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倒计时1天!商界木兰年度聚会:谈AI、聊消费、话初心

作者:龚作仁 文章来源:Laborer

2026-04-16 14:14

作者:龚作仁 文章来源:Laborer

2026-04-16 14:14

邦小白快读

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本届商界木兰年会聚焦AI、消费和初心三大主题,提供实用干货。

1.企业增长韧性:在资金、市场、供应链压力下存活,实现组织进化,需克服路径依赖、孕育颠覆性创新,并构建强大企业文化,嘉宾分享实战经验。

2.AI商业规则改写:AI成为基础设施,2026年趋势包括从奇观到基座、个人助手进化为企业军团,真正赋能业绩增长,讨论如何让智能体安全集成组织。

3.初心力量:创业者分享“为什么出发”的故事,支撑穿越至暗时刻和周期,提供稀缺动力源泉。

4.线下价值重估:线上流量见顶,线下从渠道转为核心竞争力,通过体验、信任和即时满足驱动业绩增长。

5.大健康产业机会:未来十年细分赛道将诞生巨头,企业需打造核心能力作为护城河,圆桌讨论定局与变局。

年会探讨品牌建设与消费趋势,助力品牌战略。

1.消费趋势洞察:线上流量红利见顶,线下商业价值重估,体验、信任和即时满足成为增长引擎,品牌可转化为核心竞争力。

2.AI赋能品牌:AI改写商业规则,从个人助手到企业军团,赋能业绩增长,启示品牌营销和产品研发创新,如锚定人的坐标超越效率。

3.用户行为观察:初心故事揭示创业者动力,反映消费需求变化,品牌可借鉴以强化用户连接。

4.渠道建设启示:线下价值讨论强调从补充到核心,品牌需优化渠道策略,提升体验驱动销售。

年会提供增长机会和风险提示,助力卖家决策。

1.增长市场机会:大健康产业细分赛道将诞生巨头,企业可布局未来十年护城河;线下价值重估带来新需求,如体验和即时满足驱动业绩。

2.消费需求变化:线上流量见顶,消费转向线下,需调整策略应对;AI赋能从概念到应用,提示如何利用智能体提升增长韧性。

3.风险与机会提示:复杂商业环境下,资金、供应链压力需应对,颠覆性创新可规避路径依赖风险;合作方式如年会讨论启示多方协作。

4.可学习商业模式:AI从个人助手进化为企业军团,提供业绩增长新路径;初心故事分享应对至暗时刻的策略。

年会揭示数字化和产品机会,指导工厂转型。

1.产品设计需求:AI趋势如“小龙虾”赋能业绩,启示工厂需集成智能体于生产,优化产品研发;大健康产业讨论提示健康产品细分机会。

2.商业机会挖掘:线下价值重估强调体验和信任,工厂可开发相关产品;AI作为基础设施,提供推进数字化和电商的启示。

3.数字化应用:AI从奇观到基座,让智能体“长”在组织,工厂可借鉴提升生产效率和韧性,解决成本压力问题。

年会聚焦技术趋势和解决方案,服务商可深化服务。

1.行业发展趋势:AI成为基础设施,2026年趋势包括改写规则、从个人助手到企业军团;大健康产业定局与变局揭示未来十年机会。

2.新技术应用:AI讨论如临界点和超越效率,提供客户痛点如效率挑战和人文价值锚定,解决方案包括智能体安全集成和韧性构建。

3.客户痛点洞察:企业增长韧性议题涉及资金、供应链压力,服务商可提供优化方案;初心故事揭示动力需求,服务需强化人文元素。

年会探讨平台需求和策略,指导平台运营。

1.商业对平台需求:线上流量见顶,线下价值重估,平台需支持体验、信任转化为增长;AI作为基础设施,平台应满足企业赋能需求如招商合作。

2.平台最新做法:AI讨论如“小龙虾”研讨会,揭示平台如何从个人助手扩展为企业服务;钉钉等代表企业分享实践,优化运营管理。

3.风向规避与招商:复杂环境风险提示,平台需规避路径依赖;年会作为合作枢纽,启示招商机会和扶持政策,强化生态构建。

年会揭示产业动向和问题,助力研究深化。

1.产业新动向:AI从奇观到基座,改写商业规则,2026趋势包括人文温度注入;大健康产业定局与变局,未来十年细分赛道和护城河值得关注。

2.新问题与商业模式:线下价值重估中,如何将体验转化为核心竞争力,提出政策法规建议;AI赋能“小龙虾”模式启示新商业模式创新。

3.政策法规启示:增长韧性讨论涉及企业应对压力,提供改革建议;初心力量研究可衍生企业文化与周期穿越策略。

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

This year's Business Mulan Annual Conference focuses on three key themes: AI, consumption, and entrepreneurial purpose, delivering practical insights.

1. Enterprise Growth Resilience: Enterprises must survive pressures from funding, markets, and supply chains, achieve organizational evolution, overcome path dependency, foster disruptive innovation, and build a strong corporate culture, with speakers sharing real-world experiences.

2. AI Rewrites Business Rules: AI is becoming infrastructure, with 2026 trends including a shift from spectacle to foundation, personal assistants evolving into enterprise teams, and truly driving performance growth, alongside discussions on safely integrating AI agents into organizations.

3. The Power of Purpose: Entrepreneurs share stories of 'why they started,' providing the crucial motivation to navigate dark times and economic cycles.

4. Reassessing Offline Value: With online traffic peaking, offline channels are transforming from mere sales avenues into core competitive advantages, driving growth through experience, trust, and instant gratification.

5. Opportunities in the Health Industry: Giants will emerge in niche sectors over the next decade; companies must build core capabilities as moats, with roundtables discussing industry consolidation and disruption.

The conference explores brand building and consumption trends to inform brand strategy.

1. Consumer Trend Insights: With online traffic红利 peaking, offline commercial value is being reassessed; experience, trust, and instant gratification are becoming growth engines that brands can convert into core competitiveness.

2. AI Empowers Brands: AI is rewriting business rules, evolving from personal assistants to enterprise teams to drive performance growth, offering inspiration for innovation in brand marketing and product R&D, such as anchoring human-centric values beyond mere efficiency.

3. User Behavior Observations: Stories of entrepreneurial purpose reveal core motivations and reflect shifts in consumer demand, offering brands insights to strengthen user connections.

4. Channel Strategy Implications: Discussions on offline value emphasize its shift from supplementary to core, indicating brands need to optimize channel strategies to enhance experience-driven sales.

The conference highlights growth opportunities and risk alerts to aid seller decision-making.

1. Growth Market Opportunities: Giants will emerge in niche sectors of the health industry, offering chances to build moats for the next decade; the reassessment of offline value creates new demand, such as experience and instant gratification driving performance.

2. Shifting Consumer Demand: With online traffic peaking, consumption is shifting offline, requiring strategic adjustments; AI's transition from concept to application offers insights on leveraging intelligent agents to enhance growth resilience.

3. Risk and Opportunity Alerts: In a complex business environment, pressures from funding and supply chains must be managed; disruptive innovation can mitigate risks of path dependency; conference discussions on collaboration models highlight multi-party cooperation opportunities.

4. Learnable Business Models: AI's evolution from personal assistants to enterprise teams provides new pathways for performance growth; stories of entrepreneurial purpose share strategies for navigating challenging times.

The conference reveals digitalization and product opportunities to guide factory transformation.

1. Product Design Demands: AI trends, such as performance empowerment (e.g., 'Crayfish' model), indicate factories need to integrate intelligent agents into production and optimize product R&D; health industry discussions highlight opportunities in specialized health product segments.

2. Business Opportunity Exploration: The reassessment of offline value emphasizes experience and trust, suggesting factories can develop related products; AI as infrastructure offers guidance for advancing digitalization and e-commerce.

3. Digital Application: AI's shift from spectacle to foundation, enabling agents to be 'grown' within organizations, provides models for factories to enhance production efficiency and resilience, addressing cost pressures.

The conference focuses on technology trends and solutions, enabling service providers to deepen their offerings.

1. Industry Development Trends: AI is becoming infrastructure, with 2026 trends including rule-rewriting and the evolution from personal assistants to enterprise teams; discussions on the health industry's consolidation and disruption reveal opportunities for the next decade.

2. New Technology Applications: AI discussions, covering topics like tipping points and transcending efficiency, address client pain points such as efficiency challenges and anchoring humanistic value; solutions include safe AI agent integration and resilience building.

3. Client Pain Point Insights: The enterprise growth resilience topic involves pressures from funding and supply chains, where service providers can offer optimization solutions; stories of entrepreneurial purpose reveal motivational needs, suggesting services should strengthen humanistic elements.

The conference examines platform demands and strategies to guide platform operations.

1. Business Demands on Platforms: With online traffic peaking and offline value being reassessed, platforms must support the conversion of experience and trust into growth; as AI becomes infrastructure, platforms should meet enterprise empowerment needs, such as through merchant recruitment and partnerships.

2. Latest Platform Practices: AI discussions, like the 'Crayfish' workshop, reveal how platforms can expand from personal assistant tools to enterprise services; sharing sessions by representatives from companies like DingTalk offer practices to optimize operations and management.

3. Trend Navigation and Merchant Recruitment: Risk alerts in a complex environment highlight the need to avoid path dependency; the conference serves as a collaboration hub, revealing opportunities for merchant recruitment and support policies to strengthen ecosystem building.

The conference reveals industry trends and emerging issues to facilitate deeper research.

1. New Industry Dynamics: AI is shifting from spectacle to foundation, rewriting business rules, with 2026 trends including the infusion of human warmth; discussions on the health industry's consolidation and disruption highlight niche sectors and moats worth monitoring over the next decade.

2. Emerging Issues and Business Models: The reassessment of offline value raises questions about converting experience into core competitiveness, suggesting potential policy and regulatory recommendations; AI empowerment models (e.g., 'Crayfish') inspire new business model innovation.

3. Policy and Regulatory Implications: Discussions on growth resilience involve corporate responses to pressure, offering reform suggestions; research on the power of purpose can extend to corporate culture and strategies for navigating economic cycles.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

倒计时1天,一场见证中国商界“她力量”的盛会,即将启幕。

4月17日至19日,2026(第十八届)《中国企业家》商界木兰年会将在浙江安吉召开。届时,全国工商联原副主席、中国民营经济研究会前会长李兆前,联想集团高级副总裁乔健,中国上市公司协会会长、中国企业改革与发展研究会首席专家宋志平,华策影视集团创始人赵依芳等上百位知名企业家、创业者、专家学者将齐聚于此,共同开启一场关于商业、科技浪潮与女性领导力的深度讨论盛宴。

自2009年起,《中国企业家》一路见证并记录了商界女性群体的崛起与蜕变,先后有超过200位杰出商界女性成为“年度商界木兰”。今年,是“商界木兰年会”举办的第18年——18岁:于个体,是走向成熟的成人礼;于群体,是值得标记的新节点。

连续18年的追踪与观察,我们看到:中国商界女性的能量正以不可阻挡的趋势迸发。稍加留意便不会忽略——创二代中,越来越多的女性接过父辈的接力棒;在科技前沿,“天才少女”频频冒尖……商界木兰们正以其独有的智慧、慈悲与勇气,参与定义未来,更在算力的洪流中注入稀缺的人文温度。

本届年会以“她创·无界”为主题。“她创”,非止于创业,更是一种创造性的生命姿态;“无界”,意味着产业边界的消融。当“她创”遇见“无界”,会碰撞出怎样的火花?

答案,或许就在本届年会的三天议程里。在大会上,你将听到:当AI成为基础设施,哪些趋势将真正改写商业规则?在复杂商业环境下,如何锻造增长韧性?“小龙虾”如何真正赋能业绩增长?以及每位企业家、创业者关于“为什么出发”的初心回响。

以下为本届年会的亮点剧透:

如何锻造企业增长韧性?

在错综复杂的商业世界,韧性已成为企业真正的核心竞争力。企业家如何在资金、市场、供应链等极限压力挑战下,更好地存活,同时还能实现组织与产品的进化?如何克服路径依赖,在既有体系内孕育颠覆性创新?如何构建更强大的企业文化?

在开幕演讲环节,李兆前,乔健,宋志平,钉钉创始人兼CEO陈航,复星医药执行董事、联席董事长关晓晖和中国速登珠峰第一人曾燕红,将带来他们的深度思考与实践分享。

AI时代,哪些商业规则将被改写?

AI正全面渗透进各行各业,成为驱动企业发展的“数字基座”。当AI成为基础设施,哪些商业规则将被改写?2026年,人工智能有哪些值得关注的趋势?在【高峰对话】“临界点:AI 2026——从奇观到基座”环节,中科闻歌董事长王磊、阶梯医疗科技有限公司创始人李雪、北京中数睿智科技有限公司创始人韩涵、Naughty Labs创始人兼CEO杨天润和梅花创投董事总经理林珈妮,将展开一场精彩对话。

此外,我们还设置了一场关于AI的“特别分享”。

当AI变得越来越像人——敢于不完美、敢于低效、敢于坚持那些无法被算法理解的东西,我们能否创造无法被AI替代的价值?独立说教育创始人、CEO刘水音和张拉拉兰州手撕牛肉面创始人&CEO张晓慧将围绕“超越效率:在技术洪流中锚定人的坐标”这一命题,带来她们的思考。

我为什么出发?

每位创业者心中,都有一个关于“为什么出发”的回答。那些最初的梦想,那些支撑她们走过至暗时刻、引领她们穿越周期的力量,往往就藏在最朴素的“初心”里。

在【向星辰独白】“我的初心”环节,欧诗漫控股集团总裁杨安全,韩后联合创始人、广东十长生董事长倪素婷,香飘飘品牌创新中心总经理蒋晓莹,杭州蓝湖冻龄健康管理有限公司董事长陈力,将在嘉吉中国副总裁刘畅的主持下,每人用十分钟讲述一个与“初心”相关的故事。那些“为什么出发”的回答,或许正是当下最稀缺的力量。

“小龙虾”如何真正赋能企业?

“养龙虾”已成为2026年现象级事件。当AI从概念走向应用,如何让智能体安全地“长”在组织里?“小龙虾”究竟是如何赋能企业的业绩增长的?

我们为此设置了一场【“小龙虾”研讨会】——乔健、陈航、关晓晖、宋志平等多位嘉宾将共同探讨:AI如何从“个人助手”进化为“企业军团”,真正赋能业绩增长?

重估线下的价值

当线上流量红利见顶,线下商业正在经历一场深刻的认知升维与战略重构。重归线下,并非简单的回归或怀旧,而是发现其不可替代的本质优势。线下如何从“渠道”或“补充”转变为品牌的核心竞争力?体验、信任与即时满足,如何转化为实实在在的业绩增长?

在【对谈新消费】“重估线下价值”环节,赢家服饰有限公司创始人陈灵梅,樊文花面部护理创始人、董事长樊文花和名仁苏打水首席执行官李萌萌,将在云帐房COO兼事业群总裁王倩的主持下,带来她们的深度思考。对于每位关注消费赛道、希望从线下找到新增长引擎的企业家,这场对话不容错过。

大健康产业的定局与变局

“健康中国”的战略蓝图正从顶层设计加速转化为产业浪潮。我们正站在一个关键的时代交汇点,未来十年,哪些细分赛道将诞生巨头?哪些核心能力是企业穿越周期的护城河?

在【大健康圆桌】环节,瑞聚医学创始人、董事长蓝志元,上海全澜科技有限公司创始人、董事长姜建,浙江耕盛堂生态农业有限公司董事长伊奎鑫,将在康复之家创始人柏煜的主持下,带来一场精彩对话。

此外,还有一场围绕医药健康产业的“特别分享”。石家庄以岭药业董事、北京以岭药业董事长吴瑞,上海益诺思生物技术股份有限公司总裁常艳,大麦微针植发联合创始人崔韶芳,将带来她们的思考。

更多重磅嘉宾以及环节安排,可见木兰年会详细议程:

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

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FAQ回顾

2026商界木兰年会有哪些主要议题?

年会主要议题包括AI商业规则变革、企业增长韧性锻造、线下价值重估、大健康产业变局以及创业者初心分享,涵盖科技、消费、健康等多个商业维度。

商界木兰年会的重要嘉宾有哪些?

重要嘉宾包括全国工商联原副主席李兆前、联想集团乔健、中国上市公司协会会长宋志平、华策影视赵依芳等上百位企业家、创业者及专家学者。

商界木兰年会的历史背景是什么?

自2009年创办至今已18届,累计评选超过200位年度商界木兰,持续记录中国商界女性群体的崛起与成长历程。

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