绽界闪耀2026领润生态战略峰会 以科技铸就“确定之美” 引领美妆新篇

Zhanjie brand made its debut at the Lingrun Ecosystem Strategy Summit, emphasizing the "Beauty of Certainty" delivered through technology to address common makeup pain points.

1. Core products include a cushion foundation for dry skin (featuring triple-film light-locking technology for 24-hour hydration and wear), a cushion for oily skin (with elastic jelly-net technology for 24-hour oil control and wear), a multi-use lip & cheek mud (utilizing an AI smart color-matching system for effortless full-face application), and a "Sunflower Lash Perm" mascara (with a 3D dual-head applicator for 12-hour waterproof and sweatproof hold).

2. The brand secured tens of millions of RMB in angel funding, with a post-money valuation of 500 million RMB, indicating significant market potential.

3. Future plans involve increased investment in product R&D and marketing, enhanced consumer interaction, and contributions to industry advancement.

Brand President Wang Ruowen highlighted that consumer demand centers on simple, efficient, and long-lasting makeup results, which the brand achieves through technological innovation.

1. Marketing channels include a trial operation of a Tmall store and content development on Xiaohongshu and Douyin to build user trust.

2. As an early-stage brand, Zhanjie prioritizes product quality refinement and promises the "Beauty of Certainty."

Zhanjie brand offers substantial insights in marketing, channel strategy, and product development, all grounded in consumer needs.

1. Brand marketing emphasizes the "Beauty of Certainty" concept, leveraging summit appearances to boost visibility; Tmall, Xiaohongshu, and Douyin serve as primary channels, with content development facilitating user engagement.

2. Product R&D focuses on technology enablement, such as AI skin tone matching, triple-film light-locking technology, and elastic jelly-net technology, addressing pain points like cakey makeup on dry skin and fading on oily skin.

3. Consumer trends show a demand for simple, efficient application and long-lasting wear, guiding the brand's development of star products like cushion foundations and multi-use mud.

President Wang Ruowen, with international beauty experience, identifies market opportunities in the tech-driven color cosmetics segment.

1. While pricing strategy is not explicitly detailed, the 500 million RMB valuation suggests a premium positioning.

2. User behavior observations indicate a focus on comfortable and enjoyable experiences, reflected in the brand's immersive product displays.

Zhanjie brand presents growth opportunities and learnings in response to evolving consumer demands.

1. The growth market lies in tech-infused color cosmetics, with the brand's 500 million RMB valuation signaling high potential; opportunities include new product launches (e.g., cushions and multi-use mud introduced in May) attractive for channel partner investment.

2. Shifting consumer demand for efficient, stable makeup results is met with AI-driven products like the multi-use mud's smart color-matching system.

3. Key learnings include a long-term brand-building approach via Tmall and Xiaohongshu to establish trust; collaboration models involve partnerships with Lingrun incubator to drive industry progress.

Positive impacts include successful funding and product innovation, with a noted risk of the brand's early-stage status requiring steady advancement.

1. The latest business model centers on technology-enabled beauty solutions offering certainty.

2. While specific support policies are not mentioned, the Lingrun methodology underpins brand development.

Zhanjie's product technologies and commercial opportunities offer insights for factories, focusing on production and digitalization.

1. Production requirements involve technologies like the triple-film system (hard, soft, and liquid films) for dry skin cushions, the elastic jelly-net design for oily skin cushions, and patented plumping peptide ingredients in the multi-use mud, emphasizing material and functional optimization.

2. Commercial opportunities in the beauty segment are significant, evidenced by the brand's tens of millions in funding and high valuation, indicating market demand; digitalization insights include the AI color-matching system for product adaptation.

Product design is based on user pain points such as dryness-induced caking or oil-induced fading.

1. Representative technologies include light-locking and moisture-release technologies, highlighting the need for innovative materials.

2. E-commerce insights from Tmall's channel strategy can inform factory online sales models.

Service providers can gain insights from industry trends and new technologies to address client pain points.

1. The industry trend is technology-enabled beauty, exemplified by AI applications, with brands like Zhanjie showcasing innovation at summits.

2. New technologies include AI skin tone matching, triple-film light-locking, elastic jelly-net, and 3D applicators, offering solutions for long-lasting wear, oil control, and waterproof hold.

3. Client pain points revolve around complex application and unstable results, directly addressed by products like cushions and mascaras for simplicity and efficiency.

The Zhanjie case demonstrates market demand.

1. Pain point solutions emphasize comfortable, enjoyable experiences, providing a reference for service providers' technology matrices.

2. Development trends point towards digitalization, such as content building on social platforms.

Marketplace operators should note brand requirements and practices related to recruitment and management.

1. Commercial needs include online channel development, with Zhanjie trialing on Tmall and using Xiaohongshu and Douyin for content interaction, indicating recruitment opportunities for platforms.

2. Latest platform practices feature immersive experience spaces to attract investors; operations management focuses on user communication and trust-building via content.

While risk avoidance isn't explicitly mentioned, the brand's steady advancement strategy is noteworthy.

1. Platform recruitment potential is high, reflected in the 500 million RMB valuation and growth space.

2. A key management insight is the need for patience in product refinement during the early brand stage.

Researchers can focus on new industry movements and business models based on case studies and perspectives.

1. New industry movements include the application of technology in beauty, such as AI achieving the "Beauty of Certainty," raising questions like how to address user pain points.

2. Business models encompass funding strategies (tens of millions angel round), R&D investment (increased tech development), and collaboration methods (with Lingrun incubator and industry partners), offering valuable insights.

While policy recommendations are not directly addressed, the brand's development path is referential.

1. Representative views from Wang Ruowen stress long-termism, with business models centered on innovative products.

2. New movements reflect shifting consumer trends, providing case data for researcher analysis.