京东春晓计划一季度为商家减负57亿 再投10亿助力商家稳赚618

This article outlines the latest upgrade to JD.com's "Chunxiao Program" for merchants and its 618 sales campaign support measures, with key practical takeaways as follows:

1. Core progress: Launched in 2023 as a support policy for third-party merchants, the Chunxiao Program received its most extensive upgrade ever in 2026. JD plans to invest 35 billion yuan in resources this year to cut merchants' operating costs, and had already reduced cumulative merchant costs by around 5.7 billion yuan in the first quarter. This drove a nearly 40% year-over-year GMV increase for newly on-boarded merchants.

2. Practical guide for starting an online store: For users looking to open an online shop on JD, searching "Open a Store" in the JD app completes the onboarding process in as little as 1 minute, with extremely low entry barriers.

3. Proven results: Policy effectiveness has been validated by brand cases. JANSPORT's official flagship store participated in JD's "Sure Profit Program", the industry's first 100% income guarantee initiative, and saw a 52% month-over-month increase in orders, with an ROI achievement rate twice its target. The program effectively helps new merchants start their business profitably with low risk.

This article reveals JD's latest support policies for third-party merchants, offering valuable reference for brands looking to expand online channels and capture 618 growth opportunities. Key takeaways are as follows:

1. Channel building opportunities: JD is stepping up efforts to attract new merchants, offering low-barrier onboarding, free AI-powered operation tools, substantial traffic subsidies, and the industry's first 100% income-guaranteed Sure Profit Program. It directly addresses the core pain points for new brands: late market entry, operational difficulties, and high traffic costs, making it ideal for fast cold starts for new brands.

2. Exclusive 618 benefits: During the 618 shopping festival, the Chunxiao Program adds a limited-time 1 billion yuan resource pool with five new benefits, including multiple subsidies for product portfolio management, advertising and live streaming, improved new product operation tools, upgraded marketing AI capabilities, and expanded brand access permissions. This helps brands rapidly scale sales during the promotion.

3. Reference case: JANSPORT's official flagship store used the Sure Profit Program to test and replace products, successfully launching a hit product with a 52% month-over-month increase in orders and exceeding its ROI target. This model offers actionable insights for brands testing products and building hit items.

This article details JD's latest support policies for third-party sellers, highlighting growth opportunities during the 618 sales period. Key takeaways are as follows:

1. Policy benefit analysis: The 2026 upgrade of the Chunxiao Program is the most generous support initiative in JD's history, with a planned annual investment of 35 billion yuan to cut costs, improve efficiency and reduce burdens for sellers. In the first quarter alone, cumulative cost reductions reached 5.7 billion yuan, driving a nearly 40% year-over-year GMV increase for new merchants, demonstrating strong policy certainty.

2. 618 growth opportunities: Ahead of the major promotion, the Chunxiao Program adds 1 billion yuan in resources and five new benefits covering traffic subsidies, operational efficiency improvement, and marketing upgrades, helping small and medium-sized sellers solve core pain points of high operating costs and insufficient traffic.

3. Practical guidance and risk notes: Onboarding barriers are currently extremely low, with store setup completed in as little as 1 minute. Sellers can also join the 100% income-guaranteed Sure Profit Program for very low risk. Case studies confirm the model helps sellers identify hit products with low risk and drive sales growth, making this an ideal opportunity for sellers looking to expand to the JD platform.

JD's Chunxiao Program introduced in this article offers low-risk business opportunities and a digital transformation direction for factories looking to expand online channels and transition to direct retail. Key takeaways are as follows:

1. Clear business opportunities: For factories looking to launch their own brands and expand online sales channels, JD currently offers low-barrier onboarding with store setup completed in as little as 1 minute, plus full-spectrum support. Factories can leverage 618's traffic dividend to open up sales channels and build a customer base.

2. Support for product development and production: The platform provides AI operation tools and new product operation tools that support factories in testing and filtering products, helping factories adjust production and design based on market data to better match consumer demand, and reduce product selection and inventory risks. The case study included confirmed that this approach helps identify potential hit products.

3. Insights for digital transformation: The platform offers free AI operation tools and upgraded marketing AI capabilities, helping factories lower the technical barrier to online operations and solve the common pain point of lack of in-house e-commerce expertise. Combined with traffic subsidies and the income guarantee program, this significantly reduces the transformation risk for factories entering e-commerce.

This article reveals the latest industry trends and merchant pain points in the e-commerce merchant service sector, offering valuable reference for service providers adjusting their business direction. Key takeaways are as follows:

1. Industry development trends: Leading e-commerce platforms are all increasing support for new and small and medium-sized merchants, cutting operating costs through large-scale resource investment, while platforms are also aggressively rolling out AI tools to empower merchant operations. This is the core development direction for the merchant service sector going forward, with huge market potential.

2. Core customer pain points: Common pain points for new and small and medium-sized merchants include high onboarding barriers, difficult early-stage operations, insufficient operational capacity, high traffic costs, and high participation risk for major promotions. All of these pain points represent addressable demand opportunities for service providers.

3. Solution reference: JD has verified the effectiveness of its combined "free AI empowerment + traffic subsidies + income-guaranteed product testing" model, which effectively solves core merchant pain points and has delivered strong results, driving a nearly 40% GMV increase for new merchants. Service providers can reference this model to optimize their own service offerings.

This article introduces JD's latest practices in merchant recruitment and operations, offering valuable reference for other marketplace platforms looking to optimize their own business. Key takeaways are as follows:

1. Core merchant demand alignment: The core demands of new and small and medium-sized merchants from platforms center on low onboarding barriers, reduced operating costs, stable traffic support, and predictable, certain returns. Merchant recruitment and operation policies must be designed around these pain points to attract merchants.

2. JD's latest operational practices: JD has continuously iterated and upgraded the Chunxiao Program, launching its most generous support initiative ever in 2026 with 35 billion yuan in annual investment to cut costs and improve efficiency. Ahead of 618, it added 1 billion yuan in resources and five new benefits, streamlined onboarding to as little as 1 minute, and launched the industry's first 100% income-guaranteed Sure Profit Program to address merchants' profitability concerns. In the first quarter, this delivered a nearly 40% year-over-year GMV increase for new merchants, demonstrating strong results.

3. Risk mitigation guidance: To support merchants effectively, platforms must deliver tangible cost cuts and profit concessions, and provide clear, certain returns instead of empty promises. Only this approach can sustainably attract merchant onboarding and build a healthy operating ecosystem.

This article discloses the latest industry trends and business model innovation in China's e-commerce sector focused on small and medium-sized merchants, offering valuable source material for e-commerce industry research. Key takeaways are as follows:

1. New industry trends: The competitive logic of China's leading e-commerce platforms has shifted. Instead of competing for C-end consumer traffic as in the past, platforms are now competing for B-end merchant supply. Platforms are cutting costs and burdens for small and medium-sized merchants through large-scale resource investment to build a healthy operating environment and attract onboarding, and ramping up support ahead of major promotions has become a new industry norm.

2. Business model innovation: JD's launch of the industry's first 100% income-guaranteed Sure Profit Program is an innovation in platform merchant empowerment models. By having the platform absorb part of the early-stage risk, it lowers entry barriers for new merchants. The model has already been validated by real-world data: it delivered a nearly 40% year-over-year GMV increase for newly on-boarded merchants in the first quarter, and a 52% order increase for the case study brand, confirming the model's feasibility.

3. Research insights: This model of large-scale platform investment to support small and medium-sized merchants effectively solves the long-standing industry pain points of difficult market entry and low profitability for small and medium sellers, promotes healthy competition in the e-commerce sector, and represents a new industry direction worthy of in-depth research.