直播+短视频+AIGC全面加持京东“新域倍增计划”将帮助10万新商家销售翻番

作者：龚作仁文章来源：Laborer

2026-04-15 10:52

作者：龚作仁文章来源：Laborer

2026-04-15 10:52

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京东推出“新域倍增计划”，聚焦直播和短视频领域，旨在帮助10万新商家在2026年实现销售同比增长100%。该计划从流量扶持、降本增收、智能提效、生态护航四大维度提供12项实操举措。

1.流量扶持举措：提供百亿流量资源，联动百亿补贴、秒杀等主站频道，并针对新品给予超50%流量加码，通过短视频种草和直播转化精准获客。

2.降本增收措施：支持商家0元开启店铺直播，提供0佣金、0坑位费服务，免费开放数字人标准服务（价值3万元/年），实现24小时不间断直播，降低运营成本。

3.智能提效工具：利用AI解决方案如直播脚本生成、AI切片（提升订单转化率超40%）、AI选品（带动成交额增长30%）和AI手卡（提升观看人数34%），大幅优化直播效率。

4.生态保障机制：建立严格监管体系，打击虚假宣传等违规行为，同时培育专业主播矩阵和扩容服务商生态，为商家提供健康增长环境。

京东“新域倍增计划”为品牌商提供品牌营销和渠道建设的全新机遇，基于消费趋势和用户行为数据，助力实现低投入高回报增长。

1.品牌营销与渠道建设：通过京东直播和短视频生态，品牌可结合采销直播、总裁直播等IP矩阵，专业讲解产品，提升用户信任度和转化率；同时，短视频种草和直播转化模式帮助精准覆盖用户，优化品牌曝光。

2.消费趋势洞察：数据显示用户通过直播下单订单量同比增长超100%，显示用户偏好转向内容驱动购物；京东依托供应链优势，连接内容场与交易场，帮助品牌把握数字化消费新动向。

3.产品研发与用户行为观察：行业痛点如高坑位费被解决，品牌可通过0成本布局测试新品；案例如海尔、OPPO等获奖品牌，已实现高效增长，提供可学习点。

京东“新域倍增计划”解读为卖家提供政策扶持、增长机会和风险规避策略，聚焦消费需求变化和最新商业模式。

1.政策解读与扶持政策：京东推出12项举措，包括百亿流量扶持、新品超50%流量加码及0成本直播服务，降低入局门槛；针对产业带商家打造《厂长来了》专属IP，提供固定流量和私域资源。

2.增长市场与机会提示：数据显示京东直播商家数量翻倍，订单量增长超100%，产业带日均订单增长25倍，生鲜类增长215%，显示巨大潜力；卖家可通过AI工具提升效率，例如AI切片提升转化率40%。

3.风险提示与可学习点：行业痛点如高坑位费、低ROI被京东方案解决，强调“真低价、真专业”原则和监管机制，规避虚假风险；可学习头部品牌如美的、vivo的低投入高回报模式。

京东“新域倍增计划”为工厂带来产品生产和设计需求相关商业机会，推动数字化和电商转型。

1.产品生产与设计需求：针对产业带工厂，京东打造《厂长来了》直播IP，提供专属流量入口和孵化阵地，帮助展示产品；通过直播和短视频可收集用户反馈，指导新品研发，如免费数字人服务降低测试成本。

2.商业机会启示：数据显示京喜产业带商家日均订单量同比增长超25倍，生鲜类增长215%，工厂可借力平台实现销售增长；机会包括利用AI选品工具优化产品线，提升生产匹配度。

3.推进数字化启示：京东提供AI运营解决方案，如AI切片和3D商品展示，帮助工厂高效触达高价值用户；免费数字人直播服务启示低成本数字化转型路径。

京东“新域倍增计划”揭示行业发展趋势和新技术，聚焦客户痛点和解决方案，为服务商提供发展机遇。

1.行业发展趋势与新技术：直播和短视频行业高速增长，用户下单量同比增超100%，数字人直播商家增长4.75倍；京东推出全场景AI解决方案，包括脚本生成、AI切片等功能，提升效率。

2.客户痛点与解决方案：痛点如高坑位费、投流低效被京东方案解决，通过0成本直播、0佣金服务和免费数字人工具降低运营成本；AI切片提升转化率40%，AI选品增长成交额30%，提供高效解决路径。

3.服务商生态机会：京东计划扩容服务商数量翻倍，提供代播、主播孵化、AI短视频制作等全链路服务，抓住行业规范化和专业化升级需求。

京东“新域倍增计划”展示平台最新做法和招商策略，针对商业需求优化运营管理和风向规避。

1.平台做法与招商：京东聚焦直播和短视频，推出百亿流量扶持和专属IP如《厂长来了》，吸引新商家；政策包括0成本入局、新品加码流量，目标2026年助力10万商家销售翻番。

2.运营管理机制：建立AI智能提效方案（如8分钟完成货盘策划）和生态护航体系（严格监管虚假行为），培育专业主播矩阵，提升平台健康度；借力“京准通”平台精准引流站外用户。

3.风向规避策略：强调“真低价、真专业”原则，通过监管机制规避风险如货不对板，确保平台稳定性；数据显示产业带和生鲜赛道爆发增长，提供运营风向参考。

京东“新域倍增计划”反映产业新动向和商业模式创新，针对新问题提出政策启示。

1.产业新动向与商业模式：直播行业从流量追逐转向价值深耕，京东整合“内容场+交易场”模式，通过直播和短视频实现用户订单量同比增超100%，推动健康可持续发展；案例如数字人直播商家增长4.75倍，显示AI驱动趋势。

2.新问题与政策启示：行业痛点如低ROI被京东方案解决（如0坑位费），启示政策需支持降本增效；京东生态护航机制（如打击虚假宣传）提供监管参考。

3.研究价值点：数据如产业带订单增长25倍，生鲜类增215%，可分析消费需求变化；商业模式如京东超级供应链优势，结合物流、金融等能力，打造低成本高转化新范式。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

JD.com has launched the "New Domain Doubling Plan," focusing on live streaming and short videos, aiming to help 100,000 new merchants achieve a 100% year-on-year sales growth by 2026. The plan provides 12 practical measures across four dimensions: traffic support, cost reduction and revenue growth, intelligent efficiency improvement, and ecosystem protection.

1. Traffic Support Measures: Provide billions of traffic resources, integrate with main site channels such as "Billions Subsidies" and flash sales, and offer over 50% additional traffic for new products. Use short videos for product discovery and live streaming for precise customer acquisition.

2. Cost Reduction and Revenue Growth Measures: Support merchants to start live streaming at zero cost, offering 0% commission and no slot fees. Provide free standard digital human services (worth ¥30,000/year) for 24/7 live streaming to reduce operational costs.

3. Intelligent Efficiency Tools: Utilize AI solutions such as live script generation, AI video slicing (increasing order conversion by over 40%), AI product selection (boosting sales by 30%), and AI cue cards (raising viewership by 34%) to optimize live streaming efficiency.

4. Ecosystem Protection Mechanism: Establish a strict regulatory system to combat violations like false advertising, while cultivating a professional anchor matrix and expanding the service provider ecosystem to create a healthy growth environment for merchants.

JD.com's "New Domain Doubling Plan" offers brands new opportunities in marketing and channel development, leveraging consumer trends and user behavior data to achieve high-return growth with low investment.

1. Brand Marketing and Channel Development: Through JD's live streaming and short video ecosystem, brands can utilize IP matrices like procurement live streams and CEO live sessions to professionally present products, enhancing user trust and conversion rates. Short videos and live streaming help precisely target users and optimize brand exposure.

2. Consumer Trend Insights: Data shows that orders via live streaming have increased by over 100% year-on-year, indicating a shift toward content-driven shopping. JD leverages its supply chain advantages to connect content and transaction spaces, helping brands capture new digital consumption trends.

3. Product Development and User Behavior Observation: Industry pain points like high slot fees are addressed, allowing brands to test new products at zero cost. Case studies from award-winning brands like Haier and OPPO demonstrate efficient growth and provide actionable insights.

JD.com's "New Domain Doubling Plan" provides sellers with policy support, growth opportunities, and risk mitigation strategies, focusing on changing consumer demands and the latest business models.

1. Policy Interpretation and Support: JD introduces 12 measures, including billions in traffic support, over 50% additional traffic for new products, and zero-cost live streaming services to lower entry barriers. For industrial belt sellers, exclusive IPs like "The Factory Manager Is Here" offer fixed traffic and private domain resources.

2. Growth Markets and Opportunity Insights: Data indicates that the number of live streaming merchants on JD has doubled, with order volume growing over 100%. Industrial belt daily orders surged 25 times, and fresh product sales increased by 215%, highlighting significant potential. Sellers can use AI tools like AI slicing to boost conversion rates by 40%.

3. Risk Alerts and Learnings: JD's solutions address industry challenges like high slot fees and low ROI, emphasizing principles of "genuine low prices and professionalism" and regulatory mechanisms to avoid risks like false advertising. Sellers can learn from top brands like Midea and vivo, which achieved high returns with low investment.

JD.com's "New Domain Doubling Plan" creates commercial opportunities for factories in product production and design, driving digital and e-commerce transformation.

1. Product Production and Design Needs: For industrial belt factories, JD has created the "The Factory Manager Is Here" live streaming IP, providing exclusive traffic entry points and incubation platforms to showcase products. Live streaming and short videos enable user feedback collection for new product development, with free digital human services reducing testing costs.

2. Commercial Opportunity Insights: Data shows that JINGXI industrial belt merchants saw daily orders grow over 25 times year-on-year, with fresh products surging 215%. Factories can leverage the platform for sales growth, using AI product selection tools to optimize product lines and improve production alignment.

3. Digital Transformation启示: JD offers AI operational solutions like AI slicing and 3D product displays to help factories efficiently reach high-value users. Free digital human live streaming services provide a low-cost path to digital transformation.

JD.com's "New Domain Doubling Plan" reveals industry trends and new technologies, focusing on client pain points and solutions, offering development opportunities for service providers.

1. Industry Trends and New Technologies: The live streaming and short video industry is growing rapidly, with user orders increasing over 100% year-on-year. Digital human live streaming merchants grew 4.75 times. JD's full-scenario AI solutions, including script generation and AI slicing, enhance efficiency.

2. Client Pain Points and Solutions: JD addresses issues like high slot fees and inefficient ad spending with zero-cost live streaming, 0% commission services, and free digital human tools to reduce operational costs. AI slicing boosts conversion by 40%, and AI product selection increases sales by 30%, providing efficient solutions.

3. Service Provider Ecosystem Opportunities: JD plans to double the number of service providers, offering end-to-end services like live streaming代理, anchor incubation, and AI short video production, capitalizing on the industry's shift toward standardization and professionalism.

JD.com's "New Domain Doubling Plan" showcases the platform's latest strategies and merchant recruitment approaches, optimizing operations and risk management based on commercial needs.

1. Platform Strategies and Merchant Recruitment: JD focuses on live streaming and short videos, offering billions in traffic support and exclusive IPs like "The Factory Manager Is Here" to attract new merchants. Policies include zero-cost entry and extra traffic for new products, targeting a sales doubling for 100,000 merchants by 2026.

2. Operational Management Mechanisms: JD has established AI efficiency solutions (e.g., completing product planning in 8 minutes) and an ecosystem protection system (strict regulation of false practices), cultivating a professional anchor matrix to enhance platform health. The "Jingzhitong" platform helps精准引流 external users.

3. Risk Mitigation Strategies: Emphasizing "genuine low prices and professionalism," JD uses regulatory mechanisms to avoid risks like product mismatches, ensuring platform stability. Data on industrial belt and fresh product growth provides operational风向参考.

JD.com's "New Domain Doubling Plan" reflects new industry trends and business model innovations, offering policy启示 for emerging challenges.

1. Industry Trends and Business Models: The live streaming industry is shifting from traffic chasing to value deepening. JD integrates "content + transaction" models, achieving over 100% year-on-year growth in user orders via live streaming and short videos, promoting sustainable development. Cases like a 4.75-fold increase in digital human live streaming merchants highlight AI-driven trends.

2. Emerging Issues and Policy启示: JD's solutions address industry pain points like low ROI (e.g., zero slot fees), suggesting policies should support cost reduction and efficiency. JD's ecosystem protection mechanisms (e.g., combating false advertising) offer regulatory insights.

3. Research Value Points: Data such as 25-fold growth in industrial belt orders and 215% growth in fresh products can analyze changing consumer demands. Business models leveraging JD's super supply chain advantages, combined with logistics and financial capabilities, create a low-cost, high-conversion paradigm.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

4月14日，2026京东商家内容大会在北京举办。会上，京东正式发布“新域倍增计划”，聚焦直播和短视频领域，从流量扶持、降本增收、智能提效、生态护航4大维度着手，推出12项扶持举措，全面助力商家健康增长，目标在2026年通过直播和短视频帮助10万新商家销售同比增长100%。

大会同期为品牌颁发2025年度内容生态奖项，海尔、联想、美的、OPPO、飞鹤、宝洁、周六福等获年度卓越贡献奖，爱他美、a2、富士达电动车、小牛电动等获年度突出贡献品牌奖，弗列加特、山下有松等获新锐品牌荣誉奖，AMD、海尔、汤臣倍健、五粮液、紫色花语等获年度AI直播先锋奖。

京东直播规模、流量增长态势强劲数字人直播商家数量增长超4.75倍

当前直播和短视频行业存在高坑位费、低ROI、投流低效等痛点，越来越多的商家已从“流量追逐”转向“价值深耕”。海尔、vivo、Swisse、Marius等头部品牌及新锐品牌，已纷纷在京东通过直播和短视频实现低投入、高回报增长。可以说，布局京东直播与短视频正成为商家构建全域内容生态的“标配”。

依托超级供应链优势，京东的“内容场”和“交易场”紧密相连，能够帮助商家通过内容更高效地撬动交易转化。过去一年多，京东直播与短视频业务规模、流量持续高速增长，产业带、生鲜等细分赛道的直播也全面爆发。数据显示，2025年，来京东直播的商家和达人数量及流量均同比增长翻倍，用户通过京东直播和短视频下单的订单量分别同比增长超100%及114%，开启数字人直播的商家数量更是同比增长超4.75倍。此外，京喜产业带商家在京东直播的日均订单量同比增长超25倍，日均开播账号数、日均开播场次同比增长均超5倍；生鲜类商家来京东直播的日均开播账号数、日均开播场次同比增长均超150%，日均订单量同比增长超215%。

“京东构建了青春直播、总裁直播、现场直播、明星直播以及AIGC直播五大IP矩阵。京东直播区别于其他平台的核心优势在于采销直播，采销更加理解消费趋势和用户需求、掌握供应链全链条，在直播间能够为用户提供更专业的讲解、更有保障的产品和服务，能够为商家带来更高转化、更稳定增长。”京东零售平台营销中心直播生态负责人表示。

提供百亿流量扶持、新品超1.5倍流量加码、全场景AI运营解决方案

为进一步降低商家入局直播和短视频的门槛、提升流量转化和经营效率，京东在2026年围绕流量扶持、降本增收、智能提效、生态护航四大维度，推出12项关键举措，全方位助力商家实现确定性增长。

在流量扶持层面，京东直播和短视频将联动百亿补贴、秒杀、特价等主站核心频道资源，并借力广告系统接入站内外全域优质流量，构建内容生态全方位曝光矩阵，为商家提供百亿流量扶持；同时，针对优质新品，京东将通过采销、达人、总裁多种直播形式及京东圈子预热、短视频种草、达人评测等全域营销方式，为新品打造覆盖全生命周期的整合营销方案，给予新品额外超50%流量加码。此外，京东将深耕数码、科技、美食、时尚、生活、户外、健康、现场、AI九大垂直领域直播，通过“短视频种草+直播转化+圈子沉淀”的模式，帮助商家更加精准地获得高价值用户。针对产业带商家与中小商家直播，京东打造《厂长来了》专属直播IP，通过固定流量入口、大促核心流量位、直播间广告位及私域推广等重磅资源，为产业带商家打造品牌孵化阵地。

在降本增收层面，京东全面推行“0成本”内容布局策略，支持商家在京东0元开启店铺直播，京东采销、青春采销则可为商家提供“0佣金、0坑位费”直播服务。同时，京东免费开放价值3万元/年的数字人标准服务，支持数字人24小时不间断直播，大幅降低直播运营成本，帮助商家节省开支的同时提升转化效率。此外，商家也可在京东实现短视频“0投入”覆盖，通过直播切片、评测类短视频大幅提升产品转化效率。

在智能提效层面，京东为商家提供全场景AI运营解决方案。京东直播AI智能体可以提供直播脚本生成、AI切片、AI选品、AI手卡、智能讲解、互动智能体、数字人直播及3D商品展示等丰富功能。AI切片功能可以帮助直播订单转化率平均提升超40%，AI选品功能则带动直播成交额平均增长30%，AI手卡功能在主播讲解时能有效引导用户，助力直播观看人数平均提升34%；同时，在AI选品与AI手卡的协同下，整场直播的货盘与脚本策划仅需8分钟完成，为商家直播大幅提效。此外，在站外引流方面，“京准通”平台提供的直播广告投放服务，可以一键帮助商家精准触达站内外高价值用户。

在生态护航层面，京东坚守“真低价、真专业、真情感”的原则，建立了严格的直播和短视频全流程监管机制，严厉打击虚假宣传、货不对板等违规行为，切实保障消费者的权益，同时为优质商家创造健康增长生态。京东还将持续培育青春采销与专业达人主播矩阵，以专业素养和内容创造力夯实用户信任度，为商家带来稳定持续的销售转化，推动直播行业向规范化、专业化方向升级。今年，京东还将持续扩容服务商生态，让京麦服务市场的服务商数量实现翻倍，为京东的商家提供直播代播、主播孵化、数字人运营、AI短视频制作等全链路服务，助力商家快速爆单。

此次京东“新域倍增计划”的发布，是京东对商家布局直播和短视频领域的再次深度赋能。未来，京东将继续依托超级供应链优势，结合物流、金融、售后、技术等配套能力，为商家打造低成本、高转化、稳增长的内容经营新范式，推动直播和短视频行业健康可持续发展。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

京东新域倍增计划有哪些主要扶持举措？

计划从流量扶持、降本增收、智能提效、生态护航4大维度推出12项举措，包括百亿流量扶持、0成本开店直播、免费数字人服务、AI运营解决方案等，目标帮助10万新商家销售翻番。

京东直播的AI技术如何帮助商家提升效率？

京东直播AI智能体提供脚本生成、AI切片、AI选品等功能，AI切片提升订单转化率超40%，AI选品带动成交额增长30%，整场直播策划仅需8分钟完成。

京东直播在哪些垂直领域有重点布局？

京东深耕数码、科技、美食、时尚、生活、户外、健康、现场、AI九大垂直领域直播，通过短视频种草+直播转化+圈子沉淀模式精准获客。

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2026-04-15 10:49:16