“苏超”健康新宠｜平安康康宝南通主场C位出圈

作者：龚作仁文章来源：Laborer

2026-04-27 14:15

作者：龚作仁文章来源：Laborer

2026-04-27 14:15

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平安好医生在苏超足球联赛中提供沉浸式健康服务，让球迷在观赛时享受专业健康保障。

1. 智能健康指环使用简便：球迷通过佩戴指环一分钟完成指脉检测，生成多维度健康报告，包括心率监测、风险预估、体质辨识等，并有三甲医院中医师一对一解读，提供个性化调理建议。

2. 康康宝线上服务便捷访问：球迷通过太阳码进入专属页面，获取家庭医生线上问诊（24小时在线）、运动康复支持（针对训练后损伤预防和恢复）、就医陪诊服务（全程协助挂号就诊），满足日常健康需求。

现场健康好物实用贴心：在主题服务区提供强筋健骨和利咽护嗓产品，解决久坐关节不适和高声呐喊喉咙干痒问题，让助威更安心。

平安好医生通过赛事合作强化品牌营销，创新产品研发整合消费趋势。

1. 品牌营销曝光度高：作为苏超指定医疗健康服务商，在场内外设置专属服务区和康康宝线上平台，结合球迷体验提升品牌知名度。

2. 产品研发紧扣用户行为：推出智能健康指环（AI应用于中医检测）和康康宝系列服务（运动康复宝、家医呵护宝、就医陪诊宝），满足即时健康需求，响应健康消费增长趋势。

品牌渠道建设多元：从赛场扩展到职场和企业健康管理，覆盖6700多家企业员工，提供医务室、慢病管理服务，体现多渠道整合策略。

健康服务市场增长潜力大，提供可学习商业模式和合作机会。

1. 增长市场机会：平安好医生企业健康管理业务覆盖6700家大中企业，远程会诊和慢病管理需求旺盛，显示企业级服务增长空间；AI医生年使用人数1200万，标志线上健康服务普及趋势。

2. 可学习点与商业模式：采用“体育+健康”模式，通过赛事赞助引入康康宝服务（如运动康复宝防损伤），适用于其他体育事件；线上陪诊服务解决独自看病痛点，可作为新服务模式推广。

风险提示：需投入AI技术（如智能指环应用）以应对竞争，但机会在于复制到多场景如职场健康管理。

智能健康设备和健康产品需求凸显新商业机会。

1. 产品生产和设计需求：智能健康指环需高效生产，支持一分钟指脉检测和多维度报告生成；健康好物如强筋健骨和利咽护嗓产品需批量供应，适应现场服务需求。

2. 商业机会启示：工厂可开发类似智能设备或健康用品，服务平安好医生等平台；推进数字化生产支持AI医疗应用（如年使用1200万人），提升电商销售渠道。

行业新技术应用解决客户痛点，提供完善解决方案。

1. 新技术发展趋势：AI在医疗场景广泛落地，如智能健康指环实现指脉分析，生成心率、脏腑等报告；在线康康宝服务整合AI医生，支持24小时问诊。

2. 客户痛点和解决方案：针对运动损伤（康复宝提供科学恢复）、独自看病不便（就医陪诊宝全程协助），企业健康管理服务（如医务室按摩）解决职场健康问题，体现多场景应对。

平安好医生平台扩展服务满足用户需求，优化运营管理。

1. 平台最新做法：通过太阳码整合线上康康宝服务，包括运动康复、家医问诊、陪诊等定制方案，实现一站式健康守护；平台推动AI应用（如年使用1200万人），提升服务效率。

2. 商业需求和风险规避：用户对便捷健康服务需求高（如赛场到职场延伸），平台需加强招商整合企业资源（如覆盖6700家企业）；规避风险需确保数据安全和服务可靠，如中医师报告解读规范化。

体育+健康产业新动向揭示商业模式创新，提出政策启示。

1. 产业新动向和商业模式：平安好医生深耕“体育+健康”模式，从赛事服务扩展到职场和生活，整合AI技术（如智能指环）推动服务多元化；企业健康管理案例（如张先生体验）显示新商业模式。

2. 新问题与政策启示：AI医疗普及（年使用1200万人）带来技术挑战，如数据隐私；体育与健康结合提示政策支持健康服务整合（如企业医务室推广），启示完善慢病管理等法规。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Ping An Good Doctor provides immersive health services at the Scottish Premiership, allowing fans to enjoy professional health protection while watching matches.

1. Easy-to-use smart health ring: Fans can complete a pulse detection in one minute by wearing the ring, generating a multi-dimensional health report including heart rate monitoring, risk assessment, and constitution analysis. Reports are interpreted one-on-one by TCM physicians from top-tier hospitals, who provide personalized health recommendations.

2. Convenient online Kang Kang Bao services: Fans access a dedicated page via a Sun Code to obtain family doctor online consultations (available 24/7), sports rehabilitation support (for injury prevention and recovery post-training), and medical escort services (assistance with registration and hospital visits), meeting daily health needs.

Practical on-site health products: Themed service zones offer products for joint and bone strength and throat protection, addressing issues like joint discomfort from prolonged sitting and throat dryness from cheering, ensuring a safer match-day experience.

Ping An Good Doctor strengthens brand marketing through sports partnerships and innovates product R&D aligned with consumer trends.

1. High-visibility brand exposure: As the official medical and health service provider for the Scottish Premiership, the brand sets up dedicated service zones and the Kang Kang Bao online platform both on and off the field, enhancing brand awareness through fan engagement.

2. User-behavior-driven product development: The launch of the smart health ring (applying AI to TCM detection) and Kang Kang Bao services (e.g., sports rehabilitation, family doctor care, medical escort) addresses immediate health needs and taps into growing health consumption trends.

Diverse channel expansion: Services extend from stadiums to workplace and corporate health management, covering over 6,700 enterprises with offerings like clinics and chronic disease management, reflecting a multi-channel integration strategy.

The growing health service market presents significant potential, offering learnable business models and partnership opportunities.

1. Market growth opportunities: Ping An Good Doctor’s corporate health management business serves over 6,700 large and medium-sized enterprises, with strong demand for remote consultations and chronic disease management, indicating expansion potential in B2B services. AI doctor services attract 12 million annual users, signaling the trend toward online health service adoption.

2. Replicable models and innovations: The "sports + health" model, exemplified by event sponsorships introducing Kang Kang Bao services (e.g., injury prevention via sports rehabilitation), can be applied to other sports events. Online medical escort services address the pain point of solo hospital visits, serving as a promotable new service model.

Risk note: AI technology investment (e.g., smart ring applications) is needed to stay competitive, but opportunities lie in replicating the model across scenarios like workplace health management.

Demand for smart health devices and wellness products highlights new commercial opportunities.

1. Production and design needs: Smart health rings require efficient manufacturing to support one-minute pulse detection and multi-dimensional reporting. Wellness products like joint-strength and throat-care items need bulk supply to meet on-site service demands.

2. Business opportunity insights: Factories can develop similar smart devices or health products for platforms like Ping An Good Doctor. Advancing digital production supports AI healthcare applications (e.g., serving 12 million annual users) and enhances e-commerce sales channels.

Industry applications of new technologies address client pain points with comprehensive solutions.

1. Emerging tech trends: AI is widely deployed in healthcare, such as smart health rings enabling pulse analysis and generating reports on heart rate and organ health. Online Kang Kang Bao services integrate AI doctors for 24/7 consultations.

2. Client pain points and solutions: Services target sports injuries (e.g., rehabilitation support for recovery), inconvenience of solo medical visits (e.g., full escort services), and workplace health issues (e.g., corporate clinic massages), demonstrating multi-scenario adaptability.

Ping An Good Doctor’s platform expands services to meet user needs while optimizing operations.

1. Platform innovations: The Sun Code integrates online Kang Kong Bao services, including sports rehabilitation, family doctor consultations, and medical escorts, offering one-stop health solutions. The platform promotes AI adoption (e.g., 12 million annual users) to boost service efficiency.

2. Business needs and risk mitigation: High demand for convenient health services (e.g., stadium-to-workplace extensions) requires strengthened partnerships to integrate corporate resources (e.g., covering 6,700 enterprises). Risks are mitigated through data security measures and standardized services, such as regulated TCM report interpretations.

The "sports + health" industry trend reveals business model innovations and policy implications.

1. Industry dynamics and models: Ping An Good Doctor deepens the "sports + health" model, expanding from event services to workplace and daily life, integrating AI (e.g., smart rings) for service diversification. Corporate health management cases (e.g., Mr. Zhang’s experience) exemplify new business paradigms.

2. Emerging issues and policy insights: AI healthcare adoption (12 million annual users) poses technical challenges like data privacy. The sports-health integration suggests policy support for service consolidation (e.g., promoting corporate clinics) and highlights the need for improved regulations on chronic disease management.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

4月25日，2026年江苏省城市足球联赛（以下简称“苏超”）战火重燃。南通队坐镇主场南通体育会展中心体育场，在全场球迷的助威声中屡造杀机，但遗憾未能转化为进球，最终与徐州队0:0战平。作为南通赛区指定医疗健康服务商，中国平安旗下平安好医生以一系列沉浸式的专业保障行动，护航绿茵场上的每一份热爱。

从场边助威到场外健康保障，健康服务触手可及

绿茵场上，双方球员奋勇拼抢，一次次精彩的攻防转换不断点燃看台上的热情。球迷们挥舞打call棒，高声呐喊为南通队助威打气。从看台到场外，平安好医生将健康关怀融入球迷观赛的每个细节。主题专属服务区中，考虑到球迷长时间久坐容易引发关节不适，高声呐喊常导致喉咙干痒，特别准备具有强筋健骨和利咽护嗓功效的健康好物，让球迷在尽情助威的同时也能得到一份贴心的健康呵护。

【向左滑动查看】

中医咨询区尤为受球迷欢迎。平安好医生提供的智能健康指环，将AI技术应用于中医咨询场景。球迷只需戴上指环，一分钟内即可完成指脉检测，并生成一份通俗易懂的指脉分析报告，从心率监测、风险预估、体质辨识到脏腑辨证、经络分析，为用户提供多维度的健康参考。

与此同时，现场还安排三甲医院背景的副主任中医师坐镇，为球迷一对一解读报告内容，提供个性化的健康调理和生活方式建议。一位刚体验完的球迷感叹：“看球的同时还能顺便做个‘中医体检’，这个服务太贴心了。”

“康康宝”正式上线，职业级康复方案触手可及

从健康好物到中医咨询，平安好医生的守护不止于场外。球迷通过场内外太阳码，进入平安“苏超”康康宝专属线上页面，即可了解家庭医生线上问诊、线下就医陪诊服务、专业运动康复等定制化健康服务方案。

其中，“平安运动康复宝”专注运动损伤预防与康复理疗，为足球爱好者在训练和比赛后提供科学的恢复支持；“平安家医呵护宝”面向广大球迷，提供7×24小时在线问诊，日常咨询、报告解读一键直达；“平安就医陪诊宝”则让独自看病的球迷不再孤身无助，专业陪诊师全程协助挂号、就诊、缴费、检查、取药。据悉。这一系列服务的背后，是平安好医生推动AI在各大医疗健康服务场景的应用落地。目前，其AI医生年使用人数已近1200万人。

据其相关负责人介绍，走出绿茵场，平安好医生的企业健康管理业务更为全国超过6700家大中企业的员工健康保驾护航。从企业医务室到远程名医会诊，从体检报告解读到慢病管理，越来越多的职场人正享受到“足不出企也能看名医”的便捷服务。在南通一家制造企业工作的球迷张先生对此深有体会。他所在的公司就有平安服务的企业医务室，当晚在球场摇旗呐喊了近两个小时，他计划周一上班就去享受下到企肩颈按摩放松一下。“从公司到球场，感觉健康管家一直在身边。”张先生感慨道。

从场边的一枚智能指环，到线上的一整套“康康宝”健康守护方案，平安好医生正将专业的健康守护从赛场、职场、延伸到每一位用户的生活主场。未来，中国平安将继续发挥综合金融与医疗养老的协同优势，深耕“体育+健康”服务模式，为更多赛事和广大民众带去省心、省时、又省钱的健康守护服务。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

平安好医生在苏超联赛现场提供了哪些健康服务？

现场提供了主题专属服务区、配备强筋健骨和利咽护嗓的健康好物，以及中医咨询区。中医咨询区使用智能健康指环进行一分钟指脉检测，生成分析报告，并有副主任中医师现场一对一解读。

平安好医生推出的“康康宝”线上健康服务包含哪些内容？

“康康宝”包含“平安运动康复宝”（运动损伤预防与康复理疗）、“平安家医呵护宝”（7x24小时在线问诊）和“平安就医陪诊宝”（专业陪诊师协助就医全流程）三项定制化健康服务方案。

平安好医生的AI医疗健康服务应用规模如何？

其AI医生年使用人数已近1200万人。此外，其企业健康管理业务为全国超过6700家大中企业的员工提供健康管理服务，涵盖企业医务室、远程名医会诊、体检报告解读和慢病管理。

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