京东超市领衔2026北京时装周开幕大秀定义发艺发色六大时尚趋势

作者：龚作仁文章来源：Laborer

2026-03-18 17:30

作者：龚作仁文章来源：Laborer

2026-03-18 17:30

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本文重点介绍京东超市在2026北京时装周开幕大秀上发布的发艺发色六大趋势及京东相关举措，提供实用消费信息。

1. 六大发艺趋势包括“微打理”强调自然健康，带动护发素、发膜成交额增179%；“外卷头”打破职场沉闷；“水光发”打造视觉光泽，哑光护发类产品增超170%；“日抛头”使用假发片切换发型，男士假发增超200%；“自推痛头”为二次元情感出口；“搭子染”宣告亲密关系默契，彩染DIY产品增69%。

2. 消费趋势从悦人到悦己，男性护发需求提升，时尚彩染在亚太市场增长52%，显示个护产品精细化需求旺盛。

3. 京东超市提出“洗护养造，多一步”主张，扶植20余个品牌，孵化超100个爆品，消费者可打开京东APP搜索“洗护仪式感”直接购买秀场同款产品。

京东超市通过大秀推动品牌营销和产品研发，揭示消费趋势与合作机会。

1. 品牌营销方面，京东联合中国时尚芭莎和北京时装周，开创商超登陆时装周先河，利用权威平台和亿级流量，将高定时尚转化为全民体验，如秀场产品展区艺术化陈列宝洁、欧莱雅等品牌新品。

2. 消费趋势显示用户行为从基础清洁转向个性表达，如“悦己”趋势带动男性护发增长，时尚彩染亚太市场增52%，京东数据护发素增179%、哑光护发增170%，提供产品研发方向。

3. 品牌渠道建设上，京东提出“个护美妆化”理念，重点扶植20余个TOP品牌，孵化超100个爆品，在彩染、发膜等新兴赛道开辟蓝海，预计头皮养护增速突破10倍。

京东超市提供增长机会和扶持政策，解读消费需求变化与商业模式。

1. 增长市场方面，个护品类在消费升级下释放动能，如护发素、发膜成交额增179%，男士假发增超200%，彩染DIY增69%，时尚彩染亚太市场增52%，京东预计头皮养护增速10倍，开辟新蓝海。

2. 合作方式包括联合宝洁、欧莱雅、薇姿等品牌，以职场焕型、节日狂想等场景展示产品，扶植20余个品牌孵化超100个爆品，提供招商和扶持政策。

3. 消费需求变化从悦人到悦己，带动男性造型增长和女性泡沫发蜡新趋势，事件应对如跳出价格内卷，提出“洗护养造，多一步”精细化公式，可学习京东“好商品、好营销、好服务”战略。

文章揭示个护产品生产需求和电商合作机会，提供生产启示。

1. 产品需求方面，“微打理”趋势带动深层护发产品如护发素、发膜需求增179%；“日抛头”使用假发片，男士假发增超200%；“自推痛头”推动彩染DIY产品增69%，显示假发、彩染等细分品类增长迅猛。

2. 商业机会上，京东扶植20余个品牌孵化超100个爆品，重点在彩染、发膜、护发精油等赛道，预计头皮养护增速10倍，工厂可对接京东电商平台合作。

3. 推进数字化启示：京东通过大秀营销绑定生活场景，如艺术化陈列产品，打破传统货架，启示工厂结合用户情感需求设计产品，利用电商平台如京东APP开拓市场。

行业发展趋势和客户痛点解决方案在京东举措中体现。

1. 行业趋势显示个护品类“美妆化”，消费从清洁转向个性表达，如“悦己”趋势带动男性护发增长，时尚彩染亚太市场增52%，京东数据护发素增179%、哑光护发增170%，头皮养护预计增速10倍。

2. 客户痛点包括护发需求精细化（如微打理带动深层护理）、发型切换需求（如日抛头使用假发片），以及脱发人群功能性痛点，假发成为时尚代名词。

3. 解决方案：京东提出“洗护养造，多一步”精细化公式，联合品牌展示超百款新品，绑定生活场景；通过大秀营销创新如创意机器人走秀，触达大众，服务商可参考跨界联动模式。

京东作为平台的最新做法揭示招商需求和运营管理。

1. 平台需求方面，消费者精细化需求如护发素增179%、男士假发增200%，京东跳出价格内卷，提出“洗护养造”四步公式，开辟头发经济蓝海，满足用户多元护养需求。

2. 最新做法包括联合时尚芭莎和时装周办大秀，开创商超登陆先河；秀场设产品展区艺术化陈列品牌新品；扶植20余个品牌孵化超100个爆品，在彩染、发膜等赛道发力。

3. 平台招商和运营：京东依托超级供应链，联合宝洁、欧莱雅等品牌，提供扶持政策；运营上通过明星嘉宾如李东田、陈妍希出席，扩大辐射力，消费者可京东APP搜索“洗护仪式感”购买，风向规避通过创新避开红海。

产业新动向和商业模式在个护领域提供研究启示。

1. 产业动向显示个护品类在消费升级下持续增长，如护发素成交额增179%、男士假发增超200%，时尚彩染亚太市场增52%，京东预计头皮养护增速突破10倍，反映从“悦人”到“悦己”消费转变。

2. 新问题包括用户行为变化如男性自我形象管理提升，带动造型品类增长；京东提出“个护美妆化”理念，揭示行业从基础清洁迭代为生活方式表达。

3. 商业模式：京东实施“好商品、好营销、好服务”战略，通过大秀跨界联动（如联合品牌、明星），将专业时尚大众化；数据启示如护发类产品增长百分比，提供政策建议如深化电商布局开辟蓝海。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

This article highlights the six major hair styling and color trends unveiled by JD Supermarket at the 2026 Beijing Fashion Week opening show, along with JD's related initiatives, providing practical consumer information.

1. The six hair art trends include: "Micro-Management" emphasizing natural health, driving a 179% increase in sales of conditioners and hair masks; "Outward Curls" breaking workplace monotony; "Glass Hair" creating visual shine, with matte hair care products surging over 170%; "Daily-Changer" using hairpieces to switch styles, with men's wigs increasing over 200%; "My-Pain-Head" serving as an emotional outlet for anime/gaming fans; and "Partner Dye" declaring intimacy默契, with DIY color dye products growing 69%.

2. Consumption trends are shifting from pleasing others to pleasing oneself, with rising male hair care demand. Fashion hair color grew 52% in the Asia-Pacific market, indicating strong demand for refined personal care products.

3. JD Supermarket advocates a "Wash, Care, Nourish, Create – Go the Extra Step" philosophy, supporting over 20 brands and incubating more than 100 bestsellers. Consumers can open the JD App and search "Hair Care Ritual" to directly purchase runway-identical products.

JD Supermarket leverages the fashion show to drive brand marketing and product development, revealing consumer trends and collaboration opportunities.

1. For brand marketing, JD partnered with Harper's Bazaar China and Beijing Fashion Week, pioneering supermarket participation in a fashion week. It utilizes authoritative platforms and massive traffic to transform haute couture into mass experiences, such as artistically displaying new products from brands like P&G and L'Oréal in the show's product exhibition area.

2. Consumer trends indicate a shift from basic cleansing to personal expression. The "self-pleasure" trend fuels male grooming growth, with fashion hair color up 52% in APAC. JD data shows 179% growth for conditioners and 170% for matte hair care, providing direction for product R&D.

3. For channel building, JD promotes a "Beauty-fied Personal Care" concept, focusing on supporting over 20 top brands and incubating 100+ bestsellers. It is creating blue oceans in emerging segments like hair color and masks, with scalp care growth projected to exceed 10x.

JD Supermarket offers growth opportunities and support policies, interpreting changing consumer demands and business models.

1. Growth markets: The personal care category gains momentum amid consumption upgrades. Conditioner/hair mask sales rose 179%, men's wigs over 200%, DIY hair color 69%, and APAC fashion hair color 52%. JD projects 10x growth for scalp care, opening new blue oceans.

2. Collaboration methods include partnering with brands like P&G, L'Oréal, and Vichy to showcase products in scenarios like workplace makeovers and holiday fantasies. JD supports over 20 brands, incubating 100+ bestsellers, offering merchant recruitment and support policies.

3. Demand shifts from pleasing others to self, boosting male styling and new female trends like foam wax. For navigating challenges like price wars, JD's "Wash, Care, Nourish, Create – Go the Extra Step" refined formula and its "Good Products, Good Marketing, Good Service" strategy are instructive.

The article reveals production demands for personal care products and e-commerce collaboration opportunities, offering production insights.

1. Product demand: The "Micro-Management" trend drives a 179% demand increase for deep care products like conditioners and masks. "Daily-Changer" uses hairpieces, with men's wigs up over 200%. "My-Pain-Head" pushes DIY color dye products up 69%, showing rapid growth in segments like wigs and hair color.

2. Business opportunities: JD supports over 20 brands, incubating 100+ bestsellers, focusing on segments like hair color, masks, and hair oils. Scalp care is projected to grow 10x. Factories can explore collaboration via JD's e-commerce platform.

3. Digital advancement insights: JD's show marketing ties products to life scenarios through artistic displays, breaking traditional shelving. This inspires factories to design products aligned with emotional needs and leverage platforms like the JD App for market expansion.

Industry development trends and client pain point solutions are reflected in JD's initiatives.

1. Industry trends show personal care becoming "beauty-fied," shifting from cleansing to self-expression. The "self-pleasure" trend boosts male grooming; APAC fashion hair color grows 52%. JD data shows 179% growth for conditioners, 170% for matte care, with scalp care projected at 10x growth.

2. Client pain points include refined hair care needs (e.g., deep care driven by "Micro-Management"), style-switching demands (e.g., "Daily-Changer" hairpieces), and functional needs for hair loss sufferers, with wigs becoming a fashion statement.

3. Solutions: JD proposes a "Wash, Care, Nourish, Create – Go the Extra Step" refined formula, collaborating with brands to showcase 100+ new products tied to life scenarios. Marketing innovations like creative robot runway shows reach mass audiences, offering a reference for cross-border联动 models.

JD's latest practices as a platform reveal merchant recruitment needs and operational management strategies.

1. Platform demands: Consumer refined needs, like 179% conditioner growth and 200% men's wig growth, prompt JD to move beyond price competition by proposing a four-step "Wash, Care, Nourish, Create" formula, opening a blue ocean in the hair economy to meet diverse care needs.

2. Latest practices include co-hosting the show with Harper's Bazaar and Fashion Week, pioneering supermarket participation; setting up an artistic product exhibition area at the show; and supporting over 20 brands to incubate 100+ bestsellers, focusing on segments like hair color and masks.

3. Merchant recruitment and operations: Leveraging its super supply chain, JD partners with brands like P&G and L'Oréal, offering support policies. Operationally, celebrity appearances (e.g., Li Dongtian, Chen Yanxi) expand reach. Consumers can search "Hair Care Ritual" in the JD App to purchase. Trend navigation avoids red oceans through innovation.

New industry dynamics and business models in the personal care sector offer research insights.

1. Industry dynamics show sustained personal care growth amid consumption upgrades: conditioner sales up 179%, men's wigs over 200%, APAC fashion hair color 52%. JD projects scalp care growth exceeding 10x, reflecting the shift from "pleasing others" to "self-pleasure" consumption.

2. Emerging issues include changing user behaviors, such as heightened male self-image management driving styling category growth. JD's "Beauty-fied Personal Care" concept reveals the industry's evolution from basic cleansing to lifestyle expression.

3. Business models: JD implements a "Good Products, Good Marketing, Good Service" strategy, democratizing professional fashion through cross-border shows (e.g., brand/celebrity collaborations). Data insights, like percentage growth in hair care products, inform policy suggestions such as deepening e-commerce布局 to tap blue oceans.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

3月17日，京东超市联合中国时尚媒体Harper’s BAZAAR时尚芭莎，重磅呈现2026北京时装周开幕大秀——「2026发艺发色趋势大秀」。本次大秀以“众生相”为主题，解读2026年度发艺发色时尚趋势，“微打理”“外卷头”“水光发”“日抛头”“自推痛头”“搭子染”成为今年发艺美学的六大关键词。

这场时尚盛宴，深度融合北京时装周的权威平台影响力、时尚芭莎的全网亿级流量影响力与京东超市的全域营销势能，不仅开创了商超品牌登陆北京时装周大秀的先河，更标志着京东超市深化个护品类布局，将高定秀场的专业时尚，转化为全民可体验的发艺美学。

本次发艺发色趋势大秀，是京东超市个护品类引领行业提出“个护美妆化”发展理念的集中落地。在本次大秀升级发布“洗护养造，多一步”全新主张的同时，京东超市还将在时尚彩染、发膜、护发精油、头皮预洗、头皮磨砂膏等个护新兴赛道，重点扶植20余个TOP品牌、孵化超100个精选爆品，不断满足用户精细化消费需求，为行业开辟全新的增长蓝海。

六大发艺发色趋势首发解码洗护养造新风尚

近年来，个护品类在刚需属性与消费升级的双轮驱动下，持续释放增长动能。市场规模扩容的同时，个护产品消费也从基础的清洁养护，迭代为消费者表达个性、取悦自我的生活方式。

大秀现场首发的2026年度六大发型趋势显示，“微打理”倡导回归原生感的精致，看似未经修饰实则暗藏巧思，追求的是一种自然健康的松弛美。这一趋势也直接带动了深层护发需求的快速上涨，京东超市相关数据显示，今年以来，护发素、发膜等产品成交额同比增长179%。而“外卷头”则以发尾外翻的俏皮弧度，打破职场的沉闷与内卷，用上扬的线条传递个性气场。

“水光发”通过液态光泽打造夺目视觉感，让发丝在灯光下自带高光，气场全开。与之呼应，哑光质感的护发造型同样备受追捧，京东超市哑光护发类产品成交额同比增长超170%。而“日抛头”借助假发发片等造型产品，实现发型和人设随时切换，彰显自由态度。

假发不仅满足脱发人群的功能性需求，更成为时尚潮流的代名词，京东超市数据显示，时尚年轻款假发、男士假发等细分品类增长迅猛，其中男士假发成交额同比增长超200%。

从“悦人”到“悦己”的消费新趋势，带动了男性自我形象管理的意识提升，进而带动男士造型品类连年稳定增长，同时以泡沫发蜡为代表的女性造型产品成为消费新趋势。

数据显示，近年来，时尚彩染凭借其鲜明的个性属性热度持续攀升，2025年该品类在亚太市场成交额增长52%，展现出强劲的增长潜力和广阔的市场空间，这也使其成为京东超市未来两年在美发造型领域的重点发力方向。

其中，“自推痛头”成为二次元爱好者的情感出口，他们将对角色的极致热爱融入发型创作。这一消费趋势带动潮色黑发直染、彩染DIY产品热销，相关产品成交额同比增长69%，居家染发被越来越多人选择。而“搭子染”则是用相近的发色和发型，宣告情侣、闺蜜的默契关系。

洗、护、养、造重构消费场景多方联动开辟个护行业新蓝海

基于对消费需求的深刻洞察，京东超市跳出基础清洁价格内卷的红海，提出“洗、护、养、造”四大核心步骤，打造“洗护养造，多一步”的精细化护理公式，同时以时尚大秀带动产品创新，打开头发经济新蓝海，撬动市场新增量。

在秀场特别设立的个护产品展区，京东超市联合宝洁、欧莱雅、薇姿、沙宣、惠润、FINO等国际大牌，以及滋源、半亩花田、蜂花、理然、OKCS、忆丝芸等国内知名品牌，以职场焕型、节日狂想、次元无界三大篇章为理念，艺术化陈列了涵盖洗、护、养、造四大维度的超百款趋势新品。这不仅打破了传统货架式的陈列逻辑，更将产品与用户的生活场景、情感需求深度绑定。

此外，打破常规的秀场阵容也同样备受关注。时尚艺术家、东田造型创始人李东田，演员兼歌手陈妍希、青年演员景瓷、主持人孙乐言、先锋模特陆仙人等明星嘉宾齐聚一堂，知名Coser腥味猫罐的破壁演绎，以及创意机器人惊喜走秀，现场百余时尚达人莅临看秀，让这场大秀的辐射力突破时尚圈层，触达更广泛的大众。

近年来，京东超市持续围绕“好商品、好营销、好服务”发展战略，持续深耕个护赛道。借势此次大秀，京东超市将联合品牌伙伴，在时尚彩染、发膜、护发精油、头皮预洗、头皮磨砂膏等个护新兴赛道集中发力，通过重点扶植20余个TOP品牌、孵化超100个精选爆品，预计2026年头皮养护品类成交额增速有望突破10倍，在为行业开辟出全新的商业蓝海的同时，也让消费者拥有更多元、更高效的护养选择。

从秀场到生活，从专业到大众，2026发艺发色趋势大秀不仅是一场发艺美学的巅峰盛事，更是一次多方资源跨界联动的行业共振。未来，京东超市将继续依托京东超级供应链能力，携手更多品牌、合作伙伴，为消费者带来更丰富的个护产品选择，也为行业高质量发展持续注入新活力。打开京东APP，搜索“洗护仪式感”，秀场同款造型产品直接送到家。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

2026北京时装周发布的六大发艺发色趋势是什么？

六大趋势包括微打理、外卷头、水光发、日抛头、自推痛头和搭子染，涵盖自然健康、个性气场、视觉光泽、自由切换、二次元情感和社交默契等发艺美学方向。

京东超市在个护品类有哪些具体发展计划？

京东超市将在时尚彩染、发膜、护发精油等新兴赛道重点扶植20余个TOP品牌，孵化超100个精选爆品，预计2026年头皮养护品类成交额增速有望突破10倍。

本次发艺发色大秀展示了哪些消费趋势数据？

数据显示护发素发膜产品成交额同比增长179%，男士假发增长超200%，时尚彩染在亚太市场增长52%，彩染DIY产品增长69%，反映个护消费向精细化、个性化升级。

标签:: 业界

一个人+一个“悟空”=一千万生意

在中国，阿里巴巴最新发布的全球首个企业级AI原生工作平台“悟空”，正在把这场全球趋势变成每一个中国商家触手可及的现实——安全、可控、开箱即用。

钉钉 AI 智能商业产业互联网

2026-03-18 16:43:31