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第二届“AIM智擎奖”启动征集|聚焦“AI+千行百业” 共筑场景应用与商业增长新生态

作者:龚作仁 文章来源:Laborer

2026-04-08 16:28

作者:龚作仁 文章来源:Laborer

2026-04-08 16:28

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第二届“AIM智擎奖”正式启动征集,聚焦“AI+千行百业”场景应用,旨在探索增长新路径并定义数智商业标准。

1.活动核心主题为“智汇场景・擎动增长”,强调技术落地、商业实效与生态构建的综合价值,拒绝概念空谈,深耕实际应用。

2.参评对象包括案例类别(需完整实施流程和可量化数据如ROI提升)、企业主体(品牌方、科技公司、服务商不限规模地域)、人物类别(年度影响力人物需提交实战成果),提供实操机会展示创新。

3.评审团由权威专家组成,采用邀请制加推荐制,确保公正性,让优秀成果被认可,提升活动含金量。

智擎奖为品牌商提供AI驱动品牌营销和产品研发的启示,聚焦消费趋势与用户行为。

1.在商业实效双增长方向,品牌可通过AI实现品牌价值与商业效益提升,需提交硬核数据如用户转化率增长和运营效率优化,适应消费趋势变化。

2.全场景深度融合涉及零售等垂直行业,品牌可学习案例中AI在产品创新和服务交付的应用,优化品牌渠道建设和定价策略。

3.生态构建者关注开放合作,品牌商参评可探索新商业模式,如供应链管理再造,提升竞争力。

智擎奖揭示增长市场机会和可学习点,帮助卖家应对变化并探索合作。

1.活动提供参评机会,展示AI在消费需求变化中的应对措施,如智能投放和自动化营销案例,带来正面增长影响。

2.商业实效双增长方向强调可量化数据如ROI提升,卖家可学习风险规避和机会提示,例如通过AI优化运营效率。

3.生态构建者鼓励合作方式,卖家可借平台招商参与,扶持政策体现在开放申报,不限地域规模。

智擎奖启发工厂推进数字化和电商,聚焦产品生产设计需求与商业机会。

1.全场景深度融合方向涉及供应链管理,工厂可应用AI优化生产流程,解决实际问题如效率提升。

2.商业实效案例提供可量化数据启示,工厂可学习如何通过AI满足产品设计需求,适应千行百业趋势。

3.参评对象开放给企业主体,工厂可展示创新获得商业机会,推动数字化转型。

智擎奖突显行业发展趋势和新技术应用,帮助服务商解决客户痛点。

1.生成式AI快速渗透商业,服务商可关注全场景深度融合案例,如金融、文旅等垂直行业解决方案。

2.客户痛点在商业实效双增长中体现,需提供真实数据证明,服务商可开发工具应对自动化营销等需求。

3.生态构建者方向直接服务服务商,推动开放能力和合作共赢,提供新技术启示如AIGC工具开发。

智擎奖关注商业对平台的需求,提供平台招商和运营管理启示。

1.生态构建者方向聚焦平台角色,平台商可参评展示开放能力,推动生态共赢,解决平台需求问题。

2.活动征集是招商机会,平台商可吸引企业参与,运营管理体现在评审权威性确保公正性。

3.商业实效案例提供风向规避启示,平台商可学习如何通过AI优化合作方式,提升平台价值。

智擎奖揭示产业新动向和商业模式创新,为研究提供政策启示。

1.产业动向是AI应用边界扩展至产品创新、供应链管理及商业模式再造,研究者可分析新问题如AI在千行百业中的实际价值创造。

2.商业实效双增长方向涉及数据证明,研究者可探索政策法规建议,如如何量化AI贡献。

3.案例类别提供商业模式研究素材,如生态构建者推动开放合作,启发新商业模型分析。

声明:快读内容全程由AI生成,请注意甄别信息。如您发现问题,请发送邮件至 run@ebrun.com 。

我是 品牌商 卖家 工厂 服务商 平台商 研究者 帮我再读一遍。

Quick Summary

The second annual "AIM Intelligence Engine Awards" has officially launched its call for entries, focusing on the application of "AI+Every Industry" scenarios. The initiative aims to explore new pathways for growth and define standards for the digital intelligence business.

1. The core theme, "Intelligence Converging Scenarios, Engine Driving Growth," emphasizes the integrated value of technology implementation, commercial results, and ecosystem building. It prioritizes practical application over conceptual discussions.

2. Eligible participants include case studies (requiring complete implementation processes and quantifiable data like ROI improvement), corporate entities (brands, tech companies, service providers of any size or region), and individuals (influential figures of the year must submit evidence of practical achievements), providing a platform to showcase innovation.

3. The judging panel, composed of authoritative experts, operates on an invitation and recommendation system to ensure impartiality, recognizing outstanding achievements and enhancing the awards' prestige.

The Intelligence Engine Awards offer brands insights into AI-driven marketing and product development, with a focus on consumer trends and user behavior.

1. In the 'Dual Growth in Commercial Results' category, brands can demonstrate how AI enhances brand value and business performance by submitting hard data, such as increased user conversion rates and optimized operational efficiency, to adapt to shifting consumer trends.

2. The 'Deep Integration Across Scenarios' category, covering verticals like retail, provides case studies for brands to learn from AI applications in product innovation and service delivery, optimizing channel strategy and pricing.

3. The 'Ecosystem Builder' focus encourages open collaboration, allowing brands to explore new business models—such as supply chain management transformation—through participation, thereby boosting competitiveness.

The Intelligence Engine Awards reveal market growth opportunities and actionable insights, helping sellers adapt to changes and explore partnerships.

1. Participation offers a chance to showcase how AI addresses evolving consumer demands through case studies in areas like intelligent ad placement and automated marketing, demonstrating positive growth impact.

2. The 'Dual Growth in Commercial Results' category emphasizes quantifiable data like ROI improvement, providing sellers with learnings on risk mitigation and opportunity identification, such as using AI to optimize operational efficiency.

3. The 'Ecosystem Builder' focus encourages collaborative approaches; sellers can engage through platform partnerships, with supportive policies reflected in the open, non-restrictive application process.

The Intelligence Engine Awards inspire factories to advance digitalization and e-commerce, focusing on product design needs and commercial opportunities.

1. The 'Deep Integration Across Scenarios' category involves supply chain management, where factories can apply AI to optimize production processes and address practical issues like efficiency gains.

2. Case studies in 'Commercial Results' provide quantifiable data insights, helping factories learn how to use AI to meet product design demands and adapt to cross-industry trends.

3. The open eligibility for corporate entities allows factories to showcase innovation, gain business opportunities, and drive digital transformation.

The Intelligence Engine Awards highlight industry trends and new technology applications, aiding service providers in addressing client pain points.

1. With generative AI's rapid commercial penetration, providers should examine 'Deep Integration Across Scenarios' cases, such as vertical solutions for finance and cultural tourism.

2. Client pain points are addressed in the 'Dual Growth in Commercial Results' category, which requires real data proof; providers can develop tools for needs like automated marketing.

3. The 'Ecosystem Builder' focus directly serves providers by promoting open capabilities and collaborative win-wins, offering inspiration for new technologies like AIGC tool development.

The Intelligence Engine Awards address platform needs, offering insights into merchant acquisition and operational management.

1. The 'Ecosystem Builder' category focuses on the platform's role, allowing platforms to participate and demonstrate open capabilities, fostering mutual success and solving platform-specific challenges.

2. The call for entries represents a merchant acquisition opportunity; platforms can attract corporate participants, with operational management credibility ensured by the authoritative judging panel.

3. 'Commercial Results' case studies provide guidance on trend mitigation, helping platforms learn how to use AI to optimize collaboration models and enhance platform value.

The Intelligence Engine Awards reveal new industry movements and business model innovations, offering policy implications for research.

1. Key trends include the expansion of AI applications into product innovation, supply chain management, and business model reinvention. Researchers can analyze new questions, such as AI's practical value creation across industries.

2. The 'Dual Growth in Commercial Results' category involves data validation, enabling researchers to explore policy and regulatory recommendations, like how to quantify AI's contribution.

3. Case studies provide material for business model research, such as how 'Ecosystem Builders' drive open collaboration, inspiring analysis of new commercial frameworks.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

2026年3月20日,由新一代品牌数智营销高端智库#执牛耳传媒 发起,#AI+营销百人会 作为超级大脑倾力支持的第二届“智擎奖” (AIM数智商业创新评选)正式启动征集。

继2025年首届智擎奖在第四届全球数字贸易博览会“2025数智生态赋能大会”上成功揭晓并引发业界强烈反响后,作为业界首个"聚焦AI+千行百业场景应用的数智商业创新评选,本届活动全面升级。以 “智汇场景・擎动增长” 为核心主题,将更加强调技术、商业成果与生态构建的“三位一体”综合价值。

现面向品牌方、科技公司、营销服务商全面开放申报通道,诚邀AI与商业深度融合的先行者共同探索增长新路径,定义数智商业黄金标准。

智擎奖焕新:从IMA到AIM,战略升维

本届智擎奖英文名称由IMA焕新为AIM(AI+Martech Business Awards)。这一变化不仅是名称的精简,更标志着奖项从“技术+营销”的融合,迈向“AI+千行百业”的智慧商业创新领地,旨在发掘以人工智能驱动商业智慧、重塑场景体验、实现确定性增长的核心标杆。

“AIM一词本身蕴含‘瞄准、目标’之意。”智擎奖组委会表示,“这寓意着在新的商业周期中,我们希望与行业一同精准‘瞄准’AI与具体业务场景的契合点,不再局限于‘营销技术’的框架,而是关注AI在教育、零售、文旅、交通、金融等千行百业中,如何真正解决实际问题、创造真实价值。”

核心主题:智汇场景・擎动增长

过去一年,生成式AI以前所未有的速度渗透到商业的毛细血管。首届智擎奖见证了AI在营销领域的爆发式落地。迈入2026年,AI的应用边界已从单一的营销职能,扩展至产品创新、服务交付、供应链管理乃至整个商业模式的再造。

本届智擎奖延续 “技术落地、商业实效” 的核心定位,拒绝概念空谈,深耕场景落地,重点聚焦三大方向:

全场景深度融合:表彰将AI技术成功应用于具体垂直行业(如金融、文旅、交通、教育等)的标杆案例,强调技术与行业know-how的深度结合。

商业实效双增长:寻找通过AI实现品牌价值与商业效益双增长的创新主体。参评案例需提供真实、可衡量的数据证明,如ROI提升、运营效率优化、用户转化率增长等硬核指标。

数智生态构建者:关注在“AI+营销”产业链中具备开放能力、推动生态共赢的平台与服务商。

赛事设置:覆盖千行百业,深耕多元赛道

本届智擎奖覆盖全行业、全场景,兼顾案例创新、技术创新与综合实力,覆盖4大核心类别,全方位挖掘行业创新力量:

权威评审:专业背书,彰显硬核含金量

智擎奖评审团由#AI+营销百人会 核心成员构成,采用 “邀请制 + 推荐制” 双轨准入机制,汇聚品牌方高管、技术公司领袖、媒体平台与学术机构专家,确保评审的权威性与公正性。让每一份优秀成果都能被看见、被认可:

参评对象:

•案例类别:AI+营销技术落地的实战项目(如智能投放、消费者洞察、自动化营销等),需具备完整的实施流程与可量化的效果数据;

•企业主体:应用AI技术推动营销创新的品牌方、科技公司、服务商(如AIGC工具开发者、数据中台服务商等),不限规模、不限地域;

•人物类别:年度数智商业影响力人物、年度数智商业卓越女性(依托企业申报,需提交个人在AI营销领域的实战成果与行业贡献)。

时间安排:

注:文/龚作仁,文章来源:Laborer,本文为作者独立观点,不代表亿邦动力立场。

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FAQ回顾

第二届AIM智擎奖的申报对象有哪些?

申报对象包括应用AI技术的品牌方、科技公司和营销服务商,涵盖AI营销实战项目、企业主体以及年度数智商业影响力人物和卓越女性等类别。

AIM智擎奖的核心评选标准是什么?

评选标准聚焦全场景深度融合、商业实效双增长和数智生态构建三大方向,要求参评案例提供可量化的ROI提升、运营效率优化等硬核数据证明。

智擎奖评审团的构成机制是怎样的?

评审团由AI营销百人会核心成员构成,采用邀请制和推荐制双轨机制,汇聚品牌方高管、技术领袖、媒体平台和学术机构专家,确保权威性与公正性。

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