商业新世界 大势仍可为：东鹏、永辉、百事、雀巢、卡夫亨氏......高层出席FBIF2026

FBIF2026 spotlights actionable insights for the food and beverage industry.

Technology applications: AI is rapidly transforming the sector, with examples like AI-designed ice cream flavors boosting efficiency, PEF technology reducing juice sterilization to microseconds, and mitochondrial research enhancing nutrient absorption, demonstrating practical tech implementations.

Channel strategies: Retail channels like discount stores, premium outlets, and instant retail are evolving. Case studies include Yonghui Supermarket's 433 product structure and MUJI's brand-building through product curation, showing how selection defines identity and competitiveness.

Product innovation: Successful examples include Gaosheng Winery's "Goodnight Sip" topping repurchase charts on Hema, Guming Tea's expansion to 10,000 stores, and DQ's new products accounting for 60% of sales, offering replicable development logic.

Design premium: Emphasizing impact within 0.3 seconds on consumer choice, cases like PepsiCo's global branding and Blue Bottle Coffee's iconic design provide practical visual impact guides.

Marketing实战: Dongpeng's sports marketing and Shuanghui outperforming Lay's in non-traditional scenarios like late-night snacks reveal how to convert emotions into long-term assets.

The event delves into key trends for brand marketing, channel development, and product R&D to optimize brand strategy.

Brand marketing: Cases like Dongpeng's rapid response to consumer sentiment via sports events, Shuanghui's expansion into snack scenarios surpassing traditional brands, and Bilibili's analysis of youth decision-making offer insights into emotional connection and cultural crossover.

Channel building: Yonghui's product structure practice, MUJI's brand mindset through products, and JD.com's private label selection boundaries demonstrate how to differentiate supply based on channel positioning and enhance user relationships.

Product R&D trends: Include AI-assisted innovation (e.g., Magnum AI flavor design, Ocean Spray's billion-dollar hit logic) and health foods (e.g., Shi'er Xiatian's growth cycle), revealing shifting consumer trends and behaviors.

Consumer trend观察: AI-era 0.3-second decision logic, emerging discount retail segments, and popularized wellness products like He Bubu provide user behavior insights and pricing competition strategies.

The event reveals growth opportunities, shifting consumer demands, and collaboration models, offering learnings and risk alerts for sellers.

Growth markets: Channel evolution (discount, instant retail, community fresh) creates new opportunities. Cases like Yonghui's product structure and Pu Mama's fresh snack segment show how to capture incremental growth in layered retail.

Consumer demand shifts: AI-era behaviors (0.3-second choices), health food demand (e.g., Lulu Herbal's record sales), and late-night scene expansion indicate innovation directions.

Collaboration models: The exhibition's buyer matching event (6,000+ buyers) offers order opportunities; cases like Wojixian and Mo Xiaoxian's PB development logic showcase hit product collaboration models.

Risk alerts: Include selection challenges in channel fragmentation (e.g., Aldi's "curation is competitiveness") and maintaining creative soul amid AI efficiency, highlighting both positive and negative impacts.

Learnings: From hit cases like DQ's 60% new product sales and Shiduoke's 14.35 billion yuan annual strategy, providing actionable response measures.

The event focuses on production needs, technological insights, and business opportunities, guiding factories toward digitalization and e-commerce advancement.

Production demands: PEF technology enables "microsecond" juice sterilization iteration, Binglida's slow-melting ice cup tech, and packaging designs like Yishibao's one-stop platform showcase efficiency and design optimization needs.

Business opportunities: 700+ exhibitors' innovative products (dairy, beverages, functional foods) offer OEM and supply chain collaboration potential; hit cases like Mo Xiaoxian's PB logic reveal market demand and order potential.

Digital启示: AI enhances industrial efficiency (e.g., Amcor's cost structure transformation, Roland Berger's beverage AI whitepaper) and smart packaging platforms provide e-commerce and efficiency solutions.

Tech applications: Mitochondrial anti-aging research illustrates nutrient delivery innovation for product development.

The event presents industry trends, new tech solutions, and client pain point responses, offering professional insights for service providers.

Industry trends: AI adoption drives marketing and efficiency changes, with cases like Dingdong Maicai's global retail AI观察, Viome's algorithmic diets, and Mondelēz's data-driven growth showing evolution and laggard risks.

New technologies: PEF sterilization, AI sensory analysis (90% efficiency gain), and mitochondrial nutrient absorption research provide efficiency and cost optimization solutions.

Client pain points: Packaging design challenges (e.g., Pearlfisher's private label value-up strategy), F5's creative soul preservation, and digital platforms for innovation efficiency offer concrete solutions.

Case studies: The global新品收藏夹 and packaging portfolio (180+ designs) help providers understand user choice logic and trends.

The event explores platform needs, operations management, and merchant recruitment opportunities, offering trend navigation strategies for marketplace operators.

Platform demands: Highlight merchandise selection and efficiency needs, as seen in Yonghui's product structure, JD.com's selection boundaries, and city'super's repositioning, revealing user relationship demands in refined segmentation.

Platform practices: Retail evolution (discount/premium selection logic), FamilyMart's "daily life" system design, and Ole's supply chain trust building provide operations optimization cases.

Recruitment opportunities: The exhibition's buyer matching (6,000+ buyers) ensures order conversion; cases like Jingzao's data-to-decision system showcase recruitment models.

Risk navigation: Channel fragmentation risks (e.g., ex-Aldi CEO's "curation is competitiveness") help avoid selection errors; post-AI efficiency creative challenges provide risk alerts.

The event reveals industry movements, business models, and policy implications, providing deep analysis material for researchers.

Industry movements: Tech frontiers like mitochondrial anti-aging research, PEF sterilization iteration, and AI-neuroscience consumer choice decoding highlight new issues like the $64B anti-aging market.

Business models: Hit strategies (DQ's 60% new product sales, Shiduoke's 14.35B yuan logic), Guming's regional-national expansion offer innovative commercial models.

Policy implications: Implied in discussions like AI transformation whitepapers and data-driven growth, suggesting regulatory directions; layered retail in the精耕 era indicates policy support needs.

New issues: Post-AI marketing leadership value creation, creative advertising soul preservation dilemmas, and cross-cultural cases (e.g., KitKat's Japan success) provide research topics.