飞猪：春节假期国内游单量创新高酒店间夜量大增75%

作者：龚作仁文章来源：Laborer

2026-02-24 10:54

作者：龚作仁文章来源：Laborer

2026-02-24 10:54

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春节假期旅游数据亮眼且实用建议丰富。

1. 国内游订单创新高，门票增长80%，酒店间夜量增75%，出游集中在初二至初五增30%。

2. 人均消费提升10%，高星级酒店间夜量近3晚，热门乐园套餐订单增140%。

3. 88VIP用户消费热情高，酒店和门票订单翻倍。

旅行趋势中AI预订成新亮点。

1. AI订单大增800%，门票预订增24倍，操作简单受欢迎。

2. 高客单价AI服务流行，机票平均700元，酒店每晚300元。

错峰游性价比高亮点。

1. 假期后机票价格大降，如深圳-三亚不到400元。

消费趋势显示升级和偏好变化明显。

1. 人均预订金额提升10%，高星级酒店需求近3晚。

2. 冰雪游订单增长超2倍，长白山等滑雪地火热；电影取景地如甘孜酒店订单增超1倍，文化融合带动消费。

用户行为观察提供品牌营销机会。

1. 88VIP用户旅游消费高涨，酒店和门票翻倍，显示高价值用户潜力。

2. AI预订成为新民俗，偏好简单实惠，推动品牌渠道数字化整合。

品牌渠道建设中热门目的地值得关注。

1. 上海、北京、广州等一线城市热门；开封、阿勒泰等增速超1倍，可聚焦区域营销。

增长市场机会显著且新技术应用可学。

1. 国内游订单大增，跨境游订单增速超30%，中长线目的地如阿曼增超2倍，提供扩张机会。

2. 特定城市如开封、崇左订单增超1倍，提示需求热点。

事件应对措施涉及AI和场景联动。

1. AI预订爆发增长800%，尤其门票增24倍，可推动卖家采用新技术提升效率。

2. 电影如《飞驰人生3》带动取景地旅游，酒店订单增超1倍，建议利用文化热点响应需求。

风险与机会提示包括需求波动。

1. 假期后错峰游机票价格降至400元以下，提示淡季促销策略；入境游增近10倍，上海等城市机会多，但需防范季节性波动。

产品生产和设计需求聚焦高质和数字化。

1. 高星级酒店间夜量接近3晚，冰雪游订单增超2倍，提示需加强高端装备和设施供给。

2. 热门目的地如开封、普洱增速超1倍，可开发当地特色旅游产品。

推进数字化和电商的启示强。

1. AI预订系统大流行，订单增800%，高客单价服务由AI完成，应加快数字化生产工具应用。

2. 飞猪平台数据显示电商整合趋势，如套餐商品订单增140%，启示工厂联动电商渠道。

行业发展趋势显示数字化和跨境增长。

1. AI在旅游中应用激增，订单增800%，门票预订增24倍，推动行业技术革新。

2. 跨境游持续强劲，出境订单增超30%，入境游机票增近10倍，上海等城市成热点。

新技术和客户痛点解决方案突出。

1. AI预订简化操作，高客单价服务接受度高，如机票平均700元，酒店每晚300元，可提供高效解决方案。

2. 冰雪游需求增超2倍，电影联动旅游痛点，如取景地酒店订单增，服务商可定制整合服务。

平台最新做法和用户需求响应明确。

1. 飞猪AI功能大爆发，订单增800%，简化操作吸引用户，应持续优化平台技术。

2. 提供错峰游信息如低价机票，助力用户管理需求。

商业对平台的需求涉及招商和运营管理。

1. 热门目的地如上海、北京需求高，开封等增速快，平台需强化招商策略。

2. 88VIP用户消费高涨，酒店和门票翻倍，提示会员体系运营重要性；AI订单量大，需管理风险如数据安全。

产业新动向突出技术创新和全球变化。

1. AI预订爆炸式增长，订单增800%，门票增24倍，代表新技术驱动旅游革新。

2. 入境游激增近10倍，上海等城市热门，反映全球化趋势和文化吸引力。

新问题和商业模式启示丰富。

1. 冰雪游订单增超2倍，电影取景地联动旅游，揭示内容场景融合的新商机。

2. 飞猪平台模式显示AI整合高客单价服务，如机票平均700元，启示政策法规应支持数字化；跨境游增速快，中长线如阿曼增超2倍，建议研究区域合作模式。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Spring Festival travel data shows robust performance with practical insights.

1. Domestic travel orders hit record highs, with ticket bookings up 80% and hotel room nights rising 75%, while peak travel concentrated from the second to fifth day of the holiday, increasing by 30%.

2. Per capita spending rose 10%, with high-star hotel stays averaging nearly 3 nights, and orders for popular theme park packages surging 140%.

3. 88VIP members demonstrated strong consumption enthusiasm, doubling orders for hotels and tickets.

AI booking emerges as a new travel trend.

1. AI-driven orders surged 800%, with ticket bookings growing 24-fold, favored for their simplicity.

2. High-value AI services gained traction, averaging 700 RMB for flights and 300 RMB per night for hotels.

Off-peak travel offers high cost-effectiveness.

1. Post-holiday flight prices dropped significantly, such as Shenzhen-Sanya routes falling below 400 RMB.

Consumption trends reveal clear upgrades and shifting preferences.

1. Average booking value increased 10%, with high-star hotel demand nearing 3-night stays.

2. Snow and ice tourism orders more than doubled, popularizing destinations like Changbai Mountain; film location-inspired trips, such as Ganzi, drove hotel bookings up over 100%, showing cultural integration boosts spending.

User behavior insights highlight marketing opportunities.

1. 88VIP users exhibited heightened travel spending, doubling hotel and ticket orders, indicating high-value customer potential.

2. AI booking has become a new custom, favoring simplicity and affordability, urging brands to integrate digital channels.

Hot destinations offer focus for brand channel strategies.

1. Tier-1 cities like Shanghai, Beijing, and Guangzhou remained popular; emerging locales like Kaifeng and Altay saw over 100% growth, suggesting targeted regional marketing.

Significant growth opportunities emerge with learnable tech applications.

1. Domestic travel orders surged, while cross-border orders grew over 30%, with medium-to-long-haul destinations like Oman increasing over 200%, presenting expansion potential.

2. Specific cities like Kaifeng and Chongzuo saw orders rise over 100%, indicating demand hotspots.

Event response strategies involve AI and scenario integration.

1. AI bookings exploded by 800%, especially tickets up 24-fold, encouraging sellers to adopt new tech for efficiency.

2. Films like "Pegasus 3" boosted location tourism, with hotel orders up over 100%, suggesting leveraging cultural trends to meet demand.

Risk and opportunity alerts include demand fluctuations.

1. Post-holiday off-peak travel saw flight prices drop below 400 RMB, hinting at low-season promotions; inbound travel rose nearly 10-fold, offering opportunities in cities like Shanghai, but seasonal volatility requires caution.

Production and design needs emphasize quality and digitalization.

1. High-star hotel room nights approached 3-night averages, and snow/ice tourism orders doubled, signaling demand for premium equipment and facilities.

2. Hot destinations like Kaifeng and Pu'er grew over 100%, suggesting development of localized tourism products.

Digital and e-commerce integration offers strong implications.

1. AI booking systems surged 800% in orders, with high-value services handled by AI, urging faster adoption of digital tools.

2. Fliggy data shows e-commerce convergence, such as package orders up 140%, highlighting the need for factory-e-commerce collaboration.

Industry trends highlight digital and cross-border growth.

1. AI adoption in travel skyrocketed, with orders up 800% and ticket bookings rising 24-fold, driving technological innovation.

2. Cross-border travel remained strong, with outbound orders up over 30% and inbound flight bookings nearly 10-fold higher, hotspots including Shanghai.

New tech and pain-point solutions stand out.

1. AI booking simplifies operations, with high-value services (e.g., 700 RMB flights, 300 RMB hotels) gaining acceptance, enabling efficient solutions.

2. Snow/ice tourism demand doubled, and film-linked travel (e.g., location hotel orders) reveals opportunities for customized integrated services.

Platform strategies and user needs are clearly defined.

1. Fliggy's AI features exploded, with orders up 800% and user-friendly operations attracting engagement, necessitating ongoing tech optimization.

2. Off-peak travel information, like discounted flights, helps users manage demand.

Business demands involve merchant recruitment and operations.

1. Hot destinations like Shanghai and Beijing saw high demand, while fast-growing areas like Kaifeng require enhanced recruitment strategies.

2. 88VIP users doubled hotel and ticket spending, underscoring membership system importance; high AI order volumes demand risk management, such as data security.

Industry shifts emphasize tech innovation and global changes.

1. AI bookings grew explosively, up 800% with tickets rising 24-fold, representing tech-driven tourism transformation.

2. Inbound travel surged nearly 10-fold, with hotspots like Shanghai reflecting globalization and cultural appeal.

New challenges and business models offer rich insights.

1. Snow/ice tourism orders doubled, and film location synergy revealed content-scenario integration opportunities.

2. Fliggy's model shows AI integrating high-value services (e.g., 700 RMB flights), suggesting policy support for digitalization; cross-border growth, like Oman's 200% rise, warrants research on regional cooperation models.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

为期9天的马年春节假期正式结束。飞猪数据显示，春节假期国内游订单量再创新高，其中门票订单量同比去年增长超80%，酒店间夜量同比增长75%。更长假期还带来节中出游需求的进一步释放，大年初二至初五之间出行的订单量同比增长约三成。

出游频次更高、游玩内容更丰富，人均旅游消费持续提升。飞猪数据显示，春节假期国内游人均预订金额较去年提升约10%，其中高星级酒店人均预订间夜量接近3晚；包含住宿和玩乐权益的热门乐园及景点套餐商品订单量同比增长140%。88VIP用户旅游消费热情尤为高涨，带来的酒店间夜量、门票订单量全部翻倍增长。

目的地方面，飞猪数据显示，上海、北京、广州、杭州、深圳、成都、重庆、南京、郑州、武汉等是春节假期出游的热门城市；开封、崇左、荆州、阿勒泰、普洱等地增速较快，订单量较去年增长均超1倍。

今年春节假期，让AI帮忙下单餐饮、订机酒、买电影票成为新“民俗”，其中AI预订旅行服务迎来大爆发。整个春节假期，飞猪AI订单量比节前增长了800%以上，简单实惠的AI订门票最受欢迎，订单量大增超24倍，峨眉山景区、黄山风景区、清明上河园是AI订门票的大热门。操作简单、方案合理，越来越多的高客单价服务也由AI来完成，这些AI订单中，机票平均每张成交价格超过700元、酒店平均每晚成交价格接近300元，杭州、上海、重庆、武汉、郑州等是AI订酒店的热门目的地。

假期还有哪些旅行新趋势？米兰冬奥会赛场捷报频传，国内冰雪游热情同样高涨。飞猪数据显示，春节假期冰雪游订单量同比增长超2倍，长白山、松花湖、亚布力、崇礼、将军山等是热门滑雪目的地。春节档大片的火爆激发了更多人“跟着电影去旅行”。飞猪数据显示，《飞驰人生3》的取景地甘孜、德令哈，《镖人：风起大漠》的取景地克拉玛依，酒店间夜量同比增长超过1倍。

跨境游继续强劲增长。飞猪数据显示，出境游机票、酒店、当地玩乐订单量均保持30%以上的同比增速，中国香港、中国澳门以及“四小时飞行圈”内的东南亚国家依然是出境游热门目的地，阿曼、哈萨克斯坦、南非、卡塔尔、阿根廷等中长线出境游目的地保持较快增速，订单量同比增长均超过2倍。

越来越多的外国游客选择到中国过年，感受中国传统文化。飞猪数据显示，春节假期入境游机票订单量同比增长近10倍，上海、广州、成都、北京、大连、西安、杭州、深圳、福州、宁波等是他们最青睐的“入境游首站”城市。

假期结束也意味着错峰游迎来性价比的高光时刻。以机票为例，飞猪APP上的“特价机票”频道显示，2月24日深圳-三亚、2月26日上海-青岛、2月27日北京-长沙、2月27日杭州-贵阳等，最低航班价格均不到400元。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

飞猪春节假期国内游数据有哪些亮点？

飞猪数据显示，春节假期国内游订单量创新高，门票订单同比增长超80%，酒店间夜量同比增长75%。人均旅游消费提升约10%，热门乐园套餐订单量增长140%。

春节假期AI旅行服务使用情况如何？

飞猪AI订单量比节前增长800%以上，AI订门票订单量增长超24倍。AI预订的机票平均价格超700元，酒店平均每晚近300元，杭州、上海等是热门目的地。

春节假期有哪些热门旅游目的地和趋势？

上海、北京、广州等是热门城市。冰雪游订单量同比增长超2倍，出境游订单量保持30%以上增速，入境游机票订单量同比增长近10倍。

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