抖音新春吃喝玩乐节开启：向用户发放亿元红包，上线「春节营业」标签

Douyin launches a Spring Festival Food & Fun Festival, offering red packet rewards and traditional New Year experiences.

1. Event Duration: From February 10 to February 23, 2026, users can participate in daily red packet grabs.

2. How to Grab Red Packets: At 12:00, 17:00, and 20:00 daily, access discount coupons and physical prizes via the Douyin group-buying homepage or by searching "Spring Festival Group Buying."

3. Card Collection Activity: Complete tasks like following accounts or placing orders to collect cards, redeemable for brand gifts such as e-bikes.

4. Find Open Stores: A "Spring Festival Business" tag helps consumers identify open shops, with over 3 million stores nationwide confirmed to operate throughout the holiday period.

5. New Year Activities: Initiatives include a nationwide "Search for New Year Vibes" challenge, a Horse Year short drama series, and a Spring Festival concert, integrated with春晚 (Spring Festival Gala) segments and city lantern festivals across 20 cities like Harbin and Beijing for immersive experiences. Search "Spring Festival Group Buying" for local activities.

The event offers brand exposure and user interaction opportunities to capture consumer trends.

1. Brand Marketing: Brands can provide prizes like e-bikes through red packet and card collection activities to boost visibility and engagement.

2. Consumer Trends: Rising demand for dining, holiday goods, and travel during Spring Festival; brands can develop targeted products like gift sets.

3. User Behavior Insights: Analyze user preferences via task participation (e.g., following, ordering) to refine strategies.

4. Case Insights: Card redemption for brand gifts demonstrates partnership models, enabling product promotion.

The platform's event provides growth opportunities and support policies to capture holiday consumption benefits.

1. Support Policies: The "Spring Festival Business" tag enhances seller visibility, attracting consumers; over 3 million stores already benefit.

2. Opportunity Alert: High demand during Spring Festival for dining and holiday goods; sellers can leverage the event to tap into these scenarios.

3. Collaboration Methods: Participate by offering discounts or products, e.g., through card collection tasks to increase orders.

4. Key Learnings: Use tag systems to address holiday operation challenges and improve customer conversion rates.

The event highlights opportunities for digital advancement and e-commerce adaptation to meet consumer needs.

1. Business Opportunities: Sell holiday-related products like festive goods and dining items on Douyin, joining online activities to expand market reach.

2. Digitalization Insights: Utilize platform e-commerce features to list products, aligning with trends like red packet promotions.

3. Product Design Needs: Develop items catering to Spring Festival scenarios such as family gatherings and gift-giving to meet demand.

The event showcases industry integration trends and solutions for pain points, aiding service optimization.

1. Industry Trends: Blending online and offline experiences (e.g., lantern festivals) to drive immersive consumption.

2. Pain Point Solutions: The "Spring Festival Business" tag addresses consumer difficulty in finding open stores, serving as an identification tool.

3. Case Insights: Integrating elements like red packets and card collection offers models for solving similar user engagement challenges.

The platform introduces new practices and operational strategies to enhance merchant recruitment and user experience.

1. Latest Initiatives: Red packet grabs, card collection tasks, and the "Spring Festival Business" tag diversify consumer choices.

2. Operational Management: Schedule daily red packet times to manage user traffic, while overseeing card tasks and tag systems.

3. Merchant Attraction: Over 3 million stores participate, with confirmed full-period operation, boosting platform appeal.

The event reflects new trends in "New Year economy" and business model innovations, offering policy insights.

1. Industry Trends: Platforms integrate online and offline elements to foster a "New Year economy," spurring consumption waves in 20 cities.

2. Business Models: Activities like red packets and tags facilitate merchant collaboration, creating win-win outcomes for platforms and businesses.

3. Policy Insights: Support measures such as business tags can inform policy design in other industries for holiday demand management.