QuestMobile最新数据：闲鱼00后用户月活达4361万增速47.1%超过所有综合电商平台

作者：龚作仁文章来源：Laborer

2025-12-10 13:41

作者：龚作仁文章来源：Laborer

2025-12-10 13:41

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总：闲鱼00后用户数据亮眼，消费模式新颖独特。

1. 月活跃用户规模达4361万，同比增长47.1%，在电商平台中排名第四，增速超过所有综合平台。

2. 00后作为移动互联网原住民，月均使用时长217.6小时，次数3296.7次，同比增长3.7%和4%，高于全网平均水平。

3. 消费特点包括循环消费和情绪消费，后者为自我精神充电和积累社交资产，构成完整价值体系。

4. 谷子经济爆发，闲鱼作为入口，谷子交易额创新高，国风谷子销量暴涨167%；潮玩交易额涨超300%，消费人数增43.4%，人均单次消费218元。

总：00后消费趋势揭示品牌营销和产品研发新机遇。

1. 消费趋势：00后热衷情绪消费和循环消费，为社交资产积累，显示用户行为偏好精神充电。

2. 品牌渠道建设：闲鱼作为年轻人兴趣入口，谷子经济核心驱动，国风谷子销量涨167%，提供渠道合作机会。

3. 产品研发启示：针对潮玩盲盒与IP文化需求，如潮玩交易额增超300%，人均消费218元，可开发相关产品。

4. 用户行为观察：00后互联网使用深度高，月均时长217.6小时，显示数字化消费潜力。

总：00后市场增长带来消费机会和可学习商业模式。

1. 增长市场：谷子经济爆发，闲鱼平台谷子交易额创新高，潮玩交易额涨超300%，消费人数增43.4%，显示高需求领域。

2. 机会提示：情绪消费和循环消费兴起，为社交资产积累，提供新销售切入点，如国风谷子销量暴涨167%。

3. 可学习点：闲鱼作为入口的成功模式，可借鉴合作方式进入00后市场。

4. 正面影响：00后月活增速47.1%，高于行业，提示电商平台需优化用户体验以抓住机会。

总：00后消费需求推动产品生产和商业机会创新。

1. 产品生产需求：谷子经济核心，国风谷子销量暴涨167%，潮玩交易额增超300%，显示对潮玩盲盒和IP文化产品的旺盛需求。

2. 商业机会：谷子交易额新高，人均单次潮玩消费218元，提供高增长领域切入机会。

3. 推进电商启示：闲鱼平台作为入口的成功，启示工厂需通过数字化渠道如电商平台拓展市场。

4. 设计需求：针对00后情绪消费特点，如社交资产积累，可开发相关定制化产品。

总：行业发展趋势指向00后消费行为和新技术应用。

1. 行业趋势：00后驱动谷子经济兴起，潮玩交易额涨超300%，消费人数增43.4%，显示情绪消费和循环消费成为主流。

2. 客户痛点：00后用户需求不满足于传统购物，需解决方案满足精神充电和社交资产积累的痛点。

3. 解决方案：基于闲鱼平台模式，开发服务如数字化工具支持谷子经济或潮玩领域。

4. 新技术启示：00后互联网使用深度高，月均时长217.6小时，提示需整合新技术提升用户体验。

总：闲鱼在00后市场表现突出，提供平台运营和招商启示。

1. 平台最新做法：月活跃用户4361万，增速47.1%排名第四，显示成功抓住00后用户。

2. 平台招商机会：谷子经济核心，国风谷子销量暴涨167%，潮玩交易额增超300%，提供招商方向如引入相关商家。

3. 运营管理：需优化用户体验以支持情绪消费和循环消费，如社交资产积累功能。

4. 风向规避：00后消费模式变化，提示平台需关注风险如需求波动，但机会在于高增长领域。

总：00后消费模式揭示产业新动向和商业模式创新。

1. 产业新动向：谷子经济成为核心驱动力，潮玩交易额涨超300%，国风谷子销量暴涨167%，显示新兴消费领域兴起。

2. 新问题：情绪消费为社交资产积累，可能引发社会影响问题，如消费行为的社会化趋势。

3. 商业模式：闲鱼作为循环消费平台的成功，提供启示如整合情绪消费和IP文化模式。

4. 政策法规启示：00后互联网使用深度高，月均时长217.6小时，提示需政策支持数字消费健康发展。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Xianyu's Gen Z user data shows impressive growth with unique consumption patterns.

1. Monthly active users reached 43.61 million, up 47.1% YoY, ranking fourth among e-commerce platforms with growth exceeding all comprehensive platforms.

2. As digital natives, Gen Z users average 217.6 hours monthly usage time and 3,296.7 sessions, up 3.7% and 4% YoY, surpassing overall internet averages.

3. Consumption features circular economy spending and emotional consumption for mental recharge and social capital accumulation, forming a complete value system.

4. The 'Guzi' economy booms with Xianyu as key entry point - Guzi transaction value hit record highs, Chinese-style Guzu sales surged 167%;潮玩transaction value rose over 300% with 43.4% more buyers spending 218 RMB per transaction.

Gen Z consumption trends reveal new opportunities for brand marketing and product development.

1. Consumption trends: Gen Z favors emotional consumption and circular economy spending for social capital accumulation, indicating preference for mental recharge.

2. Channel strategy: Xianyu serves as youth interest gateway and Guzi economy driver, with Chinese-style Guzi sales up 167%, offering partnership opportunities.

3. Product development: Respond to demand for潮玩blind boxes and IP culture products, as潮玩transaction value grew over 300% with 218 RMB per capita spending.

4. User behavior: Gen Z's deep internet engagement (217.6 hours monthly) signals digital consumption potential.

Gen Z market growth presents consumption opportunities and learnable business models.

1. Growth markets: Guzi economy explosion with record transaction value on Xianyu,潮玩sales up over 300% and buyers increased 43.4%, indicating high-demand sectors.

2. Opportunities: Rising emotional consumption and circular economy spending for social capital accumulation offer new sales entry points like Chinese-style Guzi's 167% surge.

3. Learnings: Xianyu's successful gateway model provides replicable cooperation methods for Gen Z market entry.

4. Positive impact: Gen Z MAU growth of 47.1% outperforms industry, suggesting e-commerce platforms must optimize user experience to capture opportunities.

Gen Z consumption demands drive product innovation and business opportunities.

1. Production needs: Guzi economy core demand shows with Chinese-style Guzi sales up 167% and潮玩transaction value rising over 300%, indicating strong demand for潮玩blind boxes and IP culture products.

2. Business opportunities: Record Guzi transaction value and 218 RMB per capita潮玩spending present high-growth sector entry points.

3. E-commerce启示: Xianyu's successful gateway model suggests factories need digital channel expansion through e-commerce platforms.

4. Design requirements: Develop customized products addressing Gen Z's emotional consumption characteristics like social capital accumulation.

Industry trends point to Gen Z consumption behavior and new technology applications.

1. Industry trends: Gen Z drives Guzi economy growth with潮玩transaction value up over 300% and buyers increased 43.4%, making emotional/circular consumption mainstream.

2. Client pain points: Gen Z demands exceed traditional shopping, requiring solutions for mental recharge and social capital accumulation needs.

3. Solutions: Develop digital tools supporting Guzi economy or潮玩sectors based on Xianyu's platform model.

4. Technology启示: Gen Z's deep internet usage (217.6 hours monthly) indicates need for integrated technologies to enhance user experience.

Xianyu's standout Gen Z market performance offers platform operation and merchant recruitment insights.

1. Platform performance: 43.61 million MAU with 47.1% growth ranking fourth demonstrates successful Gen Z user acquisition.

2. Merchant opportunities: Guzi economy core status with Chinese-style Guzi sales up 167% and潮玩transaction value rising over 300% guides merchant recruitment direction.

3. Operations: Optimize user experience to support emotional/circular consumption like social capital accumulation features.

4. Risk management: Gen Z consumption pattern changes require monitoring demand fluctuations, though opportunities lie in high-growth sectors.

Gen Z consumption patterns reveal industry shifts and business model innovations.

1. Industry trends: Guzi economy emerges as core driver with潮玩transaction value up over 300% and Chinese-style Guzi sales surging 167%, indicating new consumption sectors.

2. New issues: Emotional consumption for social capital accumulation may cause societal impacts like consumption behavior socialization trends.

3. Business models: Xianyu's successful circular consumption platform offers启示for integrating emotional consumption with IP culture models.

4. Policy implications: Gen Z's deep internet usage (217.6 hours monthly) suggests need for policies supporting healthy digital consumption development.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

12月9日，第三方数据机构QuestMobile发布《2025“00后”用户消费洞察报告》，显示闲鱼00后月活跃用户规模达到4361万，仅次于淘宝、京东、拼多多，在移动购物行业排名第四，且00后月活增速达到47.1%，增速超过所有综合电商平台。

报告显示，截至2025年10月，全网移动互联网00后月度活跃用户规模达到1.79亿，同比增长了10.1%，在全网用户中的占比达到14%。作为移动互联网原住民，00后的互联网使用深度高于其他人群，月度人均使用时长和人均使用次数分别达到217.6小时和3296.7次，同比分别增长了3.7%和4%，明显高于全网用户平均水平。

00后用户在移动互联网的消费模式呈现出新特点。他们的电商消费不满足于购物，还热衷循环消费和情绪消费。“00后”情绪消费既为自我精神充电，也为积累圈层社交资产，构成其完整的价值满足体系。

报告还指出，“00后”是“谷子经济”的核心驱动力，尤其对潮玩盲盒与IP文化具有强烈兴趣与高消费潜力。作为年轻人兴趣消费的第一入口，闲鱼今年迎来了谷子消费和潮玩消费的爆发式增长。今年一季度谷子交易额创历史新高，国风谷子销量暴涨167%；二季度潮玩交易额涨超300%，月均潮玩消费人数同比增长43.4%，人均单次潮玩消费金额达218元。

注：文/龚作仁，文章来源：Laborer，本文为作者独立观点，不代表亿邦动力立场。

【版权提示】亿邦动力倡导尊重与保护知识产权。未经许可，任何人不得复制、转载、或以其他方式使用本网站的内容。如发现本站文章存在版权问题，烦请提供版权疑问、身份证明、版权证明、联系方式等发邮件至run@ebrun.com，我们将及时沟通与处理。

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FAQ回顾

闲鱼00后用户月活跃用户规模和增速是多少？

根据QuestMobile报告，截至2025年10月，闲鱼00后月活跃用户规模达4361万，在移动购物行业排名第四，其月活增速为47.1%，超过所有综合电商平台。

00后用户在移动互联网的消费模式有哪些特点？

00后用户不满足于单纯购物，热衷循环消费和情绪消费。情绪消费既为自我精神充电，也为积累圈层社交资产，构成其完整的价值满足体系。

闲鱼上的谷子经济和潮玩消费增长情况如何？

闲鱼今年迎来谷子消费和潮玩消费爆发，一季度谷子交易额创新高，国风谷子销量增167%；二季度潮玩交易额涨超300%，月均消费人数增43.4%，人均单次消费达218元。

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