认养一头牛官宣品牌代言人赵丽颖

作者：龚作仁文章来源：Laborer

2026-01-22 14:15

作者：龚作仁文章来源：Laborer

2026-01-22 14:15

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认养一头牛的核心干货信息。

1. 品牌官宣赵丽颖为代言人，强调双方精神契合，基于其专业、坚韧形象与品牌十二年深耕全产业链的路径共振。

2. 2025年营收突破70亿元，较2024年50亿元保持稳健增长，渠道覆盖线上电商平台（如常温乳制品、儿童奶榜单前列）和线下近30个省级行政区（进驻永辉超市、大润发、盒马鲜生、全家便利店等）。

3. 全产业链建设：自2014年起“先建牧场后成立品牌”，拥有10座奶牛牧场、4座肉牛牧场，奶牛存栏超10万头、肉牛超3万头，奶源自给率95%以上，生产效率高（2024年成母牛单产13.81吨全国第二）。

4. 产品创新满足用户需求：如娟姗奶、黑土限定A2β-酪蛋白有机纯牛奶，A2β-酪蛋白系列连续三年全国销售额第一。

5. 市场表现：服务超6000万购买用户和3800万会员，获“农业产业化国家重点龙头企业”称号，未来将深化产业链、数智化赋能和创新研发。

认养一头牛的品牌战略与市场洞察。

1. 品牌营销：选择赵丽颖为代言人，基于其国民认知（如《小城大事》强化务实形象）与品牌精神契合，提升新国民品牌形象。

2. 品牌渠道建设：线上线下整合，线上在电商平台细分品类领先，线下全国覆盖商超便利店，实现高效分销。

3. 产品研发：以用户需求为导向，开发娟姗奶、有机纯牛奶等细分产品，联合中国农业大学在胚胎干细胞领域攻关。

4. 消费趋势响应：中国乳制品市场规模超6500亿元，需求细分（如香醇口感、有机营养），品牌构建覆盖常温奶、低温奶、奶粉等多品类立体矩阵。

5. 未来规划：依托全产业链深化品质根基，强化数智化提升用户体验，持续创新满足多元需求。

乳制品市场机会与策略启示。

1. 增长市场：中国乳制品市场规模超6500亿元，人均消费有广阔空间，需求细分（如儿童、高端产品）推动行业动力。

2. 消费需求机会：认养一头牛针对用户行为（如追求有机营养）开发A2β-酪蛋白等创新品，带动销售额领先。

3. 可学习点：全产业链模式（自建牧场、工厂）确保品质和效率，一体化运营减少风险，奶源自给率95%以上。

4. 正面影响：2025年营收70亿元稳健增长，渠道广泛覆盖，获国家重点企业认可，会员超3800万。

5. 未来机会：品牌计划深化数智化赋能，提升供应链效率，完善产品矩阵应对多元需求。

生产规模与数字化启示。

1. 产品生产需求：10座奶牛牧场、4座肉牛牧场，奶牛存栏超10万头，生产效率高（2024年单产13.81吨全国第二），奶源自给率95%以上。

2. 商业机会：产品创新（如娟姗奶、有机纯牛奶）响应市场细分需求，A2β-酪蛋白系列销售领先。

3. 产业链建设启示：自建2座乳制品工厂和1座肉牛加工场，实现养殖、生产加工到销售一体化，确保品质控制。

4. 推进数字化启示：未来计划强化数智化赋能，提升全链效率，优化用户体验。

5. 研发合作：联合科研单位在奶牛育种领域攻关，为上游奶源反哺提供技术支持。

行业趋势与服务解决方案。

1. 行业发展趋势：乳制品市场消费需求细分（如香醇口感、有机营养），市场规模超6500亿元，增长空间大。

2. 新技术：品牌在胚胎干细胞建系等前沿领域联合中国农业大学攻关，推动奶牛育种创新。

3. 客户痛点解决：针对用户细分需求（如营养定制），提供娟姗奶、A2β-酪蛋白有机奶等产品解决方案。

4. 解决方案：全产业链模式确保从牧场源头到消费终端的品质和效率，数智化赋能提升用户体验。

5. 案例启示：认养一头牛构建立体产品矩阵覆盖多品类，服务超6000万用户，未来深化研发创新和效率提升。

平台合作与运营管理启示。

1. 商业对平台需求：品牌在主流电商平台（如常温乳制品、儿童奶榜单）表现优异，需要高效分销和用户覆盖。

2. 平台最新做法：线上线下整合，线下进驻全国商超便利店，线上优化渠道以提升销量。

3. 平台招商机会：产品线扩展至常温奶、低温奶、奶粉、牛肉等多品类，儿童、高端等细分需求提供合作空间。

4. 运营管理：一体化运营模式（自建牧场、工厂）确保供应链稳定，奶源自给率高降低风险。

5. 风向规避：强调全产业链品质根基，通过精细化管理和数智化未来计划减少运营不确定性。

产业新动向与商业模式分析。

1. 产业新动向：乳制品市场需求细分成为核心动力，新国民品牌崛起，认养一头牛营收70亿元稳健增长。

2. 新问题：如何持续应对消费趋势变化（如有机营养需求），通过研发创新和用户导向解决。

3. 政策法规启示：获“农业产业化国家重点龙头企业”称号，政策支持产业深耕和科技创新。

4. 商业模式：全产业链布局（从牧场到销售一体化）体现长期主义，构建覆盖多品类立体矩阵。

5. 研究启示：品牌联合科研单位在胚胎干细胞领域攻关，提供产业升级案例，未来数智化赋能和效率提升可深挖。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Key insights on Adopt A Cow.

1. Brand ambassador Zhao Liying was announced, emphasizing alignment with her professional and resilient image, resonating with the brand's 12-year deep cultivation of the full industry chain.

2. Revenue surpassed 7 billion RMB in 2025, showing steady growth from 5 billion RMB in 2024. Channels cover online e-commerce platforms (e.g., leading positions in ambient milk and children's milk rankings) and nearly 30 provincial-level regions offline (entering stores like Yonghui Superstores, RT-Mart, Hema Fresh, and FamilyMart).

3. Full industry chain development: Since 2014, the strategy was "build farms first, then establish the brand." It now operates 10 dairy farms and 4 beef cattle farms, with over 100,000 dairy cows and 30,000 beef cattle. Milk source self-sufficiency exceeds 95%, with high production efficiency (the 2024 milk yield per mature cow ranked second nationally at 13.81 tons).

4. Product innovation meets user needs: Examples include Jersey milk and Black Soil limited-edition A2β-casein organic pure milk. The A2β-casein series has been the national sales leader for three consecutive years.

5. Market performance: Served over 60 million purchasing users and 38 million members. Recognized as a "National Key Leading Enterprise in Agricultural Industrialization." Future plans involve deepening the industry chain, digital-intelligent empowerment, and innovative R&D.

Adopt A Cow's brand strategy and market insights.

1. Brand marketing: Selected Zhao Liying as ambassador, leveraging her high public recognition (e.g., reinforced pragmatic image via works like "Small Town, Big Matters") and alignment with brand spirit to enhance its new national brand image.

2. Channel development: Integrated online and offline presence. Leads in specific categories on e-commerce platforms online, while achieving nationwide coverage in supermarkets and convenience stores offline for efficient distribution.

3. Product R&D: User demand-driven development of segmented products like Jersey milk and organic pure milk. Collaborating with China Agricultural University on research in areas like embryonic stem cells.

4. Responding to consumer trends: The Chinese dairy market exceeds 650 billion RMB, with demand segmentation (e.g., rich taste, organic nutrition). The brand has built a multi-category matrix covering ambient milk, chilled milk, milk powder, etc.

5. Future plans: Deepen quality foundations via the full industry chain, strengthen digital-intelligent capabilities to enhance user experience, and continue innovation to meet diverse needs.

Dairy market opportunities and strategic insights.

1. Growth market: China's dairy market exceeds 650 billion RMB, with significant room for per capita consumption growth. Demand segmentation (e.g., children's products, premium items) drives industry momentum.

2. Consumer demand opportunities: Adopt A Cow develops innovative products like A2β-casein milk targeting user behaviors (e.g., pursuit of organic nutrition), leading to strong sales.

3. Learnings: The full industry chain model (self-built farms and factories) ensures quality and efficiency. Integrated operations reduce risks, with milk self-sufficiency over 95%.

4. Positive impact: Steady revenue growth to 7 billion RMB in 2025, extensive channel coverage, national key enterprise recognition, and over 38 million members.

5. Future opportunities: Plans to deepen digital-intelligent empowerment, improve supply chain efficiency, and refine the product matrix to address diverse needs.

Production scale and digitalization insights.

1. Production needs: 10 dairy farms, 4 beef cattle farms, over 100,000 dairy cows. High production efficiency (2024 yield of 13.81 tons per cow ranked second nationally). Milk self-sufficiency exceeds 95%.

2. Business opportunities: Product innovation (e.g., Jersey milk, organic pure milk) responds to segmented market demands. A2β-casein series leads in sales.

3. Industry chain insights: Self-built 2 dairy product factories and 1 beef processing plant enable integrated operations from breeding and production to sales, ensuring quality control.

4. Digital advancement: Future plans to strengthen digital-intelligent empowerment for full-chain efficiency and optimized user experience.

5. R&D collaboration: Partnering with research institutions on dairy cattle breeding technology provides upstream technical support.

Industry trends and service solutions.

1. Industry trends: Dairy market demand is segmenting (e.g., rich taste, organic nutrition). Market size exceeds 650 billion RMB with substantial growth potential.

2. New technologies: Collaborating with China Agricultural University on cutting-edge areas like embryonic stem cell line establishment, advancing dairy cattle breeding innovation.

3. Addressing client pain points: Provides product solutions like Jersey milk and A2β-casein organic milk targeting segmented user needs (e.g., nutritional customization).

4. Solutions: The full industry chain model ensures quality and efficiency from farm to consumer. Digital-intelligent empowerment enhances user experience.

5. Case insights: Adopt A Cow built a multi-category product matrix, serving over 60 million users. Future focus on deepening R&D innovation and efficiency improvements.

Platform cooperation and operational management insights.

1. Platform demands: Strong performance on major e-commerce platforms (e.g., leading rankings in ambient milk, children's milk) requires efficient distribution and user reach.

2. Latest platform practices: Integrated online-offline strategy. Offline presence in national supermarkets/convenience stores; online channel optimization to boost sales.

3. Partnership opportunities: Product line expansion into ambient milk, chilled milk, milk powder, beef, etc. Segmented demands (e.g., children, premium) offer collaboration space.

4. Operational management: Integrated model (self-built farms, factories) ensures stable supply chain. High milk self-sufficiency reduces risks.

5. Risk mitigation: Emphasis on full-chain quality foundation, refined management, and future digital-intelligent plans to reduce operational uncertainties.

Industry developments and business model analysis.

1. Industry trends: Demand segmentation is a core driver in the dairy market. Rise of new national brands like Adopt A Cow, with steady revenue growth to 7 billion RMB.

2. New challenges: How to continuously respond to shifting consumer trends (e.g., organic nutrition demand) via R&D innovation and user-centric approaches.

3. Policy implications: Recognition as a "National Key Leading Enterprise in Agricultural Industrialization" indicates policy support for industry deepening and tech innovation.

4. Business model: Full industry chain layout (integrated from farm to sales) reflects a long-term approach, building a multi-category product matrix.

5. Research implications: Collaboration with research institutions on embryonic stem cells provides a case study for industry upgrading. Future digital-intelligent empowerment and efficiency gains warrant deeper exploration.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

1月22日，认养一头牛正式官宣演员赵丽颖成为品牌代言人。此次合作，不仅是“国民演员”与“新国民品牌”的默契牵手，更是品牌“产业深耕”与代言人“专业沉淀”的精神共振，双方将一同继续诠释长期主义的价值。

赵丽颖凭借二十年稳扎稳打的从艺之路，以《知否知否应是绿肥红瘦》《风吹半夏》多部深入人心的国民级作品和扎实的演技，赢得了跨年龄、跨地域观众的广泛喜爱，其专业、坚韧、不断精进的公众形象深入人心。特别是2026年初热播的《小城大事》，进一步强化了她真切、务实的国民认知。这与认养一头牛坚持十二年深耕全产业链、稳扎稳打成长为新国民品牌的路径高度契合。认养一头牛表示，选择赵丽颖正是基于彼此精神内核的深度认同与信任，是一次真正意义上的“双向奔赴”。

十二年深耕铸就全产业链品质基石

此次选择携手国民级品牌代言人，也是认养一头牛对自身产品力和品牌力的自信表达。

数据显示，认养一头牛2025年营收已突破70亿元，相较于2024年超50亿保持稳健增长态势。渠道方面，品牌在2025年多次登上主流电商平台常温乳制品、儿童奶等细分品类的榜单前列；线下网络覆盖全国近30个省级行政区，进驻永辉超市、大润发等全国型商超、盒马鲜生以及全家、罗森便利店等。

扎实的市场表现，得益于企业长达十二年的全产业链建设。认养一头牛自起步就选择了“先建牧场，后成立品牌”的差异化路径。2014年，其首座现代化牧场便在河北故城建成，确立了从源头掌控品质的基调。

目前其产业布局已具规模效应。全国10座奶牛牧场、4座肉牛牧场、奶牛存栏超10万头、肉牛存栏超3万头，奶源自给率稳定在95%以上。牧场精细化管理的成效直接体现在生产效率上：2024年，其成母牛年单产达13.81吨，位列全国第二。配合自建的2座乳制品工厂和1座肉牛屠宰加工场，认养一头牛实现了从养殖、生产加工到销售的一体化运营。

厚植产业根基以创新构建立体产品矩阵

认养一头牛的发展路径带有鲜明的时代特征：它既扎根实体产业链，又与中国移动互联网消费生态深度融合。2016年品牌成立时，中国网民数量位居全球首位。移动互联网让消费者与品牌之间的沟通渠道更加扁平化。

基于全产业链建设和对用户的理解，认养一头牛构建了一套以用户需求为起点、贯穿牧场源头与消费终端的研发创新。

例如为了满足消费者对香醇口感、有机营养等细分需求，企业相继推出了娟姗奶、黑土限定A2β-酪蛋白有机纯牛奶等。这些创新背后是上游奶源的持续反哺。在奶牛育种这一核心领域，企业联合中国农业大学等科研单位，在胚胎干细胞建系等前沿领域持续攻关。

在市场规模超6500亿元、人均消费仍具有广阔增长空间的中国乳制品市场，消费需求细分成为行业发展的核心动力。认养一头牛通过产业深耕与用户导向的创新，构建起覆盖常温奶、低温奶、奶粉、冰淇淋、牛肉等品类的立体产品矩阵，并延伸出儿童、高端、家庭、餐饮等多条产品线。

沙利文报告数据显示，认养一头牛A2β-酪蛋白牛奶系列连续三年全国销售额第一，在细分赛道建立起优势。截止目前，品牌累计服务超过6000万购买用户及3800万会员，被评为“农业产业化国家重点龙头企业”“国家高新技术企业”等，其产业厚度获得认可。

认养一头牛表示，面向未来，认养一头牛的发展路径清晰而坚定。公司将继续深化全产业链布局，筑牢品质根基；强化数智化赋能，提升全链效率与用户体验；持续研发创新，并依托产品创新，完善满足多元需求的立体化矩阵。这条以扎实产业基础为支撑的长期主义道路，将驱动认养一头牛稳步迈向更广阔的国民市场。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

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FAQ回顾

认养一头牛2025年的营收和增长情况如何？

认养一头牛2025年营收已突破70亿元，相较于2024年超50亿元的营收保持了稳健的增长态势。

认养一头牛的全产业链具体包括哪些布局？

其全产业链布局包括全国10座奶牛牧场和4座肉牛牧场，奶牛存栏超10万头，奶源自给率稳定在95%以上，并拥有2座乳制品工厂和1座肉牛屠宰加工场。

认养一头牛在哪些细分产品领域建立了市场优势？

根据沙利文报告，认养一头牛的A2β-酪蛋白牛奶系列连续三年全国销售额第一，品牌已构建覆盖常温奶、低温奶、奶粉、冰淇淋、牛肉等品类的立体产品矩阵。

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