拼多多推动生态治理常态化：上半年出台40余项举措 主动筑牢合规防线

This article shares Pinduoduo's core updates: the platform has normalized its ecosystem governance in the first half of this year, rolling out over 40 proactive comprehensive governance measures to strengthen compliance across all operational links and create a safer, more standardized shopping environment for consumers. Key takeaways:

1. The platform has clearly defined the scope of prohibited non-compliant products, including AI prediction services, AI data poisoning, AI-powered account management, tools and tutorials for removing AI generation labels, blind boxes, e-cigarettes, and feudal/superstitious products. Disguised non-compliant products will also face strict penalties.

2. Many of these governance measures are directly tied to consumer rights protection: the platform has tightened qualification requirements for food sellers, regularly verifies import documents to improve traceability, and requires child-related products to clearly mark applicable age ranges and display 3C certification information publicly, all to reduce product safety risks.

3. After implementation, consumers will enjoy higher safety and credibility when shopping online on Pinduoduo, and the probability of accidentally purchasing non-compliant products will drop significantly.

This article discloses Pinduoduo's latest compliance and governance rules, which serve as an important reference for brands operating on the platform. Key takeaways:

1. The platform has comprehensively upgraded its compliance requirements, with governance covering the full lifecycle of products including product access, qualification review, advertising regulation, and intellectual property protection, with targeted rectification requirements for key categories including food, AI services, imported goods, and children's products.

2. Specific rules are clearly laid out: qualification requirements for food products are refined based on different business operators; imported goods are required to provide valid circulation and production documents from the origin on a regular basis; all non-compliant AI services are completely banned; and child-related products must complete age labeling and public qualification disclosure.

3. For compliant high-quality brands, the platform's improved high-quality compliance ecosystem will unlock greater growth opportunities, and brands can also access Pinduoduo's 100-billion-yuan support program to achieve win-win outcomes for brands, users, and the platform.

This article discloses Pinduoduo's latest governance policies, clarifying compliance requirements for sellers operating on the platform while outlining risks and opportunities. Key takeaways:

1. Platform governance has entered a normalized phase. Since January this year, Pinduoduo has introduced over 40 measures and launched more than 20 targeted governance campaigns covering multiple categories and business scenarios. All sellers are required to conduct self-inspection, remove non-compliant products from stores, and operate with integrity and compliance.

2. High-risk violation areas are clearly defined: this includes both overt and hidden non-compliant AI-related products such as AI prediction services and tools for removing AI generation labels. The platform also explicitly bans blind boxes, e-cigarettes and similar products, and introduces more detailed qualification and disclosure requirements for food and children's products. Violations will face strict penalties.

3. For compliant high-quality sellers, clearing out non-compliant products will unlock greater traffic and growth space. Eligible sellers can also access resources from the platform's 100-billion-yuan support program to achieve stronger business growth.

This article discloses Pinduoduo's compliance requirements and ecosystem development direction, offering multi-faceted insights for manufacturing factories that have already joined or plan to join the platform. Key takeaways:

1. Factories need to align their production with the platform's latest compliance requirements. For products targeting minors, such as fuse beads, factories must clearly mark the applicable age range, provide valid authentic 3C certification, and display complete packaging labels. For food products, factories need to prepare corresponding production qualifications based on their business entity type to meet the platform's access requirements.

2. In terms of business opportunities, after the platform cleans up non-compliant products through normalized governance, compliant high-quality factories will gain greater room for growth. Factories can leverage Pinduoduo's 100-billion-yuan support program to expand their direct-to-consumer sales channels and reach more users.

3. Key insights for factories undergoing e-commerce transformation: keep up with the platform's compliance requirements, improve quality control and qualification management in advance to avoid violating rules, and high-quality factories are more likely to build their own brands and achieve long-term development within the platform's standardized ecosystem.

This article discloses the latest updates on Pinduoduo's ecosystem governance, providing industry trend insights and business direction references for e-commerce-focused service providers. Key takeaways:

1. Industry development trend: E-commerce platforms now place compliance governance at the top of their agenda, and normalized ecosystem governance has become the industry's new direction. Pinduoduo alone rolled out more than 40 governance measures in the first half of this year, with core focus areas including AI compliance, food safety, minor protection, and imported goods traceability.

2. Clear client pain points: A large number of small and medium-sized sellers on Pinduoduo are unfamiliar with the latest compliance rules. They do not know how to inspect their stores for non-compliant products, nor are they clear about the submission requirements for various qualifications, leaving them exposed to significant violation risks and creating strong unmet demand for compliance services.

3. Business opportunities: Service providers can develop targeted service products aligned with the platform's latest compliance requirements, such as compliance consulting, product information optimization, and qualification sorting, to help sellers quickly adapt to new rules and reduce violation risks, which meets the current development needs of the industry.

This article introduces Pinduoduo's latest practices in ecosystem compliance governance, providing reference experience for operational management and risk prevention for other e-commerce platforms. Key takeaways:

1. Pinduoduo's latest governance practice: Pinduoduo has proactively normalized ecosystem governance, rolling out over 40 full-cycle comprehensive governance measures and launching more than 20 targeted governance campaigns for key categories in the first half of this year, covering core links including product access, qualification review, and intellectual property protection.

2. Targeted governance experience: For the emerging AI sector, Pinduoduo has aligned timely with national regulatory requirements, upgraded AI content governance twice, banned all non-compliant AI products and services, and implemented regulations on labeling for AI-generated content. It has also refined rules for key public interest areas including minor protection and food safety.

3. Insights for platform development: Proactive normalized governance not only meets regulatory requirements and mitigates compliance risks, but also boosts user trust and creates more growth space for high-quality merchants. Ultimately, it builds a high-quality mutually beneficial ecosystem that supports the long-term healthy development of the platform.

This article discloses the latest practices of Pinduoduo's ecosystem governance, providing fresh research materials for scholars studying e-commerce industry development and platform compliance governance. Key takeaways:

1. New industrial trends: The e-commerce industry has shifted from its previous focus on traffic expansion to high-quality ecosystem building. Leading platforms are now proactively advancing normalized compliance governance, incorporating regulation of emerging areas such as AI applications into their governance frameworks, proactively implementing national regulatory requirements, and addressing new challenges brought by industry development.

2. A new platform governance model: Starting from institutional foundations, Pinduoduo has proactively introduced governance measures targeting key areas including merchant qualification review, food safety, AI governance, minor protection, and intellectual property protection, and paired these with a 100-billion-yuan support program to build a mutually beneficial ecosystem.

3. Research insights: This practice demonstrates that a compliant ecosystem has become the core foundation for high-quality platform development. When platforms proactively fulfill their primary responsibility, they can not only protect consumer rights but also support the growth of high-quality merchants, providing a practical research case for compliance governance and high-quality development of internet platforms.