飞猪与长安凯程推出定制背驼车 为“旅居玩家”创造租车自驾游新体验

Fliggy and Changan Kaicheng have launched the "Changan Hunter Fliggy Edition," a customized camper van offering a new self-drive rental experience.

1. Based on the Changan Hunter K50 and K70 models, the vehicle measures 5.73m long, 2.15m wide, and 2.22m high, with an interior height of nearly 2m when the camper box is raised for ease of movement.

2. It features a folding front bed, sofa seating, a foldable table, storage space, a 100L freshwater tank, a shower kit, and a 43.47kWh battery supporting all-scenario outdoor power needs.

3. The infotainment system integrates Fliggy's AI assistant, providing smart route planning, attraction recommendations, and dining suggestions.

4. Available for booking on Fliggy's car rental channel, this model combines the comfort of an RV with the off-road capability of a pickup truck, offering a cost-effective option for "glamping" road trips.

Market data shows growing consumer emphasis on vehicle performance, space, and functionality.

1. Self-drive rentals are surging, with Fliggy's rental users growing nearly 30% year-over-year in 2025 and average rental duration exceeding six days.

2. Orders for RVs and pickup trucks have risen significantly, with decision factors including driving performance, interior space, and suitability for travel photography.

The collaboration between Fliggy and Changan Kaicheng demonstrates innovation in cross-industry marketing and product development.

1. Branding-wise, the co-branded "Changan Hunter Fliggy Edition" incorporates Fliggy's visual identity in its design, while AI integration enhances user experience and brand interaction.

2. Channel expansion is achieved through the model's exclusive launch on Fliggy's rental platform, enabling direct consumer engagement.

3. Product development is tailored to market demand, optimizing dimensions and features like spacious interiors and outdoor power support to meet comfort and functionality expectations.

Consumer trends indicate substantial potential in the self-drive travel market.

1. Road trips account for 77.4% of travel, with rentals growing rapidly due to convenience; users prefer medium to long-distance journeys and prioritize vehicle performance, space, and photo-friendly features.

2. Data reveals an over 80% GMV growth in RV rentals and rising pickup truck demand in 2025, signaling a shift toward premium outdoor experiences.

The expanding self-drive rental market presents new opportunities, requiring attention to partnerships and adaptive strategies.

1. Market growth is evident, with Fliggy's rental users up nearly 30% YoY in 2025, average rentals exceeding six days, and RV/pickup GMV surging over 80%, reflecting strong demand.

2. Opportunities include the launch of the cost-effective "Changan Hunter Fliggy Edition" on Fliggy's platform, appealing to "glamping" enthusiasts; vehicle space and multifunctionality are key purchase drivers.

3. Partnership models involve deeper Fliggy-Changan collaboration on customization and marketing; adaptive measures like demand-driven reverse customization optimize supply chains.

Positive impacts include enhanced rental appeal, though competition is intensifying.

1. A key takeaway is the pioneering OTA-automaker co-creation model, showcasing business model innovation.

2. Support policies include platform-integrated AI services to elevate user experience.

Production and design focus on customization and e-commerce insights.

1. Based on the Changan Hunter pickup, the model features optimized dimensions, a raised camper box, and integrated amenities like folding beds and showers to meet space and comfort needs.

2. Commercial opportunities arise from market trends, such as over 80% GMV growth in RV rentals and rising pickup sales, with the Changan Hunter selling 56,000 units in 2025, leading the plug-in hybrid segment.

Digitalization and e-commerce offer significant lessons.

1. Digital integration, exemplified by the AI-enabled infotainment system, highlights the potential of incorporating new technologies to boost product competitiveness.

2. E-commerce insights show the value of direct-to-consumer sales via platforms like Fliggy, demonstrating the power of online channel integration.

Industry trends point to growth in self-drive travel and technological innovation.

1. Road trips represent 77.4% of travel, with rentals booming; consumer demand is shifting toward longer, adventure-focused journeys, where vehicle performance, space, and functionality are critical.

2. Technological advances include AI-powered infotainment systems for route planning and attraction recommendations, addressing smart travel needs.

Client pain points and solutions require focus.

1. Key issues include limited outdoor power and complex trip planning; solutions feature large batteries for all-scenario power and AI-driven recommendations.

2. Supporting data, like the 80% GMV growth in RV rentals in 2025, suggests service providers should develop similar tech-driven offerings.

Platform innovations involve merchant recruitment and operational enhancements.

1. Fliggy's rental channel now offers the "Changan Hunter Fliggy Edition," integrating booking services; AI-enabled systems improve operational efficiency and user experience.

2. Partnership opportunities attract automakers like Changan Kaicheng, fostering customization, marketing, and experiential innovations to expand the platform ecosystem.

Business needs and risk mitigation are crucial.

1. Demand for smart route planning and attraction recommendations is met through AI services; risk avoidance includes reverse customization to reduce market uncertainty.

2. Operational optimizations, supported by data like 30% rental user growth, underscore the need for strengthened channel strategies.

Industry developments highlight reverse customization and business model innovation.

1. The Fliggy-Changan co-creation of the "Changan Hunter Fliggy Edition" represents the first OTA-automaker collaboration case study; research shows Changan sold 56,000 pickups in 2025, with the Hunter leading the plug-in hybrid segment.

2. Emerging challenges include evolving consumer demands for vehicle space and functionality, with rental growth posing supply chain optimization hurdles.

Business models and policy implications are notable.

1. The demand-driven reverse customization model (R&D-production-supply-sales) reveals potential for industrial integration; policy support could focus on road trip infrastructure.

2. Empirical data, such as road trips comprising 77.4% of travel and RV rental GMV growing 80%, provides a robust research foundation.