Work的野心从来不止外贸。从生意的采购到分销,再到多平台插件陆续上线,它正在一步步完善“一站式AI电商工作台”的版图,让内外贸生意可以在多位AI助手的管理下通盘筹划。

说到底,Accio Work的核心定位从来只有一个:为生意而生。

AI成“提效利器”,打造全自动工作流

Accio Work此次上线了两款插件:1688采购助手插件、1688商家助手插件,它们可以调用1688 AI供应链,让跨境商家用AI打造的工作流和业务经验,得以复用到国内B2B领域当中。

厦门姚明织带饰品有限公司,是Accio Work企业版的早期试用者之一。这家工厂型企业已在服装辅料行业深耕了20多年,在亚马逊、阿里巴巴国际站占据行业龙头位置,传统贸易也有不少占比,对贯通内外贸业务有现实而急切的需求。

公司负责人巴典介绍,接触AI前,公司的运营模式较为传统:获客除了国际站的能力外,还依靠线下展会,背调依赖海关数据。且由于产品规格、花色众多,一个订单动辄数百上千行信息,需要耗费3~5天时间、动用大量人工整理后才能投入生产,效率相对低下。

在一次阿里国际站组织的大区会议上,巴典偶然间接触到了Accio Work。他坦言,公司现阶段已经是头部商家,革新本身就是很难的一件事,起初对AI还有些抵触,但很快被其提效潜力所折服。

现在,全公司的工作流都已被Accio Work改变:原本需要花费一晚上手工录入整理的订单,现在可以交给Agent自动完成;员工会在下班前把任务提交给Accio Work,次日早上再来验收。巴典和团队还用Accio Work搭建了8个AI助手,分环节、分岗位包揽各个电商平台的运营工作。

在占据公司一半销售额的国内B2B业务上,Accio Work也成为了巴典的得力助手。

例如,在选品环节,Accio Work能够调取1688 AI供应链,对行业数据、竞争对手、产品优劣势进行全面分析;上品时,Accio Work接收一个指令即可“一键上品”,自动生成产品描述、详情、图片等内容放在草稿箱,等运营查验即可上架;在打爆品流程中,Accio Work不仅会给出周到的产品投流设置,还会主动关注爆品之外的长尾产品,输出有效的调优建议。

据巴典介绍,当前,公司在亚马逊、国际站和1688等平台有多个店铺,他便给每个店铺分配了一个AI智能体,它们会把每日店铺运营状况汇总给智能体“主管”,现在巴典只需要听取“主管”的汇报就可以了。

“AI提升的不仅是效率,更是效能。”巴典感叹。在Accio Work加持下,电商经营能力的差异正在被拉平,不同规模、不同赛道的商家,都可以把生意重心聚焦到产品开发、工厂运营等核心竞争力上。

技术顾问+营销总监,实现内外贸“一盘棋”

Accio Work的问世,为跨境商家打开了全新的经营思路,也让内外贸的边界开始消融。

在中国这个制造业大国,巴典这样的规模型商家是一类代表,他们用AI简化繁冗的工作流程,从“沉睡”的数据中淘洗出真金;另一类代表则是赵芳也,他们体量不大,但技术门槛较高,AI能从枯燥的参数和术语中挖掘出客户最关注的需求点,以更高效率撮合成单。

赵芳也是石家庄盈博智能科技有限公司总经理,公司主营水冷散热类产品。这是AI产业不可或缺的组件之一,生意势头向好。

虽然内贸生意经营多年,但赵芳也也有自己的烦恼:公司对海外客户需求、技术规格等信息尚不熟悉,在“内贸转外贸”的路上遇到了一系列卡点。

这时,是Accio Work为她解决了“外贸突围”的问题。五一期间,赵芳也收到了一个看似普通的询盘。她随手让Accio Work先去进行客户背调,结果让她颇为吃惊:这是英国一家相当有影响力的工程集成商CEO。针对客户特点,AI给出了详细的回复建议,把赵芳也“武装”成了一个专业素养深厚的技术专家。

按照Accio Work的指引,赵芳也成功啃下了这块“硬骨头”。客户惊叹:“你比我自己还要懂我的设备!”他次日就决定飞来中国签单,并承诺为相关产品建立专属网站,将销售网络覆盖到全欧洲。

此前,赵芳也就已熟练运用Accio Work进行制图工作。她用两个智能体协同工作,快速做出精准、可用的产品图片,节省了大量美工成本。“现在我们公司的运营、业务、技术工程师,都在使用Accio Work。”赵芳也介绍。

1688插件上线后,赵芳也先用Accio Work诊断了一遍多个平台的店铺,并询问自己在全平台的竞争对手和竞争策略。Accio Work参照之前的数据库和沟通记录,不仅对店铺的流量结构、客户画像、行业排名等情况做了细致梳理,还给出了一套高质量的竞争方案。赵芳也兴奋地说,这个结果让自己“非常惊艳”。

此外,Accio Work的智能发品、自动接单、自动找商和报价等功能,也为赵芳也的生意开辟了新的战略方向。未来,她打算用同一套班子运营操盘,“以前Accio Work就已经是我的‘贴身助理’,现在,它已经能担任我的‘营销总监’。”

打穿生意壁垒,“一句话经营”时代来临

过去数年间,AI在电商侧的应用落地可谓“百花齐放”。

但在大多数场景下,AI解决的依然是单个问题——选品、巡店、投流、内容生产,各项能力彼此割裂。商家需要在十几个页面之间来回跳转、一遍遍修改和优化工作流程,降本增效的作用有限。

而Accio Work的革新之处在于,它不仅把“点”连成了“面”,更进化成了一支能自主干活的Agent团队。用户只需用直白的自然语言告诉Accio Work自己想做什么,各个Agent就能自动调取数据、跑通流程、产出结果。巴典在接受采访时表示,Accio Work的能力一直在高频更新、快速进阶,这是让他觉得使用起来非常踏实的,“真的几乎每天都会推送新能力,也希望能上线更多平台插件”。

在经营流程中,Accio Work已经展现出了自身的独特竞争力:从巴典创造的8个各司其职的AI助手,到赵芳也充分信赖的“技术顾问”和“营销总监”,都标志着Accio Work正在从商家手中全面接管店铺运营,完成从提效工具到“能力底座”的跃迁。

Accio Work能力在不断完善各平台插件的过程中获得了一次次关键扩展。

选品靠经验、找厂靠人脉、运营靠团队——这套传统的生意模式,正在AI加持下迎来前所未有的革新。无论是有一定基础的商家,还是0经验的“生意小白”,Accio Work都将极大减轻他们的经营负担,让“一句话跑通内外贸生意”从愿景变成现实。

说到底,从诞生之初,Accio Work的定位就不是“外贸专用”,而是致力于打穿各电商平台之间的壁垒,做一个“为生意而生”的一站式AI电商工作台。

注:文/朱之丛,文章来源:天下网商(公众号ID:txws_txws),本文为作者独立观点,不代表亿邦动力立场。

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