京东七鲜618放大招：AI开发商品引领趋势，自有品牌百款上新

During JD.com's 618 Shopping Festival this year, 7Fresh will launch over 100 new private-label products spanning multiple categories, bringing consumers high-quality goods at great value. Key takeaways are as follows:

1. Key new product details: Three summer-exclusive iced buns with proprietary flavors will launch nationwide on May 29. The unique flavors are four-fold chocolate, blue wheat Greek yogurt, and Thai milk tea pomelo, suitable for multiple consumption scenarios including breakfast and afternoon tea. Multiple hit products developed with AI have already launched early; among them, Matcha Grape Skin Cream Yogurt topped sales charts immediately upon launch, driving a more than 20% month-over-month increase in 7Fresh's private-label yogurt sales in May.

2. Curated recommendations: For consumers prioritizing healthy, low-fat options, 0-additive baked coarse grain sweet potato, baked pumpkin, 5.0g skim high-calcium milk, and HPP pure juice are all great choices, with clean ingredient lists aligned with health needs. For shoppers seeking value, globally directly sourced alcohol and snacks offer high quality at friendlier prices thanks to direct origin supply.

7Fresh's private-label expansion this year offers valuable insights for brand owners in the retail industry. Key takeaways are as follows:

1. Product R&D direction: Brands can learn from 7Fresh's AI-end-to-end driven product development model, which uncovers unmet needs by analyzing sales data and user reviews to push the industry to shift from experience-based selection to human-AI co-creation. This model delivers more accurate alignment with user preferences: 7Fresh's skin cream yogurt developed through this approach directly drove a 20% increase in category sales, demonstrating clear effectiveness.

2. Capturing consumer trends: Today's consumers generally prioritize clean ingredients, complex flavors, and strong value. Brands need to target Z世代's demand for innovative textures, fitness consumers' health needs, and quality-focused shoppers' demand for convenience, develop differentiated products, and build unique product strengths to form competitive brand advantages.

3. Pricing and supply chain: Leveraging direct origin sourcing to control costs enables brands to offer high-quality products at accessible prices, gaining an edge in price competition.

7Fresh's latest move reveals valuable market opportunities and operational lessons for retail sellers. Key takeaways are as follows:

1. Current market opportunities: Healthy and differentiated products offer broad growth space. Healthy snacks and beverages with clean ingredients, baked goods with exclusive flavors, and ready-to-eat products with traditional flavors are all popular among consumers. AI-powered product selection helps sellers quickly identify unmet needs and reduce the risk of selection failure.

2. Actionable lessons: Sellers should pursue a differentiated product strategy and build unique product offerings no competitors can match. For example, 7Fresh developed iced buns with exclusive flavors and created 3R (ready-to-eat, ready-to-heat, ready-to-cook) versions of intangible cultural heritage foods to attract consumers with different needs precisely. Leveraging direct sourcing to cut costs also enables higher value and improves overall product competitiveness.

3. New operational inspiration: Sellers can test the new human-AI co-creation product selection model, which uses data to uncover real user needs and effectively improves new product success rates. Multiple AI-developed new products from 7Fresh have become top-sellers immediately after launch, proving this model is feasible.

7Fresh's private-label expansion reveals new production demands and business opportunities for food retail manufacturers. Key takeaways are as follows:

1. Product design and production demands: The current market favors healthy, differentiated products. There is strong market demand for 0-additive healthy products with clean ingredients, as well as segment-specific designs for different consumer groups — such as high-protein milk for fitness enthusiasts, complex-flavor yogurt for Gen Z consumers, and 3R ready-to-eat products for consumers with fast-paced lifestyles.

2. Digital transformation insights: Manufacturers can adopt 7Fresh's AI-end-to-end product development model, connect with user and sales data from retail end, develop products based on real user demand, move beyond traditional experience-driven development, improve new products' market fit, and reduce the risk of inventory overstock.

3. New business opportunities: 7Fresh already offers more than 800 private-label products, and is launching 100 new products for this 618, with its private-label business in a period of rapid expansion. Manufacturers can partner with 7Fresh to unlock new growth avenues.

7Fresh's latest move signals new industry trends and evolving client demands for retail supply chain and product selection service providers. Key takeaways are as follows:

1. New industry trends: Private labels have become a core growth engine for retail businesses, with more retail platforms accelerating their private-label布局. Product selection is also shifting from traditional experience-based methods to data-driven human-AI co-creation, with AI integrated end-to-end into product development, becoming a new direction for the industry.

2. Core client pain points: Traditional product selection relies too heavily on experience, making it difficult to accurately match consumers' constantly changing demands. It also leads to low new product success rates and a lack of differentiated products, making it hard to build brand competitiveness. New tools and models are needed to solve these problems.

3. Business development direction: Service providers can develop AI-powered product selection related services to help retail brands mine user data and identify unmet demand gaps. They can also offer supporting services for healthy product development and global direct sourcing supply chains to align with new industry demands and expand their own business scope.

7Fresh's private-label development path offers valuable operational and growth insights for retail platforms. Key takeaways are as follows:

1. New growth direction for platforms: Private labels are a core growth engine for platform business. Platforms can aggressively expand private-label offerings to boost user stickiness and platform profits through differentiated products. 7Fresh already has over 800 private-label products, which have become the core growth driver of its business, verifying the feasibility of this growth path.

2. Operational management insights: Platforms can integrate AI deeply into the entire product development process, uncover real user demand through data to effectively improve new product success rates. They should also keep up with consumer trends, focus on healthy, differentiated, cost-effective products, build unique product strengths that competitors cannot match, and improve the platform's overall competitiveness.

3. Supply chain and scenario optimization: Platforms can build a global direct sourcing and origin direct supply chain system to control costs and deliver high quality at accessible prices. They should also adapt products for different online and offline scenarios — for example, offering smaller packages suitable for delivery to online consumers to reach a broader user base.

7Fresh's latest move reflects important new developments in the new retail industry for retail industry researchers. Key research insights are as follows:

1. New industry development trends: The retail industry's private label sector has entered a brand new development stage, with AI integrated end-to-end into product development. This is driving the industry to shift from the traditional experience-based product selection paradigm to a new model of data feedback and human-AI co-creation. A user-centric development model centered on real consumer feedback has become the new direction for the industry.

2. Business model innovation: The new retail industry is exploring a new growth path of "strong product capability + high cost performance". By using AI to improve product development efficiency and leveraging direct sourcing supply chains to control costs, brands can deliver differentiated high-quality products at affordable prices. This path, which balances quality and consumer-centric value, offers high research value for the entire industry.

3. New changes on the consumer side: Consumer demand is increasingly segmented, shifting from basic functional needs to diversified demands for health, taste and experience. Personalized needs of different consumer segments require precise matching, which will be a core research direction for the industry going forward.