特克斯县乌孙山泉水疗馆的水源有什么特点？

水源取自乌孙山海拔2000米至3500米的深层自涌泉，原生态零污染，水质天然呈弱碱性，属于小分子团水。

乌孙山泉水疗馆为当地带来了哪些经济和社会效益？

项目日均接待能力达200人次，本地员工占比超90%，并带动周边民宿、餐饮和农特产品销售，延长了游客停留时间，促进了群众增收。

特克斯县如何通过康养项目解决文旅产业痛点？

通过提供住宿加水疗等套餐服务，将游客停留时间平均延长半天以上，破解了以往游客“日间观光、夜间离县”，过夜游玩和多元体验不足的行业痛点。

特克斯：乌孙山泉“泡”热全域康养新图景

作者：龚作仁文章来源：Laborer

2026-06-11 11:21

作者：龚作仁文章来源：Laborer

2026-06-11 11:21

邦小白快读

全文速览

这篇文章介绍了特克斯依托天然乌孙山泉打造的康养旅游新项目，给普通游客整理核心干货如下：

1. 项目基本信息：乌孙山泉水疗馆位于特克斯县特克斯镇阿扎提街四环外玄武湖以北，馆内用水取自乌孙山海拔2000米至3500米的深层自涌泉，原生态零污染，属天然弱碱性小分子水，该特色康养项目在特克斯仅此一家。

2. 配套服务：项目集水疗康养、SPA、游泳、水产品体验、酒店餐饮、健康体检、休闲公寓等多元业态于一体，配套百余间客房的一体化运营酒店，推出住宿加水疗的优惠组合套餐。

3. 体验参考：这里是游览八卦城、喀拉峻草原后休整放松的绝佳选择，可有效舒缓都市工作生活压力，夏季也适合带孩子戏水、学习游泳，目前日均接待200人次，游客口碑认可度高。

本文是特克斯依托天然生态资源打造“文旅+康养”品牌的实践案例，可供康养文旅品牌参考，干货内容整理如下：

1. 消费趋势：当前健康需求凸显、文旅消费升级，游客需求已经从传统单一观光转向深度康养休闲体验，过夜休闲消费需求增长明显，差异化生态康养项目更受市场青睐。

2. 品牌打造路径：依托本地独一无二的天然资源禀赋打造核心竞争力，主打和传统观光游差异化的体验，搭配全链条配套设施形成康养休闲综合体，靠优质体验积累用户口碑，自带传播效应。

3. 产业链延伸方法：通过组合套餐延长游客停留时间，联动周边餐饮民宿产业发展，目前该项目已经吸引多地旅行团主动对接合作，后续计划持续完善配套擦亮区域特色康养名片，模式可复制性强。

本文介绍了乌孙山泉康养项目的运营经验，给文旅相关卖家整理干货内容如下：

1. 市场机会：当下健康消费升级和文旅消费转型双驱动，“旅游+康养”是明确的增长赛道，消费者对差异化原生态康养项目需求旺盛，很多县域还有大量沉睡的生态资源等待开发，市场空间充足。

2. 运营实操经验：依托本地独特自然资源打造差异化体验，打造一站式康养服务，补齐区域康养配套短板，解决了以往游客“只观光不留宿”的行业痛点，有效激活了区域整体消费。

3. 收益与合作参考：项目可带动本地就业，拉动周边民宿、餐饮、农特产品销售，该项目开业以来客流量稳步提升，日均接待稳定在200人次，已经有多地旅行团主动对接团队合作，模式经过市场验证，对县域文旅项目有较高参考价值。

本文的实践给涉水产品、文旅周边产品生产加工工厂整理干货内容如下：

1. 产品生产设计方向：当下消费者越来越偏好原生态、天然健康的产品，乌孙山本身零污染、弱碱性的天然山泉就是核心卖点，工厂可以结合本地资源优势开发特色天然水产品，对接康养场景拓展销路。

2. 商业合作机会：特克斯正在持续深耕“康养+旅游”融合发展模式，带来了大量康养配套产品、文旅周边产品的市场需求，本地工厂可以依托地域优势，和当地文旅康养项目合作，获得稳定的流量支持。

3. 转型发展启示：传统依托本地资源的生产企业，可以对接文旅康养产业发展趋势，把原生资源优势转化为产品优势，延伸产业链条，提升产品附加值，共享文旅康养产业发展的红利，拓展新的增长空间。

本文给文旅康养相关服务商整理了行业干货内容如下：

1. 行业发展趋势：在全民健康需求日益凸显的背景下，“旅游+康养”融合发展是大势所趋，正在打破传统文旅产业的边界，推动文旅产业向产业链后端和价值链高端延伸，县域文旅领域还有很大的开发空间。

2. 行业普遍痛点：很多县域文旅过去长期以观光游为主，存在康养配套不足、游客多元体验供给不足的问题，导致游客停留时间短，过夜率低，生态资源无法转化为经济效益，产业收益偏低。

3. 可行解决方案：依托本地独一无二的天然生态资源，打造特色康养核心项目，配套全链条一站式服务，打通住宿、餐饮、康养各个环节，延长游客停留时间，带动区域整体经济发展，成功实现生态资源向产业优势的转化。

特克斯乌孙山泉康养项目的实践给县域文旅平台整理干货内容如下：

1. 市场需求方向：当前县域文旅平台需要补齐康养配套短板，满足游客从传统观光游到深度康养游的消费升级需求，改变以往“过路经济”收益偏低的模式，挖掘区域文旅的增值空间。

2. 平台运营方向：平台可以重点引入依托本地独特生态资源的差异化康养项目，合力打造“文旅+康养”的区域特色名片，丰富区域文旅业态，延长游客整体停留时间，提升区域文旅的整体收益。

3. 招商与风险参考：招商时优先选择能带动区域整体发展、带动本地群众增收的项目，这类项目更容易获得本地支持，也更容易积累市场口碑，该项目已经验证了模式可行性，能稳定带动客流和周边产业发展，可作为同类项目招商参考。

本文记录了县域文旅转型的全新实践，给产业研究者提供了鲜活的研究样本，干货内容整理如下：

1. 产业发展新动向：在健康消费升级和文旅消费转型的双重驱动下，“旅游+康养”融合发展已经成为推动县域文旅产业结构优化的重要力量，大量县域拥有丰富的沉睡生态资源，正在通过“资源—产品—产业”的转化路径实现变现，走出了绿水青山向金山银山转化的新路径。

2. 创新商业模式：区别于传统单一观光旅游，该模式依托本地独特自然资源，打造集康养、住宿、餐饮、休闲于一体的一站式康养综合体，通过一体化运营补齐区域配套短板，将“过路经济”转化为“过夜经济”，有效延长了产业链，提升了产业附加值。

3. 实践研究价值：该模式同时实现了产业发展和群众增收，项目本地员工占比超过90%，还拉动了周边相关产业发展，为县域文旅高质量发展提供了可参考的完整样本，研究价值较高。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

This article introduces a new wellness tourism project launched in Tex based on the natural Wusun Mountain spring water. Below are the key takeaways for general visitors:

1. Basic project information: The Wusun Mountain spring water spa is located north of Xuanwu Lake, outside the 4th Ring Road, Azat Street, Tex Town, Tex County. All water used in the spa is drawn from deep natural springs at 2,000 to 3,500 meters above sea level in the Wusun Mountains. This original, zero-pollution water is naturally weak alkaline small-molecule water, and this signature wellness project is one-of-a-kind in Tex.

2. Supporting services: The project integrates multiple offerings including hydrotherapy wellness, SPA, swimming, aquatic product experience, hotel dining, health check-ups and leisure apartments. It has a fully operated hotel with over 100 guest rooms, and offers discounted bundled packages that include both accommodation and hydrotherapy.

3. Experience reference: It is an ideal stop to unwind after visiting the Bagua City and Kalajun Prairie, and effectively eases the stress of urban work and life. It is also a great spot for kids to play in water and learn swimming in summer. Currently, it receives an average of 200 visitors daily and enjoys high positive word of mouth among tourists.

This article presents a practical case of Tex building a "culture + tourism + wellness" brand leveraging local natural ecological resources, with key insights for wellness tourism brands as follows:

1. Consumer trends: As health demands grow and cultural and tourism consumption upgrades, tourist demand has shifted from traditional single-purpose sightseeing to in-depth wellness and leisure experiences. Demand for overnight leisure travel has grown notably, and differentiated ecological wellness projects are increasingly favored by the market.

2. Brand building path: Build core competitiveness based on the region's unique natural endowments, focus on experiences differentiated from traditional sightseeing tours, develop a full range of supporting facilities to form an integrated wellness and leisure complex, and build word of mouth through high-quality experiences to generate organic word-of-mouth传播.

3. Industrial chain extension: Bundled packages help extend tourist stays and drive the development of surrounding restaurants and homestays. To date, the project has already received partnership inquiries from travel groups across multiple regions. Moving forward, it plans to continuously improve supporting facilities to cement its reputation as a distinctive regional wellness destination, and the model is highly replicable.

This article shares the operational experience of the Wusun Mountain spring wellness project, with key takeaways for culture and tourism-related sellers as follows:

1. Market opportunities: Driven by both the upgrade of health consumption and the transformation of cultural and tourism consumption, "tourism + wellness" is a clear high-growth track. Consumer demand for differentiated original ecological wellness projects is strong, and many county-level regions still hold large untapped ecological resources waiting for development, leaving ample market space.

2. Practical operational insights: Build differentiated experiences based on local unique natural resources, develop one-stop wellness services to fill the gap in regional wellness supporting facilities, solve the long-standing industry pain point where tourists "only sightsee but do not stay overnight", and effectively activate overall regional consumption.

3. Revenue and partnership reference: The project drives local employment and boosts sales of surrounding homestays, restaurants and local agricultural specialties. Since opening, its passenger flow has grown steadily and stabilized at 200 daily visits. It has already received active partnership inquiries from travel groups across multiple regions, and its market-tested model holds high reference value for county-level cultural and tourism projects.

This article summarizes key insights for aquatic product and cultural tourism peripheral product manufacturers based on the case practice, as follows:

1. Product design and production direction: Consumers increasingly prefer original, natural and healthy products today. The zero-pollution, weak alkaline natural spring water of Wusun Mountain itself is a core selling point. Manufacturers can leverage local resource advantages to develop distinctive natural aquatic products, and expand sales channels by connecting with wellness scenarios.

2. Business cooperation opportunities: Tex is continuously deepening the integrated development model of "wellness + tourism", which brings strong market demand for wellness supporting products and cultural tourism peripherals. Local manufacturers can leverage geographic advantages to partner with local cultural tourism and wellness projects to secure stable traffic support.

3. Transformation and development insights: Traditional production enterprises rooted in local resources can align with the development trend of the cultural tourism and wellness industry, convert original resource advantages into product advantages, extend industrial chains, boost product added value, share the dividends from the growth of the cultural tourism and wellness industry, and open up new growth space.

This article organizes key industry insights for cultural tourism and wellness-related service providers as follows:

1. Industry development trends: Against the backdrop of growing nationwide health demand, the integrated development of "tourism + wellness" has become an irresistible trend. It is breaking the boundaries of the traditional cultural tourism industry and pushing the sector to extend toward the back end of the industrial chain and the high end of the value chain, leaving enormous room for development in county-level cultural tourism.

2. Common industry pain points: For a long time, county-level cultural tourism has focused heavily on sightseeing, with insufficient wellness supporting facilities and limited offerings to meet diverse tourist demand. This has led to short tourist stays, low overnight rates, and a failure to convert ecological resources into economic benefits, resulting in low industry returns.

3. Feasible solutions: Build a core distinctive wellness project leveraging the region's unique natural ecological resources, support it with full-chain one-stop services that integrate accommodation, dining and wellness offerings, extend tourist stays, drive overall regional economic development, and successfully convert ecological resources into industrial advantages.

The practice of the Wusun Mountain spring wellness project in Tex provides key insights for county-level cultural tourism platforms as follows:

1. Market demand direction: Currently, county-level cultural tourism platforms need to fill the gap in wellness supporting facilities to meet consumers' upgraded demand from traditional sightseeing to in-depth wellness travel, change the low-return "pass-through economy" model of the past, and unlock more value from regional cultural tourism resources.

2. Platform operation direction: Platforms can prioritize introducing differentiated wellness projects based on local unique ecological resources, jointly build a regional "cultural tourism + wellness" brand, enrich regional cultural tourism offerings, extend overall tourist stays, and increase overall returns for regional cultural tourism.

3. Investment recruitment and risk reference: When recruiting projects, prioritize those that drive overall regional development and increase the income of local residents. Such projects are more likely to gain local support and build positive market word of mouth. The model of this project has been proven feasible, as it stably drives passenger flow and the development of surrounding industries, and can serve as a reference for recruiting similar projects.

This paper documents a new practice of county-level cultural tourism transformation, and provides a fresh research sample for industry researchers, with key insights as follows:

1. New industrial development trends: Driven by both health consumption upgrade and cultural tourism consumption transformation, the integrated development of "tourism + wellness" has become an important force driving the optimization of county-level cultural tourism industrial structure. A large number of counties hold abundant untapped ecological resources, which are being monetized through the "resource-product-industry" conversion path, opening up a new route to turn lucid waters and lush mountains into tangible economic benefits.

2. Innovative business model: Different from traditional single-activity sightseeing, this model builds a one-stop wellness complex integrating wellness, accommodation, dining and leisure based on local unique natural resources. It fills the gap in regional supporting facilities through integrated operation, converts "pass-through economy" into "overnight economy", effectively extends the industrial chain and boosts industrial added value.

3. Practical research value: This model achieves both industrial development and increased income for local residents. Over 90% of the project's employees are local hires, and it also drives the development of surrounding related industries. It provides a complete, replicable reference sample for high-quality development of county-level cultural tourism, and holds high research value.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

6月9日，在特克斯县乌孙山泉水疗馆不少游客正体验山泉康养项目，在山水之间舒缓身心、休闲度假。据了解，馆内用水取自乌孙山海拔2000米至3500米的深层自涌泉，原生态零污染，水质天然呈弱碱性，属小分子团水。依托这一水源，水疗馆配套了水疗、游泳、住宿和餐饮等设施，形成了康养休闲服务综合体。一汪山泉正从沉睡的生态资源，加速转化为特克斯文旅产业的新优势。

乌孙山泉水疗度假中心水疗馆位于特克斯县特克斯镇阿扎提街四环外、玄武湖以北，集水疗康养中心、水疗SPA馆、水产品体验馆、游泳馆、酒店餐饮、健康体检、休闲公寓和阳光康乐于一体。目前，这里已成为不少游客游览八卦城、喀拉峻草原等景点后放松休整的选择，自然禀赋真正变成了留得住人的消费场景。

△特克斯县乌孙山泉水疗馆外景李淑姝吾拉哈提摄

优质康养体验，收获游客口碑认可。不少游客专程前来体验山泉康养项目，治愈都市生活与工作压力。“这是我第二次来到这里，这里是释放压力的绝佳去处。平日里工作节奏快、身心压力大，泡山泉、做水疗、蒸桑拿之后，整个人身心舒展、精神状态焕然一新，对调养身体益处良多。而且这类特色康养项目，在特克斯仅此一家，体验感独一无二，后续我一定会带着家人、亲友一起来打卡游玩。”游客孟·居尔克图说。

进入夏季，带着孩子前来游泳、戏水的家庭明显增多，不少家长选择将孩子送来学习游泳，馆内的教学和救生工作量随之加大。康养业态的丰富，让原本以观光为主的文旅资源，延伸出更具黏性的服务链条。

△孩子们在游泳、戏水李淑姝吾拉哈提摄

特克斯县乌孙山泉水疗度假中心水疗馆游泳教练马尔旦·吐尔汗江介绍：“尤其是节假日，我们这边人流量比较多，各位家长可以把孩子放心的放在这，我们的业务也比较繁忙。”

水疗馆在服务游客的同时，也为当地提供了就业岗位，并带动周边民宿、餐饮和农特产品销售，实现“一个项目激活一片区域”。目前，日均接待能力达到200人次，本地员工占比超过90%，住宿与水疗搭配的套餐让游客停留时间普遍延长了半天以上，资源转化出的产业效益正逐步显现。

“我们依托特克斯优质的天然生态资源，主打生态康养、休闲度假和特色服务，区别于传统观光旅游。”水疗馆前厅经理姚磊介绍，开业以来客流量稳步提升，目前日均接待能力已达200人次，本地员工占比超过90%。“我们还有自己的酒店和餐饮，推出住宿加水疗套餐，让游客平均停留时间延长了半天以上，大家的生意也跟着旺了起来。”

对于未来的发展，水疗馆经理马伟龙信心满满：“下一步，我们还会持续完善康养配套，丰富体验项目，擦亮特克斯‘文旅加康养’特色名片，留住游客、带旺人气、带动群众增收。”

与场馆同步运营的乌孙山泉水疗养度假国际酒店，将住宿、餐饮和水疗打通，现有各类客房百余间，实现了康养一站式服务，推动文旅资源向产业链后端和价值链高端延伸。

“酒店与水疗馆一体化统筹运营，实现康养、住宿、餐饮一站式便民服务。项目自今年4月全面开业以来，客房月度入住率稳步上涨，特色山泉康养项目深受深度游游客喜爱，多地旅行团主动对接洽谈团队合作。项目落地运营，补齐了特克斯康养旅游配套短板，破解以往游客日间观光、夜间离县，过夜游玩、多元体验不足的行业痛点。”特克斯乌孙山泉水疗养度假国际酒店营销经理尔肯说。

△乌孙山泉酒店内景实拍李淑姝吾拉哈提摄

在健康需求日益凸显与文旅消费升级的双重驱动下，“旅游+康养”打破传统产业边界，成为推动文旅产业结构优化的重要力量。乌孙山泉水疗馆的运营，正是特克斯县以生态资源为基底、以健康服务为支撑，将沉睡的水资源转化为产业优势的生动实践。从“单一观光”到“深度康养”，从“过路经济”到“过夜经济”，这条“资源—产品—产业”的转化链条，不仅为文旅产业注入了新动能，也带动了群众增收，成为文旅资源增值、绿水青山变金山银山的有力注脚。

如今的特克斯风光景美，依托得天独厚的生态资源，持续深耕“康养＋旅游”融合发展的模式，让绿水青山持续变绿，让文旅资源持续增值。随着更多康养新业态、新场景的落地，特克斯必将解锁更多文旅新活力，吸引八方游客慕名而来，助力县域的文旅事业高质量稳步发展。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

【版权提示】亿邦动力倡导尊重与保护知识产权。未经许可，任何人不得复制、转载、或以其他方式使用本网站的内容。如发现本站文章存在版权问题，烦请提供版权疑问、身份证明、版权证明、联系方式等发邮件至run@ebrun.com，我们将及时沟通与处理。

已点赞