最全赛事指南丨第十七届虎啸奖征赛全面开启！

The 17th Hooxiao Awards are now open, offering opportunities and practical information for brand marketing digitalization.

The competition cycle includes five stages: submission period, online judging, offline judging, gold award defense, and the awards ceremony. Participants must submit entries via case.hooxiao.com between November 28, 2025, and March 20, 2026.

Awards are divided into five categories—Marketing Cases, Creative Works, E-commerce & Performance Marketing, Technology Products, and Organizations & Individuals—with over 100 subcategories. Submission rules are strict: Marketing Cases allow up to 1 comprehensive and 2 single entries; Creative Works and E-commerce & Performance Marketing allow up to 2 categories each; Technology Products and Organizations & Individuals allow 1 category each.

The competition provides value through trend insights (new tracks like ESG social marketing, overseas marketing, and local services), professional capability enhancement (Zhixiaohu 2.0 model offers full-chain services), and resource networking (online/offline events foster collaboration), helping improve case quality and expand channels.

The Hooxiao Awards focus on brand marketing and consumer trends, helping brands showcase their strengths.

The theme "Building a Community of Commercial Civilization" emphasizes ecosystem development, with new tracks like ESG social marketing, overseas marketing, and local services aligning with business directions and reflecting shifts in consumer behavior.

The professional capability platform features the Zhixiaohu 2.0 model, a self-evolving vertical AI for digital marketing that covers the entire process from demand to results, supporting product R&D and strategy optimization to enhance competition efficiency.

The resource networking platform facilitates brand channel development and partnerships through case showcases and offline events, enabling brands to integrate into the industry ecosystem and gain cutting-edge knowledge.

The competition interprets growth markets and collaboration opportunities, offering strategies for market response.

The submission period runs from November 28, 2025, to March 20, 2026, open to brands, agencies, and tech service providers via case.hooxiao.com. New tracks like ESG and overseas marketing present growth potential amid changing consumer demands.

Collaboration is enabled through the resource networking platform, which hosts offline events like award guidance sessions with past winners to share insights, foster partnerships, and mitigate risks via rigorous judging.

Key takeaways include using Zhixiaohu 2.0 to improve entry efficiency and the nomination system for Organizations & Individuals reducing submission burden, leading to industry recognition and expanded channels.

The competition highlights product innovation and e-commerce opportunities, driving digital practices.

The Technology Products category encourages factory innovation, allowing up to 1 submission, with requirements for product design and R&D. Zhixiaohu 2.0, as a self-evolving system, can optimize production processes.

The E-commerce & Performance Marketing category offers commercial opportunities for factories to showcase digital practices, aligning with new tracks like local services that reflect consumer trends.

Digital transformation is supported by the professional capability platform’s full-chain services, including private deployment options, while the resource platform helps expand partnerships for mutual benefit.

Industry trends and new technologies are key focuses, addressing client pain points.

Zhixiaohu 2.0 evolves from a single tool to a self-evolving vertical AI for digital marketing, covering the full demand-to-results chain and providing solutions like strategy support and efficiency gains, with future versions refining fine-tuning mechanisms.

Industry trends are reflected in new tracks like ESG social marketing and overseas marketing, indicating market shifts. The resource platform solves connectivity issues through case sharing and offline events.

Participation offers access to前沿 knowledge, such as trend insights and annual benchmark team awards, helping service providers demonstrate expertise and expand collaborations.

Platform needs and operational management are central, offering partnership opportunities and risk mitigation.

Business demands are met through participation; platform operators can explore partnership info via case.hooxiao.com. The competition includes strict judging stages (online/offline), with management showcasing cases through hybrid events.

Latest practices include the resource platform hosting events to foster collaboration and new tracks like local services aligning with platform directions, while risks are mitigated via authoritative judging and nominations (e.g., Organizations & Individuals).

Partnership opportunities open during the submission period for brands, agencies, etc., with resource connectivity aiding ecosystem expansion and synergistic growth.

Industry movements and business models are emphasized, providing policy insights.

The theme "Building a Community of Commercial Civilization" promotes industry synergy, reflecting emerging issues like ESG social marketing and overseas marketing, with new tracks showcasing business model innovation.

Zhixiaohu 2.0, as a tech product, demonstrates the optimization of vertical AI implementation, serving as a case study of industry trends. Policy insights relate to ecosystem building, such as resource platforms enabling multi-stakeholder benefits.

Researchers can analyze new tracks and annual benchmark awards from the trend insight platform for business model data, with participation offering case study opportunities to inform regulatory recommendations.