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The article outlines Douyin E-commerce Global's key activities and practical insights from the China International Import Expo (CIIE).

1. Event Highlights: During the 8th CIIE, Douyin E-commerce Global showcased 111 international brands across categories like dietary supplements, beauty & personal care, and luxury fashion. It hosted 20 joint livestreams with celebrities and influencers to help consumers discover products. Daily free samples were distributed, and themed country days (e.g., Australia-New Zealand, Japan-Korea) enhanced engagement. The "Cloud CIIE Tour" online event mirrored the offline experience, allowing remote users to shop globally.

2. Sales Data: Over the past year, the platform shipped over 220 million packages, with 140+ brands exceeding ¥100 million in sales and 10,000 products becoming bestsellers. During the 2025 Double 11 period, 105 international brands surpassed ¥10 million in sales, 31 of the top 100 product categories saw over 100% year-on-year growth, and Korean beauty brands grew by 170+, with daily sales exceeding ¥100 million.

3. Practical Tips: Brands can leverage influencer livestreams and store broadcasts to enter China quickly, while consumers can access free benefits and seamless online shopping.

The article reveals how Douyin E-commerce drives brand marketing and aligns with consumer trends.

1. Brand Strategies: The platform builds trust through influencer collaborations (230,000 partners) and origin-tracing livestreams, such as CIIE events with celebrities, helping international brands transcend traditional e-commerce limits. Korean beauty sales surged 170+% YoY, underscoring content marketing efficacy. Store broadcasts emerged as a key growth driver, with 10 new brands hitting ¥10 million in sales solely through this model.

2. Channel Development & Trends: Douyin E-commerce Global offers end-to-end services, from content engagement to fulfillment, meeting diverse consumer needs. Data like 10,000+ bestselling products and daily sales over ¥100 million highlight robust demand for imports, enabling brands to localize via precise traffic.

The article analyzes platform growth opportunities, support policies, and collaboration models.

1. Policy Insights: CIIE featured dedicated consultation desks offering one-on-one onboarding and support, including transparent cross-border trade solutions. Sales data—220 million packages, 140+ brands exceeding ¥100 million annually, and 31 top categories growing >100% YoY—demonstrates market potential for sellers.

2. Consumer Shifts & Opportunities: Diverse user behavior fuels demand (e.g., 170% Korean beauty growth). Sellers should prioritize influencer partnerships (230,000 collaborators) and store broadcasts, which enabled new brands to reach ¥10 million rapidly. Initiatives like the "Cloud CIIE Tour" extend reach, while free perks attract traffic.

The article highlights product demand and commercial opportunities.

1. Product Design Insights: Strong growth in beauty & personal care (170% surge for Korean brands) and popularity of dietary supplements and luxury goods, with 10,000+ products achieving million-yuan sales, suggest factories should optimize designs for high-demand categories. Localization opportunities arise from diverse consumer preferences.

2. Digital Opportunities: Douyin E-commerce Global facilitates international brand entry, with new brands quickly hitting ¥10 million in sales. Factories can leverage digital channels for partnerships, while 220 million packages shipped indicate e-commerce momentum, urging factories to adopt digital integration.

The article discusses cross-border e-commerce trends and solutions.

1. Industry Trends: Content-driven commerce accelerates import growth, with influencer livestreams (230,000 partners) and store broadcasts becoming mainstream. Data like 140+ brands surpassing ¥100 million in sales and daily revenues over ¥100 million reflect rising localization demand.

2. Client Pain Points & Solutions: End-to-end services address cross-border concerns (e.g., after-sales issues) via transparent logistics. Innovations like the "Cloud CIIE Tour" expand reach, helping brands overcome remote challenges.

The article details platform practices and management strategies.

1. Demand & Initiatives: CIIE consultation desks provided tailored onboarding support. Operational efficiency is evident from store broadcasts driving new brands to ¥10 million sales and influencer collaborations (230,000 partners) boosting trust. Shipment volumes of 220 million packages confirm platform growth.

2. Merchant Acquisition & Risk Mitigation: Events like free giveaways and themed days attract brands, while the "Cloud CIIE Tour" broadens outreach. End-to-end services mitigate cross-border risks (e.g., delivery issues), enhancing transparency.

The article explores industry shifts and business model innovations.

1. Industry Dynamics: Douyin E-commerce Global serves as a gateway for international brands, fueling consumption upgrades (e.g., 220 million packages shipped), though cross-border concerns are addressed via integrated services. The rise of influencer livestreams and store broadcasts reflects new commercial trends.

2. Policy & Model Innovations: CIIE support policies advocate for digital trade facilitation (e.g., transparent logistics). Business model innovations span content-to-sales workflows, such as origin-tracing livestreams that disrupt traditional e-commerce and aid brand localization.