从宜宾走向全球 MOVA智能制造基地正式量产

This article centers on the announcement that MOVA, a global leader in high-end smart devices, has officially entered mass production at its intelligent manufacturing base in Yibin. Key takeaways are as follows:

1. Project progress: Construction of the base kicked off in October 2025. It took only 7 months to complete three core goals: equipment installation, smooth production line operation, and the establishment of a stable manufacturing system and team. The first robot vacuum rolled off the line in February 2026, with full mass production launched in May.

2. Base positioning and planning: This is MOVA's first integrated base integrating R&D, intelligent manufacturing and global sales in Southwest China. It will eventually account for more than one-third of MOVA's global production capacity. In 2026, the base targets an output of 200,000 units in the second half of the year, corresponding to an output value exceeding 600 million yuan, and is capable of fulfilling large-scale global orders.

3. Current brand development: MOVA robot vacuums are currently available in more than 130 countries and regions worldwide, holding a 13% market share in Germany. The brand's global shipment exceeded 700,000 units in 2025. Following the launch of mass production at the new base, MOVA will further expand into emerging markets including Southeast Asia and the Middle East.

This article shares actionable practical insights for high-end smart brands planning global expansion. Key takeaways are as follows:

1. Value of capacity layout: Leading brands that build self-operated intelligent manufacturing bases can scale up technological innovations, build a complete and controllable production system and independent global delivery network, and underpin global brand expansion. MOVA's new base will meet more than one-third of the brand's total global capacity demand after full operation.

2. Site selection logic for new bases: When selecting a site for new bases, brands can prioritize three types of regional advantages: established local intelligent manufacturing foundations and industrial collaboration capabilities, abundant application-oriented talent resources and industry-education collaboration systems, and efficient global delivery enabled by convenient transportation networks. Yibin meets all three requirements perfectly.

3. Global expansion path: Brands can first penetrate mainstream high-end channels in Europe to verify product quality, then gradually expand into emerging markets such as Southeast Asia and the Middle East supported by new production capacity. Local base operations can also drive the development of local industrial chains, achieve two-way empowerment for the brand and the host region, and enhance the brand's global influence.

This article provides opportunity reference and experience insights for smart hardware sellers expanding into overseas markets. Key takeaways are as follows:

1. Market growth opportunities: Global demand for high-end smart cleaning products is booming, and Chinese brands have already established a solid foothold in Europe's high-end market, with one brand achieving a 13% market share. Product competitiveness has been validated in Europe, and emerging markets such as Southeast Asia and the Middle East still boast ample growth room, making them attractive incremental markets for entry.

2. Capacity layout opportunities: Yibin in Southwest China has developed a mature intelligent manufacturing industry collaboration system, supported by local talent pools and efficient cross-border logistics via the China-Europe Railway Express, with distinctive supporting advantages. It is an ideal location for smart hardware sellers to layout intelligent manufacturing capacity and unlock global market space.

3. Actionable experience: MOVA achieved full mass production only 7 months after groundbreaking, and its fast-paced capacity building strategy and global delivery model relying on China-Europe Railway Express are well worth learning. The entry of leading brands also drives the agglomeration of local industrial chains, helping sellers reduce supply chain supporting costs.

This article shares valuable insights for traditional manufacturing factories looking to transform into intelligent manufacturing and access supply chains of leading brands. Key takeaways are as follows:

1. Supply chain supporting business opportunities: Following the launch of MOVA's Yibin intelligent manufacturing base, three injection molding suppliers have already established local operations, driving more than 10 smart home appliance and robotics industry chain enterprises to register locally. There is still abundant supporting opportunity along the high-end intelligent robot vacuum industrial chain. Relevant domestic factories can leverage regional advantages to connect with leading enterprises and access their supply chains.

2. Insights for digital and intelligent transformation: High-end intelligent manufacturing requires factories to build a complete and stable manufacturing system, and continuously upgrade the intelligence and automation level of production lines to ensure production efficiency and product quality, so as to fulfill large-scale global orders. This points a clear direction for the transformation of traditional factories.

3. Insights for talent team building: Factories can leverage local university industry-education collaboration resources, combine with internal training systems to cultivate local technical backbones, and build a stable technical team to support intelligent transformation. MOVA has already cultivated more than 90 local technical backbones, and this model is replicable.

This article outlines industry demands and development directions for various service providers serving the intelligent manufacturing sector. Key takeaways are as follows:

1. Industry development trends: The high-end smart cleaning hardware sector is seeing a clear trend of global expansion, with leading brands accelerating the layout of new production capacity and global delivery networks. Demand for intelligent manufacturing supporting services, cross-border logistics services, and talent training services continues to grow, creating large market space.

2. Core pain points of key clients: When leading intelligent manufacturing enterprises deploy new bases, their core demands are rapidly building stable intelligent production lines, establishing a localized technical talent system, and accessing efficient and stable global delivery capabilities. These three pain points are core entry points for service providers.

3. Reference solution: Yibin has already formed a complete supporting system combining industrial collaboration, industry-education talent training, and logistics via China-Europe Railway Express, which perfectly meets the deployment demands of leading enterprises. Service providers can refer to this model to provide integrated supporting services for intelligent manufacturing enterprises entering Southwest China.

This article provides experience reference for investment promotion and operation of local industrial platforms and cross-border service platforms. Key takeaways are as follows:

1. Core demands of enterprises for site selection: When leading intelligent manufacturing enterprises select park locations, they value three core factors most: mature local intelligent manufacturing industrial collaboration supporting, stable localized technical talent supply, and convenient and efficient global logistics network. Industrial platforms can optimize their supporting facilities targeting these factors to enhance investment attraction.

2. Reference for high-quality investment directions: Cross-border intelligent manufacturing projects such as high-end intelligent cleaning robots belong to the high output value track. MOVA's Yibin base is expected to generate output value exceeding 600 million yuan in just half a year, and can attract a large number of upstream and downstream supporting enterprises to settle, create substantial local jobs, and drive regional industrial upgrading, making it a very high-quality investment direction.

3. Platform operation experience: After introducing leading intelligent manufacturing enterprises, platforms can leverage the industrial chain agglomeration effect of leading brands to attract upstream and downstream supporting enterprises, form industrial clusters, achieve two-way empowerment for the platform and enterprises, and build a regional intelligent manufacturing brand to enhance platform influence.

This article presents the latest industrial developments in the global expansion of Chinese high-end intelligent manufacturing brands, providing a new typical case for industrial research. Key takeaways are as follows:

1. New industrial layout trends: Leading domestic high-end smart brands have begun to layout global intelligent manufacturing bases in Southwest China, supporting global delivery via the capacity of China-Europe Railway Express. This breaks the traditional layout logic that concentrated high-end intelligent manufacturing capacity in coastal regions, and the new "Yibin-made for global export" model carries high research value.

2. A new enterprise-location cooperation model: The deployment of this base has formed a new model where leading enterprises drive the agglomeration of local industrial chains, cultivate technical talents relying on local industry-education collaboration, and ultimately achieve two-way empowerment for enterprise development and local industrial upgrading. To date, the base has driven more than 10 industrial chain enterprises to register locally, created more than 1,000 local jobs, and trained more than 300 engineers. This model offers reference for research on local industrial upgrading.

3. A new path for brand globalization: MOVA's approach of first cultivating the high-end European market to validate product quality, then expanding into global emerging markets supported by new production capacity, provides a new research sample for studying the globalization of Chinese high-end brands.