跨境会展全是服务商？这次 BrandTech带着18国的核心资源来了

The 2025 BrandTech Shenzhen Summit offers cross-border practitioners actionable strategies to overcome growth bottlenecks.

1. Agenda: Focuses on three key regions—Europe, Japan/Korea, and global growth—covering localized insights and multi-platform strategies.

2. Direction & Opportunities: Gain localized insights to avoid common pitfalls and accurately match market demands and competitive landscapes.

3. Resource Connections: Access overseas platform onboarding, distribution channels, and payment/logistics services in one stop, such as JD Worldline's session on payment-driven trust in Europe.

4. Networking: Evening After Party facilitates international connections and direct interaction with global e-commerce decision-makers.

Event Details: December 4th in Shenzhen; scan the QR code to register and access resources.

BrandTech Summit supports brands in global expansion and localized marketing.

1. Channel Development: European sessions (e.g., JD Joybuy) analyze how Chinese brands can enter European e-commerce markets and tap into retail opportunities.

2. Consumer Trends: Japan/Korea sessions dissect local e-commerce ecosystems to align brands with regional demand and avoid missteps.

3. Brand Building: Global growth sessions feature international brands discussing long-term brand strategies, with direct access to distribution channels and service partners.

4. User Behavior: Leveraging multi-platform trends, the summit provides localized intelligence to help brands integrate into global retail systems.

The summit deciphers post-Amazon growth markets and implementable strategies for sellers.

1. Demand & Opportunities: Europe and Japan/Korea sessions offer localized insights to mitigate risks like misjudging consumer trends or competition.

2. Growth Strategies: Global growth sessions feature Amazon experts sharing VC insights and multi-channel marketing logic to capitalize on multi-platform opportunities.

3. Partnerships & Resources: Facilitate platform onboarding, distribution collaborations, and connections with payment/logistics providers (e.g., LianLian Pay for East Asian markets).

4. Risk & Business Models: Address internationalization challenges, with BrandTech models illustrating the shift from mere selling to brand building.

The summit reveals opportunities for supply chain integration and e-commerce transformation.

1. Product Design: Gather feedback from overseas distribution channels to optimize products for diverse market needs.

2. Digital Insights: Global growth sessions (e.g., Amazon CJ affiliate marketing) share multi-channel strategies to enhance e-commerce operations.

3. Business Opportunities: Connect with multinational retailers and platforms via localized solutions in Europe/Japan/Korea sessions, expanding global cooperation networks.

The summit focuses on industry pain points and solution design.

1. Trends: Highlights the shift to multi-platform strategies post-Amazon, with BrandTech cases showcasing direct resource integration models.

2. Technology & Applications: European sessions explore payment innovations driving consumer trust; Japan/Korea sessions discuss cross-border payment solutions like LianLian Pay.

3. Client Pain Points: Address information gaps through one-stop resource matching for logistics/marketing challenges, featuring expert insights on multi-channel strategies.

The event decodes platform recruitment needs and operational trends.

1. Merchant Demands: Global growth sessions (e.g., Amazon VC analysis) respond to seller needs for platform entry and multi-channel support.

2. Platform Strategies: Agenda covers Amazon’s logic and emerging international platforms, guiding operational optimizations.

3. Recruitment & Networking: The summit serves as an international recruitment platform, with evening networking events expanding decision-maker connections to mitigate isolation risks.

The summit provides case studies on industry trends and policy implications.

1. Industry Shifts: Cross-border e-commerce enters a multi-platform "deep water" phase post-Amazon, with BrandTech exemplifying innovative resource integration.

2. Challenges & Barriers: Sessions highlight information asymmetry and localization hurdles, with European/Japan/Korea speakers analyzing retail integration solutions.

3. Business Models & Policy: Roundtables address cross-border opportunities, offering localized wisdom to inform policies supporting international resource collaboration.