收入同比增长20% 美丽田园发布2024全年财报

作者：张从容文章来源：亿邦动力

2025-03-31 10:49

作者：张从容文章来源：亿邦动力

2025-03-31 10:49

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总：美丽田园2024年财报关键业绩增长显著。

1.总收入25.72亿元，同比增长19.91%，显示公司整体扩张势头强劲。

2.毛利11.90亿元，增长21.79%，毛利率46.30%提升0.7个百分点，反映盈利能力增强。

3.净利润2.52亿元，增长9.71%，经营利润3.22亿元，增长10.48%，表明经营效率提升。

总：用户参与度和服务亮点突出。

1.直营门店活跃会员13.7万，同比增长46.29%，客流151.77万，增长20.42%，体现高用户粘性和实操增长策略。

2.亚健康医疗服务收入2.01亿元，增长98.92%，成为最大增长点。

3.美容和保健服务收入14.43亿元，增长20.91%，提供稳定贡献。

总：消费趋势和用户行为变化提供品牌启示。

1.亚健康医疗服务收入增长98.92%，毛利增长147.94%，毛利率58.20%提升11.5个百分点，反映消费者健康意识提升和新兴需求。

2.美容和保健服务收入增长20.91%，毛利增长24.40%，毛利率40.70%提升1.1个百分点，显示传统服务持续吸引力。

3.会员增长46.29%，客流增长20.42%，表明品牌忠诚度高，用户行为向体验式消费倾斜。

总：服务毛利率分化影响品牌策略。

1.医疗美容服务收入增长9.28%，但毛利率52.30%下降1.5个百分点，连续四年下滑，提示价格竞争和产品研发挑战。

2.整体业绩疫情后恢复，2024创新高，说明品牌韧性，可借鉴渠道建设。

总：市场机会和风险提示显著。

1.亚健康医疗服务收入增长98.92%，是高速增长市场，提供新兴合作和扩张机会。

2.美容和保健服务稳定增长20.91%，消费需求变化显示可持续性。

3.医疗美容服务毛利率连续四年下降，存在利润压力风险，需应对措施。

总：可学习点和商业模式启示。

1.疫情后业绩恢复，2023年增长延续至2024年创新高，展示事件应对韧性。

2.直营门店模式成功，会员增长46.29%，客流增长20.42%，提供最新运营模式参考。

3.服务收入结构分化，亚健康占比提升，提示需求层面变化，可优化产品组合。

总：产品服务需求揭示商业机会。

1.亚健康医疗服务收入增长98.92%，毛利增长147.94%，需求激增，提供生产和设计机会。

2.美容和保健服务收入增长20.91%，毛利增长24.40%，显示稳定需求，可拓展产品线。

3.医疗美容服务收入增长9.28%，但毛利率下降，提示利润压力，需成本控制启示。

总：整体业绩增长提供电商整合潜力。

1.总收入增长19.91%，会员和客流高增长，反映市场扩张，可能推进数字化服务。

2.疫情后恢复历程，2022年下滑后2024创新高，启示线下服务韧性，可结合电商优化。

总：行业发展趋势和客户痛点明显。

1.亚健康医疗服务收入增长98.92%，成为新趋势，反映行业向健康领域转移。

2.服务收入结构变化，亚健康占比提升，毛利率58.20%高增长，提供解决方案方向。

3.医疗美容服务毛利率连续四年下降至52.30%，是客户痛点，需创新服务模式。

总：业绩恢复展示行业韧性。

1.疫情冲击导致2022年下滑，但2023年恢复，2024创新高，显示外部风险应对启示。

2.会员增长46.29%，客流增长20.42%，表明用户需求提升，可开发新技术整合服务。

总：用户需求增长对平台整合有启示。

1.活跃会员13.7万，增长46.29%，客流151.77万，增长20.42%，显示高服务需求，可能对平台招商和运营管理有需求。

2.多样化服务如亚健康收入增长98.92%，美容增长20.91%，医疗美容增长9.28%，提示平台需规避单一风险，优化风向。

总：业绩波动提供风险规避参考。

1.2022年疫情导致下滑，2024年恢复创新高，说明外部事件影响，平台需制定应对措施。

2.医疗美容毛利率连续下降，存在利润压力，平台需关注合作方式，确保可持续性。

总：产业新动向和新问题突出。

1.亚健康医疗服务收入增长98.92%，毛利增长147.94%，是新动向，反映产业向健康领域转型。

2.医疗美容服务毛利率连续四年下降至52.30%，是新问题，需研究原因和商业模式调整。

3.服务收入结构分化，亚健康毛利率提升11.5个百分点，美容提升1.1个百分点，提供政策法规启示。

总：历史业绩和商业模式分析。

1.疫情导致2022年下滑，2023年恢复，2024创新高，显示产业韧性，可建议扶持政策。

2.直营门店模式，会员和客流高增长，提供商业模式研究案例，代表企业美丽田园的成功实践。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

Summary: Beauty Farm's 2024 financial report shows significant key performance growth.

1. Total revenue reached RMB 2.572 billion, a 19.91% year-on-year increase, indicating strong overall expansion momentum for the company.

2. Gross profit was RMB 1.190 billion, up 21.79%, with a gross profit margin of 46.30%, an increase of 0.7 percentage points, reflecting enhanced profitability.

3. Net profit was RMB 252 million, growing 9.71%, while operating profit reached RMB 322 million, up 10.48%, demonstrating improved operational efficiency.

Summary: User engagement and service highlights are prominent.

1. Directly-operated stores had 137,000 active members, a 46.29% YoY increase, and customer traffic reached 1.5177 million, up 20.42%, reflecting high user stickiness and effective growth strategies.

2. Sub-health medical service revenue was RMB 201 million, surging 98.92%, becoming the largest growth driver.

3. Beauty and wellness service revenue was RMB 1.443 billion, increasing 20.91%, providing a stable contribution.

Summary: Shifting consumption trends and user behavior offer insights for brands.

1. Sub-health medical service revenue grew 98.92%, with gross profit up 147.94% and a gross profit margin of 58.20%, rising 11.5 percentage points, reflecting rising consumer health awareness and emerging demand.

2. Beauty and wellness service revenue increased 20.91%, with gross profit up 24.40% and a gross margin of 40.70%, up 1.1 percentage points, indicating the enduring appeal of traditional services.

3. Member growth of 46.29% and customer traffic growth of 20.42% signal strong brand loyalty and a shift towards experiential consumption.

Summary: Diverging service gross margins impact brand strategy.

1. Medical aesthetic service revenue grew 9.28%, but its gross margin fell 1.5 percentage points to 52.30%, declining for the fourth consecutive year, hinting at price competition and R&D challenges.

2. Overall performance recovered post-pandemic, hitting a new high in 2024, demonstrating brand resilience and offering lessons in channel development.

Summary: Market opportunities and risks are significant.

1. Sub-health medical service revenue surged 98.92%, representing a high-growth market with opportunities for new partnerships and expansion.

2. Beauty and wellness services grew steadily by 20.91%, with changing demand indicating sustainability.

3. Medical aesthetic service gross margins have declined for four consecutive years, posing a profit pressure risk that requires countermeasures.

Summary: Key learnings and business model implications.

1. Post-pandemic recovery continued from 2023 into 2024, reaching a new high, showcasing resilience in handling disruptions.

2. The directly-operated store model succeeded, with 46.29% member growth and 20.42% traffic growth, offering a reference for modern operational models.

3. Differentiated service revenue structure, with sub-health's rising share, indicates shifting demand layers, suggesting product portfolio optimization.

Summary: Product and service demand reveals commercial opportunities.

1. Sub-health medical service revenue grew 98.92%, with gross profit up 147.94%, indicating surging demand and opportunities for production and design.

2. Beauty and wellness service revenue increased 20.91%, with gross profit up 24.40%, showing stable demand and potential for product line expansion.

3. Medical aesthetic service revenue grew 9.28%, but falling gross margins signal profit pressure, highlighting the need for cost control insights.

Summary: Overall performance growth suggests e-commerce integration potential.

1. Total revenue growth of 19.91%, coupled with high member and traffic growth, reflects market expansion and potential for advancing digital services.

2. The post-pandemic recovery journey, from a 2022 dip to a 2024 peak, illustrates the resilience of offline services and opportunities for e-commerce optimization.

Summary: Industry trends and client pain points are evident.

1. Sub-health medical service revenue surged 98.92%, emerging as a new trend reflecting the industry's shift towards health-oriented services.

2. Changing service revenue structure, with sub-health's increasing share and high 58.20% gross margin, points to solution development directions.

3. Medical aesthetic service gross margins have fallen for four years to 52.30%, representing a client pain point requiring innovative service models.

Summary: Performance recovery demonstrates industry resilience.

1. The pandemic caused a 2022 dip, but recovery in 2023 and a 2024 peak show lessons in managing external risks.

2. 46.29% member growth and 20.42% traffic growth indicate rising user demand, creating opportunities for new technology-integrated services.

Summary: Growing user demand offers insights for platform integration.

1. 137,000 active members (up 46.29%) and 1.5177 million customer visits (up 20.42%) indicate high service demand, potentially driving needs for merchant acquisition and operational management on platforms.

2. Diverse services like sub-health (revenue up 98.92%), beauty (up 20.91%), and medical aesthetics (up 9.28%) suggest platforms should avoid over-reliance on single categories and optimize risk exposure.

Summary: Performance volatility provides risk mitigation references.

1. The 2022 pandemic-induced decline and 2024 recovery to a new high highlight the impact of external events, necessitating platform contingency plans.

2. Consistently declining medical aesthetic gross margins pose profit pressures, requiring platforms to carefully manage partnerships for sustainability.

Summary: New industry dynamics and emerging issues are prominent.

1. Sub-health medical service revenue grew 98.92%, with gross profit up 147.94%, representing a new trend that reflects the industry's transition towards health services.

2. Medical aesthetic service gross margins have fallen for four consecutive years to 52.30%, posing a new research problem requiring analysis of causes and business model adjustments.

3. Differentiated service revenue structures, with sub-health margins up 11.5 pp and beauty margins up 1.1 pp, offer insights for policy and regulatory considerations.

Summary: Historical performance and business model analysis.

1. The pandemic caused a 2022 dip, followed by 2023 recovery and a 2024 peak, demonstrating industry resilience and potential implications for supportive policies.

2. The directly-operated store model, with high member and traffic growth, provides a case study for business model research, exemplified by Beauty Farm's successful practices.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】3月26日，美丽田园发布2024年全年财报。2024年，美丽田园总收入25.72亿元，同比增长19.91%；毛利11.90亿元，同比增长21.79%；毛利率46.30%，对比2023年增长0.7个百分点；净利润2.52亿元，同比增长9.71%；经营利润3.22亿元，同比增长10.48%；本公司拥有人应占利润2.28亿元，同比增长5.94%。

在2021年至2024年的四年间，美丽田园的业绩呈现出一定的波动。其中，2022年，其营收、毛利、净利等关键指标均出现了下滑，这主要是由于疫情冲击，导致线下门店的经营受到较大阻碍。不过，随着疫情形势的缓解，2023年公司收入开始恢复增长，到2024年，其收入达到新的高度。

其中，美容和保健服务收入14.43亿元，同比增长20.91%，毛利5.87亿元，同比增长24.40%，毛利率40.70%，对比2023年增长1.1个百分点；亚健康医疗服务收入2.01亿元，同比增长98.92%，毛利1.17亿元，同比增长147.94%，毛利率58.20%，对比2023年增长11.5个百分点。

医疗美容服务收入9.28亿元，同比增长9.28%，毛利4.86亿元，同比增长6.09%；毛利率52.30%，对比2023年下降1.5个百分点；值得注意的是，医疗美容服务的毛利率已连续4年下降。

客流和会员也迅速增长。2024年，美丽田园直营门店活跃会员人数13.7万，同比增长46.29%；直营门店客流151.77万，同比增长20.42%。

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FAQ回顾

美丽田园2024年财报主要财务数据是什么？

2024年美丽田园总收入25.72亿元，同比增长19.91%；毛利11.90亿元，毛利率46.30%；净利润2.52亿元，同比增长9.71%；直营门店活跃会员13.7万，同比增长46.29%。

美丽田园各业务板块收入表现如何？

美容保健服务收入14.43亿元（增长20.91%），亚健康医疗服务收入2.01亿元（增长98.92%），医疗美容服务收入9.28亿元（增长9.28%）。其中医美服务毛利率连续4年下降至52.30%。

美丽田园2022年业绩下滑的原因是什么？

2022年业绩下滑主要受疫情冲击导致线下门店经营受阻，但2023年起随疫情缓解恢复增长，2024年收入创历史新高。

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2025-03-31 10:39:26