堂食占比超97% ，京东外卖公布堂食比例并发布行业最严堂食标准

This article centers on JD Food's release of in-store dining certification measures and food safety upgrades ahead of the implementation of new China's food delivery regulations. Key takeaways for general readers are as follows:

1. JD Food has introduced the industry's strictest in-store dining certification standard, requiring participating stores to have a stable dining area separated from the kitchen that accounts for more than 50% of total store space. Starting June 1, qualified stores will receive an official certification badge, eliminating the practice of unregulated ghost restaurants faking in-store dining with just a single table. Per JD's standard, over 97% of non-takeaway-only stores on its platform meet the in-store dining requirement, with fewer than 3% classified as non-in-store dining, pointing to an overall high level of food safety on the platform.

2. Regular consumers can participate in in-store dining certification oversight via JD's "In-store Dining Auditor" system by uploading photos or videos of restaurants. All food safety reports will get a closed-loop response within 24 hours. The platform will also roll out locked safety meal boxes, nutrition grading labels, and smart temperature-controlled delivery bags to comprehensively improve food safety and dining experience.

This article outlines key takeaways for restaurant brands on industry changes following the implementation of new food delivery regulations:

1. On consumer trends: Today's consumers attach increasing importance to food safety. In-store dining restaurants benefit from higher consumer trust thanks to their open, publicly supervised offline presence. Brands running food delivery businesses should highlight their compliance with in-store dining requirements: obtaining the platform's official in-store certification badge can quickly build consumer trust and accumulate positive brand reputation.

2. On platform channel rules: JD Food is already one of the platforms with the strictest merchant onboarding audits in the industry. It rejected 1 million unqualified ghost stores in the past year, with only 40% of applicants successfully approved. Following the new regulations, in-store dining certification requirements have become even stricter. Brands need to adjust their store layouts in advance to meet the requirements of a 50%+ dining area share and kitchen separation, to secure the certification badge and associated traffic support.

3. On growth opportunities: The platform is launching a nutrition grading labeling system. Brands can leverage this to highlight the health advantages of their dishes, align with current consumer demand for healthy, nutritious meals, and unlock new growth opportunities.

This article summarizes key takeaways on rule changes, risks and opportunities for food delivery sellers:

1. On rules and policies: Starting June 1, JD Food will officially implement the industry's strictest in-store dining certification standard. Only stores with a stable, kitchen-separated dining area accounting for over 50% of total space can receive the official badge. The platform bans unqualified stores from faking in-store dining with just a single table. Sellers should conduct self-inspections and adjust layouts to meet requirements in advance, to avoid losing traffic from missing the in-store certification.

2. On risk warnings: The platform has built a multi-stakeholder oversight system, allowing merchants, riders and consumers to upload store information for verification. Combined with AI recognition, manual review and random spot checks, fake in-store dining operations are easily detected. Even compliant non-in-store dining stores face stricter oversight, so sellers must implement solid daily food safety management to avoid penalties for violations.

3. On opportunities: Qualified in-store dining sellers will receive an official platform badge, gain higher consumer trust, and can leverage the nutrition grading system to highlight their competitive advantages and secure more exposure.

This article outlines demand shifts and business opportunities for catering-related production factories:

1. On product design and production demand: JD Food is set to comprehensively upgrade its food delivery supporting products, rolling out locked meal boxes with safety latches and smart temperature-controlled hot/cold delivery bags on a large scale. This creates clear new order demand for packaging and delivery bag manufacturers. Factories can adjust their existing product designs to meet the platform's new requirements for safety and temperature control, to capture greater market share.

2. Insights for digital transformation: JD Food uses large AI models to identify and analyze store dining areas, and conducts AI-powered kitchen inspections, which greatly improves regulatory efficiency. Catering-related manufacturers can adopt this model to advance digital and intelligent transformation, use AI to improve regulatory efficiency in production and quality control, and ensure consistent product quality.

3. On business opportunities: The entire food delivery industry is upgrading around food safety and nutritional health, as consumer demand for safe and healthy products rises. Manufacturers that produce high-quality ingredients and safe packaging can align with the new demands of platforms and merchants, develop compliant products, and unlock new growth.

This article outlines industry trends, client pain points and market opportunities for food delivery industry service providers:

1. On industry development trends: The food delivery industry has shifted from early-stage scale expansion and price competition to quality-based competition. Food safety has become a core competitiveness for platforms and merchants alike, and demand across the industry for food safety-related technical and supporting services is growing rapidly, creating strong prospects for the sector.

2. On core client pain points: Platforms and merchants both face high costs for in-store dining certification verification, difficulty detecting false declarations, and challenges in end-to-end food safety regulation. Traditional manual regulation is inefficient and costly, and cannot meet current regulatory demands, creating a need for new technical solutions.

3. On market opportunities: The "AI plus multi-stakeholder participation" regulatory model has emerged as the new industry direction, with demand for AI image recognition, AI inspection and other technical services growing noticeably. At the same time, there is large unmet market demand for supporting products including safe packaging, smart temperature control equipment, and rider intelligent gear. Service providers can develop targeted solutions for these pain points to expand their customer base.

This article provides operational reference insights for other food delivery platforms on how to adapt to the new regulations:

1. After the new regulations take effect, both regulators and consumers have raised higher requirements for food safety, and platforms need to address the long-standing industry pain point of unregulated ghost restaurants faking in-store dining status. JD Food has set clear, actionable hard requirements that in-store dining stores must have a stable, separated dining area accounting for more than 50% of total space. This standard is clear and easy to implement, making it a useful reference for industry peers.

2. On operations management: JD Food has innovated the "In-store Dining Auditor" system, which adopts a "public participation + AI recognition + manual review and spot check" model to verify in-store dining qualifications. It has also built a rider reporting and inspection system, and a 24-hour closed-loop response mechanism for consumer complaints, forming a multi-stakeholder food safety oversight network. This model effectively reduces regulatory costs and cuts down on fraudulent certification, making it worth adopting by other platforms.

3. On strategic direction: As a relatively new entrant to the market, JD Food has positioned itself as a premium quality food delivery platform, maintaining strict onboarding thresholds. It rejected 1 million unqualified stores in the past year, with only 40% of applicants approved, and currently has fewer than 3% non-in-store dining stores. It has built a reputation for quality through strict regulation, and carved out a clear differentiated positioning, which offers valuable reference for strategic adjustments at other platforms.

This article provides the latest industry developments and research materials for industry researchers ahead of the implementation of new food delivery regulations, with key insights as follows:

1. On new industry developments: Following regulatory upgrades, the food delivery industry as a whole has shifted from scale expansion to quality competition, with food safety becoming a core competitiveness for platforms. As a new entrant, JD Food has positioned itself as a premium quality platform, entering the market with the strictest onboarding audits and food safety standards. Currently, over 97% of non-takeaway-only stores on its platform meet the in-store dining certification standard, and its differentiated competition route has taken initial shape, making it a notable new industry phenomenon worth studying.

2. On business model innovation: JD has innovated a "public participation + large AI model + manual review" in-store dining verification and regulatory model, mobilizing merchants, riders and consumers to participate in food safety oversight. This solves the long-standing pain point for online platforms of verifying the real conditions of offline stores, and builds a comprehensive social food safety oversight network, representing an important innovation in industry regulatory models.

3. On new industry issues: This article points out that non-in-store dining food delivery outlets inherently face greater regulatory challenges: cameras alone cannot cover all hygiene links, and cannot replace the oversight function of offline foot traffic. This highlights a new pressing problem the industry needs to solve, while JD's regulatory framework for compliant non-in-store dining stores also provides a practical case for research.