向 AI 要“增长确定性”！第九届营销科学大会将于 11 月 19 日在上海启幕

This Marketing Science Conference focuses on AI-driven marketing growth, offering practical insights and learning opportunities.

1. Three Key Highlights: Trend analysis explores how Agentic AI is reshaping marketing logic to identify future opportunities; Trusted implementation addresses AI hallucinations and data security concerns, ensuring traceable decision-making; Hands-on experience through ten exhibition booths showcases end-to-end marketing tools for solving practical challenges.

2. Participation Value: The event gathers global experts for high-value idea exchange; scanning the QR code to register provides one-stop access to new technologies and unlocks growth certainty.

The conference delves into AI's impact on brand marketing, covering consumer trends and new technology applications.

1. Brand Strategy Innovation: Agentic AI redefines B2B and B2C marketing logic, helping brands precisely target growth areas; Trusted solutions counter AI hallucinations with factual data to enhance decision reliability.

2. Consumer Behavior Insights: Trend analysis reveals new marketing directions, driving product development aligned with consumer trends; Exhibition booths cover creative generation to performance evaluation, applicable to channel building and pricing optimization.

The conference highlights growth opportunities and risk mitigation in AI-driven marketing.

1. Opportunity Alert: Agentic AI drives shifts in consumer demand, enabling new business models like trusted agents; Hands-on exhibits demonstrate practical scenarios for learning partnerships and support policies.

2. Risk Avoidance: Trusted implementation addresses industry pain points like unpredictable AI outcomes and data security; Trend analysis helps navigate positive or negative impacts to seize growth certainty.

The conference reveals commercial opportunities and product design insights for factories in digital transformation.

1. Digital Inspiration: Agentic AI trends highlight e-commerce and digital potential, optimizing production processes; Trusted implementation offers practical pathways for design inspiration.

2. Practical Application: Exhibition booths cover full-chain scenarios to stimulate manufacturing innovation; Trend analysis identifies industry shifts, presenting opportunities like data-driven reliable solutions.

The conference focuses on industry trends and client pain point solutions.

1. Technology Evolution: Agentic AI drives advancements like multimodal interaction; Trusted implementation solves core issues such as uncontrollable outcomes with transparent decision-making.

2. Client Needs Alignment: Trend analysis uncovers new marketing logic matching client challenges; Exhibits provide end-to-end tool displays from data insights to campaign execution.

The conference explores platform needs and innovative operational practices.

1. Platform Updates: Media platforms emphasize value management, while trusted solutions meet demands for reliable decisions; Exhibits offer insights into merchant recruitment and operations.

2. Issue Mitigation: Trend analysis helps platforms avoid directional risks; Trusted agent practices strengthen management through transparent decision-making and data utilization.

The conference investigates industry shifts and policy implications.

1. Emerging Research Topics: AI hallucinations and data security pain points inform regulatory recommendations; Trusted implementation suggests practical pathways.

2. Business Model Trends: Agentic AI reshapes marketing production relationships, enabling studies on transparent decision-making; Trend analysis of B2B/B2C transformations provides academic case studies.