共生之美·小吉风｜小吉首次亮相AWE 2026 展现美学科技实力

Gemi made its debut at AWE 2026, showcasing new aesthetic-tech home appliances and immersive experiences that provide practical lifestyle solutions.

1. Key features of three major new products: The independent cooling and heating four-outlet air conditioner uses AI airflow technology to cover an entire room in 2 minutes, paired with dual-filter fresh air and ion sterilization for high efficiency and energy savings. The 8KG heat pump washer-dryer-care unit, designed for singles or families needing separate wash cycles, features innovative essence spray and plasma purification technologies for deep cleaning. The 15KG+15KG washer-dryer set for large families utilizes real steam technology to remove wrinkles and lint, with blue oxygen sterilization ensuring healthy laundry.

2. Interactive booth experience: Themed "Gemi Art Realm," the booth featured five zones (e.g., Gemi Color Trail) with a color stamp collection activity; completing the check-in allowed visitors to redeem rewards, making the exhibition visit engaging.

3. Core brand philosophy: Aesthetics and technology coexist, transforming appliances from functional tools into artistic decor that enhances quality of life across all scenarios.

Gemi utilized AWE 2026 to demonstrate its brand marketing strategy and product innovation, offering insights into consumer trends.

1. Brand marketing: Centered on the theme "Beauty of Coexistence · Gemi Style," the booth design broke from tradition by blending art and technology to create a "colorful gallery," reinforcing the concept of "appliances as art" and engaging consumers through interactive activities.

2. Product R&D: Three new products target segmented user needs (e.g., singles, large families), integrating advanced technologies like AI airflow, essence spray, and real steam to merge functionality with aesthetics, precisely addressing user pain points.

3. Consumer trends: Aligning with the upgrade to all-scenario smart living, appliances are shifting toward "home aesthetic items," with the brand emphasizing personalized, free, and self-pleasing lifestyles, signaling growth in the aesthetic-tech market.

4. Collaboration and channels: Deepening partnerships with platforms like Tmall to share smart living visions; future plans include enhanced collaboration with channels and home brands to build an aesthetic appliance ecosystem.

Gemi's participation at AWE reveals market opportunities and collaboration models, offering growth insights for sellers.

1. Opportunity highlights: The three new products cover diverse scenarios like living rooms and laundry, such as the independent cooling/heating air conditioner for energy-efficient needs and the washer-dryer set solving large families' cleaning challenges, creating new sales growth points; the aesthetic-tech trend aligns with consumption upgrades, and sellers can learn from Gemi's segmented market positioning.

2. Collaboration methods: Gemi's deepened platform partnerships (e.g., with Tmall) indicate opportunities for merchant recruitment and synergistic growth; the booth design caters to partner needs by offering lifestyle solutions, and sellers can explore similar channel-building strategies.

3. Risks and learnings: Positive impacts include enhanced consumer trust from brand strength displays, but industry competition is intensifying; sellers can learn from Gemi's event strategies, such as using launches and interactive activities to attract traffic and strengthen user experience.

Gemi's new products showcase production and design demands, providing insights for commercial opportunities.

1. Production requirements: The新品 incorporate advanced technologies like independent cooling/heating four-outlet systems, dual-rotor compressors, and full-copper heat sinks, demanding efficient, energy-saving production; designs emphasize colorful art baking paint (three-spray three-bake process) and retro streamlined shapes, requiring meticulous handcrafted manufacturing.

2. Business opportunities: Products developed for segmented groups (e.g., singles, families), like the 8KG washer-dryer unit, offer lessons for factories to advance digital production; the aesthetic-tech trend drives appliance upgrade demand, enabling factories to explore similar product line expansions.

3. E-commerce insights: Gemi's alignment with all-scenario smart living allows factories to learn from its booth design on blending art and technology to enhance product appeal and drive e-commerce transformation.

Gemi's exhibition highlights industry trends and new technology solutions.

1. Industry trends: Aesthetic-tech appliances are becoming mainstream, fitting the upgrade to all-scenario smart living, with appliances transitioning from functional tools to aesthetic items, indicating growing service demand.

2. New technologies: The新品 apply AI airflow, high-pressure essence spray, full-range plasma purification, and real steam tech to address pain points like inadequate cleaning and health concerns; dual-rotor inverter compressors and blue oxygen sterilization provide efficient, healthy solutions.

3. Solutions: Gemi's all-scenario appliance matrix meets segmented user needs (e.g., space temperature control, laundry care), and service providers can reference its immersive experience design to develop similar customer service solutions.

Gemi's AWE presence reveals platform demands and collaborative practices.

1. Platform demands: Business needs include integrating aesthetic-tech with smart living; Gemi's new products like air conditioners and washer-dryers require platform sales support; Tmall executives' participation in the launch event, sharing collaboration visions, indicates platforms must offer merchant recruitment and operational support.

2. Platform practices: Gemi's deepened platform collaborations, with future plans to build an aesthetic appliance ecosystem, offer lessons for platforms on using booth interactions (e.g., color stamp activities) to boost user engagement; platforms should note risk avoidance, such as aligning with policy trends (e.g., national energy efficiency standards).

3. Operations management: The booth design accommodates partner needs, providing models for platforms to enhance all-scenario solutions and ensure aesthetic-tech products are accessible.

Gemi's exhibition reflects industry shifts and business model insights.

1. Industry动向: The appliance sector is upgrading toward aesthetic-tech, aligning with consumer trends (all-scenario smart living); Secretary-General Wang Lei's remarks acknowledged the redefinition of innovation boundaries, foreshadowing new issues like balancing function and aesthetics.

2. Business models: Gemi's "Beauty of Coexistence" philosophy builds an ecosystem, expanding from single products to a full-scenario matrix while deepening platform collaborations, offering policy insights (e.g., energy efficiency standards); as a representative firm, Gemi's evolution from wall-mounted washers to new products demonstrates a model focused on solving segmented user needs.

3. New issues and启示: The industry faces challenges in appliance artistic transformation; researchers can analyze Gemi's case to propose regulatory suggestions (e.g., health tech standards), with insights on business model innovation centered on life-scenario integration.