2026美通社新传播年度论坛将于1月在沪举办

The 2026 PR Newswire New Communication Annual Forum will be held on January 15, 2026, in Shanghai, themed "Rethink • Reshape: Intelligent Communication for the Future," focusing on practical insights into the transformation of the communication industry. Key highlights include:

1. Agenda: Features keynotes like "PR Reboot: Making Corporate Voices a Trusted 'Growth Engine' in the Era of Intelligent Communication," sharing ways to enhance credibility and practical skills; and panel discussions such as "2026: What Kind of Communication World Will We Face?" exploring future trends and strategies.

2. Speaker Lineup: Brings together experts like Zhao Jia, Deputy Editor-in-Chief of Yicai, and Zhai Yujia, General Manager of Brand Marketing at Trip.com Group, offering frontline experience from media and corporate perspectives.

3. Industry Insights: Highlights the restructuring of the communication ecosystem from 2022-2025, with marketing shifting from traffic acquisition to mindshare, and AI technology becoming infrastructure to help build warmer communication models.

4. Registration: Sign-up is now open via PR Newswire’s official website and WeChat account for updates and participation.

The forum offers brand-focused content covering brand marketing, globalization strategies, and cultural upgrades. Key takeaways:

1. Brand Marketing in Practice: The keynote "PR Reboot: Making Corporate Voices a Trusted 'Growth Engine'" shares how credible communication drives growth; the panel "The Age of Exploration: Strategies and Practices for Brand Globalization" analyzes real-world overseas market cases.

2. Globalization and Cultural Upgrades: The keynote "From Tactics to Strategy: The Cultural Upgrade Path for Global Brands" explores integrating local culture to enhance product appeal, with insights from executives like Zhai Yujia of Trip.com Group.

3. Consumer Trends and User Behavior: Background analysis shows marketing shifting to value resonance and mindshare, with AI as infrastructure helping brands align with user needs; the keynote "New Paradigms in Global Communication Under the AI Wave" discusses AI’s impact on user behavior and product development.

4. Corporate Case Studies: Leaders like Yao Hui, Marketing Director at Kunlun Tech, and Rong Yan, Global Brand Director at Sany Group, share strategies on channel building and price competition.

The forum provides sellers with growth opportunities, risk mitigation, and learning points. Key insights:

1. Market Opportunities and Demand Shifts: The panel "Strategies and Practices for Brand Globalization" analyzes growth markets and consumer demand changes, such as opportunities from cultural upgrades; the keynote "New Paradigms in Global Communication Under the AI Wave" reveals AI-driven global demand.

2. Risk Management: The keynote "Challenges and Opportunities in Media Communication in the Intelligent Era" addresses risks like trust crises and offers countermeasures; background notes highlight both positive and negative impacts of ecosystem restructuring.

3. Business Models and Collaboration: The panel "2026: What Kind of Communication World Will We Face?" explores new partnership models and support policies, such as cross-company collaboration; speakers include industry association representatives like Lü Dapeng, Vice President of CPRS, sharing policy insights.

4. Opportunity Alerts: The forum itself serves as a platform for partnership leads, with registration open for real-time updates.

For factories, the forum focuses on product design, digitalization, and business opportunities. Key points:

1. Product Design Needs: The keynote "From Tactics to Strategy: The Cultural Upgrade Path for Global Brands" shares how to optimize design based on local culture for brand upgrades; speakers like Rong Yan of Sany Group provide manufacturing case studies.

2. Business Opportunity Mining: The panel "The Age of Exploration: Strategies and Practices for Brand Globalization" analyzes product and production opportunities in global markets, including overseas demand shifts.

3. Digital and E-commerce Insights: Background analysis notes AI as infrastructure aiding digital communication; the keynote "New Paradigms in Global Communication Under the AI Wave" discusses implications for e-commerce and channel development.

4. Risk Response: The keynote "Challenges and Opportunities in Media Communication in the Intelligent Era" highlights risks like communication challenges and offers mitigation strategies for factories.

The forum emphasizes industry trends, new technologies, and solutions for service providers. Highlights:

1. Technology Frontiers: The keynote "New Paradigms in Global Communication Under the AI Wave" delves into how AI reshapes communication to solve client pain points; "Challenges and Opportunities in Media Communication in the Intelligent Era" covers new tech applications.

2. Industry Trends: Background insights show deep ecosystem restructuring, with marketing moving toward mindshare and value resonance, offering new paradigms for service providers; the panel "2026: What Kind of Communication World Will We Face?" forecasts trends like digital transformation.

3. Client Pain Points and Solutions: The speech "PR Reboot: Making Corporate Voices a Trusted 'Growth Engine'" shares ways to address trust issues in communication; speakers like Wang Jia, VP of PR Newswire China, provide audience expansion strategies.

4. Case Studies: Executives like Zhai Yujia of Trip.com Group share experiences in solving client challenges.

The forum offers insights into platform needs and operational management. Key takeaways:

1. Business Demand Analysis: The panel "The Age of Exploration: Strategies and Practices for Brand Globalization" explores brand needs like overseas collaboration; the keynote "New Paradigms in Global Communication Under the AI Wave" analyzes platform responses to AI-driven globalization.

2. Platform Best Practices: Agenda items like the keynote "PR Reboot: Making Corporate Voices a Trusted 'Growth Engine'" share operational tips, such as building credible communication mechanisms; "Challenges and Opportunities in Media Communication in the Intelligent Era" provides risk avoidance methods.

3. Partnership and Operations: The forum itself demonstrates招商 opportunities through registration and speaker lineups; guests like Yue Qi, Chief Product Officer of National Business Daily, share product operation experiences.

4. Risk Mitigation: Background notes warn of ecosystem restructuring risks, with panels offering strategic responses.

The forum provides researchers with industry movements, new questions, and insights. Key points:

1. Industry Dynamics: Background analysis covers the 2022-2025 communication ecosystem restructuring, the shift to mindshare in marketing, and AI as infrastructure; the panel "2026: What Kind of Communication World Will We Face?" predicts future trends.

2. Emerging Issues: The keynote "Challenges and Opportunities in Media Communication in the Intelligent Era" raises issues like AI’s impact; "New Paradigms in Global Communication Under the AI Wave" discusses globalization challenges such as cultural conflicts.

3. Policy Implications: Speakers include association representatives like Lü Dapeng of CPRS, sharing policy advice; keynotes like "From Tactics to Strategy: The Cultural Upgrade Path for Global Brands" offer business model insights, including cultural policies.

4. Academic Perspectives: Research-oriented guests like Lü Dapeng, Dean of Renmin University’s State-Owned Enterprise Image Institute, share analyses on communication transformation paths and future opportunities.