Swisse斯维诗中国市场2024实现同比增长6.9% 占健合集团ANC销售额的64.7%

作者：亿邦动力文章来源：亿邦动力

2025-03-25 18:18

作者：亿邦动力文章来源：亿邦动力

2025-03-25 18:18

邦小白快读

全文速览

本文总结了健合集团2024年业绩报告的核心干货信息。

1. 集团总营收130.5亿元，同比下降6.3%，中国市场贡献最大占66.6%。

2. ANC业务（成人营养与护理）营收67.0亿元，增长8.8%，其中Swisse斯维诗中国市场增长6.9%，占ANC销售额64.7%，在中国线上VHMS市场排名第一，整体第二。

3. PNC业务（宠物营养与护理）营收19.7亿元，增长4.4%，北美市场增长7.1%，Zesty Paws品牌双位数增长，第四季度加速至15.3%。

4. BNC业务（婴幼儿营养与护理）营收43.8亿元，下降，主要因中国超高端奶粉市场挑战和新国标过渡期长，但合生元市场份额从12.4%增至13.3%，派星一段奶粉第四季度零售销售额增长24.7%，双十一GMV增长117%。

Swisse品牌矩阵包括Swisse PLUS+、Swisse Me和Little Swisse，PLUS+增长19.6%；国际市场如澳新增长11.6%，澳洲VHMS市场排名第一；Solid Gold素力高在中国推出高端猫粮产品，占PNC收入14.7%。

本文提供了品牌营销和消费趋势的干货内容。

1. 品牌营销：Swisse构建“Swisse Mega Brand”矩阵，包括科技奢养品牌Swisse PLUS+（抗衰老品类领先，增长19.6%）、年轻化品牌Swisse Me和儿童品牌Little Swisse；Swisse在中国线上VHMS市场稳居第一。

2. 品牌渠道建设：Swisse软糖系列是增长动力，市场份额17.2%；Zesty Paws通过亚马逊线上渠道持续增长，并扩展至山姆会员店、Costco等线下渠道；Solid Gold素力高在中国优化渠道并高端化产品组合。

3. 消费趋势：维生素、草本及矿物补充剂（VHMS）和宠物补充品实现双位数增长，高端产品需求上升，如超高端猫粮“高蛋白免疫双拼猫粮”和营养新品；用户行为显示双十一期间合生元派星一段奶粉新客增长25%。

品牌定位强化：Swisse PLUS+为ANC中国带来双位数收入，Zesty Paws成为美国最受认可宠物补充品品牌之一。

本文揭示了市场机会和应对措施的实用干货。

1. 增长市场：澳新市场Swisse增长11.6%，香港、泰国、印度等多地实现可观增长；北美PNC增长7.1%，Zesty Paws双位数增长；中国VHMS线上市场领先。

2. 政策解读和影响：新国标过渡导致BNC营收下降，需消化旧国标库存和推出新系列（如派星天呵、天护），但合生元市场份额稳步上升。

3. 机会提示：双十一期间合生元派星一段奶粉GMV增长117%，新客增长25%；PNC业务在Costco、PetSmart等渠道扩展带来机遇；VHMS软糖系列是增长动力。

4. 可学习点和风险提示：Solid Gold素力高渠道优化案例可借鉴；风险包括超高端奶粉市场挑战，需注意新国标过渡时间较长；正面影响如Swisse国际市场排名前列（新加坡美容类别第一）。

本文聚焦产品生产和商业机会的干货启示。

1. 产品生产和设计需求：Swisse PLUS+超高端营养品需求强劲，增长19.6%；Solid Gold素力高推出首款超高端猫粮“高蛋白免疫双拼猫粮”和营养新品如奶盖鱼油；合生元派星系列奶粉高端化设计（新派星旗舰、天呵、天护）。

2. 商业机会：宠物补充品增长显著，Zesty Paws北美双位数增长；VHMS品类占比从9.0%跃升至67.7%，提供营养补充品生产机会；中国高端宠物食品占PNC收入14.7%。

3. 推进数字化和电商启示：Swisse在中国线上VHMS市场排名第一，显示电商渠道主导；Zesty Paws通过亚马逊线上销售增长，分销扩展案例可参考；双十一电商促销推动合生元GMV增长117%。

本文提炼行业趋势和解决方案的干货内容。

1. 行业发展趋势：营养补充品占比大幅提升，从十年前9.0%增至2024年67.7%；VHMS和宠物补充品实现双位数增长；全球化趋势明显，Swisse在澳新、新加坡等多地市场领先。

2. 客户痛点：BNC业务面临中国超高端奶粉市场挑战和新国标过渡期长，导致营收下降；市场需应对库存消化和新产品替换问题；竞争加剧如VHMS市场份额排名变动。

3. 解决方案：渠道优化实践，如Solid Gold素力高调整产品组合高端化；品牌矩阵战略（Swisse Mega Brand）应对多元化需求；电商整合（如双十一促销）提升销售，新客增长25%；分销扩展（Zesty Paws进入多平台）缓解增长压力。

本文分析平台需求和运营管理的干货要点。

1. 商业对平台的需求和问题：电商平台如亚马逊是Zesty Paws增长关键渠道；线上平台需求大，Swisse在中国线上VHMS市场第一；新国标过渡引发平台库存管理问题。

2. 平台的最新做法和招商：Zesty Paws扩展线下分销至山姆会员店、Costco、沃尔玛等，提供招商机会；双十一期间平台促销推动合生元GMV增长117%；Solid Gold素力高渠道优化案例。

3. 运营管理和风向规避：Swisse在多个市场排名前列（如澳洲VHMS第一、新加坡美容类别第一），利用市场份额规避风险；PNC业务第四季度增长15.3%，显示季度运营策略；BNC市场份额上升至13.3%，需监控新国标影响。

平台合作方式：如Swisse软糖系列通过分销扩展增长，占市场份额17.2%。

本文探讨产业动向和商业模式的干货洞察。

1. 产业新动向：健合集团业务转型，营养补充品占比从9.0%跃升至67.7%；全球化布局，Swisse在国际市场（澳新、香港等）增长；细分市场兴起，如抗衰老（Swisse PLUS+）、宠物营养（Zesty Paws）。

2. 新问题和政策法规启示：新国标过渡期长导致BNC营收下降，揭示法规对婴幼儿奶粉市场影响；需研究库存消化和产品替换策略；政策可能影响VHMS市场排名变化。

3. 商业模式：多品牌矩阵模式（Swisse Mega Brand），覆盖超高端（PLUS+）、年轻化（Me）、儿童（Little Swisse）；国际化分销模式，如Zesty Paws在北美多渠道扩展；高端化战略（Solid Gold素力高产品组合调整）应对消费升级。

数据支撑：ANC营收占集团51.3%，Swisse中国占ANC销售额64.7%；合生元市场份额增至13.3%，显示市场竞争格局。

声明：快读内容全程由AI生成，请注意甄别信息。如您发现问题，请发送邮件至 run@ebrun.com 。

我是品牌商卖家工厂服务商平台商研究者帮我再读一遍。

Quick Summary

This article summarizes key highlights from Health and Happiness (H&H) Group's 2024 performance report.

1. The group's total revenue reached RMB 13.05 billion, a decrease of 6.3% year-on-year, with the Chinese market contributing the largest share at 66.6%.

2. The Adult Nutrition and Care (ANC) business reported revenue of RMB 6.70 billion, up 8.8%. Within this, the Swisse brand grew 6.9% in China, accounting for 64.7% of ANC sales, ranking first in China's online VHMS market and second overall.

3. The Pet Nutrition and Care (PNC) business generated revenue of RMB 1.97 billion, an increase of 4.4%, with the North American market growing 7.1%. The Zesty Paws brand achieved double-digit growth, accelerating to 15.3% in the fourth quarter.

4. The Baby Nutrition and Care (BNC) business revenue was RMB 4.38 billion, declining primarily due to challenges in China's ultra-premium infant formula market and a prolonged transition period for new national standards. However, Biostime's market share increased from 12.4% to 13.3%, with its Patriot Star Stage 1 formula seeing 24.7% retail sales growth in Q4 and a 117% GMV surge during the Double 11 shopping festival.

The Swisse brand portfolio includes Swisse PLUS+, Swisse Me, and Little Swisse, with PLUS+ growing 19.6%. Internationally, markets like Australia and New Zealand grew 11.6%, with Swisse ranking first in Australia's VHMS market. The Solid Gold brand launched premium cat food products in China, contributing 14.7% to PNC revenue.

This article provides key insights on brand marketing and consumer trends.

1. Brand Marketing: Swisse has built a "Swisse Mega Brand" matrix, including the tech-luxury brand Swisse PLUS+ (leading in anti-aging, up 19.6%), the youth-focused Swisse Me, and the children's brand Little Swisse. Swisse maintains its leading position in China's online VHMS market.

2. Channel Development: Swisse's gummy series is a key growth driver, holding a 17.2% market share. Zesty Paws continues growth via Amazon and is expanding into offline channels like Sam's Club and Costco. Solid Gold is optimizing its channels and premiumizing its product portfolio in China.

3. Consumer Trends: Vitamin, Herbal, and Mineral Supplements (VHMS) and pet supplements achieved double-digit growth, with rising demand for premium products like ultra-premium cat food and new nutritional items. User behavior during Double 11 showed a 25% increase in new customers for Biostime's Patriot Star Stage 1 formula.

Brand positioning is strengthening: Swisse PLUS+ delivers double-digit revenue for ANC in China, and Zesty Paws has become one of the most recognized pet supplement brands in the US.

This article reveals practical insights on market opportunities and strategic responses.

1. Growth Markets: Swisse grew 11.6% in Australia/New Zealand, with significant growth in Hong Kong, Thailand, and India. PNC in North America grew 7.1%, with Zesty Paws achieving double-digit growth. China's online VHMS market remains a leader.

2. Policy Impact: The transition to new national standards contributed to the BNC revenue decline, requiring inventory digestion of old standard products and the launch of new series (e.g., Patriot Star Tianhe, Tianhu). However, Biostime's market share is steadily increasing.

3. Opportunities: During Double 11, Biostime's Patriot Star Stage 1 formula saw GMV surge 117% and new customers increase 25%. PNC expansion into channels like Costco and PetSmart presents opportunities. The VHMS gummy series is a significant growth driver.

4. Learnings & Risks: Solid Gold's channel optimization case is instructive. Risks include challenges in the ultra-premium infant formula market and the prolonged new standards transition. Positive factors include Swisse's leading international rankings (e.g., #1 in Singapore's beauty category).

This article focuses on product manufacturing and commercial opportunities.

1. Production & Design Demand: Strong demand for ultra-premium Swisse PLUS+ supplements, growing 19.6%. Solid Gold launched its first ultra-premium cat food ("High-Protein Immunity Blended Cat Food") and new products like whipped fish oil. Biostime's Patriot Star series features premium designs (new flagship, Tianhe, Tianhu).

2. Commercial Opportunities: Pet supplements show significant growth, with Zesty Paws achieving double-digit growth in North America. The VHMS category's share leaped from 9.0% to 67.7%, indicating production opportunities. Premium pet food contributes 14.7% to PNC revenue in China.

3. Digital & E-commerce Insights: Swisse's #1 ranking in China's online VHMS market highlights e-commerce dominance. Zesty Paws' growth via Amazon and distribution expansion offers a reference case. Double 11 promotions drove a 117% GMV increase for Biostime.

This article distills industry trends and solution-oriented insights.

1. Industry Trends: The share of nutritional supplements has significantly increased, from 9.0% a decade ago to 67.7% in 2024. VHMS and pet supplements achieved double-digit growth. Globalization is evident, with Swisse leading in markets like ANZ and Singapore.

2. Client Pain Points: The BNC business faces challenges in China's ultra-premium infant formula market and a prolonged new standards transition, leading to revenue decline. The market must manage inventory digestion and product replacement. Competition is intensifying, as seen in VHMS market share shifts.

3. Solutions: Channel optimization practices, like Solid Gold's portfolio premiumization. The brand matrix strategy (Swisse Mega Brand) addresses diverse needs. E-commerce integration (e.g., Double 11 promotions) boosts sales, with a 25% new customer increase. Distribution expansion (Zesty Paws on multiple platforms) alleviates growth pressure.

This article analyzes platform requirements and operational management points.

1. Platform Needs & Issues: E-commerce platforms like Amazon are crucial for Zesty Paws' growth. Strong online platform demand is evidenced by Swisse's #1 rank in China's online VHMS market. The new standards transition creates platform inventory management challenges.

2. Platform Strategies & Opportunities: Zesty Paws is expanding offline distribution to Sam's Club, Costco, and Walmart, presenting partnership opportunities. Double 11 platform promotions drove a 117% GMV increase for Biostime. The Solid Gold channel optimization case is noteworthy.

3. Operational Management & Risk Mitigation: Swisse's leading rankings in multiple markets (e.g., #1 in Australia VHMS, #1 in Singapore beauty category) help mitigate risk through market share. PNC's 15.3% Q4 growth indicates effective quarterly strategies. BNC's market share rise to 13.3% requires monitoring of the new standards' impact.

Partnership models: For example, the Swisse gummy series grew through distribution expansion, capturing a 17.2% market share.

This article explores industry movements and business model insights.

1. Industry Trends: H&H Group is undergoing a business transformation, with nutritional supplements' share jumping from 9.0% to 67.7%. Globalization is advancing, with Swisse growing in international markets (ANZ, Hong Kong, etc.). Niche markets are emerging, such as anti-aging (Swisse PLUS+) and pet nutrition (Zesty Paws).

2. New Issues & Regulatory Implications: The prolonged new standards transition led to BNC revenue decline, highlighting regulatory impact on the infant formula market. Research is needed on inventory digestion and product replacement strategies. Policy changes may affect VHMS market rankings.

3. Business Models: The multi-brand matrix model (Swisse Mega Brand) covers ultra-premium (PLUS+), youth (Me), and children (Little Swisse) segments. The international distribution model, exemplified by Zesty Paws' multi-channel expansion in North America, and the premiumization strategy (Solid Gold's portfolio adjustment) respond to consumption upgrades.

Data Support: ANC revenue constitutes 51.3% of group revenue, with Swisse China accounting for 64.7% of ANC sales. Biostime's market share increased to 13.3%, reflecting the competitive landscape.

Disclaimer: The "Quick Summary" content is entirely generated by AI. Please exercise discretion when interpreting the information. For issues or corrections, please email run@ebrun.com .

I am a Brand Seller Factory Service Provider Marketplace Seller Researcher Read it again.

【亿邦原创】3月25日，健合（H&H）国际控股有限公司（股份代号：1112.HK，以下简称“健合集团”），正式公布2024年全年业绩。截至2024年12月31日止，集团营收130.5亿元，呈报下降6.3%。中国市场为集团营收的最大贡献者，占集团总收入的66.6%。

报告显示，健合集团以营养补充品系列为核心的策略转型取得里程碑式跨越——营养补充品品类收入占比从十年前的9.0%跃升至2024年的67.7%，2024年，营养补充品类别下，维生素、草本及矿物补充剂（VHMS）与宠物补充品实现双位数增长。

分业务来看，ANC（成人营养与护理用品业务）营收达67.0亿元，同比增长8.8%，占集团总收入的51.3%。Swisse斯维诗中国市场实现同比增长6.9%，占集团ANC销售额的64.7%。Swisse斯维诗继续在中国内地线上VHMS市场稳占No.1，并于整体VHMS市场排名No.2。

近几年，Swisse建立科技奢养超高端营养品牌Swisse PLUS+、年轻的生活方式营养品牌Swisse Me、针对儿童健康需求品牌Little Swisse的“Swisse Mega Brand”的品牌战略矩阵，其中，Swisse PLUS+在整体抗衰老品类中保持领先地位，为ANC中国带来双位数收入贡献，同比增长19.6%。

在国际市场方面，Swisse斯维诗澳新市场继续稳健增长达11.6%。健合集团称，Swisse斯维诗于整体澳洲VHMS市场排名No.1。Swisse软糖系列仍是增长的主要动力之一，市场份额达17.2%，排名No.2。

其中还提到，中国香港、泰国、印度、马来西亚、印度及中东市场实现可观增长。并在多个市场保持市场份额排名前列，包括于新加坡市场蝉联美容类别营养补充剂、肝脏保健及男性健康市场排名No.1，以及于意大利的美容维生素、草本及矿物补充剂市场排名No.2。

BNC（婴幼儿营养与护理业务）营收达43.8亿元，占集团总收入的33.6%。健合集团称，主要由于中国超高端婴幼儿配方奶粉市场面临挑战，以及完成“新国标”过渡周期所需时间较预期长，包括：消化旧国标婴幼儿配方奶粉库存，替换新派星旗舰系列、推出派星天呵及派星天护系列产品，BNC营收整体有所下降。合生元在超高端婴幼儿配方奶粉市场份额持续增长，从12.4%增长到13.3%，于十二月达到14.5%。合生元派星一段奶粉在所有渠道均表现出色，市场份额于下半年稳步增加，并于第四季度市场份额达到4.7%，第四季度零售销售额按年增长24.7%。双十一期间，合生元派星一段奶粉GMV同比增长117%，新客增长25%。

PNC（宠物营养与护理用品业务）营收达19.7亿元，同比增长4.4%，占集团总收入的15.1%。健合集团称，在北美市场，PNC业务收入同比增长7.1%，Zesty Paws快乐一爪在北美保持双位数增长，并在第四季度同比加速增长15.3%。Zesty Paws快乐一爪作为美国最受认可的宠物补充品品牌之一，于亚马逊渠道持续增长，并快速扩大线下分销，在进入山姆会员店、Costco、Petco、Meijer、沃尔玛、Target、PetSmart、CVS 及Tractor Supply等渠道的基础上继续拓展业务。

在中国市场，Solid Gold素力高进行渠道优化及产品组合高端化调整。2024年，Solid Gold素力高在中国市场精准布局细分市场，推出首款超高端猫主粮产品“高蛋白免疫双拼猫粮”，并发布新品素力高奶盖鱼油等营养品，高端宠物食品及补充品占中国PNC收入的14.7%。

亿邦持续追踪报道该情报，如想了解更多与本文相关信息，请扫码关注作者微信。

【版权提示】亿邦动力倡导尊重与保护知识产权。未经许可，任何人不得复制、转载、或以其他方式使用本网站的内容。如发现本站文章存在版权问题，烦请提供版权疑问、身份证明、版权证明、联系方式等发邮件至run@ebrun.com，我们将及时沟通与处理。

已点赞

好文章,值得被更多人看到

FAQ回顾

Swisse斯维诗2024年在中国市场的表现如何？

Swisse斯维诗2024年中国市场实现同比增长6.9%，占健合集团成人营养与护理用品业务（ANC）销售额的64.7%，并继续在中国内地线上维生素、草本及矿物补充剂（VHMS）市场排名第一。

健合集团2024年各业务板块的营收占比是多少？

2024年健合集团总营收130.5亿元，其中成人营养与护理用品业务（ANC）营收67.0亿元占51.3%，婴幼儿营养与护理业务（BNC）营收43.8亿元占33.6%，宠物营养与护理用品业务（PNC）营收19.7亿元占15.1%。

Swisse斯维诗在哪些国际市场保持领先地位？

Swisse斯维诗在整体澳洲VHMS市场排名第一，澳新市场增长11.6%；在新加坡的美容营养补充剂、肝脏保健及男性健康市场排名第一；在意大利的美容VHMS市场排名第二。

标签:: 未来零售

9000家品牌疯抢的“AI打工人”：成本砍90% 转化提升三成

24小时在线不停播、成本仅为真人1/10、平均带来30%转化提升，京东言犀数字人已经成为巴拉巴拉、安踏、汤臣倍健等头部品牌的增长新动力。

京东服务商云计算产业互联网

2025-03-25 18:17:44