又一新兴酒店集团加码会员服务 慧友与飞猪打通会员

This article announces the benefits of the integrated membership program between Huiyou Hotel Group and Fliggy, outlining key perks for general travelers as follows:

1. After the partnership launch, customers who book rooms via Huiyou Hotel Group’s official flagship store on Fliggy can enjoy dual benefits from both Fliggy membership and Huiyouhui membership, and earn loyalty points in both programs simultaneously, delivering better value than booking directly on the hotel group’s official website.

2. Benefits vary by Fliggy membership tier: Fliggy F4 and higher members get Fliggy’s complimentary airport transfer and airport lounge access, plus Huiyouhui perks including free breakfast for two, room upgrades, late check-out, and discounts over published rates. Fliggy F5 and F6 members get an automatic upgrade to Huiyouhui Platinum membership, which normally costs ¥199 to obtain, saving members the full membership fee.

3. Huiyou Hotel Group currently operates more than 300 hotels across over 80 cities in China, covering the mid-economy to upscale segments, so business and leisure travelers can take advantage of these benefits by booking with the brand.

This article shares actionable industry insights and growth strategies for hotel brand operators, with key takeaways as follows:

1. In terms of consumer trends, the core customer base of the business travel accommodation segment travels frequently and visits fixed destinations, leading to far higher post-first-conversion retention rates than other accommodation segments. This makes the segment an underserved blue ocean worthy of brand investment. Huiyou’s rapid expansion focused on this segment and its ranking among China’s Top 50 Hotel Groups in 2025 confirms the segment’s strong growth potential.

2. For brand marketing and channel development, integrating membership systems with open OTA platforms like Fliggy allows brands to quickly scale their own membership base and boost brand influence by leveraging the platform’s traffic and high-value user base. Data shows that more than 30 hotel brands that have integrated their membership systems with Fliggy gained over 8 million new members in the first 11 months of 2025, and directly-operated partner brands saw an average member retention rate exceeding 50%, demonstrating the model’s effectiveness.

3. For asset building, brands can continuously build their own membership and brand assets by using Fliggy’s direct sales channel. After Huiyou launched the partnership, its night sales during the 2025 May Day holiday grew more than 150% year-over-year, confirming the model’s strong growth impact.

This article outlines new growth opportunities and replicable operating strategies for travel accommodation sellers, with key insights as follows:

1. In terms of opportunities, specialty hotels focused on niche segments have clear room for growth, particularly in the business travel segment, which features high user stickiness, strong retention, and preferential traffic support from platforms. New entrants and expanding sellers can prioritize this segment for expansion.

2. For partnership models, sellers can pursue membership integration cooperation with OTAs like Fliggy. Leveraging the platform’s high-tier membership resources allows sellers to acquire new customers and expand their own membership pool at low cost, while also building their own membership assets on the platform’s direct sales channel. This reduces sellers’ full reliance on platform traffic and lets them retain control over their own user operations.

3. On effectiveness and risk notes, this membership integration model has been proven effective: data shows partner brands see an average member repeat purchase rate over 50% and strong new member growth, while Huiyou recorded over 150% year-over-year growth in night sales during the May Day holiday following the partnership. Sellers should capitalize on the current window of open platform cooperation to expand, as missing this opportunity could mean forfeiting first-mover growth advantages.

This article outlines new business opportunities and transformation insights for hotels’ supply chain manufacturers, with key takeaways as follows:

1. In terms of product design and production demand, emerging domestic hotel groups generally adopt multi-brand strategies covering full price points from mid-economy to upscale, focused specifically on the business travel accommodation segment. Different hotel positioning creates differentiated demand for supporting furniture, soft decor, and hardware, creating diverse order opportunities for upstream suppliers of different market positioning.

2. For business opportunities, emerging domestic hotel groups are expanding extremely rapidly. Founded only in 2016, Huiyou Hotel has opened more than 300 operating hotels across over 80 Chinese cities in less than a decade, and continues to open new locations. Large volumes of new hotel openings create substantial new order volume for upstream factories, and emerging hotel brands are more open to partnering with new suppliers, creating more customer acquisition opportunities for factories.

3. For digital transformation insights, emerging hotels are prioritizing digital online membership operations, so factories need to advance their own digital transformation to improve digital connectivity and production capabilities. This allows factories to match brands’ digital procurement and operational requirements, unlocking more cooperation opportunities.

This article outlines new industry trends and market opportunities for travel and hospitality service providers, with key takeaways as follows:

1. In terms of industry trends, emerging domestic hotel groups are growing rapidly in China. Most of these brands focus on niche segments—for example, Huiyou focuses exclusively on business travel—and are expanding quickly, with widespread demand for improved online operation and membership operation capabilities, creating large volumes of new demand for service providers.

2. For customer pain points, most emerging hotel brands have limited in-house traffic, small membership bases, high customer acquisition costs, lack of access to large-scale user reach channels, and limited experience operating mature membership systems, creating strong demand for external professional services.

3. For solution opportunities, service providers can develop targeted offerings to meet emerging hotel brands’ needs, including membership system development, OTA connection and operation, and membership benefit design. In addition, rapid store expansion by emerging brands also creates demand for brand design, in-store digital transformation and related services, creating broad market potential. Service providers can prioritize developing service offerings for niche segment brands to capture early market share.

This article shares actionable operational insights for travel and hospitality platform operators, with key takeaways as follows:

1. In terms of merchant demand, a large number of emerging, clearly positioned niche hotel groups have strong demand to expand customer acquisition channels, scale membership, build their own brand assets, and boost brand influence. These brands expand quickly and have high cooperation willingness, making them valuable new partners for platforms.

2. For viable platform operating models, opening up the platform’s membership system for integration with hotel brands, while providing a direct sales channel for merchants, helps brands drive growth and also enriches the platform’s own benefit offering to attract high-value users. Data from Fliggy shows that under this model, hotel night bookings from 88VIP members grew more than 100% year-over-year during this year’s May Day holiday, delivering clear growth in platform transaction volume.

3. For merchant recruitment and risk mitigation, platforms can prioritize onboarding niche segment brands like business travel hotels that feature high user stickiness and strong repeat purchase rates. These brands deliver stable, consistent transaction volume for platforms, and the open enablement model also improves merchant retention and reduces churn, creating a win-win outcome for both platforms and brands.

This article highlights new shifts in China’s travel and hospitality industry, providing new case studies and research directions for industry researchers, with key takeaways as follows:

1. In terms of new industry trends, emerging domestic hotel groups have grown rapidly in recent years. They avoid the red ocean competition of traditional hotel groups by focusing on the niche business travel segment, use multi-brand layouts to cover different price points, and expand much faster than traditional incumbents. Huiyou, founded in 2016, entered the 2025 ranking of China’s Top 50 Hotel Groups in less than a decade, serving as a clear example of how domestic niche brands have become a formidable new force in the hospitality industry that cannot be ignored.

2. For business model innovation, a new membership partnership model has emerged, pairing open OTA platforms with emerging hotel brands. OTAs contribute traffic and membership capabilities, while hotels contribute products and services, allowing both parties to share user value. Data shows that partner brands under this model gained more than 8 million new members in the first 11 months of 2025, and directly-operated brands posted repeat purchase rates exceeding 50%, making this a win-win innovation model.

3. For future research directions, this model demonstrates the strong traction that high-value members such as 88VIP bring to hospitality transactions. Whether this partnership model of niche brands plus platform membership can become a new mainstream growth path for the hospitality industry warrants continued in-depth research.