飞猪发布《2026清明假期出游风向标》国内酒店、门票预订强劲增长

作者：龚作仁文章来源：Laborer

2026-03-26 17:15

作者：龚作仁文章来源：Laborer

2026-03-26 17:15

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清明假期旅游预订呈现强劲增长趋势，以下重点信息助您规划出游：

1. 国内酒店预订间夜量同比增40%，门票预订票张数增超70%，显示出行热度高涨。

2. 长线游目的地如澳门、西藏、青海预订增速领跑，赏花主题搜索热度环比暴涨3.8倍，游览商品成交额增72%，推荐关注杭州花朝节等结合国风的活动。

3. 热门城市包括上海、北京、广州等，小众地如海南文昌、新疆博尔塔拉预订增速超100%，提供差异化选择。

4. 出境游以体验为核心，当地玩乐服务增长120%，热门目的地如韩国、泰国，增速突出地如哈萨克斯坦、新西兰可考虑。

5. 实用贴士：利用地铁赏花专线服务优化行程，目的地具体活动如武汉、无锡赏花展可提升出游体验。

旅游消费趋势揭示品牌营销和产品研发机会：

1. 用户行为偏好数据显示，赏花搜索热度环比暴涨3.8倍，游览商品成交额增72%，品牌可结合国风元素如汉服巡游，创新营销增强吸引力。

2. 消费趋势向体验式旅游转移，出境玩乐服务增120%，强调产品设计需聚焦体验感，如直升机观光或特色手工。

3. 热门目的地如上海、北京消费活跃，品牌渠道建设可优先布局；小众地如海南文昌增速超100%，暗示新市场机会。

4. 用户出游半径延长，长线游需求增长，影响产品定价和竞争策略，例如针对清明假期季节性需求调整价格体系。

5. 数据反映用户对自然风光和文化活动的高兴趣，品牌研发可借鉴花朝节模式，开发差异化旅游产品。

清明假期市场快速扩张，提供业务增长点和可学习策略：

1. 政策背景：各地如杭州、上海举办赏花活动，带动机票酒店预订增40%，商家可借势推广类似事件应对季节性需求。

2. 增长市场突出，小众目的地如西藏日喀则预订增速超100%，潜藏合作机会，商家可拓展新渠道覆盖。

3. 消费需求变化显示体验式旅游崛起，出境玩乐增120%，商家应优化产品如当地观光服务抓住机会，并注意风险如竞争加剧。

4. 正面影响：赏花主题结合地铁服务如青岛专线，提升客流；学习点包括活动策划如国风结合，可复制商业模式。

5. 扶持方向：平台数据驱动预订增长，商家可加入飞猪等平台招商，规避风险如关注目的地拥挤问题。

旅游旺季驱动产品生产和商业机会：

1. 产品需求强劲，国内门票预订增超70%，酒店间夜量增40%，工厂可对接需求，设计和生产旅游装备或纪念品。

2. 商业机会源自赏花主题搜索热度涨3.8倍，结合活动如杭州花朝节，工厂可研发相关主题商品，如国风饰品或户外装备。

3. 数字化启示：飞猪数据展示电商平台增长，工厂应推进线上销售整合，利用预订趋势优化供应链。

4. 新兴目的地如云南普洱增速高，提供新合作空间，工厂可探索当地资源开发特色产品。

5. 出境游体验服务增120%，启示工厂关注体验式产品设计，如手工体验工具包，满足市场趋势。

行业趋势揭示服务需求和解决方案空间：

1. 发展趋势：旅游预订整体增长，赏花主题热度环比暴涨3.8倍，显示季节性需求高峰，服务商可提供数据分析支持。

2. 客户痛点：如赏花旺季人流拥堵，解决方案包括交通优化，参考青岛、广州地铁增加运力和专线服务。

3. 新技术应用：平台数据驱动预订，如飞猪报告，服务商可开发工具帮助客户管理搜索热度和客流。

4. 行业动向：体验式出境游增120%，服务商需提供当地玩乐解决方案，如数字化预订系统。

5. 痛点解决：针对长线游目的地增速，服务商可设计物流或信息服务包，提升用户体验和效率。

平台需求和运营管理启示：

1. 商业需求：用户偏好热门城市如上海、北京，平台需优化招商覆盖；小众地如四川资阳增速超100%，提示新招商机会。

2. 最新做法：飞猪发布风向标报告，展示数据驱动运营，如针对赏花主题推送活动信息，提升用户粘性。

3. 招商策略：基于预订增速，平台可重点吸引海南文昌等新兴目的地商家，规避风险如过度拥挤。

4. 运营管理：赏花搜索热度涨3.8倍，平台应加强内容建设，如整合活动信息；地铁服务案例启示优化本地服务。

5. 风向规避：出境游稳健增长，平台需监控体验式服务需求，调整算法以突出“疗愈感”目的地如新西兰。

产业动向提供研究素材和商业模式启示：

1. 新动向：清明假期旅游预订增40%-70%，显示产业复苏，赏花主题结合文化活动如花朝节，反映商业模式创新。

2. 新问题：体验式出境游增120%，提出可持续性挑战，如生态影响；小众目的地崛起暗示区域发展不平衡问题。

3. 政策启示：各地官宣赏花活动，建议法规支持季节性旅游；数据驱动报告如飞猪风向标，启示政策制定需依赖大数据。

4. 商业模式：平台整合预订和趋势分析，研究者可探讨其效率；长线游需求增长，提供案例研究消费行为变化。

5. 产业趋势：自然风光目的地如西藏增速领跑，结合用户行为数据，研究者可分析新旅游经济模型。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

The Qingming holiday travel market is showing strong growth, with key insights to help plan your trip:

1. Domestic hotel bookings increased by 40% year-on-year, while attraction ticket sales surged over 70%, indicating robust travel demand.

2. Long-haul destinations like Macau, Tibet, and Qinghai led growth, with flower-viewing searches up 3.8x month-on-month and related spending rising 72%. Events like Hangzhou’s Huazhao Festival, blending traditional culture, are recommended.

3. Popular cities include Shanghai, Beijing, and Guangzhou, while niche spots like Wenchang (Hainan) and Bortala (Xinjiang) saw bookings grow over 100%, offering alternative options.

4. Outbound travel is experience-driven, with local activity bookings up 120%. Top destinations include South Korea and Thailand, while fast-growing options like Kazakhstan and New Zealand are worth considering.

5. Practical tips: Use metro flower-viewing express services to optimize itineraries; specific events like Wuhan and Wuxi’s flower exhibitions can enhance the experience.

Travel consumption trends reveal opportunities for brand marketing and product development:

1. Flower-viewing searches surged 3.8x month-on-month, with related spending up 72%, suggesting brands can integrate traditional elements like Hanfu parades to boost appeal.

2. The shift to experiential travel is clear, with outbound activity bookings up 120%, emphasizing the need for experience-focused products like helicopter tours or craft workshops.

3. High-consumption hubs like Shanghai and Beijing are priority markets for channel expansion; emerging destinations like Wenchang (Hainan), with over 100% growth, indicate new opportunities.

4. Extended travel radii and rising long-haul demand impact pricing and competition strategies, e.g., adjusting prices for seasonal Qingming demand.

5. High interest in nature and cultural activities suggests brands can develop differentiated products inspired by models like the Huazhao Festival.

The Qingming holiday market is expanding rapidly, offering growth avenues and actionable strategies:

1. Government-backed events in cities like Hangzhou and Shanghai drove flight and hotel bookings up 40%, enabling sellers to leverage similar promotions for seasonal demand.

2. Niche destinations like Shigatse (Tibet) saw bookings grow over 100%, presenting partnership opportunities and new channel expansion potential.

3. Experiential travel is rising, with outbound activity bookings up 120%; sellers should optimize offerings like local tours while managing risks like intensified competition.

4. Positive trends: Flower-viewing themes coupled with metro services (e.g., Qingdao’s dedicated lines) boost footfall; replicable strategies include event planning with cultural elements.

5. Support avenues: Platform-driven booking growth (e.g., Fliggy) offers enrollment benefits; sellers should mitigate risks like overcrowding at popular destinations.

Peak travel season drives product demand and commercial opportunities:

1. Strong demand: Domestic ticket bookings rose over 70%, and hotel stays increased 40%, suggesting factories can align production with travel gear or souvenirs.

2. Flower-viewing searches surged 3.8x, with events like Hangzhou’s Huazhao Festival creating opportunities for themed products (e.g., traditional accessories or outdoor equipment).

3. Digital insights: E-commerce platforms like Fliggy show growth, urging factories to integrate online sales and optimize supply chains using booking trends.

4. Emerging destinations like Pu’er (Yunnan) offer new collaboration space for locally sourced specialty products.

5. Experiential outbound travel (up 120%) highlights demand for DIY kits or activity-based items, guiding product design.

Industry trends reveal service gaps and solution opportunities:

1. Growth trends: Overall travel bookings rose, with flower-viewing searches up 3.8x, indicating seasonal peaks where data analytics support is valuable.

2. Pain points: Overcrowding during flower-viewing peaks requires solutions like traffic optimization, inspired by metro capacity boosts in Qingdao and Guangzhou.

3. Tech applications: Platform data (e.g., Fliggy reports) enable tools for managing search trends and visitor flow.

4. Sector shifts: Experiential outbound travel (up 120%) demands local activity solutions, such as digital booking systems.

5. Problem-solving: Long-haul destination growth calls for logistics or information service packages to enhance efficiency.

Platform needs and operational insights:

1. Commercial demand: User preference for hubs like Shanghai and Beijing requires optimized merchant coverage; niche areas like Ziyang (Sichuan), with over 100% growth, signal new recruitment opportunities.

2. Best practices: Fliggy’s trend reports demonstrate data-driven operations, e.g., pushing flower-viewing event alerts to boost engagement.

3. Recruitment strategy: Focus on emerging destinations like Wenchang (Hainan) based on booking growth, while managing risks like overcrowding.

4. Operations: Flower-viewing search spikes (up 3.8x) necessitate enhanced content integration (e.g., event listings); metro service cases highlight local service optimization.

5. Trend navigation: Steady outbound growth requires monitoring experiential demand and algorithm adjustments to highlight “healing” destinations like New Zealand.

Industry shifts offer research material and business model insights:

1. New trends: Qingming travel bookings grew 40%-70%, signaling sector recovery; flower-viewing fused with cultural events (e.g., Huazhao Festival) reflects business model innovation.

2. Emerging issues: Experiential outbound travel (up 120%) raises sustainability concerns (e.g., ecological impact); niche destination growth hints at regional imbalances.

3. Policy implications: Government-sponsored flower events suggest regulatory support for seasonal tourism; data-driven reports (e.g., Fliggy’s) advocate for big data in policy-making.

4. Business models: Platform integration of bookings and trend analysis merits efficiency studies; long-haul demand growth provides case material on consumption shifts.

5. Sector direction: Nature destinations like Tibet lead growth; combined with user behavior data, researchers can analyze new tourism economic models.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

临近清明假期，旅游预订迎来春季高峰。3月26日，飞猪发布《2026清明假期出游风向标》，报告显示，截至目前飞猪清明假期旅游预订量较去年同期强劲增长。其中，国内酒店预订间夜量同比增长约40%，国内景区门票的预订票张数同比增长超70%。

江南桃红柳绿，西北春动雪融。4月天，正是用脚丈量祖国大好河山的最佳时节。温暖的春风吹动人们出游的热情，也拉长人们的出游半径。飞猪数据显示，澳门、西藏、青海、海南、福建、云南、广西、江西、四川、贵州等长线游热门目的地清明假期预订增速领跑全国。

杭州湛碧楼前的樱花，苏州网师园的玉兰，绍兴仓桥直街的苦楝树，福州三坊七巷的流苏花……一株花树，构成一幅幅社交媒体上出圈的春日“名场面”，直接拉动了一个区域旅游消费的快速增长。飞猪数据显示，3月以来，“赏花”、“踏青”等关键词的搜索热度环比上月暴涨3.8倍，平台上游览观光类度假商品的成交额同比去年大涨72%。观赏大好春光，既是专属于春日的仪式感，也是当前最热门的出游主题。

各地相继推出面向小长假的赏花活动。如杭州西溪湿地举办的“花朝节”，将赏花与国风活动结合，游客可以漫步在盛花期的二月兰、雪柳、鲁冰花丛中，观赏或亲身参与汉服“花神巡游”。上海、武汉、无锡等自带热门赏花点位的城市，也已官宣将在小长假期间举办赏花主题的展览、庆典或快闪活动。青岛、广州、北京等城市的地铁还通过增加运力投放与专人引导服务、开设“赏花专线”等举措，更好地服务市民与游客在赏花旺季出游踏青。

目的地方面，上海、北京、广州、杭州、深圳、成都、南京、武汉、西安、重庆是目前飞猪上清明假期旅游预订最热门的城市。值得注意的是，一批拥有壮美自然风光的小众目的地将在这个清明假期崛起，如海南文昌、陵水，新疆博尔塔拉，云南普洱，西藏日喀则，四川资阳，广东湛江，甘肃武威等城市的旅游预订均以100%以上的增速强劲增长。

出境游则继续保持稳健增长的态势，“体验”正成为这个假期人们规划出境旅行的核心考量因素。飞猪数据显示，截至目前，以出海游览、直升机观光、徒步登山、特色手工体验等项目为代表的境外当地玩乐服务预订成交额同比去年劲增约120%。

“四小时飞行圈”内的国家地区，如韩国、泰国、马来西亚、越南、新加坡、印度尼西亚等，依旧将是清明假期最受欢迎的出境旅行目的地。而生活节奏慢、有“疗愈感”的目的地，则在增速方面脱颖而出，如哈萨克斯坦、斯里兰卡、新西兰、斐济、冰岛、尼泊尔、比利时、澳大利亚、新西兰、希腊等。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

飞猪2026清明假期国内旅游预订情况如何？

飞猪报告显示，2026清明假期国内酒店预订间夜量同比增长约40%，国内景区门票预订票张数同比增长超70%，预订量较去年同期强劲增长。

2026清明假期有哪些热门旅游主题和目的地？

赏花踏青是最热门主题，搜索热度环比暴涨3.8倍。热门目的地包括上海、北京、广州等一线城市，以及澳门、西藏、青海等长线游地区，小众目的地如文昌、博尔塔拉预订增速超100%。

2026清明假期出境游有哪些趋势特点？

出境游稳健增长，体验式消费成核心，当地玩乐服务预订额同比劲增120%。四小时飞行圈内国家如泰国、韩国最受欢迎，疗愈感目的地如冰岛、新西兰增速突出。

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