RNW如薇携奶噗噗联名系列亮相CiE美妆创新展

RNW's highlights at the CiE Beauty Innovation Exhibition included award wins, a co-branded product launch, and immersive experiences.

1. The brand won the 2026 CiE Beauty Innovation Award for Most Competitive Skincare Brand of the Year, demonstrating its strong technical capabilities.

2. It launched the RNW x Naipupu co-branded series, featuring star products like blackhead nose strips, blackhead solution, polishing face wash, and hyaluronic acid hydrating masks. The blackhead nose strips have sold over 70 million boxes across all channels.

3. The exhibition featured an immersive, therapeutic space with giant plush doll installations, fun interactive mirrors, and check-in activities. Visitors could receive custom merchandise and products by completing interactive tasks.

The brand strategy release provided practical insights.

1. RNW unveiled its 2026 offline channel strategy, focusing on upgrading channel efficiency, deepening experiential value, and unifying the brand's overall image.

2. Through refined channel planning and innovative scenario-based engagement, the brand aims to strengthen online-offline integration for steady growth.

RNW's brand marketing and channel strategy emphasizes trendy collaborations and product innovation.

1. The co-branded series uses the marketing theme "Cuteness Bursts Forth, Renewed Radiance," integrating the soft, cute design of the Naipupu IP to enhance the emotional value of product packaging, shifting from functional skincare to emotional connection.

2. With its positioning as "Specialists in Pore Care for Chinese Consumers," the brand strengthened user behavior observation through immersive exhibition experiences and check-in activities, attracting high popularity.

3. Product R&D focuses on pore care, with the co-branded series featuring multiple innovative items, such as the blackhead nose strips which have gained market recognition for their efficacy.

Channel strategy deepens brand growth.

1. Offline channels are identified as a key growth area, with a strategic system built around marketing innovation, new product iteration, sales enablement, and brand image.

2. By combining scenario-based engagement, the strategy enhances channel synergy and provides partners with full-chain support for mutual success.

RNW's channel strategy and exhibition activities present growth opportunities for sellers.

1. The 2026 offline channel strategy, centered on "Extensive Coverage + Deep Operations," focuses on marketing innovation and sales enablement to help sellers boost performance.

2. The exhibition featured dedicated networking sessions showcasing the brand's innovative products and technical strength, offering sellers partnership opportunities, including full-chain support for channel partners.

3. The success of co-branded products (e.g., over 70 million boxes of nose strips sold) indicates shifting consumer demand, highlighting opportunities in trendy crossover items.

Actionable takeaways and response measures.

1. The immersive experiences and check-in activities effectively converted exhibition visitors by creating an engagement loop; sellers can adapt this model to enhance user participation.

2. The brand's focus on technological innovation and product iteration helps mitigate risks, such as maintaining a consistent brand image for market stability.

RNW's product design and commercial opportunities offer insights for production optimization and digital advancement.

1. The co-branded series incorporates the soft, cute elements of the Naipupu IP, meeting market demand for emotional value and trendy attributes; factories can reference this packaging innovation.

2. Commercial opportunities are evident in the channel strategy's emphasis on new product iteration and scenario-based engagement; factories can align production with high-demand items like the blackhead nose strips.

3. The innovative product system displayed at the exhibition provides inspiration for digital integration, such as the use of interactive technology in immersive experiences, which factories can learn from for e-commerce synergy.

Production needs and opportunity alerts.

1. The brand's award-winning technical prowess demonstrates the demand for high-efficacy products, requiring factories to focus on R&D for quality pore care items.

2. The offline channel strategy's emphasis on experiential value opens opportunities for factories to explore producing custom merchandise, enhancing commercial potential.

Industry trends and new technologies showcase solutions for client pain points.

1. The crossover trend is evident in the co-branded collaboration, where the Naipupu IP's therapeutic design addresses users' emotional needs; service providers can offer similar aesthetic integration solutions.

2. New technologies like immersive experiences (giant doll installations, interactive mirrors) demonstrate innovative engagement methods that solve conversion challenges and enhance user experience.

3. The brand's award-winning technical innovation highlights the industry's demand for effective skincare technologies, prompting service providers to develop related digital tools.

Client pain points and solutions.

1. The channel strategy's focus on online-offline synergy addresses the pain point of channel fragmentation; service providers can offer enablement support solutions.

2. The exhibition's check-in activities created a full-chain interaction loop, solving low user engagement issues; service providers can adapt this model to optimize services.

Brand demands and platform practices focus on channel development and partner management.

1. The brand's new offline channel strategy highlights the need for platform partnership support, such as the "Extensive Coverage + Deep Operations" system requiring platform collaboration.

2. Platform best practices were demonstrated through dedicated networking sessions at the exhibition, showcasing innovative products and offering operational management insights, like risk mitigation.

3. The brand's emphasis on channel synergy and market penetration addresses platform needs, such as strengthening online-offline integration through scenario-based engagement.

Partner recruitment and risk mitigation.

1. Strong sales data for co-branded products (e.g., over 70 million nose strips sold) indicate platforms should introduce high-potential items, with recruitment opportunities in trendy crossovers.

2. The brand's unified image strategy helps mitigate market risks; platform operators can learn from this management approach to ensure stable operations.

Industry movements and business models offer policy recommendations and innovation insights.

1. The high-growth trend in the pore care segment, evidenced by the brand's award and co-branded launch, reflects innovation in domestic product categories.

2. The co-branding business model represents an upgrade from functional skincare to emotional resonance; researchers can analyze the impact of this crossover strategy on the industry.

3. The channel strategy, centered on "Channel Efficiency Upgrade and Experiential Value Deepening," provides policy suggestions, such as supporting full-chain enablement.

Emerging issues and business model insights.

1. The brand's technological innovation and product iteration raise new questions, like balancing trendiness with professionalism, which researchers can explore for regulatory implications.

2. Immersive experiences and check-in activities showcase new business models, offering researchers avenues to study their impact on consumer behavior.