拥抱“AI办事” 80多个旅行品牌与飞猪合作推出“千问价”

作者：龚作仁文章来源：Laborer

2026-04-02 11:38

作者：龚作仁文章来源：Laborer

2026-04-02 11:38

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文章介绍了飞猪和千问合作的AI订旅行服务，帮助用户更智能地规划行程。

1. 合作概况：80多家国内外旅行品牌参与，包括航空公司如国泰航空、酒店集团如凯悦酒店、主题乐园如新加坡环球影城，提供专属优惠和权益。

2. 使用功能：用户通过千问APP对话即可订票、选择房型、一键付款、修改订单、退订和查询退款进度，操作便捷高效。

3. 优惠力度：合作品牌推出“千问价”，如机票立减30-60元，单件商品最高立减300元，享受折扣券、酒店早餐等额外权益。

4. 数据亮点：春节期间AI订旅行订单量环比增长超800%，门票预订大增24倍，机票平均价超700元、酒店每晚近300元，显示用户对高客单价服务的接受度高。

AI合作助力品牌在旅行市场拓展渠道和优化营销策略。

1. 品牌渠道建设：80多家品牌与飞猪千问合作，通过“AI办事”能力提升用户互动，建设新销售渠道如专属APP服务。

2. 品牌定价和价格竞争：提供“千问专属补贴”，如机票立减和折扣券，增强价格竞争力，吸引高价值用户群体。

3. 消费趋势和用户行为：数据显示AI订旅行增长迅猛，春节订单环比增800%，高客单价服务受欢迎，反映用户偏好便捷智能服务。

4. 产品研发启示：清明假期门票预订同比增70%，品牌应抓住机会加码AI渠道，提升数智化能力以应对用户行为变化。

AI订旅行市场呈现高增长机会，卖家可学习合作模式应对需求变化。

1. 增长市场和消费需求：春节AI订单环比增800%，门票预订增24倍，机票和酒店平均价高，显示高决策成本服务在AI渠道生命力强。

2. 机会提示和事件应对：清明假期门票预订同比增70%，品牌加码AI渠道有望带来新热潮，卖家应提前布局。

3. 最新商业模式和合作方式：与飞猪千问合作提供专属权益如立减券，模式可借鉴，如通过对话式服务提升用户体验。

4. 风险提示和可学习点：专家建议提升数智化渠道运营能力，以应对AI重构渠道格局的风险，改善经营效率。

AI在旅行服务中的应用提供数字化启示和商业机会。

1. 产品生产和设计需求：高客单价旅行产品如机票、酒店在AI渠道销售良好，平均价超700元和300元，工厂可关注相关产品设计以适配智能服务。

2. 商业机会：加入80多家合作品牌行列，提供产品支持AI订旅行，如通过专属补贴吸引用户获取新市场。

3. 推进数字化和电商启示：专家观点强调企业应提高数智化渠道运营能力，工厂可借鉴此趋势推进电商化，提升生产效率应对AI影响。

AI技术解决旅行行业痛点，推动新解决方案和趋势。

1. 行业发展趋势：AI重构产品渠道格局，成为酒旅供给侧分水岭，服务商需关注此动向以提供适配服务。

2. 新技术应用：千问APP深度接入飞猪，提供对话式AI功能如预订、修改订单、退订等一站式解决方案。

3. 客户痛点：用户需要便捷的旅行探索、专业售后服务和高效退款查询，AI服务有效解决这些需求。

4. 解决方案有效性：春节期间1.3亿用户首次体验AI购物，下单近2亿次，数据证明AI提升用户体验和行业效率。

飞猪平台通过AI合作优化招商和运营管理。

1. 商业对平台需求和问题：旅行品牌对AI渠道需求增长，平台需满足便捷预订和专业服务需求。

2. 平台的最新做法：深度接入千问APP，逐步开放新功能如房型选择、一键付款和订单修改，提升用户体验。

3. 平台招商和运营管理：累计与80多家品牌合作，包括航空、酒店、乐园，提供招商机会；测试新功能确保服务专业高效。

4. 风向规避：专家建议提升数智化能力，平台应管理风险如渠道重构，优化运营以应对假期高峰如清明预订增70%。

AI对文旅产业生态产生深远影响和新动向。

1. 产业新动向：AI订旅行快速增长，春节订单环比增800%，门票增24倍，成为新渠道分水岭。

2. 新问题和政策法规启示：可能重构既有渠道格局，李彬教授建议企业提高数智化渠道运营能力，政策应支持改善经营效率。

3. 商业模式变化：合作模式提供专属权益如“千问价”，AI或影响整个产业生态，成为供给侧变革点。

4. 数据案例：高客单价服务在AI渠道生命力强，机票平均价超700元，反映用户行为趋势和产业适应力。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

The article introduces Fliggy and Qianwen's AI-powered travel booking service, which helps users plan trips more intelligently.

1. Partnership Overview: Over 80 domestic and international travel brands are participating, including airlines like Cathay Pacific, hotel groups such as Hyatt, and theme parks like Universal Studios Singapore, offering exclusive discounts and benefits.

2. User Features: Users can book tickets, select room types, make one-click payments, modify orders, cancel bookings, and check refund status via conversational AI in the Qianwen app, making the process convenient and efficient.

3. Discounts: Partner brands offer "Qianwen Prices," such as instant discounts of 30-60 RMB on flights and up to 300 RMB off single items, along with additional perks like discount coupons and complimentary hotel breakfasts.

4. Data Highlights: During the Spring Festival, AI travel booking orders surged over 800% month-on-month, with ticket bookings increasing 24-fold. Average flight prices exceeded 700 RMB, and hotel rates neared 300 RMB per night, indicating strong user acceptance of high-value services.

AI collaboration helps brands expand channels and optimize marketing strategies in the travel market.

1. Channel Development: Over 80 brands have partnered with Fliggy and Qianwen, leveraging AI capabilities to enhance user interaction and build new sales channels, such as dedicated app services.

2. Pricing Strategy: Brands offer "Qianwen-exclusive subsidies," including flight discounts and coupons, to strengthen price competitiveness and attract high-value user segments.

3. Consumer Trends: AI travel booking saw rapid growth, with Spring Festival orders up 800% month-on-month, reflecting user preference for convenient and intelligent services.

4. Product Development Insight: Tomb-Sweeping Day ticket bookings rose 70% year-on-year, signaling an opportunity for brands to invest in AI channels and enhance digital capabilities to adapt to changing user behavior.

The AI travel booking market presents high-growth opportunities, and sellers can learn from collaboration models to address evolving demand.

1. Market Growth: Spring Festival AI orders increased 800% month-on-month, with ticket bookings surging 24-fold. High average prices for flights and hotels indicate strong demand for high-value services via AI channels.

2. Opportunity Alert: Tomb-Sweeping Day ticket bookings grew 70% year-on-year, suggesting a new wave of demand as brands invest in AI channels; sellers should prepare early.

3. Collaboration Models: Partnering with Fliggy and Qianwen to offer exclusive benefits, such as instant discounts, provides a replicable model for enhancing user experience through conversational services.

4. Risk Mitigation: Experts recommend improving digital channel operations to address risks like channel restructuring and boost operational efficiency in response to AI-driven changes.

AI applications in travel services offer digital insights and business opportunities.

1. Product Design: High-value travel products, such as flights and hotels, perform well on AI channels, with average prices exceeding 700 RMB and 300 RMB, respectively. Factories can focus on designing products compatible with intelligent services.

2. Business Opportunity: Joining over 80 partner brands to support AI travel booking, such as through exclusive subsidies, can help tap into new markets.

3. Digital Transformation: Experts emphasize the need for enhanced digital channel operations, urging factories to adopt e-commerce trends and improve production efficiency in response to AI impacts.

AI technology addresses pain points in the travel industry, driving new solutions and trends.

1. Industry Trends: AI is reshaping product channels and becoming a key differentiator in the hospitality supply side; service providers must adapt their offerings accordingly.

2. Technology Application: Qianwen's deep integration with Fliggy enables conversational AI features, such as booking, order modifications, and cancellations, providing one-stop solutions.

3. Customer Pain Points: Users demand convenient travel exploration, professional after-sales service, and efficient refund processes—all effectively addressed by AI services.

4. Solution Effectiveness: During the Spring Festival, 130 million users tried AI shopping for the first time, placing nearly 200 million orders, demonstrating AI's role in enhancing user experience and industry efficiency.

Fliggy optimizes merchant recruitment and operations through AI collaboration.

1. Merchant Needs: Travel brands increasingly demand AI channels for convenient booking and professional services, which platforms must fulfill.

2. Platform Initiatives: Deep integration with Qianwen's app gradually introduces new features like room selection, one-click payments, and order modifications to improve user experience.

3. Merchant Management: Partnerships with over 80 brands, including airlines, hotels, and theme parks, create recruitment opportunities; new features are tested to ensure professional and efficient service.

4. Risk Management: Experts advise boosting digital capabilities to manage risks like channel restructuring, optimizing operations for peak periods such as the 70% year-on-year increase in Tomb-Sweeping Day bookings.

AI is profoundly impacting the cultural tourism ecosystem with new developments.

1. Industry Trends: AI travel booking grew rapidly, with Spring Festival orders up 800% month-on-month and ticket bookings surging 24-fold, marking it as a new channel differentiator.

2. Policy Implications: AI may restructure existing channels; Professor Li Bin recommends enhancing digital channel operations, with policies supporting improved operational efficiency.

3. Business Model Shifts: Collaboration models offering exclusive benefits, like "Qianwen Prices," could influence the entire industry ecosystem, driving supply-side transformation.

4. Data Insights: High-value services thrive on AI channels, with average flight prices exceeding 700 RMB, reflecting user behavior trends and industry adaptability.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

4月2日，飞猪与千问宣布再与30多家旅行品牌达成AI合作，截至目前已合作的国内外品牌数超80家。这些品牌将通过飞猪和千问APP的“AI办事”能力，为用户打造更智能、更专业的旅行服务，并提供千问专属补贴和权益。

（图：又一批旅行品牌推出“千问价”）

据“飞猪发言人”消息，此次AI合作新增的品牌包括四川航空、首都航空、华夏航空、西藏航空、成都航空、国泰航空、阿提哈德航空等国内外航空公司，凯悦酒店集团、东呈酒店集团、尚美数智集团、格林酒店集团、金陵连锁酒店、西坡、大美华宿、桔作酒店集团、秋果酒店集团、江西越家酒店集团、万佳国际酒店集团、君亭酒店集团、景澜酒店集团等酒店品牌，以及横店影视城、新加坡环球影城、新加坡海洋生态馆、新加坡水上探险乐园等主题乐园。

千问APP深度接入飞猪，AI订旅行的体验日益提升，用户的旅行探索、预订和售后服务更加丰富和专业。目前，一批新功能正在逐步开放测试体验，用户可以通过对话在千问APP内便捷选择酒店房型、一键付款，还能让千问修改已经生成的订单、帮忙退订、查询退款进度等。

（图：AI订旅行新功能已逐步开放体验）

与千问和飞猪达成AI合作的旅行品牌迅速扩充。一个多月前，千问和飞猪宣布与包括中国东方航空、中国南方航空、万达酒店及度假村、上海迪士尼度假区等在内的40多个旅行品牌达成AI合作。两波累计超80家合作品牌将为千问用户提供包括折扣价、立减券、酒店早餐及延迟退房等在内的优惠或权益，单件商品最高立减300元。

例如，用户对千问APP说“帮我订一张4月5日杭州飞香港的国泰航空机票”，它即刻理解用户意图并推荐了CX965、CX959、CX961三个不同时刻起飞的航班，3张机票均显示有“千问优惠”，立减金额30元到60元不等，点击具体航班卡片即可进入确认和支付环节。

（图：航空公司推出的“千问价”机票）

今年初，千问APP陆续接入淘宝闪购、飞猪、大麦等阿里生态体系产品。千问APP数据显示，春节期间有1.3亿用户首次体验AI购物，累计下单近2亿次。

AI订旅行的表现格外亮眼。飞猪数据显示，春节假期飞猪的AI订单量环比增长超800%，其中AI订门票单量大增超24倍。这些AI订单中，机票平均每张成交价格超过700元、酒店平均每晚成交价格接近300元。这说明，高客单价、高决策成本的旅行服务与奶茶、餐饮、电影票等一样，在新兴的AI渠道有同样旺盛的生命力。

北京第二外国语学院旅游科学学院李彬教授认为，AI带来的巨大变化可能重构既有产品渠道的格局，从而为酒旅企业提供更多渠道选择和运营的机会。酒旅企业应抓住这一机会，提高自身数智化渠道运营能力，助力改善现有经营效率。可以预见，Al的高速发展必然会对文旅整个产业生态产生巨大影响，或将成为酒旅供给侧的一个重要分水岭。

即将到来的清明假期叠加各地中小学春假，旅游市场将迎来入春后首个出行小高峰。旅行品牌此时再度加码AI渠道，有望带来新一波AI订旅行热潮。飞猪数据显示，截至目前清明假期的门票预订量同比去年增长70%。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

飞猪和千问合作的旅行品牌有哪些？

合作品牌包括四川航空、首都航空、凯悦酒店集团、东呈酒店集团、横店影视城、新加坡环球影城等80多家国内外航空公司、酒店集团和主题乐园。

千问APP的AI旅行服务提供哪些功能？

用户可通过对话选择酒店房型、一键付款、修改订单、退订及查询退款进度。春节假期飞猪AI订单量增长超800%，门票订单增长24倍。

千问价优惠具体包括哪些权益？

权益包括折扣价、立减券（单件商品最高立减300元）、酒店早餐及延迟退房等。例如国泰航空机票立减金额30元到60元不等。

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