快手亮相第十届南博会 助力云南特色产业拓展数字化发展新空间

This article covers Kuaishou's activities at the 10th South Asia Expo, and highlights perks and participation opportunities for general users. Key takeaways are as follows:

1. Basic event information: The 10th South Asia Expo opened in Kunming on June 11. Kuaishou participated with its core businesses including e-commerce and local lifestyle services, partnering with Yunnan-based creators and merchants to host "exhibition tour + livestream selling" sessions. General users can watch the exhibition online and purchase Yunnan specialty goods directly from the stream.

2. How to claim consumer perks: Kuaishou E-commerce launched the special "Caiyun E-commerce Voucher" campaign for the expo. Users only need to open the Kuaishou app, search for "Caiyun E-commerce Voucher" or "Yunnan Consumption Voucher" to enter the exclusive event page, claim vouchers, and enjoy discounts when ordering Yunnan products.

3. Can't-miss special livestreams: The event includes a Yunnan specialty session hosted by fresh produce creator Xiaojia Yuanguo, and a selling stream from well-known local business Eurasia Official Flagship Store. Users can shop for high-quality Yunnan specialties including fresh produce and food all in one place.

This article outlines Kuaishou's approach to empowering regional brand development and outlines key market opportunities for brands. Key insights are as follows:

1. Channel expansion opportunities: Kuaishou currently has 772 million monthly active users, and its core commercial revenue grew 10.7% year-over-year in Q1 2026. With its massive user base and mature commercial ecosystem, the platform operates an all-channel operating model that combines content-driven and search/shelf-based sales, helping brands reach consumers across multiple scenarios and expand into national markets.

2. Directions for marketing innovation: Brands can test the innovative "exhibition scenario + content e-commerce" marketing model, leveraging traffic from large offline exhibitions to run online livestream selling and amplify exposure for their brand and products. Brands can also adopt the origin-tracing livestream model, using content-based storytelling to build closer connections with consumers and boost trust in their products.

3. Consumer trend insights: Consumer demand for regional specialty goods is steadily growing. Categories including Yunnan cut flowers, fruit and coffee already see strong growth potential. Brands can leverage regional specialty resources and build differentiated brands backed by digital platform ecosystems.

This article summarizes digital operation opportunities and support policies offered by Kuaishou for local Yunnan sellers. Key takeaways are as follows:

1. New growth market opportunities: Yunnan's specialty industries are collectively expanding into online markets, riding on the opening-up opportunities brought by the South Asia Expo. The platform allocates extra traffic to specialty agricultural products including cut flowers, fruit and coffee, while Kuaishou's 772 million monthly active user base generates sufficient consumer demand, making it an ideal channel for sellers to tap into new growth.

2. Access to resources and partnerships: Kuaishou will host a dedicated e-commerce investment matchmaking meeting during the expo on June 16, where it will share exclusive insights on its all-channel operation methodology, new merchant support policies and platform ecosystem capabilities. Sellers can attend the event to connect with industrial resources and learn about the latest industry trends.

3. Insights to boost operations: Sellers can partner with local professional service providers to access creator matching, operation guidance and livestream e-commerce training to quickly improve their online operation capabilities. They can also test new formats such as origin-tracing livestreams and exhibition-based selling to amplify product exposure and seize digital operation opportunities.

This article introduces how digital platforms empower regional manufacturing, and outlines key takeaways for factories producing Yunnan specialty goods as follows:

1. New business opportunities: Kuaishou has established deep cooperation with multiple industrial belts in Yunnan, and built a mature incubation system for specialty agricultural products including cut flowers, fruit and coffee. Through programs such as origin-tracing livestreams and Harvest China, it has helped numerous Yunnan specialty products reach national markets beyond the region. Factories making specialty goods can access the platform ecosystem to expand their sales channels.

2. Product development directions: Consumers today are highly receptive to authentic origin specialty goods and prefer differentiated products with regional characteristics. Factories can develop products based on Yunnan's unique local resources, align them with the dissemination attributes of content e-commerce, and build more competitive product lines.

3. Insights for digital transformation: Factories do not need to build a complete in-house e-commerce operation team. They can join Kuaishou's local service provider network to access supporting services including operation support, training and creator matching, which lowers the barrier to digital transformation. This allows factories to connect directly with end consumers via digital technology and unlock greater growth.

This article introduces Kuaishou's regional service provider ecosystem development model, and key insights for local digital service providers are as follows:

1. Industry development trends: A large number of regional small and medium-sized merchants and industrial belt factories currently have demand for digital transformation, but lack in-house content e-commerce operation capabilities and require localized support. Digital platforms are also actively building out localized service ecosystems and partnering with regional service providers to empower local industries, leaving broad development space for local service providers.

2. Summary of core client pain points: Local merchants generally lack familiarity with the rules and practices of content e-commerce, have limited access to creator resources, and do not have professional operation teams, so they cannot effectively convert platform traffic. They require on-the-ground support from localized service providers to help them access platform resources and improve their operation capabilities.

3. Path to cooperative growth: Service providers can partner with Kuaishou to participate in the platform's investment matchmaking and industrial empowerment projects, and generate revenue by offering merchants services including creator matching, operation support and livestream e-commerce training. Liebeihu (Kunming) Technology, the supporting partner for this expo, is a typical successful case: the company has achieved growth by integrating into the platform ecosystem through serving local merchants.

This article introduces Kuaishou's operation approach to empowering regional industrial development, and key takeaways for all types of platform operators are as follows:

1. Core merchant demands from platforms: Beyond traffic, merchants need full-stack ecosystem support including operation methodology training, new merchant support policies, and access to localized services to successfully complete digital transformation and expand sales channels.

2. Innovative customer acquisition approaches to reference: Platforms can leverage the traffic and influence of large local economic and trade exhibitions, and run a combination of activities including business showcases, creator livestreams, consumer subsidies and investment matchmaking. This approach not only boosts the platform's own regional influence, but also allows it to connect accurately with local merchants and industrial belt resources for efficient investment attraction.

3. Operation management insights: Platforms need to build a layered ecosystem, partner with local service providers to deliver on-the-ground support, establish long-term deep cooperation with regional industrial belts, and continuously provide traffic and technical support. This approach not only helps regional industries achieve high-quality development, but also enriches the platform's own merchant base and ecosystem, delivering win-win outcomes for both sides.

This article presents the latest developments in digital platform empowerment for the real regional economy, and key insights for industry researchers are as follows:

1. New industrial development trends: Leading domestic digital platforms are now deeply involved in the digital transformation of regional specialty industries. Leveraging the advantages of a large national-level open economic and trade event (the South Asia Expo), they are exploring new paths for digital technology empowerment of the real economy. Combined with Yunnan's geographic advantage facing South Asia and Southeast Asia, this model may help regional industries expand into broader overseas markets in the future.

2. Summary of the innovative business model: A replicable collaborative development model of "platform traffic + local service providers + industrial belt merchants + content e-commerce" has already taken shape. Leading platforms provide traffic, technology and rule-setting support, local service providers deliver on-the-ground operation services, and merchants handle product supply, expanding sales reach through all-channel operation.

3. Directions for future research: Worthy topics for further in-depth research include the adaptability of this model across different industrial belts and regions, how to further open up cross-border e-commerce links to South and Southeast Asia by leveraging regional exhibition advantages, and how digital platforms can better balance commercial value and industrial empowerment value.