快手科技高级副总裁马宏彬：打造产业效率“底层推进器”，引领数智未来

Kuaishou has achieved a major breakthrough in AI innovation, particularly in video generation technology, bringing significant efficiency improvements.

1. Kuaishou's Kling AI model is the world's first large-scale video generation model capable of producing real image-level quality. The 2.5 Turbo version approaches cinematic-grade standards, reducing film production costs to one-tenth and cutting production time by 60%.

2. The model has broad applications, with over 45 million users and partnerships with 20,000 enterprises, covering more than 80% of countries and regions globally.

Its achievements have gained international recognition and industry impact.

1. It was featured at the Busan International Film Festival, Tokyo International Film Festival, and MIPCOM, and was selected as one of the "Top Ten Typical Cases of Innovative Development among Chinese Internet Enterprises in 2025."

2. The technology is driving an efficiency revolution in industries, serving as a new productive force engine for sectors like film, advertising, and more.

Kuaishou's AI technology offers powerful tools and insights for brand marketing and product development.

1. The Kling AI model enhances content quality and user experience in advertising scenarios, empowering brand channel development and pricing strategies.

2. The integration of generative AI into the business ecosystem optimizes content distribution and search functions, reflecting the shift toward digital and intelligent consumer trends.

Collaboration and innovation opportunities are extensive.

1. Kuaishou has served over 20,000 enterprise cases across diverse fields like film and advertising, providing practical references for brands.

2. AI enables deeper observation of user behavior, driving digital intelligence trends and strengthening brand competitiveness in innovative markets.

Kuaishou's platform presents growth opportunities and diverse collaboration models.

1. The Kling AI technology reduces risks and offers positive impacts, such as cutting film production costs by 60% and opening new avenues for event management.

2. Collaboration methods are varied, with partnerships spanning 20,000 global enterprises across scenarios like advertising, highlighting global market opportunities.

Policy support and business model innovation are key.

1. Kuaishou aligns with AI trends and policies like the "Measures for Labeling AI-Generated Content," enhancing compliance management and risk mitigation.

2. The platform has introduced supportive technologies like generative search frameworks, optimizing operations and providing actionable solutions for sellers.

AI technology optimizes production processes and creates business opportunities.

1. The Kling AI model significantly improves product production and design efficiency, reducing film production costs to one-tenth and shortening timelines by 60%, offering insights into digital production advancement.

2. The model serves diverse scenarios like film and game production, providing practical solutions for production and design needs.

Business opportunities and industrial integration are evident.

1. Kuaishou's technology reaches over 80% of global countries and regions, with 20,000 enterprise collaboration cases that can translate into factory orders and innovation insights.

2. Generative AI applications drive industry efficiency revolutions, encouraging factories to adopt e-commerce and digital technologies to reduce risks and enhance competitiveness.

Industry trends and technical solutions are clearly defined.

1. Generative AI technology is rapidly evolving, with Kling AI ranking among the global top tier, addressing client pain points like video production with a 60% cost reduction.

2. Kuaishou has launched technologies like the OneRec recommendation system and G4RL bidding paradigm, offering generative reinforcement learning solutions.

Client pain points and global reach are well-documented.

1. Coverage spans over 80% of countries and regions, serving 45 million users and 20,000 enterprise cases, identifying pain points in scenarios like advertising efficiency.

2. Governance is embedded in technical practices, such as a dual-labeling system, providing service providers with safe and efficient operational references.

Kuaishou's platform optimizes operational management and merchant acquisition strategies.

1. Platform needs are addressed through AI technologies, such as the end-to-end OneRec system and OneSearch framework, enhancing content and business ecosystem efficiency.

2. Governance-integrated technical practices reduce risks, complying with content labeling policies to ensure platform compliance and risk avoidance.

Platform strategies and business enhancements are evident.

1. Kling AI has surpassed 45 million users and 20,000 enterprise collaborations, supporting merchant acquisition activities and user experience upgrades.

2. A comprehensive intelligent system drives a digital ecosystem, doubling operational efficiency through generative AI to meet global market demands.

Industry trends and policy implications are significant.

1. Generative AI is shifting from technical demonstrations to efficiency revolutions, with Kling AI reducing costs by 60% and sparking business model innovation and ecosystem transformation.

2. Governance-embedded technical paradigms offer new solutions, aligning with policies like the "Measures for Labeling AI-Generated Content" and providing compliance mechanisms.

Research value and developmental insights are clear.

1. Kuaishou's technology has won typical case awards for three consecutive years, driven by innovation and governance, raising research topics on societal efficiency leaps.

2. Cases cover over 80% of global regions, highlighting industrial application potential and digital intelligence trends, offering a practical basis for researcher analysis.